Catherine Pettigrew

UX/UI Designer in New York, NY, United States

Member since September 4, 2020

Catherine is a talented UX/UI designer with six years of commercial experience. Prior to this, she was a visual designer and became extremely passionate about people-first design. Most recently, she led product design at Influenster, where she collaborated with product managers and engineers, from ideation to implementation and testing. Having lived in Spain, the UK, Saint Lucia, and around the US, Catherine deeply understands different cultures and how to create designs that meet varied needs.

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Portfolio

Digital Design

Influenster | Profile Page
- User Interface (UI)
- User Experience (UX)
- User Flows
- Product Management
- UX Design
- Testing
- Prototyping
- UX Research
- User Testing
- Sketch
- Jira
- Zeplin
- Usertesting.com
- Social Networking
- Retail & Wholesale
- Consumer Products
- Technology
Influenster | Social Feed and Networking
- User Interface (UI)
- User Experience (UX)
- Design
- Personalization
- Visual Hierarchy
- Product Design
- Interactive UX
- User Flows
- Social Networking
- Technology
- Recommendation Systems
- Modular Design
- Retail & Wholesale
- Marketing
- Entertainment & Leisure
- Communication
- Food
- Sketch
- InVision
- Zeplin
Sirapop | eCommerce UX
- User Experience (UX)
- Web UX
- Web Design
- User Flows
- User Journeys
- eCommerce
- eCommerce UX
- User Interface (UI)
- Shopify
- Retail & Wholesale
- Fashion
- Websites
- Apple Keynote
- Sketch
Web Design | UI Audit and UX Improvements
- User Interface (UI)
- Key Visuals
- Branding
- User Experience (UX)
- Web UI
- Mobile
- Responsive UI
- Retail & Wholesale
- Pets
- eCommerce
- Social Media Marketing (SMM)
- Social Networking
- Brand Management
- Consumer Products
- Sketch
- Zeplin
Influenster | Discussions
- User Experience (UX)
- User Interface (UI)
- Sketch
- Jira
- Zeplin
- Wireframing
- High-speed Design
- User Flows
- Competitor Analysis & Profiling
- Key Visuals
- Social Networking
- Social Hubs
- Human Assessment
- Discussion Guides
- Community
- Community Growth
- eCommerce
- Technology
Sign-up Experience | Web and App
- Web
- Web UI
- Web Design
- Responsive Design
- User Interface (UI)
- User Experience (UX)
- Branding
- UI Branding
- A/B Testing
- User Flows
- User Testing
- Apps
- eCommerce
- Websites
- Social Media Marketing (SMM)
- Social Networking
- Marketing
- Consumer Services
- Sketch
- Jira
- Zeplin
- Conversion
- After Effects CC
- Bodymovin
- JSON

Employment

Designer
2014 - PRESENT
Freelance
- Conducted a UX audit of eCommerce sites and designed solutions that improved the overall experience.
- Created animated marketing videos for a variety of clients.
- Designed packaging, logos, merchandise, business cards, emails, and landing pages.
- Conducted competitor and user research to improve the UX of a mobile eCommerce website. Introduced updated user flows and gamification.
- Designed apps for a UX course and an app for an investor proposal.
Technologies: After Effects CC, Photoshop CC, Adobe Illustrator, Adobe Dreamweaver, Figma, Sketch, InVision, UI Design, User Interface (UI), Responsive Web Design (RWD), WordPress, Visual Design, Web App Design, Dashboard Design, Mobile App Design
UX Designer
2021 - 2022
PRO Unlimited
- Worked under the Google Nest team on smart home tech, focusing on security and awareness products.
- Designed with a team of designers, engineers, PMs, and leadership.
- Created experience across web and app platforms for B2C and B2B.
Technologies: Figma, User Experience (UX), App UX, Web UX, Responsive Design, UI Design, User Interface (UI), Responsive Web Design (RWD), Visual Design, Mobile App Design
UX/UI Designer
2018 - 2021
Influenster
- Conducted user research to inform UX decisions and redesigned the profile page, which increased review generation by 34%.
- Redesigned the desktop and mobile product pages, which reduced user-generated content (UGC) conversion time from two days to 22 hours and increased daily contributions by 11,300.
- Strategically solved problems for mobile and desktop and used data from Mixpanel to influence solutions.
- Created wireframes, rapid prototypes, a design system, user flows, sitemaps, and project proposals.
- Revamped the entire app experience to include additional social networking capabilities. Designed a personalized feed that increased user follows by 37.5% and user engagement.
- Created Influenster's first-ever design system and updated the UI for both desktop and mobile. Managed the UI changes and ensured screens were updated across the board.
- Managed projects from ideation to implementation and continuously tested app and desktop releases.
- Led product design and worked closely with engineers, product managers, and stakeholders to ensure that business KPIs were met.
- Designed and created onboarding and micro animations throughout the platform.
Technologies: After Effects CC, Adobe Dreamweaver, Mixpanel, Zeplin, Jira, Sketch, InVision, UI Design, User Interface (UI), Responsive Web Design (RWD), Visual Design, Mobile App Design
Visual Designer
2015 - 2018
HotSchedules
- Acted as the head of design for the marketing department and mentored a junior designer.
- Created and edited videos to promote company events and new product launches.
- Designed user-friendly email templates and landing pages that increased site traffic and click-through rates.
- Created event booths, ads, eBooks, infographics, surveys, client-facing decks, merchandise, and more.
- Collaborated closely with copywriters, product marketing managers, and the product team to ensure visuals were of high quality for major product launch announcements.
Technologies: Photoshop CC, Adobe Illustrator, After Effects CC, Adobe Dreamweaver, Marketo, User Interface (UI), Responsive Web Design (RWD), WordPress, Visual Design, Design Leadership
Graphic Designer
2014 - 2015
SB Architects
- Owned design for client-facing project books and presentations.
- Edited project elevations and plans, adding unique aesthetics and branding to entice clients.
- Designed internal and external marketing materials.
Technologies: Microsoft Office, Photoshop CC, Adobe Illustrator

Education

Bachelor of Arts Degree in Design and Technology Management
2011 - 2014
University of Leeds - Leeds, UK

Certifications

UX Academy Certificate in UX/UI Design
APRIL 2018 - PRESENT
Design Lab

Experience

Apps5 years
Web5 years
After Effects CC5 years
Sketch5 years
Zeplin4 years
Product Design3 years

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UX/UI Designer in New York, NY, United States

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