Dan Baciu
Verified Expert in Design
Designer
Berlin, Germany
Toptal member since May 28, 2018
Dan has worked with everyone from early-stage startups in Berlin and San Francisco to global corporations such as Oracle and Samsung. When he starts on a project, he gets involved in every aspect, from research and prototyping to designing and development. Dan focuses on combining powerful visual aesthetics with solid functionality and usability to create delightful experiences that make sense.
Portfolio
Brand and Web Design for Pioneers
Work Experience
Principal Designer
Studio~humm
- Led a team of designers and freelancers, with activities including design management, guiding learning and development, and providing one-to-one coaching.
- Designed and established the visual brand, aesthetic, and digital presence of a customer support startup.
- Managed the creative direction of a luxury fashion brand along with designing a new website for them.
- Created and designed a mobile parking app from scratch.
- Designed visual asset collateral for enterprise-level clients.
- Rebranded and designed a website for a premium property management firm.
- Led the rebranding of a digital health startup along with designing a new website for them.
- Updated the visual identity and redesigned a website for a venture-capital firm.
Brand Designer
EyeEm
- Refined the brand for a 20-million user photography platform, working on consolidating and making the aesthetic more consistent across touchpoints.
- Collaborated with the chief design officer in analyzing the brand and pushing it forward.
- Designed and launched several marketing campaigns within the digital space.
- Developed and launched the brand of a photography school.
- Created websites and landing pages for growth and marketing campaigns.
- Established a new design and template system for pitch decks within the organization.
- Designed and developed digital visual trend reports showcasing the content on the platform.
Creative Director
Carevasazica
- Rebranded and designed one of the hottest young mags on the local scene.
- Directed everything from photography and illustration to the magazine layout and design itself.
- Ran a series of workshops for a dozen people looking to learn about design.
Brand and Visual Designer
Oracle
- Designed and supported communication and marketing campaigns in 25+ markets across Europe, Africa, and Asia.
- Delivered over 140 projects with 800 individual deliverables both project-based and one-offs.
- Tackled scaling the design output of the in-house team.
- Empowered internal content creators with a set of easy-to-use templates, ranging from press releases to testimonials and quote pullouts.
- Vastly improved the turnover rate and project delivery duration for any graphic design requests.
- Clarified the design process with requesters and stakeholders and set up a transparent communication channel with local teams.
Managing Director
Visual Playground
- Created a design-and-illustration school for young, aspiring designers.
- Organized and planned the project along with coordinating an eight-man team.
- Designed the visual launch campaign and assets for the project.
- Established the design school brand as one of the premier options on the market.
Education
Completed Courses in Graphic Design
Visual Playground - Bucharest, Romania
Bachelor's Degree in Management
National School of Political Science and Public Administration - Bucharest, Romania
Skills
Tools
RedPen, Trello, Adobe Photoshop, Jira, Adobe CC, Adobe Illustrator, Sketch, Asana, Confluence, Adobe Dreamweaver, Adobe InDesign, UI Grid, Adobe After Effects, Marvel, InVision
Languages
HTML, CSS, HTML5, CSS3
Platforms
MacOS, Figma, Webflow CMS, Webflow, iOS, WordPress, Android
Industry Expertise
Fashion
Other
Visual Design, Marketing Design, Communication Design, Landing Page Design, Pitch Presentations, Responsive Design, Mobile Web Design, Creative Direction, Wireframing, Responsive Web Design (RWD), Brand Identity, Messaging, User Experience (UX), User Interface (UI), Icon Design, PowerPoint Design, Presentation Design, Pitch Decks, UI Design, Design Systems, Typography, Brand Guidelines, Landing Pages, Graphic Design, Web Design, Branding, Digital Design, Brand Design, Dogs, Web Animation, Information Design, Conversion Rate Optimization (CRO), Lead Generation, UX Design, Editorial Design, Grid Systems, Prototyping, Writing & Editing, Project Management, Digital Editorials, CSS Grid, Report Design, Annual Report Design, B2B Lead Generation, Web Illustration, Vector Illustration, Illustration, Art Direction, WordPress Design, Beauty Products, Web UX Design, Web App Design, Information Architecture (IA), Card Sorting, Agile UX, Dashboard Design, Web Dashboards, Mobile UI Design, Digital Project Management, Design Sprints, Sprints, iOS UI Design, Design Leadership, Mobile UX Design, Mobile Design
Experience
- Branding - 8 years
- Digital Design - 7 years
- Brand Design - 7 years
- Web Design - 6 years
- CSS3 - 5 years
- Visual Design - 5 years
- UI Design - 5 years
- Prototyping - 2 years
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