Darren Northcott, Designer in Calgary, AB, Canada
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Darren Northcott

Verified Expert  in Design

Designer

Location
Calgary, AB, Canada
Toptal Member Since
February 16, 2022

Darren has a 15-year industry background in user experience, product design, and digital strategy. He takes into consideration emotion, story, interaction, content, and the customer's journey while creating a seamless, intuitive, and memorable user experience. He is a leader in the space and is always at the forefront of industry standards and tools such as Figma, UI/UX, AI, and emerging tech. Darren has worked on brands such as Nissan USA, Verizon, Facebook, Lululemon, Skrill, and many more.

UX DesignUser Experience (UX)WireframingWeb App UXWeb UX DesignWeb App DesignComplex Application User Interfaces (UI)Product DesignUI DesignMobile UX DesigniOSFigmaWeb DesignUser PersonasVisual Design

Portfolio

Work Experience

Brand Experience Director

2018 - PRESENT
Sajak & Farki
  • Designed a web-based video editor for Re/Max that allows realtors to create and edit branded videos on desktop and mobile browsers.
  • Designed multiple products, including iOS applications for agriculture, an interactive video for Verizon/Game of Thrones, and an interactive web-based sculpture builder.
  • Defined user experiences through audits and strategy documents to help drive client vision and direction. These included user flows, wireframes, prototypes, and a card-sorting exercise that aligned brand values with customers' values.
  • Led a team of designers, developers, and UX practitioners to create exceptional user experiences and digital products.
Technologies: Figma, InDesign CC, Product Design, User Flows, UX Wireframes, Layout Design, Style Guides, MVP Design, Responsive Web Design (RWD), Web App Design, User Journeys, Mobile UI Design, Mobile UX Design, Web UX, Web App UX, Web UX Design, Design Leadership, User Stories, Responsive Web Apps, Mobile App Design, Interaction Design (IxD), Dashboards, User Personas, B2B2C, Complex Application User Interfaces (UI)

Senior UX Designer

2016 - 2018
Paysafe Group
  • Managed a team of UX designers, visual designers, and front-end developers across three time zones to work in sprints to deliver product features in an agile environment.
  • Created end-to-end digital wallet redesigns for major brands on all platforms (iOS, Android, and web).
  • Implemented design systems for each wallet brand and ran rapid-prototyping sprints and design exercises.
Technologies: Sketch, Figma, Prototyping, iOS UX Design, Android UX Design, Product Design, User Flows, UX Wireframes, Layout Design, Style Guides, MVP Design, Responsive Web Design (RWD), Web App Design, User Journeys, Mobile UI Design, Mobile UX Design, Web UX, Web App UX, Web UX Design, Design Leadership, User Stories, Responsive Web Apps, Mobile App Design, Interaction Design (IxD), Dashboards, User Personas, B2B2C, Complex Application User Interfaces (UI)

Senior UX Architect

2012 - 2016
UX Guys
  • Created in-depth rapid prototypes and wireframes using Axure.
  • Delivered user journeys and flows based on research and user goal alignment.
  • Established digital products, strategies, and websites for a variety of clients including Facebook, Mountain Equipment CO-OP, Lululemon, and many more.
Technologies: Axure RP Pro, InDesign CC, Product Design, User Flows, UX Wireframes, Responsive Web Design (RWD), Web App Design, User Journeys, Mobile UI Design, Mobile UX Design, Web UX, Web App UX, Web UX Design, Design Leadership, User Stories, Responsive Web Apps, Mobile App Design, Interaction Design (IxD), Dashboards, User Personas, B2B2C, Complex Application User Interfaces (UI)

Experience Architect

2009 - 2012
Critical Mass
  • Crafted digital strategies and go-to market products for the Nissan USA client.
  • Conducted user interviews, created customer journeys, and rapid wireframe prototypes for many digital products from apps, websites, and interactive banners.
  • Created engaging digital experiences for clients, including Nissan USA, Infinity USA, AT&T, and BestBuy.
Technologies: App UX, Axure RP Pro, Digital Strategy, User Experience (UX), Product Design, User Flows, UX Wireframes, Responsive Web Design (RWD), Web App Design, User Journeys, Mobile UI Design, Mobile UX Design, Web UX, Web App UX, Web UX Design, User Stories, Responsive Web Apps, Mobile App Design, Interaction Design (IxD), B2B2C, Complex Application User Interfaces (UI)

Information Architect

2008 - 2009
Rare Method
  • Created sitemaps and wireframes for a variety of web properties including Bayer, Travel Alberta, and others.
  • Assisted in defining the agency's IA/UX team and worked with designers and developers to execute accurately and on time.
  • Created various digital experiences from interactive banner ads, to websites and videos.
Technologies: Visio, User Experience (UX), Wireframing, UX Wireframes, Web App Design, Web UX, Web App UX, Web UX Design, Interaction Design (IxD), Complex Application User Interfaces (UI)
2006 - 2008

Diploma in Computer Technology

Southern Alberta Institute of Technology - Calgary, AB

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