David Denni, Designer in Edinburgh, United Kingdom
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David Denni

Verified Expert  in Design

Bio

David is an award-winning digital designer with over a decade of experience. He has had the pleasure of designing for major brands such as Google, Amazon, Microsoft, Giorgio Armani, Liverpool FC, Maserati, Toyota, Renault, P&G, Saatchi & Saatchi, and IBM iX. From concepts to solutions, David loves to push the boundaries of creativity by exploring new ways to craft unique solutions that reflect and evolve brands and products.

Portfolio

Work Experience

Design Lead | Senior UI Designer

2021 - PRESENT
Freelance
  • Created a completely flexible, customizable, and user-friendly brand-new design system for Microsoft while managing a team as a design lead at Fantasy.
  • Redesigned and meticulously crafted the rules and guidelines for the cutting-edge Google Wear OS design system at ustwo, building upon the foundation of GM 3.
  • Managed a team and designed a new Amazon sports app that provided live sporting action on the go.
  • Built the Ski Dubai app MVP from scratch while adhering to the Majid Al Futtaim digital guidelines.
  • Teamed up with zondacrypto, a major player in Europe's digital asset investment scene, to craft an entire ecosystem of financial tools at Koto Studio.
  • Engaged as a senior UI designer at MetaLab, working on projects that combined aesthetics and interaction, creating meaningful experiences from concept to delivery.
  • Designed the new Conad eCommerce website as a senior UI designer at PwC.
Technologies: Figma, Framer

UI Designer

2019 - 2020
Marco Martini Chef (Freelance)
  • Created a new brand identity and redesigned the Marco Martini restaurant website to provide insight into the flavors and culture of the restaurant.
  • Focused first on the rebranding, then proceeded with the website redesign to create a visual identity and style that matches the brand values.
  • Implemented a user-centric approach to design the wireframes after presenting a new sitemap and workflows to the client.
  • Produced several mockups and wireframes for the site architecture design and subsequent user testing.
  • Defined the visuals from the art direction to the asset production, including the smallest graphic details.
Technologies: Principle, Adobe Suite, InVision, Sketch

Senior Visual Designer

2019 - 2019
IBM iX (Freelance)
  • Designed a digital ecosystem for Liverpool Football Club (LFC), including all the elements that a global football club needs.
  • Created the LFC design system that guarantees a unique and consistent experience to improve the perception of the LFC’s world.
  • Developed a winning brand personality by defining design principles that reflect the LFC core values.
  • Conducted client workshops that validated and defined the system architecture, user experience, and visual language.
  • Led the UI team from concept to art direction to the final production with overall responsibility for the visual language.
Technologies: Principle, InVision, Adobe Suite, Sketch

Senior Product Designer

2018 - 2018
Potato London (Freelance)
  • Collaborated with a Google team to manage and deliver a complete rethink and overhaul for the vital Android developer resource center. You can see the results at https://developer.android.com.
  • Performed a UX audit, identifying usability issues that inhibited control, clarity, and one's ability to perform fundamental tasks.
  • Designed wireframes and high-fidelity interfaces and prototyped the end-to-end experience.
  • Created the atomic design system for the new website.
Technologies: Adobe Illustrator, InVision, Sketch

Senior Designer

2017 - 2018
Big Radical
  • Crafted immersive experiences for Maserati owners throughout the Maserati customer app.
  • Analyzed competitors to better understand what products and services other car manufacturers were offering as well as other luxury brands in general.
  • Uncovered potential opportunities through the process of creating personas and user journey maps.
  • Designed components and new product features for the app on iOS and Android native platforms.
  • Played a key role from the early stages of design and development, spanning from the concept strategy, creative ideas, and UX tasks, up to the creation of UI assets.
Technologies: Principle, InVision, Adobe Suite, Sketch

UX/UI Designer

2015 - 2016
EF Education First
  • Collaborated with the team of designers to create the company's design system in order to have consistency across all touchpoints.
  • Improved the user experience of the company's main website.
  • Conducted user testing to prove and stress the new features that were designed.
Technologies: User Testing, UX Design, Language Learning, Design Systems, Education

Digital Designer | Art Director

2007 - 2015
Saatchi & Saatchi
  • Art directed and supervised the design and production flow of several websites and banner campaigns for important clients like Giorgio Armani, Toyota, Renault, Lancia, P&G, and Enel.
  • Conceptualized advertising ideas for digital campaigns.
  • Designed and built exceptional user experiences for marketing websites.
  • Designed award-winning websites: "Armani Frames of Life" won one Gold and three Silver Awards from Italian Art Directors Club (ADCI) and an FWA of the day. "Regina Kitchen Towel" won two Silver ADCI Awards.
Technologies: UX Design, Digital Campaigns, UI Design, Art Direction, Advertising

Education

2001 - 2005

Bachelor of Arts Degree in Digital Design

European Institute of Design (IED) - Rome, Italy

Skills

Tools

Sketch, InVision, Adobe Illustrator, Principle, Canvas

Platforms

Adobe Suite, Figma, Android, iOS

Industry Expertise

Automotive, Food, Hospitality, Fashion, Real Estate, Sports, Advertising, Education

Other

UI Design, Art Direction, Digital Product Design, Design Systems, Graphic Design, App Design, Responsive Design, Branding, UX Design, Digital Communication, Design, User Interface (UI), User Experience (UX), Experiential Design, Accessibility, UX Testing, Dashboard Design, Design Principles, Prototyping, Apps, Google, Interaction Design (IxD), App UI, App UX, Packaging, Brand Logos, Logo Design, Typography, Illustration, Icon Design, B2B, Mortgages, Fintech, eCommerce, Football, Research, Luxury Industry, Concepting, Digital Campaigns, Language Learning, User Testing, Framer

Experience

  • Art Direction - 13 years
  • Adobe Suite - 13 years
  • UI Design - 10 years
  • Branding - 10 years
  • Sketch - 5 years
  • Digital Product Design - 4 years
  • Design Systems - 4 years
  • UX Design - 3 years

Tools

  • Sketch
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