Casandra Cain
Verified Expert in Design
Designer
New York, NY, United States
Toptal member since October 31, 2022
Casandra is a Nielsen Norman Group certified UX master, senior UX/UI product designer, and front-end engineer with over ten years of experience. She possesses a keen understanding of market dynamics that impact the successful launch of applications. Casandra excels at collaborating in a cross-functional environment and building consensus through influence as a recognized subject matter expert in finance and data-driven projects.
Portfolio
Work Experience
Associate Director
UBS
- Created UX flows and designed wireframes on mid to high-fidelity UI for product features and updates on the UBS ELI portal, an alternate data product.
- Crafted cohesive UX strategy and conducted UX research, including competitor research, interviewing stakeholders and clients, creating personas, in-depth customer journey maps, testing, reports, and other UX research methods.
- Collaborated frequently with product managers, developers, and data analytics in an agile environment to deliver in cadence with sprints and create the best product experience.
Lead UX/UI Designer | Front-end Developer
S3 Partners
- Established the creative direction for integrating the look and feel of the key software product and developed the UI and website for products, including creating the wireframes used to obtain early buy-in.
- Gathered requirements from stakeholders and conducted UX research based on data to craft UX personas. Created UI updates for a finance internal app and application screens.
- Collaborated with the development team for data visualization using Tableau for drill-downs, charts, and financial details.
Lead UX/UI Designer | Assistant Project Manager
WorldQuant
- Redesigned the quantitative finance platform injecting a user experience-centric design into the website and iOS application. Managed design, development, and testing with onsite and offshore developers, reducing project budget by 30%.
- Worked with UX researchers to understand user needs and create low-fi design deliverables. Created 25+ wireframes, designs, dashboards, and features for the platform and mobile application.
- Displaced competitors by anticipating the user need to deliver interactive device apps and became the leading quantitative finance app on Apple Store. Increased profitability by 10% by increasing alpha creations with an improved UX.
UX/UI Designer and Developer
Self-employed
- Designed and developed responsive Bootstrap sites for mobile, iPad, and desktop.
- Implemented a custom CMS allowing stakeholders to easily update websites.
- Developed websites and landing pages using HTML5, CSS3, and JavaScript and collaborated with designers and marketers to align the website's vision and marketing strategy.
Education
Associate Degree in Web Development
The Art Institute of New York City - New York City, NY, USA
Certifications
Certified Scrum Product Owner
Scrum Alliance
Certificate of Completion | Software Engineering Bootcamp
Columbia University
Certificate of Completion | Springboard UX Bootcamp
Springboard
15 UX Design Certifications
Interaction Design Foundation
UX Master Certification
Nielsen Norman Group
Certified Scrum Master
Scrum Alliance
Skills
Tools
Adobe CC, Jira, Tableau, Spreadsheets
Languages
HTML, CSS3, JavaScript
Platforms
iOS
Industry Expertise
Games
Other
Drawing, UX Sketching, Prototyping, Interaction Design (IxD), UX Management, UX Research, Web Design, Agile, UI Design, Product Design, Human-centered Design (HCD), UX Design, Accessibility, User Stories, Design Leadership, Design Systems, Web Development, Product Management, User Personas, Dashboards, User Flows, React, Software Engineering, User Interface (UI), User Experience (UX), Mobile UI, Software, Desktop Web Design, Desktop App Design, Responsive UI, Mobile UX, App UX, App UI, Web UI, Redesign, eCommerce UX, eCommerce UI, iOS App Design, Dark UIs, Logo Design, Landing Page Design, Charting, Customer Journeys, Use Cases, Business Intelligence (BI), Big Data, Data Visualization, Data-informed Visual Design, Quantitative Finance, Leaderboards, Data Virtualization, Graphs, Personas, Metrics, Strategy, Checkout, Social Media APIs, Search, New Products, Product Comparison, Color Selection, Live Chat, Shopping Carts, Shopping, Online Shopping, Music Players, Tags, Album Artwork, User Profiles, Customization, Competitive Analysis, UX Strategy, UX Roadmaps, Login Screens, Login & Registration, Ratings, Product Detail Pages, Library Architecture
Experience
Tools
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