Portfolio
Digital Design
Daniela Roessler
Designer in Stockholm, Sweden
Member since October 14, 2015
Daniela is a conceptual UX/UI designer and art director with more than seven years of experience in digital. She has worked with responsive web design and branding in advertising, product development, and eCommerce in large and small teams alike. She believes in creating smart, functional, and minimalist solutions that engage and delight the user.
Daniela is now available for hire
Employment
Creative Director
2016 - 2017Juniqe- Defined global on-brand creative and design strategy.
- Led a team of 12 designers, providing feedback, input, and support.
- Created detailed brand guidelines.
- Provided feedback, input, and guidelines for UX/UI projects.
- Defined the global imagery strategy and briefed the shooting team to execute it.
- Worked closely with content and brand teams to concept broader creative concepts for campaigns and collaborations.
- Set up communication structures and processes within the creative and various stakeholder teams.
- Coached team members and facilitated team building.
Technologies: Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, SketchUI/UX Designer (Contract)
2015 - 2016Independent- Took briefs from clients and advised them on the best design solution.
- Led and created the UX/UI design of responsive websites, software, and iOS apps.
- Designed corporate identities for new companies, including logos, colors, typography, icon sets, custom typefaces, animations, packaging, and style guides.
- Did the art direction as well as photography and video styling for a new eCommerce platform.
- Created all online and offline marketing materials for brands and agencies such as newsletters, emails, and social media assets for all platforms.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, SketchSenior Digital Designer
2015 - 2015Hem GmbH- Led and created the UX and UI of the responsive editorial storytelling pages for new products to launch.
- Created the weekly newsletters and all other online marketing material.
- Oversaw and built the UX and UI, along with logo and branding of the responsive Hem blog.
- Contributed to the improvement of the visual design of the eCommerce platform.
- Developed wireframes and prepared artwork and video assets.
Technologies: Adobe Illustrator, Adobe Photoshop, SketchDigital Designer
2012 - 2013Acne Production- Built the UX/UI and visual design of interactive responsive websites for large fashion clients.
- Produced all online marketing materials, such as social media campaigns across all channels and print media for large clients.
- Conceptualized interactive advertising campaigns for large fashion clients.
- Collaborated with a small production team of developers and designers.
- Created vector and handmade illustrations for animated films.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, SketchCreative Intern
2011 - 2012AKQA- Worked with a senior copywriter and senior designer as a conceptualizing team, creating advertising and campaign ideas for the digital realm for large car and telecommunications companies.
- Created high-quality pitch presentations, composing images in photoshop and designing keynotes.
- Designed Apple iAd showcased by Apple as a leading example of iAd possibilities.
- Composed detailed storyboard illustrations and sketches.
Technologies: Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
Education
- Professional Degree in Digital Media2010 - 2012Hyper Island - Stockholm, Sweden
- Bachelor of Fine Arts Degree in Design2006 - 2010Concordia University - Montreal, QC. Canada
Experience
- Adobe Illustrator10 years
- Conceptual Design8 years
- Adobe InDesign6 years
