Successfully launched and iterated on the eBay Application Platform to support the launch of eBay's new fashion vertical (http://fashion.ebay.com).
Created the UX for eBay’s App Store (http://apps.ebay.com), which grew to over 500K sellers generating over 1M app subscriptions for external app developers.
Built enterprise platform technology that gave business users the ability to conduct A/B testing, multipage, and multivariate testing via drag-and-drop interfaces. It was kind of like an Unbounce or Optimizely for the enterprise.
Built the UX and presentation layer product requirements for eBay Technology Platforms and Tools that enabled eBay engineers to requisition middleware and cloud infrastructure in minutes rather than weeks.
Developed eBay's off-site widget strategy to increase inbound organic search traffic.
Was responsible for helping build a best-in-class tailored shopping experience for fashion buyers & sellers.
Planned and executed key tracks under the fashion category on eBay.
Managed end-to-end product lifecycle, including defining the product vision, building the business case based on financial cost benefit projections, gathering and prioritizing product features, and documenting detailed product requirements (in the form of user stories).
Worked with engineering teams to deliver the product within multiple release cycles (Agile), and managed the success of the product in production.
Awarded a patent: Integration of eCommerce Features Into Social Networking Platform. Abstract: A method and system are provided for eCommerce marketplace users to provide contents for social networking platform integration, such as a user sharing purchases with friends so that the user may show new clothes to friends on a social networking service.
Technologies: OmniGraffle, InVision
Director of Product and Engineering
2007 - 2008
Recruited, hired, and managed our existing engineering team and 7 outside vendors (10-12 total).
Wrote specifications, created all interaction designs, and managed all aspects of product delivery.
Implemented and enforced an agile development process with 1 week release cycles.
Designed and launched the network's CareerHigh application for Facebook – a viral component and traffic driver for the parent site.
Wrote specifications and created interaction designs for GMG’s analytics and reporting system.
Designed and launched an online pop culture trivia game for Facebook.
Designed and wrote specifications for the CMS portion of the trivia game that allows producers to create dynamic game content on the fly with little or no technical expertise.
Technologies: OmniGraffle, InVision
Sr. Product Manager – Brand Integration
2007 - 2007
Helped to define and launch the leading brand integration platform, Embed, consisting of on-demand web applications for measuring, managing, and marketing more than $5 billion per year in product placement opportunities across the TV, film, music, and video game industries.
Routinely meet with existing and potential customers (ranging from brand marketers and advertising agencies to production companies and television networks) to gather high-level business requirements and translate them into detailed market requirements and product definition documents.
Helped develop and drive the end-to-end product roadmap for three distinct applications covering both the buying and selling components of product placement as well as NextMedium’s internal tool for managing inventory, transactions, and accounts.
Continually researched and studied the overall product placement space and television advertising industry, including technology landscape, leading tools (such as IAG, iTVX, Place*Views), business models, competition, and user roles and behaviors.
Used SCRUM agile development process and worked side-by-side with executive and engineering teams to steer development resources and scheduling.
Defined and executed corporate and product blog strategy, with the primary goal of positioning NextMedium as the thought-leaders in brand/product integration and placement.
Sr. Product Manager – Search
2005 - 2007
Partnered with a cross-functional team to create and execute new the search experience for a new tickets vertical on eBay Core.
Owned key business and product metrics and drove major improvement through eBay Stores and Tickets verticals.
Worked closely with fellow product managers in defining eBay’s next generation search product roadmap.
Constantly served as both an internal and external advocate for eBay search technologies.
Worked closely with product managers, designers, developers, and analysts to document product requirements.
Understood and evangelized the needs of the eBay Tickets user community and applied these lessons to the next generation search experience.
Product Manager – Online Classifieds
2004 - 2005
Knight Ridder Digital
Project Catalyst (Phase I, II) – Knight Ridder’s core classified ad application for all 28 national markets. Managed classified ad mappings for reverse print (web to print) publication. Owned business requirements around user submitted photos and workflow.
Was responsible for the key vendor relationship for payment processing, and image uploading/hosting.
Coordinated and authorized payment and refund reconciliation via our call-center.
Determined the purpose, goals, and constraints of projects and established detailed product specifications.
Engaged in continuous process improvement, including facilitation of a post-mortem immediately after a project is complete, aggregating input, and communicating the results back to the working team, operating team, and executive sponsor(s).
Managed usability testing sessions including setup, moderation, and observation.
2002 - 2004
Created all Interaction Designs (UX) for Travidia’s next generation product line.
Wrote detailed product requirements documents.
Managed deployments of newly signed partners on Travidia’s Integrated Marketplace as well as post-deployment technical contacts for these partners.
Conducted requirements and business process analysis as directed and coordinated with the development team.
Created market requirements documents and “mini-specs” for site deployments and redesigns.
Worked closely with the CTO to prioritize and manage work load for the entire development department and managed projects when appropriate.
Technologies: Visio, HTML, CSS
Usability and Interaction Designer
1999 - 2001
Propel Software Corporation
Was the moderator for closed usability sessions.
Created paper prototypes for use in lab settings.
Served as a scribe for closed usability sessions.
Recruited test participants primarily for eCommerce user experience usability testing.
Created hi-fidelity prototypes for use in lab settings.