Daniela Ferrai

Designer in London, United Kingdom

Member since February 8, 2017

Daniela has worked as a UX/Product designer for ten years, covering many areas of digital media including mobile, tablet, responsive web, and smartTV. She adopts a user-centered approach to design and incorporates creative and strategic thinking to produce innovative, elegant, and simple design solutions grounded in real user needs. She loves the challenge of mixing technology and creativity to create next-generation experiences.

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Portfolio

Digital Design

Audiosplitter Website
- Competitor Analysis & Profiling
- Usability Testing
- User Research
- Responsive Web Design (RWD)
- UX Prototyping
- Wireframing
- UI Design
- UX Design
- Information Architecture (IA)
- Card Sorting
- UX Sketching
- Music
Rightster Feedroom
- UX Design
- Interaction Design (IxD)
- User Research
- Responsive Web Design (RWD)
- Responsive
- UX Prototyping
- Persona
- Information Architecture (IA)
- User Interviews
- Usability Testing
- UX Sketching
- User Journeys
- Publishing
- Journalism
Rightster Off-YouTube Reporting Tool
- UX Prototyping
- User Research
- Information Architecture (IA)
- Wireframing
- UX Design
- Mobile UX
- User Journeys
- UX Sketching
- Analytics
- Reporting
You & Your Wedding Website
- User Research
- Card Sorting
- Usability Testing
- Responsive Web Design (RWD)
- UI Design
- UX Design
- UX Prototyping
- Wireframing
- UX Sketching
- Persona
- User Journeys
- Publishing
- Beauty Products
- Journalism
- Fashion
- eCommerce
- eCommerce UX
- eCommerce UI
Rightster AFL Live & VOD TV app
- User Research
- Usability Testing
- Personas
- Wireframing
- Mobile App UX
- UX Design
- Service Design
- UX Prototyping
- UX Sketching
- User Journeys
- Information Architecture (IA)
- Smart TV
- Video
- Video Streaming
Walk Ischia App
- Mobile App UI
- Mobile App UX
- HTML5
- CSS
- User Research
- User Testing
- Interaction Design (IxD)
- UX Sketching
- Development

Employment

Product Designer | UX Designer | UX Researcher
2014 - PRESENT
Freelance
- Delivered detailed designs to support the development and release of the first version of Ubuntu Touch mobile operating system.
- Conducted UX research and designed the e-commerce website and wedding planning tools for You and Your Wedding.
- Provided user experience coaching and mentorship within product teams and across the business for Hearst Magazines.
- Run design and innovation workshops, produced design specifications, and conducted user research for Good House Keeping Institute eCommerce website.
- Improved customers’ journey across the whole Not On The High Street eCommerce marketplace experience applying lean UX principles.
- Worked as part of a cross-functional team to deliver an innovative user experience for John Lewis retail chain eCommerce journeys.
- Lead the design of Just Eat food delivery service iOS and Android apps and restaurant devices.
- Designed and created prototypes in HTML and CSS to deliver usable and accessible online services for business tax users.
- Conducted discovery UX research and designed a suite of data analysis tools for analysts of the Department of Work and Pensions.
- Applied user-centered design methodologies to improve the design system and its website of Sainsbury's supermarket chain.
- Designed the brand of Walk Ischia trekking iOS and Android app.
- Carried out UX research and designed the end-to-end experience for iOS, Android, responsive website for Audiosplitter electronic music community.
- Lead the user research of Not On the High Street marketplace B2B tools from diary study, contextual interviews to usability tests.
- Designed the full experience of Audiosplitter electronic music community, from site architecture, functionalities ideation to visual design.
- Improved Aunt Bessie's company website to deliver a modern and engaging customer experience.
- Led the re-design of Stonewall GLBT responsive website based on findings from user research.
- Evaluated Not On The High Street marketplace customer experience from a service design perspective and delivered an experience map.
Technologies: Sketch, InVision, Axure, Adobe Creative Suite, Zeplin, Flinto, HTML5, CSS, Javascript, Optimizely
Product Designer | UX Designer | UX Researcher
2012 - 2014
Rightster
- Conducted user research including diary study, contextual interviews and usability tests.
- Delivered from design concepts to high-fidelity prototypes a responsive data visualisation tool.
- Designed iOS and Android mobile and tablet live streaming and video on demand apps for Australia Football League.
- Defined the information architecture and navigation structure of a video management web application for video producers and distributors.
- Helped shape the product strategy of the company from a user experience perspective.
- Worked as part of an AGILE team to ship several digital products to live.
- Designed a responsive tool from concepts to UI mock-ups to help journalists find relevant and useful videos.
Technologies: Adobe Creative Suite, Axure, iOS, Android
UX Designer
2010 - 2011
T-Mobile International
- Run a user experience strategy analysis to explore the future of mobile TV services on tablets.
- Delivered an interactive prototype of an innovative TV service for iOS and Android tablets.
- Designed the full user experience of Topapps Android and Windows Phone apps recommendation application.
- Improved the user experience of T-mobile internet portal across a plethora of mobile devices and 11 countries in Europe.
- Managed external agencies to run usability test on designs.
Technologies: Adobe Creative Suite, Axure, Visio, Android, iOS, Windows Phone 7
UX Designer | UX Researcher
2009 - 2009
Ereadis
- Designed the full experience of Ereadis creative writers community website, from site architecture, wireframes to visual design.
- Run UX research to identify the needs of creative writers and inform the design process.
- Created personas and scenarios from the results of the user research.
Technologies: Axure, Adobe Creative Suite
UX Designer
2008 - 2009
Fjord
- Run discovery research to understand the needs of electronic engineers for Premier Farnell online community.
- Designed an address book for Orange telecom mobile devices.
Technologies: Axure, Adobe Creative Suite, iOS, Android

Education

Statement of Accomplishment in Gamification
2014 - 2014
University of Pennsylvania - Coursera
Statement of Accomplishment in Introduction to Recommender Systems
2013 - 2013
University of Minnesota - Coursera
Master's degree in Human-Computer Interaction with Ergonomics
2006 - 2007
Univerisity College London - London, United Kingdom
Bachelor's degree in Computer Engineering
2002 - 2006
University of Naples 'Federico II' - Naples, Italy

Certifications

Gamification
FEBRUARY 2014 - PRESENT
University of Pennsylvania, Coursera
Introduction to Recommendation Systems
SEPTEMBER 2013 - PRESENT
University of Minnesota, Coursera

Experience

Information Architecture (IA)11 years
UX Design11 years
Mobile UX11 years
UX Prototyping11 years
User Research10 years
Responsive Web Design (RWD)5 years
Mobile UI5 years
UI Design5 years

Location

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