Daniela Roessler, Designer in Stockholm, Sweden
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Daniela Roessler

Verified Expert  in Design


Stockholm, Sweden
Toptal Member Since
October 8, 2015

Daniela is a conceptual UX/UI designer and art director with more than seven years of experience in digital. She has worked with responsive web design and branding in advertising, product development, and eCommerce in large and small teams alike. She believes in creating smart, functional, and minimalist solutions that engage and delight the user.


Work Experience

Creative Director

2016 - 2017
  • Defined global on-brand creative and design strategy.
  • Led a team of 12 designers, providing feedback, input, and support.
  • Created detailed brand guidelines.
  • Provided feedback, input, and guidelines for UX/UI projects.
  • Defined the global imagery strategy and briefed the shooting team to execute it.
  • Worked closely with content and brand teams to concept broader creative concepts for campaigns and collaborations.
  • Set up communication structures and processes within the creative and various stakeholder teams.
  • Coached team members and facilitated team building.
Technologies: Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, InVision, Sketch

UI/UX Designer (Contract)

2015 - 2016
  • Took briefs from clients and advised them on the best design solution.
  • Led and created the UX/UI design of responsive websites, software, and iOS apps.
  • Designed corporate identities for new companies, including logos, colors, typography, icon sets, custom typefaces, animations, packaging, and style guides.
  • Did the art direction as well as photography and video styling for a new eCommerce platform.
  • Created all online and offline marketing materials for brands and agencies such as newsletters, emails, and social media assets for all platforms.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch

Senior Digital Designer

2015 - 2015
Hem GmbH
  • Led and created the UX and UI of the responsive editorial storytelling pages for new products to launch.
  • Created the weekly newsletters and all other online marketing material.
  • Oversaw and built the UX and UI, along with logo and branding of the responsive Hem blog.
  • Contributed to the improvement of the visual design of the eCommerce platform.
  • Developed wireframes and prepared artwork and video assets.
Technologies: Adobe Illustrator, Adobe Photoshop, Sketch

Digital Designer

2012 - 2013
Acne Production
  • Built the UX/UI and visual design of interactive responsive websites for large fashion clients.
  • Produced all online marketing materials, such as social media campaigns across all channels and print media for large clients.
  • Conceptualized interactive advertising campaigns for large fashion clients.
  • Collaborated with a small production team of developers and designers.
  • Created vector and handmade illustrations for animated films.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Sketch

Creative Intern

2011 - 2012
  • Worked with a senior copywriter and senior designer as a conceptualizing team, creating advertising and campaign ideas for the digital realm for large car and telecommunications companies.
  • Created high-quality pitch presentations, composing images in photoshop and designing keynotes.
  • Designed Apple iAd showcased by Apple as a leading example of iAd possibilities.
  • Composed detailed storyboard illustrations and sketches.
Technologies: Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2010 - 2012

Professional Degree in Digital Media

Hyper Island - Stockholm, Sweden

2006 - 2010

Bachelor of Fine Arts Degree in Design

Concordia University - Montreal, QC. Canada