
Darren Northcott
Verified Expert in Design
Designer
Calgary, AB, Canada
Toptal member since February 16, 2022
Darren has a 15-year industry background in user experience, product design, and digital strategy. He takes into consideration emotion, story, interaction, content, and the customer's journey while creating a seamless, intuitive, and memorable user experience. He is a leader in the space and is always at the forefront of industry standards and tools such as Figma, UI/UX, AI, and emerging tech. Darren has worked on brands such as Nissan USA, Verizon, Facebook, Lululemon, Skrill, and many more.
Portfolio
Work Experience
Brand Experience Director
Sajak & Farki
- Designed a web-based video editor for Re/Max that allows realtors to create and edit branded videos on desktop and mobile browsers.
- Designed multiple products, including iOS applications for agriculture, an interactive video for Verizon/Game of Thrones, and an interactive web-based sculpture builder.
- Defined user experiences through audits and strategy documents to help drive client vision and direction. These included user flows, wireframes, prototypes, and a card-sorting exercise that aligned brand values with customers' values.
- Led a team of designers, developers, and UX practitioners to create exceptional user experiences and digital products.
Senior UX Designer
Paysafe Group
- Managed a team of UX designers, visual designers, and front-end developers across three time zones to work in sprints to deliver product features in an agile environment.
- Created end-to-end digital wallet redesigns for major brands on all platforms (iOS, Android, and web).
- Implemented design systems for each wallet brand and ran rapid-prototyping sprints and design exercises.
Senior UX Architect
UX Guys
- Created in-depth rapid prototypes and wireframes using Axure.
- Delivered user journeys and flows based on research and user goal alignment.
- Established digital products, strategies, and websites for a variety of clients including Facebook, Mountain Equipment CO-OP, Lululemon, and many more.
Experience Architect
Critical Mass
- Crafted digital strategies and go-to market products for the Nissan USA client.
- Conducted user interviews, created customer journeys, and rapid wireframe prototypes for many digital products from apps, websites, and interactive banners.
- Created engaging digital experiences for clients, including Nissan USA, Infinity USA, AT&T, and BestBuy.
Information Architect
Rare Method
- Created sitemaps and wireframes for a variety of web properties including Bayer, Travel Alberta, and others.
- Assisted in defining the agency's IA/UX team and worked with designers and developers to execute accurately and on time.
- Created various digital experiences from interactive banner ads, to websites and videos.
Education
Diploma in Computer Technology
Southern Alberta Institute of Technology - Calgary, AB
Skills
Tools
InDesign CC, Sketch, Illustrator CC, Axure RP Pro, Visio, Photoshop CC, Miro
Platforms
Figma, iOS, Web, Mobile, Android
Languages
HTML, CSS, JavaScript
Industry Expertise
Android UX Design
Other
UX Design, Usability, User Experience (UX), Wireframing, Product Design, iOS UX Design, Responsive, Responsive UI, App UX, UI Design, Web UX, Mobile Prototypes, Responsive UX Design, Web App UX, Web UX Design, UX Wireframes, Web App Design, Mobile UX Design, Design Leadership, Responsive Web Apps, Interaction Design (IxD), Complex Application User Interfaces (UI), Visual Design, Prototyping, App Design, Web Design, Design Systems, Digital Strategy, User Testing, User Flows, Layout Design, Style Guides, MVP Design, Responsive Web Design (RWD), User Journeys, Mobile UI Design, User Stories, Mobile App Design, Dashboards, User Personas, B2B2C, User Interface (UI), Branding, Advertising Design, UX Prototyping, iOS UI Design
Experience
- UX Design - 14 years
- Wireframing - 14 years
- User Experience (UX) - 14 years
- Usability - 12 years
- Product Design - 12 years
- Visual Design - 10 years
- Prototyping - 10 years
- Figma - 5 years
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