Darren Northcott

Designer in Calgary, AB, Canada

Member since February 16, 2022

Darren has a 14-year industry background in user experience, digital strategy, international marketing, and product design. He brings ideas to life through intelligent product design, UX, and creative strategy. He crafts, designs, and markets premium brand experiences across channels. He believes that brands and products should reflect and align with the values of their customers. Darren identifies and creates alignment with each product and its customers to ensure success.

UX Design User Experience (UX)Wireframing Web App UX Web UX Design Product Design Figma Visual Design Prototyping InDesign CC Sketch User Interface (UI)Responsive Responsive UI App UX Show more

Darren is now available for hire

Hire Darren

Portfolio

Digital Design

Employment

Brand Experience Director
2018 - PRESENT
Sajak & Farki
- Designed a web-based video editor for Re/Max that allows realtors to create and edit branded videos both on desktop and mobile browsers.
- Designed multiple brand platforms and integrated various digital strategies, including print, online, and social. Resulting in iOS applications for agriculture, an interactive video for Verizon/Game of Thrones, and an interactive sculpture builder.
- Defined brand experiences for multiple clients through audits and strategy documents to help drive client vision and direction. These included a working card sorting exercise that aligned their brand values with their customer's values.
Technologies: Figma, InDesign CC
Senior UX Designer
2016 - 2018
Paysafe Group
- Managed a team of UX designers, visual designers, and front-end developers across three time zones to work in sprints to deliver product features in an agile environment.
- Created end-to-end digital wallet redesigns for major brands on all platforms (iOS, Android, and web).
- Implemented design systems for each wallet brand and ran rapid-prototyping sprints and design exercises.
Technologies: Sketch, Figma, Prototyping, iOS UX Design, Android UX Design
Senior UX Architect
2012 - 2016
UX Guys
- Created in-depth rapid prototypes and wireframes using Axure.
- Delivered user journeys and flows based on research and user goal alignment.
- Established digital products, strategies, and websites for a variety of clients including Facebook, Mountain Equipment CO-OP, Lululemon, and many more.
Technologies: Axure RP Pro, InDesign CC
Experience Architect
2009 - 2012
Critical Mass
- Crafted digital strategies and go-to market products for the Nissan USA client.
- Conducted user interviews, created customer journeys, and rapid wireframe prototypes for many digital products from apps, websites, and interactive banners.
- Created engaging digital experiences for clients, including Nissan USA, Infinity USA, AT&T, and BestBuy.
Technologies: App UX, Axure RP Pro, Digital Strategy, User Experience (UX)
Information Architect
2008 - 2009
Rare Method
- Created sitemaps and wireframes for a variety of web properties including Bayer, Travel Alberta, and others.
- Assisted in defining the agency's IA/UX team and worked with designers and developers to execute accurately and on time.
- Created various digital experiences from interactive banner ads, to websites and videos.
Technologies: Visio, User Experience (UX), Wireframing