Colin is available for hire
Hire ColinColin Decker
Verified Expert in Design
Designer
Bansko, Bulgaria
Toptal member since September 28, 2022
Bio
Colin is an interactive and brand art director with over 12 years of experience as a design lead. He's rebranded startups, art-directed national 360 campaigns, and led the UI design on a Fortune 100 company's smart home app. According to Will Chau, VP of Creative and Design of Whole Foods, "Colin is one of the most versatile art directors I've ever worked with. He can do everything, from digital templates to big campaign thinking across digital and analog channels."
Portfolio
Work Experience
Art Director | Creative Consultant
2010 - PRESENT
Freelance
- Offered creative services remotely for more than 10 years.
- Helped over 40 companies create more compelling brands. I've managed logo development, brand guides, competitor research, custom illustration, social templates, site designs, and sales materials.
- Freelanced for over a dozen different advertising and marketing agencies around the world. From filling in for a designer on maternity leave to being a hired gun on multimillion-dollar new business pitches.
Technologies: Adobe CC, Microsoft PowerPoint, Google Slides, Adobe Illustrator, Figma, Sketch, Adobe Photoshop, Illustrator CC, Marketing Design, Paid Advertising, Social Media Design, Typography, Digital Advertising, Instagram Ads, Photoshop CC, Facebook Ads, Google Ads, Graphic Design, InDesign CC, Visual Design, Advertising, Banner Ads, Digital Ad Design, Email Design, Web Design, User Interface (UI), Illustration, Infographics, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Logo Design, Brand Design, Brand Books, Data Visualization, Dashboards, Dashboard Design, Rebranding, Brand Strategy, Hospitality, Instagram, Facebook, Social Media, Poster Design, Brochure Design, SaaS, UI Design, Responsive Web Design (RWD), Digital Marketing Design, Landing Page Design, Marketing, Print, Ad Design, Advertising Design, Adobe InDesign, Blog Design, Email Template Design, Copywriting, Brand Design, Collateral Design, Art Direction, Concepting, Motion Design, Logotype, Icon Design, Iconography, Line Icons, Creative Direction, Mobile App Design, Product Design, Consumer Electronics, Smart Home Technology, Newsletter Design, Social Media Marketing (SMM), Digital Marketing Strategy, B2B, Presentations, Pitch Decks, Print Design, Packaging, Promotional Leaflets & Flyers, Adobe Suite, Print Marketing Design, Billboard Design, Adobe Creative Suite, Brand Identity, Stakeholder Interviews, Consumer Products, Restaurants & Dining, Food & Beverage, Tone of Voice, Color Palettes, Advertisement Design, Visual Design Language, Artificial Intelligence (AI), Legal Technology (Legaltech), Consumer Packaged Goods (CPG), Brand Positioning, Luxury Goods, Communication Design, Email Templates, Presentation Design, PDF Design
Marketing Design Lead
2021 - 2022
Sesame
- Redesigned Sesame's email design system. More than 50 components and a simple drag-and-drop builder doubled deployment while adding variety and visual consistency to the brand.
- Managed the redesigning of design systems for social, paid, and affiliate ads. Conversion rates across affiliate ads jumped to over 300%.
- Built out a new, categorized image library system with 10X more options that helped add more variety to the site and sales materials. Increased conversion across the site by an average of 5%.
Technologies: Adobe CC, Figma, Illustrator CC, Marketing Design, Paid Advertising, Social Media Design, Typography, Digital Advertising, Instagram Ads, Photoshop CC, Facebook Ads, Google Ads, Graphic Design, InDesign CC, Visual Design, Advertising, Banner Ads, Digital Ad Design, Email Design, User Interface (UI), Illustration, Infographics, B2C Marketing, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Brand Design, Brand Strategy, Instagram, Facebook, Social Media, Poster Design, Brochure Design, Digital Marketing Design, Marketing, Print, Ad Design, Advertising Design, Adobe InDesign, Blog Design, Email Template Design, Copywriting, Brand Design, Collateral Design, Concepting, Campaign Design, Creative Direction, Product Design, Newsletter Design, Social Media Marketing (SMM), Digital Marketing Strategy, Presentations, Pitch Decks, Print Design, Promotional Leaflets & Flyers, Adobe Suite, Print Marketing Design, Adobe Creative Suite, Stakeholder Interviews, Tone of Voice, Color Palettes, Advertisement Design, Visual Design Language, Legal Technology (Legaltech), Brand Positioning, Communication Design, Email Templates, Presentation Design, PDF Design
Team Lead | Interactive Art Director
2019 - 2021
Whole Foods Market
- Led the design of the "Sourced for Good" national relaunch, including concept, photography, motion, Hulu spots, web, social, and email. Obtained a 5% bump in brand love, a 6% increase in shopping intent, and increased social engagement by 22X.
- Redesigned the WFM email design system (13 million subscribers); 70 components for four user bases. Reduced design time by 2X and increased open rates (16% to 27%), resulting in more brand love and recall than national TV at 1/10th the cost.
- Performed as a lead consultant for the WFM+Progressive Turkey Insurance program. The results were 1,404 total stories, 231 online, and 1,173 broadcasts, including the Today Show. Impressions of 290 million and customer sentiment near 100% positive.
- Received the testimonial from Will Chau, Global ECD of Whole Foods: "Colin is one of the most versatile art directors I've ever worked with. From digital templates to big campaign thinking across digital and analog channels, Colin can do it all."
Technologies: Adobe CC, Figma, Sketch, Apple Keynote, Illustrator CC, Marketing Design, Paid Advertising, Social Media Design, Typography, Digital Advertising, Instagram Ads, Photoshop CC, Facebook Ads, Google Ads, Graphic Design, InDesign CC, Visual Design, Advertising, Banner Ads, Digital Ad Design, Email Design, Web Design, User Interface (UI), Illustration, Infographics, B2C Marketing, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Logo Design, Brand Design, Brand Books, Data Visualization, Dashboards, Dashboard Design, Rebranding, Brand Strategy, Instagram, Facebook, Social Media, Poster Design, Brochure Design, UI Design, Responsive Web Design (RWD), Digital Marketing Design, Landing Page Design, Marketing, Print, Ad Design, Advertising Design, Adobe InDesign, Blog Design, Email Template Design, Copywriting, Brand Design, Collateral Design, Art Direction, Concepting, Motion Design, Campaign Design, Logotype, Icon Design, Iconography, Line Icons, Creative Direction, Mobile App Design, Product Design, Newsletter Design, Social Media Marketing (SMM), Digital Marketing Strategy, Presentations, Pitch Decks, Print Design, Promotional Leaflets & Flyers, Adobe Suite, Print Marketing Design, Billboard Design, Adobe Creative Suite, Brand Identity, Consumer Products, Restaurants & Dining, Food & Beverage, Tone of Voice, Color Palettes, Advertisement Design, Visual Design Language, Legal Technology (Legaltech), Consumer Packaged Goods (CPG), Brand Positioning, Communication Design, Email Templates, Presentation Design, PDF Design
Design Lead
2013 - 2016
Humm Systems
- Led the creative strategy, branding, web design, UI/UX, event design, and sales and marketing materials for various markets and partners. While at Humm, the company grew 400% year over year.
- Designed a sub-30 second tablet experience that consistently received 80 times more feedback than traditional paper methods.
- Managed staff reports and live alerts that helped Humm's clients reduce their online negativity by an average of 30%. Its top clients consistently received actionable feedback from over 1,000 guests monthly.
Technologies: Apple Keynote, Adobe CC, Google Slides, Microsoft, Asana, Basecamp, Trello, Illustrator CC, Social Media Design, Typography, Photoshop CC, Graphic Design, InDesign CC, Visual Design, Advertising, Digital Ad Design, Email Design, Web Design, User Interface (UI), Illustration, Infographics, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Logo Design, Brand Design, Brand Books, Data Visualization, Dashboards, Dashboard Design, Rebranding, Brand Strategy, Hospitality, Facebook, Social Media, Poster Design, Brochure Design, SaaS, UI Design, Responsive Web Design (RWD), Digital Marketing Design, Landing Page Design, Marketing, Print, Adobe InDesign, Email Template Design, Copywriting, Brand Design, Collateral Design, Branding, Concepting, Motion Design, Logotype, Icon Design, Iconography, Line Icons, Creative Direction, Product Design, Consumer Electronics, Newsletter Design, B2B, Presentations, Pitch Decks, Print Design, Packaging, Promotional Leaflets & Flyers, Adobe Suite, Print Marketing Design, Adobe Creative Suite, Brand Identity, Stakeholder Interviews, Consumer Products, Restaurants & Dining, Food & Beverage, Tone of Voice, Color Palettes, Advertisement Design, Visual Design Language, Brand Positioning, Communication Design, Email Templates, Presentation Design, PDF Design
Senior Designer
2012 - 2013
Thirteen23
- Led the UI design on over 100 screens IFTTT smart home app for Honeywell.
- Created more than 100 dual-weight icons set for Honeywell that they later incorporated universally across their international brand.
- Acted as one of the lead designers on a UI/UX app exploration for the University of Texas. The content was focused on students, faculty, and sports fans. Features included university news, campus map, class schedules, and sports scores and schedules.
Technologies: Adobe CC, Basecamp, Trello, Microsoft PowerPoint, Apple Keynote, Illustrator CC, Typography, Photoshop CC, Graphic Design, InDesign CC, Visual Design, Digital Ad Design, Web Design, User Interface (UI), Illustration, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Logo Design, Brand Design, Brand Books, Data Visualization, Rebranding, Brand Strategy, Instagram, Facebook, Social Media, Poster Design, Brochure Design, UI Design, Responsive Web Design (RWD), Marketing, Ad Design, Advertising Design, Adobe InDesign, Brand Design, Collateral Design, Branding, Art Direction, Concepting, Motion Design, Campaign Design, Logotype, Icon Design, Iconography, Line Icons, Creative Direction, Mobile App Design, Product Design, Consumer Electronics, Smart Homes, Smart Home Technology, B2B, Presentations, Pitch Decks, Print Design, Adobe Suite, Print Marketing Design, Adobe Creative Suite, Brand Identity, Stakeholder Interviews, Consumer Products, Tone of Voice, Color Palettes, Advertisement Design, Visual Design Language, Brand Positioning, Luxury Goods, Communication Design, Presentation Design, PDF Design
Art Director
2010 - 2011
T3
- Performed as one of the lead art directors on the GoGo inflight new business pitch. Helped secure them as a client.
- Managed concept, illustration, and storyboard for animated videos to create a simpler and more enjoyable landing page experience for UPS Supply Chain Insurance services.
- Led a pro-bono OOH campaign to raise awareness of Austin homelessness. The 48-hour I Am Here brought in $1 million in publicity value and $606,000 in donations to feed and clothe Austin's homeless. Up 33% from the previous year.
Technologies: Adobe CC, Apple Keynote, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Microsoft PowerPoint, Illustrator CC, Marketing Design, Paid Advertising, Social Media Design, Typography, Digital Advertising, Photoshop CC, Facebook Ads, Graphic Design, InDesign CC, Visual Design, Advertising, Banner Ads, Digital Ad Design, Web Design, Illustration, Infographics, B2C Marketing, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Logo Design, Brand Design, Facebook, Social Media, Digital Marketing Design, Landing Page Design, Print, Ad Design, Advertising Design, Collateral Design, Branding, Art Direction, Concepting, Motion Design, Campaign Design, Logotype, Creative Direction, Mobile App Design, Consumer Electronics, Social Media Marketing (SMM), Digital Marketing Strategy, Presentations, Print Design, Packaging, Promotional Leaflets & Flyers, Adobe Suite, Print Marketing Design, Billboard Design, Adobe Creative Suite, Brand Identity, Stakeholder Interviews, Consumer Products, Tone of Voice, Color Palettes, Advertisement Design, Visual Design Language, Brand Positioning, Communication Design, Presentation Design, PDF Design
Art Director
2008 - 2010
Schematic
- Concepted and designed a holiday page takeover of yahoo.com for Dell. This single ad brought in over $1 million in revenue within 24 hours.
- Managed and directed a team of animators in Costa Rica on dozens of online ads and page takeovers for Dell's consumer electronics. Consistently exceeded CTR goals.
- Led SMB interactive guideline presentations to update designers across Dell's international markets.
Technologies: Adobe CC, Microsoft PowerPoint, Apple Keynote, Marketing Design, Paid Advertising, Social Media Design, Typography, Digital Advertising, Photoshop CC, Graphic Design, InDesign CC, Visual Design, Advertising, Banner Ads, Digital Ad Design, Web Design, Illustration, B2C Marketing, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Logo Design, Digital Marketing Design, Print, Ad Design, Advertising Design, Adobe InDesign, Branding, Concepting, Campaign Design, Creative Direction, Consumer Electronics, Social Media Marketing (SMM), B2B, Presentations, Print Design, Packaging, Promotional Leaflets & Flyers, Adobe Suite, Print Marketing Design, Adobe Creative Suite, Brand Identity, Stakeholder Interviews, Consumer Products, Tone of Voice, Color Palettes, Advertisement Design, Visual Design Language, Brand Positioning, Communication Design, Presentation Design, PDF Design
Skills
Tools
Adobe CC, Figma, Illustrator CC, InDesign CC, Adobe InDesign, Photoshop CC, Adobe Creative Suite, Sketch, Google Slides, Microsoft PowerPoint, Apple Keynote, Chef, Asana, Basecamp, Trello, Adobe Illustrator, Adobe Photoshop
Languages
Visual Design Language
Industry Expertise
Advertising, Marketing, Consumer Products, Restaurants & Dining, Food & Beverage, Hospitality, Luxury Goods
Platforms
Adobe Suite, Google Ads, Web, Microsoft
Other
Branding, Art Direction, 360 Campaigns, Concepting, Design Systems, Brand Development, Brand Design, Icon Design, Logo Design, Digital Campaigns, Presentations, Brand Identity, Illustration, Marketing Design, Paid Advertising, Social Media Design, Typography, Digital Advertising, Facebook Ads, Graphic Design, Visual Design, Banner Ads, Digital Ad Design, Email Design, Web Design, Infographics, B2C Marketing, Online Marketing, Marketing Campaign Design, Marketing Collateral Development, Brand Design, Brand Books, Rebranding, Brand Strategy, Digital Marketing Design, Landing Page Design, Print, Ad Design, Advertising Design, Email Template Design, Collateral Design, Motion Design, Campaign Design, Logotype, Iconography, Line Icons, Creative Direction, Newsletter Design, Social Media Marketing (SMM), Digital Marketing Strategy, B2B, Pitch Decks, Print Design, Promotional Leaflets & Flyers, Print Marketing Design, Stakeholder Interviews, Tone of Voice, Color Palettes, Advertisement Design, Consumer Packaged Goods (CPG), Brand Positioning, Communication Design, Email Templates, Presentation Design, PDF Design, SaaS, Instagram Ads, User Interface (UI), Data Visualization, Dashboards, Dashboard Design, Instagram, Facebook, Social Media, Poster Design, Brochure Design, UI Design, Responsive Web Design (RWD), Blog Design, Copywriting, Mobile App Design, Product Design, Consumer Electronics, Smart Homes, Smart Home Technology, Packaging, Billboard Design, Sales, Out of Box Experience (OOBE), Software, Hardware, Mobile UI, Tablet UI, Tradeshow Design, Event Design, TV UI, TV, Videos, Omnichannel Marketing, Paid Media, Email, Social, Recipes & Cooking, Affiliate Marketing, Vector Design, Research, Mood Boards, Artificial Intelligence (AI), Legal Technology (Legaltech)
Experience
Collaboration That Works
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