Choice Omotosho
Verified Expert in Design
Designer
Lagos, Nigeria
Toptal member since February 23, 2022
Choice is a passionate UX designer with four years of experience. She has designed stunning eCommerce, healthcare, fintech, and entertainment products. She blends UX strategy, interaction, visual design, and motion prototyping to deliver research-validated solutions. Persistence, curiosity, and obsessive attention to detail define Choice.
Portfolio
Work Experience
Senior UI/UX Designer
Pyxelchain
- Collaborated with a diverse team to enhance the user experience for the target audience in the crypto space.
- Led a design team dedicated to building Pyxis, a crypto wallet set to provide strong security while ensuring an intuitive user experience for individuals with varying levels of expertise.
- Conducted user research, user interviews, surveys, and usability testing to inform design decisions and improve the user experience in the Pyxis app.
- Created wireframes, interactive prototypes, and high-fidelity mockups to communicate Pyxis design concepts and validate user flows.
- Defined various workflows, UI specifications, and interaction models.
- Iterated solutions to make products increasingly effective.
- Built the design system and established guidelines to ensure consistent design standards across all PyxelChain products.
Lead Product Designer
Gigmile
- Led the design of the Gamma Mobility app, where the app mobility entrepreneurs can take charge of finances by working, earning, and receiving payments. They can also track repayments of requested assets and disburse working capital and ancillary services.
- Led the design of an administrator's dashboard for the Gamma Mobility app where admins can have a full overview of operations, captains, service requests, service partners, and asset inventory, as well as track repayments and manage day-to-day operations.
- Designed the interface and experience of the Gigmile website.
- Conducted user research and persona development for Gigmile's target audience, the Gig economy, which played a pivotal role in informing the design process of products.
Product Designer
Kyshi
- Redesigned the Kyshi website's interface and experience, which increased user engagement.
- Defined seamless user experiences and new functionalities for the Kyshi mobile application, mainly focusing on onboarding, identity verification, wallet creation, offer creation and acceptance in the marketplace, and tier upgrade.
- Collaborated with product managers and engineers to identify opportunities and provide cross-departmental feedback.
- Conducted user interviews with daily active users and infrequent app users to inform the product better.
- Designed creatives that channeled Kyshi as a brand.
- Developed UI mockups and prototypes that clearly illustrated functionalities.
- Employed analytics to monitor user statistics and engagement as a whole.
- Carried out several user tests to troubleshoot UX problems.
UI/UX Consultant
Nimaroh Creative House
- Collaborated with product and engineering teams and managed a variety of design projects.
- Created user-centered designs by understanding business requirements, the voice of the customer, user journeys, customer feedback, and usability findings.
- Communicated with clients to understand their business goals and objectives.
- Performed metrics analysis post-launch to inform UX design optimization efforts.
- Developed, conceptualized, and delivered a comprehensive UI/UX design strategy for Double A Labs' website.
- Designed an engaging landing page that showcased all the different features and services of Double A Labs.
- Produced high-quality UX design solutions through wireframes, visual and graphic designs, flow diagrams, storyboards, site maps, and prototypes.
UI/UX Designer
Consumer Powered Technologies
- Defined user experiences, interactions, and the user interface through user flows, information architecture, sketches and wireframes, and visual design.
- Developed product strategy and led an application design that would offer the best shopping experience in the eCommerce sector.
- Led user research to ensure the new product meets end-users and business needs.
- Created the best user experience by exploring many different approaches to solving end-user problems.
- Created a design system for the application to best communicate with the engineering team.
Product Designer
Logezy Limited
- Collaborated with product and development teams on core projects to improve product interfaces and experiences of mobile and web applications.
- Developed product design concepts from clients' requirements.
- Provided concepts, designed, and implemented the Avanta Care mobile application to simplify the recruitment process and assignment of healthcare experts.
- Created style guides, recognized patterns, and built documentation with team members.
- Collaborated and met with team members to give feedback and improve processes.
- Designed the interface and experience of the Logezy Academy mobile application, a learning platform for nurses and other healthcare experts.
- Led extensive market research of the target users.
- Created and maintained design systems for multiple projects.
UI Designer
Freelance
- Worked closely with clients to create a vision, conceive designs, and consistently meet deadlines and requirements.
- Developed style guides so that each product design adheres to its look and feel throughout the project.
- Handled the ideation and creation of UI design deliverables, responsive design, and grid principles.
- Ensured end-products met clients' needs by understanding direction and clearly discussing product functionalities and UI deliverables.
UX Intern
Utiva
- Defined and executed extensive target market research to inform customer-centric product design strategy. Visualized and detailed seamless user flows based on analyzed research data, information architecture, sketching, and wireframing.
- Collaborated with the product team and other interns directly to design, prototype, and deliver easy-to-use and intuitive interfaces and experiences.
- Carried out usability heuristics evaluations that informed design thinking.
Education
Bachelor's Degree in Mechanical Engineering
Obafemi Awolowo University, Ile Ife. - Osun State, Nigeria.
Certifications
UI/UX Design
Utiva Design School
Skills
Tools
Adobe Experience Design (XD), Adobe Illustrator, Mockplus, Miro, UX Tools, Jira
Platforms
Figma, iOS, Mobile, Android, Web, Ethereum
Other
UX Research, Wireframing, Rapid Prototyping, Rich User Interfaces, User Experience (UX), Product Design, Prototyping, UI Design, Mobile App Design, UX Design, User Interface (UI), Mobile UI Design, User Flows, Responsive Web Design (RWD), Presentations, Strategy, Interaction Design (IxD), Motion Design, Proof of Concept (POC), Messaging, Layout Design, UI Prototyping, App Design, B2B, Data Analytics, User Experience Design, User Stories, Design Systems, UX Wireframes, User Journeys, Visual Design, Environment, Collaboration, Communication, UX Audits, Artificial Intelligence (AI), Design Thinking, Information Architecture (IA), User Testing, Notion, Finance, Fintech, Loans, Loans & Lending, Mobile UI, Mobile Applications, Mobile UX, Web UI Design, Web UX Design, Web Applications, Landing Pages, Redesign, Social, Web Design, Web App Design, Mobile App UI, Healthcare IT, Web Dashboards, Admin Panels, Administration, Web UI, Websites, Mobile Apps, Dashboards, App UX, App UI, Web Administration, Applications, Loan Design, Personal Loans, Business Loans, Personas, User Empathy, Web App UI, Web App UX, Web UX, Financial UX, Financials, Onboarding, User Onboarding, Currency Exchange, Apps, Public Health, Minimal UI, Design, IT, Nursing, Hospitals, Testing, Usability, User Engagement, Customer Engagement, Data Visualization, Consumer Services, Energy, Utilities, Landscaping, Management Consulting, Waste Management, Sketching, Medicine, UX Review, Research, Landing Page Design, Desktop Web Design, Web Design Strategy, Mobile Web Design, Web Template Design, Admin Support, Dashboard Design, Dashboard Development, Back-end, Software, Software Sales, Custom Actions, Wellness, Holistic Wellness, Health IT, HealthKit, Women's Health, Yoga, Concepting, Blockchain, Web 3.0, Cryptocurrency, Cryptocurrency Wallets, Mobile Wallet, BTC Wallet, Networks, Assets, Beta Testing, Mobile Web, Experience Design, User, User Roles, User Paths, Financial Design, Financing, Gig Economy, ClickUp, Agile UX, Mobile Payments, Cryptocurrency Exchanges, Crypto
Experience
- Communication - 4 years
- Wireframing - 4 years
- Rapid Prototyping - 4 years
- Presentations - 4 years
- User Experience (UX) - 4 years
- Collaboration - 4 years
- Strategy - 4 years
- UX Research - 4 years
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