Daniela is a conceptual UX/UI designer and art director with more than seven years of experience in digital. She has worked with responsive web design and branding in advertising, product development, and eCommerce in large and small teams alike. She believes in creating smart, functional, and minimalist solutions that engage and delight the user.
Took briefs from clients and advised them on the best design solution.
Led and created the UX/UI design of responsive websites, software, and iOS apps.
Designed corporate identities for new companies, including logos, colors, typography, icon sets, custom typefaces, animations, packaging, and style guides.
Did the art direction as well as photography and video styling for a new eCommerce platform.
Created all online and offline marketing materials for brands and agencies such as newsletters, emails, and social media assets for all platforms.
Worked with a senior copywriter and senior designer as a conceptualizing team, creating advertising and campaign ideas for the digital realm for large car and telecommunications companies.
Created high-quality pitch presentations, composing images in photoshop and designing keynotes.
Designed Apple iAd showcased by Apple as a leading example of iAd possibilities.
Composed detailed storyboard illustrations and sketches.
Technologies: Apple Keynote, Adobe InDesign, Adobe Illustrator, Adobe Photoshop