Darren has a 14-year industry background in user experience, digital strategy, international marketing, and product design. He brings ideas to life through intelligent product design, UX, and creative strategy. He crafts, designs, and markets premium brand experiences across channels. He believes that brands and products should reflect and align with the values of their customers. Darren identifies and creates alignment with each product and its customers to ensure success.
Designed a web-based video editor for Re/Max that allows realtors to create and edit branded videos both on desktop and mobile browsers.
Designed multiple brand platforms and integrated various digital strategies, including print, online, and social. Resulting in iOS applications for agriculture, an interactive video for Verizon/Game of Thrones, and an interactive sculpture builder.
Defined brand experiences for multiple clients through audits and strategy documents to help drive client vision and direction. These included a working card sorting exercise that aligned their brand values with their customer's values.
Technologies: Figma, InDesign CC
Senior UX Designer
2016 - 2018
Managed a team of UX designers, visual designers, and front-end developers across three time zones to work in sprints to deliver product features in an agile environment.
Created end-to-end digital wallet redesigns for major brands on all platforms (iOS, Android, and web).
Implemented design systems for each wallet brand and ran rapid-prototyping sprints and design exercises.