Craig Norwood, Designer in Belfast, United Kingdom
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Craig Norwood

Verified Expert  in Design

Bio

Craig has six years of experience in visual and UX design, especially in branding, strategy, UI/UX, typography, interaction design, and art direction. He is currently based in Belfast, running his own design studio, after working in UAE for Synechron, a global technology consulting firm. Craig worked in several global offices while living abroad, including Pune in India and New York City in the US.

Portfolio

Work Experience

Co-founder | Design Director

2020 - PRESENT
Hundred Studio
  • Set up the business, a creative micro agency, with my business partner and co-founder. Served as a director of design, driving design decisions for the company.
  • Successfully delivered a significant UX design audit and design system creation project for a £20bn corporate client. Consulting with them on design needs and becoming an approved vendor.
  • Contributed to multiple branding, creative content, and web design projects for clients of all sizes across sectors in the UK and Ireland.
  • Delivered a six-month website design and brand development project for a 237-year-old church denomination in Ireland.
  • Managed the design strategy for various clients at different project stages from initial meetings, strategic meetings, design production to delivery and execution.
Technologies: Sketch, InVision, Business Planning, Slack, Google Docs, Apple Keynote, Adobe CC

UI/UX Designer

2018 - 2020
Origin
  • Led the design and brand workshops on a rebranding project for a leading digital private wealth company in the US.
  • Conducted research and used the findings to begin the brand development and creation of assets such as logo, typography, graphic device, and iconography.
  • Collaborated with a project manager on the web design for Mount Street, a financial services company based in London. Created a sitemap, user journeys, wireframes, and design for the entire site. Built a design system for development handover.
  • Led the design for the Bvlgari MarCom account, including staff email newsletter, the Bvlgari Bulletin. Delivered the newsletter with TV designs every fortnight in 2020. Provided additional support, including screensavers and ad hoc design services.
  • Implemented service design principles to digitize a heavily manual process for a local cancer charity. Interpreted the insights from previous research, driving forward with a digital strategy, and designing a mobile app.
  • Served as a product and UX designer for multiple financial services clients in London. Carried out reviews of their existing UI offering, suggesting fixes and design improvements on proof of concept projects. Supplied UI design and prototypes.
Technologies: InVision, Apple Keynote, Sketch, Adobe CC

Senior Associate | UI/UX Designer

2017 - 2018
Synechron
  • Led the design of multiple interactive interfaces for HSBC's first digital-only branch, launched in Mirdif, Dubai, in 2018. Worked directly with PM and client on the UX and UI design and creative, ensuring it was on brand and met the requirements.
  • Worked onsite with the US design team to deliver the UI design as part of its AI accelerator program, аs well as carrying out client work from Dubai for the US team, leading the UX and UI design.
  • Assisted design and testing with senior designers on the development of the mobile banking app for FAB, one of the largest banks in the UAE region. Created responsive iconography and designed user flows from wireframes to design and handover.
  • Worked with a senior team at RBC on a proof of concept project, envisaging a payment rewards mobile app for customers. Delivering UX and UI design with the digital director.
  • Assisted the London digital team with design concepts for various projects proposals and worked both internally and externally. This ranged from graphic design to UI and website design.
Technologies: InVision, Apple Keynote, Sketch, Adobe CC

Brand Designer

2015 - 2016
AV Browne Group
  • Created the branded content for the rebrand of Kerry Group, a global leader in the food industry with 26,000 employees, including guidelines, marketing materials for printing, web imagery, graphics, environmental wall graphics, and signage.
  • Ideated and created the brand identity for a regional insurance provider, Hughes Insurance. This included logo, typography, imagery, color, and additional brand assets.
  • Created the brand identity for Ulster University's cooking school, The Academy. This was a prestigious identity that reflected the quality of the course and student chefs.
  • Designed presentations for branded proposals and documents for different clients. Presented them directly, using Keynote, or sent the presentations to the clients in PDF format.
  • Designed the sponsorship identity for a major local sporting event, the Irish Cup, cooperating with the sponsor, Tennent's Lager. Contributed to the project's discovery phase, meetings with stakeholders, research, ideation, design, and delivery.
Technologies: Logo Design, Apple Keynote, Adobe CC

Education

2013 - 2017

Bachelor of Design with Honors Degree in Graphic Design

Ulster University - Belfast, Northern Ireland

Certifications

AUGUST 2019 - PRESENT

Enterprise Design Thinking Practitioner

IBM

APRIL 2019 - PRESENT

UX Foundation Training

UXTraining

JULY 2017 - PRESENT

Diploma in Professional Practice

Ulster University

Skills

Tools

Adobe CC, Sketch, Apple Keynote, Google Docs, Slack, InVision, Flinto, Flinto Prototyping

Languages

Charity

Industry Expertise

Banking & Finance, Marketing

Platforms

Figma

Other

Graphic Design, UI Design, Brand Development, Branding, Web Design, UX Design, Design Thinking, Presentations, Corporate Culture, Professionalism, User-centered Design (UCD), Responsive Design, Service Design, Digital Product Design, User Interface (UI), UI Branding, Product Design, Art Direction, Business Planning, Financial Services, Finance, Luxury Industry, Email Marketing, Chatbots, Consumer Banking, Wearables, Typography, Interaction Design (IxD), Prototyping, Nonprofits, Websites, Logo Design, Digital Marketing Design, Digital Marketing, Squarespace, Naming, User Experience (UX), Print, Brand Design, Landing Page Design, Responsive Web Design (RWD)

Experience

  • Graphic Design - 5 years
  • Adobe CC - 5 years
  • Branding - 4 years
  • Web Design - 4 years
  • UI Design - 4 years
  • Sketch - 4 years
  • UX Design - 4 years
  • Brand Development - 4 years

Tools

  • Adobe CC
  • Sketch
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