Daniel is available for hire
Hire DanielDaniel Gordon
Verified Expert in Design
Designer
Location
New York, NY, United States
Toptal Member Since
October 13, 2016
Daniel has over eleven years of experience working with small startups and global brands such as Nike, Amex, Prudential—implementing modern UI/UX design practices, working with Agile best practices, and applying his branding expertise. He’s worked on projects from concept to finish as well as on existing digital products. His industry experience lays mainly in the entertainment & fashion, eCommerce, education, and the financial sectors. Work outside of portfolio available upon request.
Portfolio
Work Experience
Senior Lead Product Designer (Contract)
2020 - PRESENT
Prudential
- Worked on their evolution design system, overseeing all of Prudential.com while working closely with the director of design.
- Contributed to the expansion of Prudential's evolution design system.
- Helped to create new components and guidelines for their design system.
Technologies: Jira, Miro, Adobe Experience Design (XD), InVision
Senior UX Designer (Contract)
2020 - 2020
Mcgarrybowen
- Worked on Amex eCommerce card experiences, working on their responsive web product.
- Worked on their Northrop Grunman account doing web design.
- Worked on their AARP account doing pitch design work.
Technologies: Figma, Adobe Experience Design (XD), Sketch, InVision
Senior UX/UI Designer
2018 - 2019
NANO Web Group
- Created many eCommerce experiences for the responsive web.
- Designed for a number of artificial intelligence and machine learning products from various sectors such as human resources (HR), ergonomics, and more.
- Designed scientific mini games that use machine learning.
Technologies: Avocode, Zeplin, Adobe Experience Design (XD), Adobe Photoshop, Sketch
Lead Designer (Contract)
2018 - 2018
OffWhite Design
- Designed an eCommerce platform for fashion elites to buy retail goods.
Technologies: Adobe Illustrator, Sketch
UI/UX Designer
2017 - 2018
Amplify
- Conducted UX research which was documented via Google Slides.
- Designed mobile game experience (UX/UI) for tablet and phone.
- Illustrated characters for mini games.
- Built prototypes using Proto.io and InVision.
- Worked with SVGs and handed-off assets to engineering for the React Native platform.
Technologies: Adobe Illustrator, Sketch
Lead UI/UX Designer (Contract)
2016 - 2017
Murge
- Designed a new social media where users can merge videos together and use beats with video.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch, Proto.io, InVision
Senior UI/UX Designer (Contract)
2016 - 2016
Pure Solo Entertainment
- Redesigned the mobile and desktop experience for a music video app.
Technologies: Sketch, InVision, Adobe Illustrator, Adobe Photoshop
Senior Designer (Contract)
2016 - 2016
Tidal
- Created proposal work.
Technologies: Sketch, InVision, Adobe Illustrator, Adobe Photoshop
Creative Director (Contract)
2016 - 2016
SweetRush, Inc.
- Provided creative art direction (75%) and hands-on designing (25%).
- Worked with Cisco Systems on their project called Foundations to Success; directed and managed one senior level UI/UX designer and two animators.
- Worked with Hilton Garden and Hilton Innovation, working with another creative director splitting the workload between the two brands and managing a senior level graphic designer.
- Worked with the W.K. Kellogg Foundation in two phases. Phase 1 was branding while phase 2 was designing an onboarding program which would incorporate the new branding. During that time I managed one senior level designer.
- Designed proposal work with another creative director for the client Penske.
Technologies: Adobe Premiere Pro, Sketch, Axure RP Pro, InVision, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior UX Designer (Contract)
2016 - 2016
WWE
- Redesigned their mobile and desktop web experiences as well as their Roku UX experience. The purpose was to unify the experience across platforms.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop
Lead Designer | Creative Director (Contract)
2015 - 2016
Boom Fantasy
- Managed two junior designers while working closely with engineering and the CTO along with an overseas engineering team.
- Designed the onboarding for mobile along with tracking data metrics through a mixed panel—the metrics included bounce rates on mobile vs. web and retention rate drop-off on a given screen. I did A/B testing darker theme vs. light theme. I also did persona development by sending out email surveys and conducting user interviews for product insights.
- Created an entire new mobile experience for users along with rolling out the desktop build 2.0.
- Designed marketing collateral which included email templates and social media graphics.
Technologies: Adobe Premiere Pro, Sketch, Axure RP Pro, InVision, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Senior UI/UX Designer (Contract)
2014 - 2015
Scholastic
- Designed print materials for Scholastic Read 180, Math 180, and the English 3D programs.
- Managed a junior designer working on the TE (teacher edition) materials for their digital product Read 180.
- Designed print and digital materials for students K to 12 along with teacher materials for digital and print.
- Conceptualized and made wireframes.
Technologies: Adobe Premiere Pro, Sketch, Axure RP Pro, InVision, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
UI/UX Designer (Contract)
2011 - 2011
Nike
- Worked on NikePlus (Nike+) for the web and a new experience for mobile. I worked closely with the Portland team and with other designers.
- Conceptualized and designed a new platform known as NikePlus (Nike+) today.
Technologies: Adobe Illustrator, Adobe Photoshop
Education
2012 - 2012
Took Courses in Design (Interactive Design I & II , Graphic Design I & II, Digital Image Processing & Illustration, Problems in Advanced Design, Advertising Art Direction)
University of Southern California - Los Angeles, CA, USA
2007 - 2011
Associate Degree in Graphic Design and Animation
NVCC - Waterbury, CT, USA
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