Christian Vasile, Designer in Lisbon, Portugal
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Christian Vasile

Verified Expert  in Design

Bio

Christian is an experienced product designer specializing in enterprise and SaaS platforms. Over the past 15 years, he's designed products that have collectively raised over $200 million in funding. He works from ideation to launch and believes in simple design, working closely with engineers and testing products often. Christian's previous clients include British Gas, KPMG, DFS, McLaren, HSBC, and Google.

Portfolio

Work Experience

Senior Product Designer

2023 - PRESENT
ZOE
  • Worked on increasing the conversion rate using usability testing, A/B experiments, and best design practices.
  • Built a cross-product tokenized design system.
  • Ran usability testing to understand how our products perform and where they could be doing better.
Technologies: Figma, Google Analytics, User Interviews, Customer Interviews, User Personas, App Design, Design, Agile, Mobile Design, System Design, Mobile, Conversion Rate Optimization (CRO), Web Design, Web UX, Websites, Responsive Web Design (RWD), UX Review, Web Application Design, Rapid Prototyping, Mobile Apps, User Experience Design, Figma Prototyping, High-fidelity Prototypes, iOS App Design, Cross-functional Collaboration, User Journeys

Senior Product Designer

2020 - 2023
UPTIME
  • Designed the Uptime iOS and Android app with a team of designers, engineers, and data analysts.
  • Created and maintained the design system and pattern library for the product.
  • Ideated and designed new features to increase our retention and conversion rates.
  • Tested prototypes and made A/B tests with the team to keep on top of our numbers constantly.
Technologies: Figma, Usertesting.com, Miro, Mobile App Design, User Interface (UI), UI Design, Web App UX, Web App UI, A/B Testing, Design Leadership, Component Libraries, Agile Sprints, User Testing, Stakeholder Engagement, Copywriting, User Research, Visual Design, User Experience (UX), Mockups, Design Guidelines, Wireframing, UX Design, Information Architecture (IA), Prototyping, User Interviews, Customer Interviews, UX Wireframes, App Design, Agile, Mobile Design, System Design, Mobile, Conversion Rate Optimization (CRO), Web UX, Dashboard Design, Responsive Web Design (RWD), Web Application Design, Rapid Prototyping, Mobile Apps, User Experience Design, Web Portals, Figma Prototyping, B2C, High-fidelity Prototypes, iOS App Design, Cross-functional Collaboration, Responsive Web Apps, User Journeys

Lead Product Designer

2019 - 2020
Filo
  • Led the design for a product that was the first of its kind and launched it in less than four months.
  • Shaped the product strategy together with the other co-founders.
  • Wireframed, tested and designed the visual appearance for the product.
  • Created a design system to ensure consistency and implementation speed.
  • Prioritized the backlog together with the product owner.
Technologies: Sketch, Figma, UX Strategy, SaaS Design, User Interface (UI), UI Design, Web App UX, Web App UI, A/B Testing, Design Leadership, Component Libraries, Agile Sprints, User Testing, Copywriting, User Research, Visual Design, User Experience (UX), Mockups, Design Guidelines, Wireframing, UX Design, Information Architecture (IA), Prototyping, Dashboards, User Personas, UX Wireframes, Design, Agile, B2B, System Design, Web Design, Web UX, Websites, Dashboard Design, Data Visualization, Responsive Web Design (RWD), Web Application Design, Rapid Prototyping, User Experience Design, MVP Design, Figma Prototyping, User Journey Maps, High-fidelity Prototypes, Enterprise SaaS, Data-heavy Design, Business to Business (B2B), Web Applications, Cross-functional Collaboration, User Journeys

Senior Product Designer

2018 - 2019
British Gas
  • Saved the company mid-six figures in costs by helping move offline capabilities online and improving the support experience.
  • Designed new user journeys and ran hundreds of usability testing sessions in our in-house lab.
  • Investigated opportunities and designed solutions for how the support experience could be improved. This included enhancing the current design, analyzing data, conducting usability testing, and stakeholder management.
  • Prioritized the backlog with our product owner and helped her with the product strategy and stakeholder management.
  • Ran workshops together with my product team and third-party matrix team to understand the big picture of the problems we were solving.
Technologies: GitHub, Jira, Adobe Photoshop, InVision, Zeplin, Sketch, UX Strategy, User Interface (UI), A/B Testing, Component Libraries, Agile Sprints, User Testing, Stakeholder Engagement, Copywriting, User Research, Visual Design, User Experience (UX), Mockups, Design Guidelines, Wireframing, UX Design, Prototyping, User Interviews, Customer Interviews, UX Wireframes, Design, Agile, System Design, Mobile, Conversion Rate Optimization (CRO), Web Design, Web UX, Websites, Responsive Web Design (RWD), UX Review, Rapid Prototyping, User Experience Design, B2C, User Journey Maps, High-fidelity Prototypes, Cross-functional Collaboration, User Journeys

Senior Product Designer

2017 - 2018
Beyond
  • Worked end-to-end on digital products from early research and strategy to interaction, visuals, and product road mapping.
  • Led product teams, pitched new business, supported younger designers, and helped Beyond transition to a product design agency.
  • Worked with a variety of clients, including Warner Brothers, Google, Virgin, Facebook, Shutterstock, Disney, Just Eat, and Instagram.
Technologies: Adobe Photoshop, Zeplin, InVision, Sketch, UX Strategy, Mobile App Design, User Interface (UI), UI Design, Agile Sprints, Copywriting, User Research, Visual Design, User Experience (UX), Mockups, Wireframing, UX Design, Prototyping, User Interviews, User Personas, UX Wireframes, Real Estate, App Design, Design, Mobile Design, Mobile, Graphic Design, Responsive Web Design (RWD), UX Review, Web Application Design, Rapid Prototyping, User Experience Design, MVP Design, User Journey Maps, High-fidelity Prototypes, Landing Page Design, iOS App Design, Android App Design, Cross-functional Collaboration

Senior Experience Designer

2016 - 2017
KPMG UK
  • Helped clients navigate digital transformations and created products for our auditors. Clients included Toshiba, McLaren, HSBC, the UK Ministry of Justice, and Diageo.
  • Worked, on a day-to-day basis, across the whole design process.
  • Led teams and mentored junior designers and was involved in business development.
  • Pitched to clients and KPMG Partners and created a long-term strategy to infuse a design culture in the company.
Technologies: Zeplin, InVision, Adobe Photoshop, Sketch, UX Strategy, Mobile App Design, User Interface (UI), Web App UI, Agile Sprints, Stakeholder Engagement, Copywriting, User Research, Visual Design, User Experience (UX), Mockups, Wireframing, UX Design, Prototyping, Dashboards, UX Wireframes, App Design, Design, Design Leadership, B2B, Mobile Design, Mobile, Graphic Design, Data Visualization, Responsive Web Design (RWD), UX Review, Mobile Apps, User Experience Design, Web Portals, MVP Design, User Journey Maps, High-fidelity Prototypes, Data-heavy Design, iOS App Design, Business to Business (B2B), Cross-functional Collaboration, User Journeys

User Experience Designer

2014 - 2016
iPaper
  • Played a central role in the redesign of the back-end system.
  • Created a new website design based on a thought-out strategy created with the marketing team.
  • Improved several front-end features as well as helped create new products for the iPaper suite.
  • Worked closely with the developers and the management team and contributed with my interaction design and user experience knowledge on everything from major features to micro-interactions.
  • Helped in collaboration with the management to shift from a sales-driven focus to design-driven, therefore putting design at the heart of the company culture.
  • Ran usability testing sessions to understand the pain points of our customers, which was central to the success of the redesign.
Technologies: Google Analytics, Jira, InVision, Sketch, Adobe Photoshop, SaaS Design, User Interface (UI), UI Design, Design Sprints, Web App UX, Web App UI, A/B Testing, Agile Sprints, User Testing, Copywriting, User Research, Visual Design, User Experience (UX), Mockups, Wireframing, UX Design, Prototyping, Dashboards, User Interviews, UX Wireframes, Design, Agile, B2B, Mobile Design, System Design, Web UX, Websites, Dashboard Design, Data Visualization, Responsive Web Design (RWD), Web Application Design, User Experience Design, Web Portals, User Journey Maps, High-fidelity Prototypes, Enterprise SaaS, Software as a Service (SaaS), Data-heavy Design, Business to Business (B2B), Web Applications, Cross-functional Collaboration, Responsive Web Apps, User Journeys

Experience Design Consultant

2010 - 2014
StudioWeb
  • Worked on creating products to solve business problems and help the bottom line of my clients.
  • Worked with companies from numerous industries, including healthcare, fitness, security, and banking.
  • Ran usability testing sessions on-demand for clients.
Technologies: CSS, HTML, Adobe Photoshop, SaaS Design, Mobile App Design, User Interface (UI), UI Design, Copywriting, User Research, Visual Design, User Experience (UX), Mockups, Wireframing, UX Design, Prototyping, UX Wireframes, App Design, Design, Mobile Design, Mobile, Graphic Design, Websites, Squarespace, Dashboard Design, Data Visualization, Responsive Web Design (RWD), Mobile Apps, User Experience Design, Web Portals, B2C, Fintech, Enterprise SaaS, iOS App Design, Web Applications, Cross-functional Collaboration, Responsive Web Apps

Education

2010 - 2014

Bachelor's Degree in eConcept Development

University College of Northern Denmark - Aalborg, Denmark

Skills

Tools

Adobe Photoshop, Figma Prototyping, Sketch, InVision, Zeplin, Lean Testing, Jira, GitHub, Google Analytics, Usertesting.com, Miro, Microsoft Power BI, Microsoft Power Apps

Platforms

Figma, Mobile, WordPress, Mixpanel

Languages

HTML, CSS

Industry Expertise

Real Estate, Marketing

Other

Web App Design, UX Design, App Design, Web Design, Web App UX, Design Systems, Information Architecture (IA), Product Design, Interaction Design (IxD), Usability Testing, Wireframing, User Interviews, User Experience (UX), Prototyping, SaaS Design, Web UX, Social Media Design, Dashboard Design, Data Visualization, Dashboards, Mobile App Design, User Interface (UI), UI Design, Web App UI, User Journeys, A/B Testing, Component Libraries, User Testing, Mockups, UX Wireframes, Design, B2B, Mobile Design, System Design, Conversion Rate Optimization (CRO), Squarespace, Responsive Web Design (RWD), Web Application Design, Usability, Mobile Apps, User Experience Design, MVP Design, B2C, High-fidelity Prototypes, Enterprise SaaS, Software as a Service (SaaS), iOS App Design, Business to Business (B2B), Web Applications, Cross-functional Collaboration, Visual Design, UX Research, UX Strategy, User Flows, UI Pattern Library, Agile Sprints, User Research, Design Guidelines, Customer Interviews, User Personas, Agile, Websites, UX Review, Rapid Prototyping, Web Portals, Fintech, User Journey Maps, Landing Page Design, Data-heavy Design, Android App Design, Internal Apps, Pitch Presentations, Behavioral Design, Responsive Design, Product Delivery, Sketching, Research, Analytics, SaaS, Design Sprints, Workshops, Product Strategy, Agile UX, Responsive UX Design, Stakeholder Management, Social Media Apps, Content Management Systems (CMS), Responsive Web Apps, Stakeholder Engagement, Leadership, Design Leadership, Copywriting, Edtech Design, Amplitude, DesignOps, Graphic Design, Accessibility

Experience

  • Product Design - 15 years
  • Web App Design - 15 years
  • Visual Design - 12 years
  • UX Research - 10 years
  • Usability Testing - 10 years
  • SaaS Design - 9 years
  • Design Systems - 6 years
  • Figma - 5 years
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