Data Oruwari, Designer in Richmond, VA, United States
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Data Oruwari

Verified Expert  in Design

UX Researcher and Designer

Richmond, VA, United States

Toptal member since April 15, 2025

Expertise
UX ResearchUX StrategySketchUX DesignFigmaAdobe Creative Suite DesignWireframing
Bio

Data is a UX research and strategy expert with 9+ years of experience delivering solutions across industries and high-profile clients, such as Bank of America, MetLife, Chevron, and Frito-Lay. She specializes in using qualitative mixed methods research, like contextual inquiry and ethnographic studies. Data excels at collaborating with multi-disciplinary teams such as business, design, and tech to uncover customer experience innovation opportunities and define future state solutions.

Portfolio

Work Experience

Associate Director for UX Research and Strategy

2015 - 2024
IBM
  • Led experience strategy efforts by uncovering customer insights, developing innovative strategies, and creating execution roadmaps.
  • Specialized in ethnographic research, user analysis, and cross-functional collaboration to drive customer experience innovation.
  • Partnered with clients to address critical business challenges, leveraging consulting expertise and technology to develop tailored solutions that delivered measurable value.
Technologies: Adobe Experience Design (XD), User Interviews, Qualtrics, Sketch, Figma, Miro, Notion, Asana, Useberry, Ethnographic Studies, Contextual Inquiry, UX Research, UX Strategy, Ethnographic Research

Education

2013 - 2015

Master of Science Degree in Business, Branding, and Communications Strategy

Virginia Commonwealth University - Richmond, VA, USA

Skills

Tools

Sketch, Miro, Airtable, Asana, Adobe Experience Design (XD), Qualtrics

Platforms

Useberry, Figma

Other

Notion, UX Research, UX Strategy, Contextual Inquiry, Ethnographic Research, User Interviews, Product Strategy, UX Design, User Experience (UX), User Experience Design, Interaction Design (IxD), Qualitative Research, Personas, Customer Journeys, Design Thinking, Design Thinking Facilitation, User Testing, Surveys, User Research, User Journeys, Journey Mapping, Stakeholder Interviews, Prototyping, Wireframing, Ethnographic Studies

Experience

  • Ethnographic Research - 9 years
  • UX Research - 9 years
  • UX Strategy - 9 years
  • Contextual Inquiry - 9 years
  • Adobe Experience Design (XD) - 4 years
  • Figma - 4 years
  • Qualtrics - 4 years
  • Miro - 2 years

Tools

  • Miro
  • Adobe Experience Design (XD)
  • Qualtrics
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