Daria Po, Designer in Florence, Metropolitan City of Florence, Italy
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Daria Po

Verified Expert  in Design

Designer

Location
Florence, Metropolitan City of Florence, Italy
Toptal Member Since
March 20, 2017

Daria is a self-employed art director and graphic designer specializing in UI/UX and branding with related visual communication. She has gained experience designing for a variety of clients—restaurants, non-profits, eCommerce, startups, small businesses, and big corporations.

Portfolio

Work Experience

Freelance Art Director | Graphic Designer

2016 - PRESENT
Ciclica
  • Designed a logo and brand identity for a local movie theatre.
  • Worked on the art direction and brand concept for a "Milan Bike City" series of events.
  • Designed a 100-page magazine about sports in Tuscany.
Technologies: Sketch, Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Art Director | Graphic Designer

2014 - PRESENT
Freelance Work
  • Handled and was responsible for client communication and management.
  • Crafted branding and promotional materials.
  • Created logo and brand identity designs with related visual communication.
  • Designed landing pages and UI/UX.
  • Organized and managed the team remotely.
  • Conducted market research, target audience, brand positioning, and strategy.
Technologies: InVision, Cinema 4D, Adobe After Effects, Adobe InDesign, Sketch, Adobe Illustrator, Adobe Photoshop

Art Director | Graphic Designer

2014 - 2015
Carosello
  • Designed and redesigned corporate identities for restaurants, event, and fashion industries.
  • Worked at every stage of brand development—from the research and brand strategy, positioning to the entire identity design, and UI/UX.
  • Created calligraphy and handwritten fonts.
  • Designed landing pages and UI/UX.
  • Crafted layout designs for print and online magazines.
  • Met with clients in person.
Technologies: Flash, Cinema 4D, Adobe After Effects, Adobe InDesign, Adobe Illustrator, Adobe Photoshop

Graphic Designer

2013 - 2015
SHISHKI
  • Crafted logo designs, corporate identities, visual design style guides, and brand books.
  • Handled the visual communication and social networks.
  • Created animations and banners.
  • Worked on post production.
  • Created UI designs.
  • Learned an incredible amount of branding working with SHISHKI's team.
Technologies: Corel Painter, Cinema 4D, Flash, Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2012 - 2014

Bachelor's Degree in Graphic Design and Visual Communication

Wales University and Accademia Italiana - Florence, Italy

2010 - 2012

Bachelor's Degree in Graphic Design and Visual Communication

Saint Petersburg State University - Saint Petersburg, Russia

2011 - 2011

Completed a Short Course in Graphic Design

Central Saint Martins - London, UK

Tools

Photoshop CC, Illustrator CC, Sketch, InDesign CC, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Flash, Corel Painter, Adobe After Effects, InVision, Cinema 4D

Platforms

Mobile, Web

Industry Expertise

Sports & Recreation

Other

Branding, Logo Design, Web Design, App Design, User Experience (UX), Print Design, Prototyping, eCommerce, Wireframing, Landing Pages, Identity Design, User Interface (UI), Brand Identity, UX Design, UI Design, Visual Design, eCommerce Web Design, Mobile UX, Mobile UI, Logo Systems, Identity, Design, App UI, App UX, Track, UIP, Email Marketing, Platform Design, Kids, Nonprofits, Web UI, Web UX, Desktop Web Design, Mobile Web, Graphic Design

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