Cristina is a product designer who has spent the last 15 years passionately studying and practicing design, arts, and architecture. She believes in all functional and beautiful things and her genuine wish is to create and support products that have a remarkable and positive impact on peoples' lives. In her spare time, Cristina loves to draw illustrations using a variety of techniques.
Provided consulting services in both digital and print design.
Created multiple web pages for the fashion industry, company presentations, agencies, software and digital tools. desktop and mobile applications (web platform and iOS); established software design, user flows, wireframes, icons, and all included visual elements, design libraries, and guidelines.
Designed a variety of print materials including logos and visual identity packages (business cards, envelopes, etc.) and product design packaging, promotional and publicity banners, window store print cover-ups, brochures, flyers, catalogs, posters, and 3D volumetric typography.
Established UX design for web analytics application developments, instituting a user-centered design approach.
Created mockups and prototypes; modern, clean and functional user interfaces for all of the company ’s digital products from scratch, including over 700 icons.
Injected user experience design into dozens of app screens by crafting elements such as editing tools panels, visualizations panels, dataset manager, settings panels, data source connections edit panels, calculation wizard, system admin console, and color palette manager.
Researched, strategized, and launched UX improvements for existing applications using sophisticated design and intuitive navigation flow to maximize user engagement.
Introduced a design system concept to resolve inconsistencies across products and platforms and improve consistency by checking against automatic style guides. Synced and led UX team and development team into achieving that goal by creating standard typography rules, components library, providing style guides and resources, visual styles, patterns, and more.
Technologies: Adobe Photoshop, Adobe Illustrator
2015 - 2016
Lion Media & Publishing
Realized complex study and research target audience in order to create the business’ persona.
Created applicable standard patterns for general use, e.g. layout wireframes.
Created images with a high visual impact directed for the business's customer avatar.
Optimized site flow structure (navigation and usability) focusing on the user's interaction with promotional products, making their experience as intuitive as possible.
Involved in conducting qualitative A/B split testing sessions. newsletters, advertisements, one-page websites, companies presentation websites, eCommerce pages, blog posts, photo editing and manipulation (aging effects, face and body editing). autorun wizard UI & UX and e-book library UI, health solutions search engine UI, desktop and mobile tutorials, download pages for digital products, e-book covers, promotional ads, and banners.