
Chris Constantine
Verified Expert in Design
Designer
Málaga, Spain
Toptal member since August 10, 2022
Chris is a seasoned professional who brings two decades of experience in strategy and design, both as a team lead and hands-on practitioner. He worked for many blue-chip brands across multiple sectors and geographical regions. His skillset allows him to deliver end-to-end design projects, often working with wider teams of developers, SEO specialists, and content creators. As a team leader in new projects, Chris is willing to leverage his expertise in setting goals and monitoring deliverables.
Portfolio
Work Experience
Product Designer
Self-employed
- Designed an in-house risk management application for bp, a British multinational oil and gas company. The product allowed users to input and track risk in all parts of the business. The design was founded on insights drawn from user interviews and user testing of prototypes of varying fidelities.
- Designed an application for bp that allowed the online generation of power of attorney documents. The form-based application standardized the process and provided simpler auditing of the organization's POA documents.
- Designed a replacement eCommerce platform for Japan Centre, a specialized grocery retailer in London. The project involved evaluating SaaS providers and designing to maximize their capabilities while delivering a best-in-class shopping experience.
- Provided consultancy and design services for SMEs who required step changes in their digital performance.
- Outlined a responsive website for a new restaurant chain in London. The project involved brand consultancy, UX design, and managing a UI designer and front-end developer.
Integrated CX Lead
WPP
- Designed and managed the customer experience mapping for several over-the-counter products and brands. I ensured that any advertising campaign planning was a match for the maps and personas.
- Outlined templates for multi-market responsive websites for brands, including Panadol and Theraflu.
- Delivered empathy-focused workshops to clients and the agency's creative teams in the US and UK. The purpose was to provide insights and a closer connection to the target consumer before generating any campaign ideas.
Head of User Experience
SYZYGY UK Ltd
- Designed multiple sections and campaigns for Mazda Automotive's European websites. Projects included creating the company's first test of online car sales and a complete overhaul of its press and public relations portal.
- Ran workshops with PayPal to help the business understand its customers better from end-to-end lifecycle perspectives. It allowed the different PayPal teams to break down silos and realize opportunities for a more consistent customer experience.
- Designed and managed complex customer experience maps for PayPal based on insights derived from various sources, including the abovementioned workshops.
- Redesigned the responsive website for a luxury cruise brand, Cunard. This project delivered a radically changed experience that was less transactional and better represented the high-class service experienced by Cunard guests.
- Acted as product owner to deliver a new web platform for Kyocera Document Solutions. I devised the vision and experience design for 20 B2B market sites across Europe and oversaw the design's adoption in the US.
- Delivered Amazon PDP guidelines to L'Oréal to help them optimize product sales on the platform. User observation sessions and prototyped redesigns were employed in design sprints to achieve optimized content and layouts for various lines.
- Created eCommerce imagery guidelines for L'Oréal to enhance product listings on retailer sites. Worked on packshot adaptations, prototypes, and user observation, including eye-tracking, before documenting the comprehensive guidelines.
- Designed an app for Carlsberg trade representatives to help them convey a partnership rather than just selling kegs. The app was founded on insights from shadowing representatives and interviewing hospitality venue managers and was piloted in the UK.
Digital Creative and Experience Director
Engine Group
- Designed new UX and UI for Santander personal banking applications for smartphones, tablets, and the web.
- Managed a team of junior and experienced UI and UX designers to deliver to client requirements. Mentored the team and reshaped processes to deliver efficiencies and a higher standard of design and documentation.
- Delivered annotated wireframes and pixel-perfect UI Photoshop files to client development teams building iOS applications.
- Built assets and a style guide for use across Santander platforms, including iOS native applications and responsive web apps.
- Created mockup designs to illustrate the implementation of new features within the personal banking applications, including data visualization, additional account types such as mortgages and insurance, and targeted promotions.
- Researched user behaviors and future trends and illustrated potential Santander user experiences as storyboards for client presentations.
Digital Creative Director
J. Walter Thompson
- Charged with mobile UX and creatively generated by the London agency for multiple clients, and was hands-on in creating campaign assets, digital content, websites, and native apps. The role was also about championing mobile as a channel at JWT.
- Designed pollen tracking mobile application for Benadryl. The iOS app aggregated weather data, social media keyword mentions, and user input to display hay fever hotspots on maps.
- Built a new website for Ed's Easy Diner, a national chain of American-style diners. The project required designs for desktop and mobile and the amendment of the brand's style guide to accommodate new digital requirements.
- Generated a new website for the relaunch of HSBC brand, First Direct. This online bank required a fresh look and feel and presented UX design challenges because it had a monotone color palette. Also had responsibility for their mobile advertising.
- Created a mobile eCommerce and brochure website for hair care product brand Toni & Guy. The site was designed to adapt to multiple markets and easily update to accommodate new products.
- Designed multiple rich media mobile ads for Nestlé KitKat. My department was at the forefront of mobile advertising, and brands like KitKat were willing to experiment with new formats to gain learnings that could be shared with other Nestlé brands.
- Built an interactive mobile web app for toilet tissue brand, Andrex. The app could be triggered from a Blippar-enabled press ad or QR code and provided a digital experience of training labrador pups (brand icon) to become guide dogs for the blind.
- Produced a mobile website for part of an award-winning recruitment campaign for the British Army. The site provided an immersive insight into the life of a recruit. The site helped drive a significant increase in army recruitment.
Head of Design
Sponge Group Limited
- Held responsibility for the visual and experiential aspects of mobile applications and mobile internet sites created for blue chip clients at this specialist mobile design agency.
- Performed a key role in this creative-led business, including developing strategy, wireframes, and UI design, prototyping, managing projects through the studio and dev team, monitoring quality control, and documenting mobile client guidelines.
- Managed a team comprising designers, information architects, and UX specialists, both permanent and contract, charged with their professional development at Sponge and ensuring an efficient and enjoyable working environment.
- Designed a special 2012 London Olympics site for Adidas. This mobile-only design provided updates about events and competitions from the brand and facilitated UGC. Liaised with a lead agency in Canada, feeding inspiration for their desktop instance.
- Created an affiliate marketplace for a telecommunications company, Orange. The non-responsive UI was designed for desktop and mobile platforms.
- Designed the first mobile commerce site for Evans Cycles, a national business specializing in selling bicycles and accessories.
Skills
Tools
Adobe Experience Design (XD), InVision, Adobe CC, Sketch, Axure RP Pro, Marvel App, OptimalSort, Treejack, OmniGraffle, Lookback, Confluence, Jira, Photoshop CC, Adobe Photoshop, Illustrator CC, Adobe Illustrator, InDesign CC, Adobe InDesign, Microsoft PowerPoint, Adobe Experience Manager (AEM)
Platforms
Figma, BigCommerce, WordPress, Amazon, iOS, Android
Other
eCommerce UX, eCommerce, Responsive, Multilingual Design, Web Content, CX Strategy, Responsive Web Apps, User Testing, Design Sprints, Google Design Sprints, Rapid Prototyping, Product Design, UX Design, UX Wireframes, UX Strategy, Card Sorting, User Interviews, User Requirements, Persona Design, Consumer Behavior, User Research, Observation, Prototyping, Leadership, Redesign, Web UX, Sitemaps, Experience Maps, User Experience (UX), Wireframing, Annotated Wireframes, Competitor Analysis & Profiling, UX Audits, Mobile UX, Mobile Design, Mobile Web Design, Web App Design, Onboarding, User Onboarding, Usability Testing, Web Usability, Usability, Usability Analysis, Growth, Growth Hacking, Mobile Apps, Tablet UX, UX Research, Mobile UX Design, User Experience Strategy, Stakeholder Interviews, Stakeholder Engagement, Stakeholder Management, Remote User Testing, Fintech, User Workflows, Customer Experience, Design Thinking, Stakeholder Mapping, Employee Experience, Employee Engagement, Information Architecture (IA), Navigation, User Journeys, Instructional Design, Navigation Design, Mega Navigation Design, Storyboarding, Web UI, Web Design, Competitive Analysis, Customer Journeys, Strategic Design, User Journey Maps, Research, Journey Mapping, User Behavior, Creative Direction, Digital Creative Direction, Web App UX, eCommerce UI, eCommerce Web Design, eCommerce Design, Mobile eCommerce, Mockups, User Experience Design, Responsive Web Design (RWD), Websites, Service Design, Business to Business (B2B), Headless Commerce, Optimal Workshop, Design Guidelines, User Interface (UI), Web UI Design, App UX, App UI, Travel, Travel Design, Style Guides, SaaS, Strategy, Mobile App Design, Native Mobile Apps, Subscriptions, Business Requirements, Mobile UI Design, Mobile UI, UI Design, iOS UI Design, Tablet UI, Mobile App UI, Growth Strategy, Digital Asset Management, Business Analysis, Digital Transformation, Illustration, Presentations, Asset Design, Visual Assets, Marketplace Design, Marketplaces, Web App UI, Episerver, PIM, Web Applications, Responsive Layout, Responsive UI
Experience
- Web Design - 20 years
- UX Design - 15 years
- Product Design - 15 years
- Rapid Prototyping - 12 years
- eCommerce - 11 years
- Adobe CC - 8 years
- Adobe Experience Design (XD) - 5 years
Tools
- Adobe Experience Design (XD)
- Adobe CC
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