Cristian is available for hire
Hire CristianCristian Strittmatter
Verified Expert in Design
Designer
Location
Los Angeles, CA, United States
Toptal Member Since
January 27, 2019
Cris understands the craft involved in creating something powerful as well as the effort needed to get there. He's led teams of art directors and designers to create work on behalf of well-known brands like Honda, Volkswagen, Adidas, and Microsoft, among others. He is able to deliver a spectrum of work that identifies the core purpose behind a product and its brand. Cris strives to find a balance between functional needs and emotional response.
Portfolio
Work Experience
VP and Creative Director
2018 - PRESENT
RPA Advertising
- Led the creative and design team to create digital and brand work on behalf of Honda Automobiles and Shop Honda, among others.
- Created the Honda digital brand and design system and established the use of InVision DSM, allowing teams to maintain a consistent user experience across every digital interface.
- Directed and delivered digital experiences across key platforms, including automobiles.honda.com, email, services, eCommerce, social, and paid media.
- Redesigned the platform responsibly with a mobile-first approach.
Technologies: Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Principle, Abstracts, InVision, Sketch, Adobe Experience Design (XD), Figma
SVP | Design Director
2015 - 2018
Deutsch, Inc.
- Led the design team to create digital and brand work on behalf of Volkswagen of America, Taco Bell, Microsoft, Uber, 7-Eleven, Tile, Letgo, among others.
- Redesigned the new Deutsch.com site to align with the agency’s new brand positioning.
- Conceptualized, designed, and created a digital and print magazine for IT pros to feel allegiance to Microsoft that transcends its technical capabilities by making a magazine that feels like a club for the IT Elite.
- Designed and directed a 21-day Instagram scavenger hunt for the all-new Volkswagen Tiguan through the virtual streets of New York City.
- Redesigned and maintained the Ta.co digital platform for Tacobel.com.
- Designed and built Test Kitchen by Taco Bell's brand identity from menus to aprons to parting gifts; our goal was to elevate the Taco Bell brand so it felt premium and progressive.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
Design Director
2009 - 2015
SapientNitro
- Acted as the design director—developing creative strategies for 360° branded experiences across all devices with a focus on interactive design and platforms. Applied my skills on brands such as MGM Grand, Adidas, Harley-Davidson, Activision, Sony Electronics, Sony Pictures, Disney, and Hawaiian Airlines.
- Redesigned the new Sapientnitro.com to align with the agency’s new brand positioning and more importantly, look, feel, and act in a way that showed their digital chops—from both a creative and a technology perspective.
- Redesigned the Adidas.com platform into an entirely new visual design experience which fully incorporates all branded content from the brand-focused Adidas.com site into the Shopadidas.com technology platform.
- Redesigned Lululemon.com's marketing and eCommerce platform and digital design system. Our design approach was to create a responsive site that reimagined the way commerce and content worked together. We created a personalized experience where people could get inspired, educated, motivated, and challenged.
- Redesigned MGMGrand.com's marketing and eCommerce platform. The digital design system for every hotel in MGM Resorts International’s portfolio.
- Designed and art-directed the entire MGM booking experience to make it easier for guests to book hotel rooms, buy show tickets, and even pick their seats from their phone (MGM Ticketing Mobile).
Technologies: Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, Sketch
Creative Director
2003 - 2009
From Scratch Design Studio
- Worked for a range of clients including AT&T, Disney XD, Sony Pictures, Nickelodeon, Subaru, Nintendo, and Ubisoft.
- Worked on the marketing websites for Sony Pictures' films including Spiderman II (2004), The Grudge (2004), Hostel (2005), and Monster House (2006).
Technologies: Flash, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Education
1993 - 1998
Bachelor's Degree in Fine Arts, Graphic Design
Buenos Aires University - Buenos Aires, Argentina
Experience
Collaboration That Works
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