Designer in São Paulo - State of São Paulo, Brazil
Member since March 23, 2021
Caroline is a UI/UX designer with more than five years of experience. She's cooperated with startups, private and government companies—helping them align the business with the customer's needs. Caroline has carried out several projects from start to finish, contributed to front-end development, implemented accessibility guidelines, and helped construct design systems. Caroline is interested in working with innovation and emerging technologies, like artificial intelligence.
Developed products based on emerging technologies for TOTVS Labs, an innovation laboratory. My responsibilities range from contacting customers (in English), analyzing the product backlog, and defining the product strategy.
Designed the mobile app's UI/UX to facilitate communication between anesthesiologists and the organization. Using computer vision skills and a conversation-like experience, the app automates the process of sending bulletins for payment without filling out paper forms.
Developed the landing page for the promotion of developed applications.
Built a dashboard with users' production data, where it is also possible to export payment reports.
Conducted interviews, analyzed competitors, and evaluated metrics for the development of new products.
Technologies: Design Thinking, Accessibility, User Interface (UI), User Experience (UX), Mobile UI, User Interviews, Artificial Intelligence (AI), AI Design, OCR, Mobile UX, Mobile App Design, Mobile Design, Design, Web App Design, Web App UI, Web App UX, Dashboard Design, Design Systems
2016 - 2020
Laboratório Bridge – UFSC
Developed products offered by the laboratory while working with agile teams. Acted in the context of the problem, defined and prioritized the scope, ideated, validated hypotheses, prototyped, and conducted usability tests.
Developed and maintained the lab's design system: the Bold design system. Conducted interviews with users and usability tests and also I was responsible for the governance of the design system.
Designed the vaccination module used in the Brazilian federal government's health units. Conducted user interviews and usability testings and handed it off to the developers team.
Developed the laboratory's institutional website while working closely with the developers and the CEO (Bridge.ufsc.br).
Contributed to the development of internal marketing campaigns—creating postings for social networks and materials for open advertising positions.
Technologies: Accessibility, UX Design, UI Design, Mobile UI Design, Design Systems, User Research, Usability Testing, Web UI, Web Applications, User Interviews, Web Design, User Experience (UX), Mobile UX, Mobile App Design, Mobile Design, Design, Web App Design, Web App UI, Web App UX, Dashboard Design, Google Material Design
2012 - 2015
GQS – Software Quality Group
Focused in the scientific and research area, where I analyzed benchmarking, as well as the application of these studies in everyday life.
Carried out many tests and interviews with users, involving technologies like eye-tracking and mirror rooms. It required a detailed analysis of the data, careful documentation of the results, and a neutral attitude towards the tests.
Published the Validation of Usability Heuristics for Touchscreen Phones.
Contributed to the publication Elaboration and Validation of a Checklist to Evaluate the Usability of Applications for Touchscreen Phones.
Published Sure: a Questionnaire and Scale Proposal to Assess the Usability of Applications for a Smartphone Post-usability Test.
Technologies: Research, User-centered Design (UCD), Heuristics, Heuristic Analysis, UX Research, User Research, User Experience (UX)