Catherine Pettigrew, Designer in New York, NY, United States
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Catherine Pettigrew

Verified Expert  in Design

UX/UI Designer

Location
New York, NY, United States
Toptal Member Since
September 4, 2020

Catherine is a talented UX/UI designer with six years of commercial experience. Prior to this, she was a visual designer and became extremely passionate about people-first design. Most recently, she led product design at Influenster, where she collaborated with product managers and engineers, from ideation to implementation and testing. Having lived in Spain, the UK, Saint Lucia, and around the US, Catherine deeply understands different cultures and how to create designs that meet varied needs.

Portfolio

Work Experience

Designer

2014 - PRESENT
Freelance
  • Conducted a UX audit of eCommerce sites and designed solutions that improved the overall experience.
  • Created animated marketing videos for a variety of clients.
  • Designed packaging, logos, merchandise, business cards, emails, and landing pages.
  • Conducted competitor and user research to improve the UX of a mobile eCommerce website. Introduced updated user flows and gamification.
  • Designed apps for a UX course and an app for an investor proposal.
Technologies: After Effects CC, Photoshop CC, Adobe Illustrator, Adobe Dreamweaver, Figma, Sketch, InVision, UI Design, User Interface (UI), Responsive Web Design (RWD), WordPress, Visual Design, Web App Design, Dashboard Design, Mobile App Design

Product Designer

2022 - 2023
Meta
  • Designed experiences for new products at Meta Reality Labs.
  • Owned multiple projects and collaborated with other product designers, content designers, user researchers, program managers, product managers, engineers, and design leadership.
  • Designed alongside the systems team to finalize a design system.
Technologies: Figma

UX Designer

2021 - 2022
PRO Unlimited
  • Worked under the Google Nest team on smart home tech, focusing on security and awareness products.
  • Designed with a team of designers, engineers, PMs, and leadership.
  • Created experience across web and app platforms for B2C and B2B.
Technologies: Figma, User Experience (UX), App UX, Web UX, Responsive Design, UI Design, User Interface (UI), Responsive Web Design (RWD), Visual Design, Mobile App Design

UX/UI Designer

2018 - 2021
Influenster
  • Conducted user research to inform UX decisions and redesigned the profile page, which increased review generation by 34%.
  • Redesigned the desktop and mobile product pages, which reduced user-generated content (UGC) conversion time from two days to 22 hours and increased daily contributions by 11,300.
  • Strategically solved problems for mobile and desktop and used data from Mixpanel to influence solutions.
  • Created wireframes, rapid prototypes, a design system, user flows, sitemaps, and project proposals.
  • Revamped the entire app experience to include additional social networking capabilities. Designed a personalized feed that increased user follows by 37.5% and user engagement.
  • Created Influenster's first-ever design system and updated the UI for both desktop and mobile. Managed the UI changes and ensured screens were updated across the board.
  • Managed projects from ideation to implementation and continuously tested app and desktop releases.
  • Led product design and worked closely with engineers, product managers, and stakeholders to ensure that business KPIs were met.
  • Designed and created onboarding and micro animations throughout the platform.
Technologies: After Effects CC, Adobe Dreamweaver, Mixpanel, Zeplin, Jira, Sketch, InVision, UI Design, User Interface (UI), Responsive Web Design (RWD), Visual Design, Mobile App Design

Visual Designer

2015 - 2018
HotSchedules
  • Acted as the head of design for the marketing department and mentored a junior designer.
  • Created and edited videos to promote company events and new product launches.
  • Designed user-friendly email templates and landing pages that increased site traffic and click-through rates.
  • Created event booths, ads, eBooks, infographics, surveys, client-facing decks, merchandise, and more.
  • Collaborated closely with copywriters, product marketing managers, and the product team to ensure visuals were of high quality for major product launch announcements.
Technologies: Photoshop CC, Adobe Illustrator, After Effects CC, Adobe Dreamweaver, Marketo, User Interface (UI), Responsive Web Design (RWD), WordPress, Visual Design, Design Leadership

Graphic Designer

2014 - 2015
SB Architects
  • Owned design for client-facing project books and presentations.
  • Edited project elevations and plans, adding unique aesthetics and branding to entice clients.
  • Designed internal and external marketing materials.
Technologies: Microsoft Office, Photoshop CC, Adobe Illustrator
2011 - 2014

Bachelor of Arts Degree in Design and Technology Management

University of Leeds - Leeds, UK

APRIL 2018 - PRESENT

UX Academy Certificate in UX/UI Design

Design Lab

Tools

Sketch, InVision, Adobe Illustrator, Photoshop CC, After Effects CC, Adobe Dreamweaver, Zeplin, Microsoft Office, Apple Keynote, Figma, Jira, Usertesting.com, Animate CC

Industry Expertise

Marketing, Social Networking, Retail & Wholesale, Consumer Products, Technology, Entertainment & Leisure, Health & Wellness, Food, Fashion, Exercise & Fitness

Platforms

Web, Mobile, Shopify, iOS, Marketo, WordPress, Mixpanel

Languages

HTML5, CSS3

Other

Bodymovin, UX Prototyping, Wireframing, Wireframe to Product, User Flows, User Testing, Product Design, User Requirements, User Needs, Task Flows, Apps, High-speed Design, Competitor Analysis & Profiling, Key Visuals, Web UX, Web Design, User Journeys, eCommerce, eCommerce UX, Branding, Web UI, Responsive UI, Email Template Design, Landing Page Design, Design, Personalization, Visual Hierarchy, Interactive UX, Responsive Design, UI Branding, A/B Testing, Modular Design, Communication, Social Media Marketing (SMM), Brand Management, Websites, Social Hubs, Human Assessment, Discussion Guides, Community, Community Growth, Consumer Services, High-fidelity Prototypes, eCommerce Design, Rapid Prototyping, Prototyping, UI Design, iOS UX Design, Mobile UX Design, Responsive UX Design, App UX, Mobile Web Design, User Experience (UX), User Interface (UI), Agile, Personas, Gamification, Visual Design, Mobile UI, iOS App Design, App Design, Mobile Design, iOS Design Trends, Motion Design, UI Design Standards & Best Practices, Mobile App Design, Responsive Web Design (RWD), Product Management, Usability Testing, Ada, Human Factors, Business, User Research, Testing, Psychology, UX Design, Empathy Mapping, Sitemaps, Remote User Testing, Recommendation Systems, Pets, Android UI Design, Design Systems, Web App Design, Android Design Guidelines, Dashboard Design, Design Leadership, Ergonomic Design, Story Mapping, UX Research, Conversion, JSON, Writing & Editing

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