Cristina Bonaccurso, Designer in Milan, Metropolitan City of Milan, Italy
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Cristina Bonaccurso

Verified Expert  in Design

Service & Product Designer

Milan, Metropolitan City of Milan, Italy
Toptal Member Since
November 24, 2015

Dynamic creative with 20 years of experience, specialising in product design, from branding and art direction, to service design and systemic thinking. As a strategic design lead, I am passionate about leveraging businesses and solving client challenges while building remarkable, engaging, and inclusive experiences. Among the many innovative projects that I've worked on for Fortune 500 companies and early stage startups, I contributed expertise related to financial markets, banking, trading, and crypto, as well as Mixed Reality and the Internet of Things.

Work Experience

Service Design Lead and UX/UI Lead

2019 - PRESENT
Rawfish Srl
  • Led activities working collaboratively with colleagues from enterprise architecture big data, UX/UI design, and business analysts to design, prototype, and build digital service experiences and customer journeys.
  • Designed project visions and future-state scenarios aligned with program strategy and overarching goals for breakthrough innovations.
  • Explored user needs and validated existing assumptions through user research and interviews in the field by analyzing user journeys, workflows, multi-channel communications, and service and system operations.
  • Engaged multiple stakeholders to re-imagine new service experiences and value propositions and communicate these through journey maps, storyboards, blueprints, and other service interaction proposals.
  • Planned, designed, and delivered engaging co-creation activities and workshops.
  • Liaised and delivered presentations of progress and outcomes to program boards and stakeholders.
Technologies: Adobe Creative Suite, Jira, Apple Keynote, UX Process, Service Design, Figma

Product Lead

2015 - PRESENT
Toptal Clients
  • Engaged in hands-on design, shaping the concept and seeing it through to detailed design and implementation across various devices and platforms.
  • Communicated and envisioned service concepts and ideas using methods and tools that illustrate all the components and touchpoints of the service, both current and future.
  • Inspired innovative approaches to design, using creative facilitation techniques and taking the lead at client meetings, internal company meetings, brainstorms, and external design events.
  • Provided expertise and shaped new business opportunities, led pitches, and provided thought leadership.
  • Managed and oversaw the delivery of a range of projects, defining project scope, goals, and deliverables in collaboration with key stakeholders.
  • Originated, evaluated, and iterated user journey maps, user path diagrams, and sketches.
Technologies: UX Process, Service Design, Adobe Creative Suite, Jira, Apple Keynote, Figma, User Experience (UX), User Interface (UI)

System Thinking

MIT xPro | Massachusetts Institute of Technology


Jira, Figma, Apple Keynote, Adobe Creative Suite


UX Process, DesignOps, Project Leadership, User Experience (UX), User Journeys, User Flows, User Interface (UI), Information Architecture (IA), Information Design, Service Design, Branding, Design Strategy, Systems Thinking, System Performance, System Design, System Dynamics

Collaboration That Works

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