Catherine Pettigrew, UX/UI Designer in New York, NY, United States
Catherine Pettigrew

UX/UI Designer in New York, NY, United States

Member since July 9, 2020
Catherine is a talented UX/UI designer with six years of commercial experience. Prior to this, she was a visual designer and became extremely passionate about people-first design. Most recently, she led product design at Influenster, where she collaborated with product managers and engineers, from ideation to implementation and testing. Having lived in Spain, the UK, Saint Lucia, and around the US, Catherine deeply understands different cultures and how to create designs that meet varied needs.
Catherine is now available for hire

Portfolio

Digital Design

Employment

  • UX/UI Designer

    2018 - PRESENT
    Influenster
    • Conducted user research to inform UX decisions and redesigned the profile page, which increased review generation by 34%.
    • Redesigned the desktop and mobile product pages, which reduced user-generated content (UGC) conversion time from two days to 22 hours and increased daily contributions by 11,300.
    • Strategically solved problems for mobile and desktop and used data from Mixpanel to influence solutions.
    • Created wireframes, rapid prototypes, a design system, user flows, sitemaps, and project proposals.
    • Revamped the entire app experience to include additional social networking capabilities. Designed a personalized feed that increased user follows by 37.5% as well as user engagement.
    • Created Influenster's first-ever design system and updated the UI for both desktop and mobile. Managed the UI changes and ensured screens were up to date across the board.
    • Managed projects from ideation to implementation and continuously tested app and desktop releases.
    • Led product design and worked closely with engineers, product managers, and stakeholders to ensure that business KPIs were met.
    • Designed and created onboarding and micro animations throughout the platform.
    Technologies: After Effects CC, Adobe Dreamweaver, Mixpanel, Zeplin, Jira, Sketch, InVision
  • Designer

    2014 - PRESENT
    Freelance
    • Conducted a UX audit of eCommerce sites and designed solutions that improved the overall experience.
    • Created animated marketing videos for a variety of clients.
    • Designed packaging, logos, merchandise, business cards, emails, and landing pages.
    • Conducted competitor and user research to improve the UX of a mobile eCommerce website. Introduced updated user flows and gamification.
    • Designed apps for a UX course and an app for an investor proposal.
    Technologies: After Effects CC, Photoshop CC, Adobe Illustrator, Adobe Dreamweaver, Figma, Sketch, InVision

Education

  • Bachelor of Arts Degree in Design & Technology Management
    2011 - 2014
    University of Leeds - Leeds, UK

Certifications

  • UX Academy Certificate in UX/UI Design
    APRIL 2018 - PRESENT
    Design Lab

Experience

Location

New York, NY, United States

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