David Hopper, Designer in London, United Kingdom
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David Hopper

Verified Expert  in Design

Designer

Location
London, United Kingdom
Toptal Member Since
November 7, 2017

David is a UX and product strategy consultant who has designed products for clients ranging from small startups to household names like Canon, Electrolux, and Samsung. He is passionate about making digital products that matter. David has nearly two decades of experience making things for the web.

Portfolio

Work Experience

UX and Product Strategy Consultant

2011 - PRESENT
Different Projects
  • Designed and prototyped an app for internal employee mentoring and professional development at Abbott Labs for use by the 70,000-employee company.
  • Designed and prototyped an in-store tablet app called Phone Advisor for Orange to be used as a self-service tool for customers in Orange's retail shops across Europe and Africa.
  • Led product strategy and UX for a new consumer-facing web service around ink replenishment for Canon's range of connected smart printers. Handled product and service design and facilitated customer journey mapping and value prop design workshops.
  • Served as interim head of UX for Evrythng, an IoT SaaS platform. Mapped user journeys, developed a robust user research plan, developed value propositions for new SaaS products, and prioritized UX deliverables to launch three new SaaS products.
  • Optimized the core online acquisition funnel and checkout experience for the Sage small business accounting SaaS product lines. Developed hypotheses for increasing conversion and designed/executed multiple A/B experiments to improve conversion rates.
Technologies: Zeplin, OmniGraffle, Sketch, InVision, Miro, Figma, Jira, Digital Innovation, Product Management, Ideation Workshops, Customer Experience, Service Design, Value Proposition Design, Project Management, Web App UX, Wireframing, Digital Product Design, UX Strategy, Sitemaps, Information Architecture (IA), User Flows, UX Design, SaaS Design, Rapid Prototyping, Lean UX, User Research, User Interviews, UX Workshops, Booking UX, Product Strategy, Workshop Facilitation, Digital Transformation, Design Thinking, Design Sprints, Team Mentoring, Online Ordering, Startups, Food Ordering, Food Delivery Services, Web Applications, Corporate Websites, Corporate Social Responsibility (CSR), Intranets, Food & Beverage, Kanban, Workshops, Recommendation Systems, Apps, Qualitative Research, Scrum, Scrum Master, Customer Journeys, User-centered Design (UCD), Mobile, User Personas, Product Design, Usability Testing, Tablet UX, WordPress, Prototyping, Agile Delivery, B2B, Dashboard Design

Lead Product Manager

2021 - 2022
Infarm
  • Defined a compelling product vision & strategy for two product areas, building quarterly outcome-driven roadmaps.
  • Led cross-team product discoveries, instituted a dual-track discovery-delivery framework, established meaningful metrics/KPIs/OKRs.
  • Partnered with hardware engineering, climate and crop scientists to build software integrated with a global fleet of highly automated, industrial-scale farms and embedded IoT systems to enable a vision for precision agriculture.
Technologies: Agile UX, Agile Delivery, Kanban, Miro, Jira, Ideation Workshops, Web App UX, Digital Product Design, UX Strategy, User Flows, SaaS Design, Lean UX, User Research, User Interviews, UX Workshops, Product Strategy, Workshop Facilitation, Product Management, Design Thinking, Design Sprints, Team Mentoring, Startups, Web Applications, Food & Beverage, Workshops, Apps, Qualitative Research, Scrum, Customer Journeys, User-centered Design (UCD), Mobile, Usability Testing, Prototyping, B2B, Dashboard Design

Managing Director and Head of UX

2006 - 2011
AnyWhichWay
  • Co-founded a boutique digital agency with clients including Everything Everywhere (formerly Orange), Channel 4, ITV, NBC Universal, Unilever, Just Eat, OpenTable (formerly Toptable), BP, Business in the Community, and The Climate Group.
  • Led production and project management, user experience design, account management, strategy, business development, HR and operations, finance, and P&L.
  • Led the UX and UI design for Toptable.com's first iPhone app and mobile site. Achieved 200,000 downloads in the first two weeks. Toptable was acquired by OpenTable shortly after that.
  • Headed the UX/UI design for Just Eat's first iOS and Android food delivery apps' post-series A investment. It is now publicly traded and Europe's largest online food delivery company.
Technologies: OmniGraffle, Basecamp, Digital Innovation, Ideation Workshops, Customer Experience, Service Design, Value Proposition Design, Project Management, Web App UX, Wireframing, Digital Product Design, UX Strategy, Sitemaps, Information Architecture (IA), User Flows, UX Design, SaaS Design, Rapid Prototyping, User Research, User Interviews, UX Workshops, Booking UX, Product Strategy, Workshop Facilitation, Product Management, Digital Transformation, Design Thinking, Design Sprints, Team Mentoring, Online Ordering, Startups, Food Ordering, Food Delivery Services, Web Applications, Corporate Websites, Corporate Social Responsibility (CSR), Intranets, Food & Beverage, Workshops, Apps, ExpressionEngine, Qualitative Research, Scrum, Customer Journeys, User-centered Design (UCD), Mobile, User Personas, Product Design, Usability Testing, Prototyping, B2B, Dashboard Design
2012 - 2012

Certified ScrumMaster in Scrum

Scrum Alliance - London

1995 - 1999

Bachelor of Science Degree in Management

State University of New York - Geneseo, NY

OCTOBER 2012 - PRESENT

Scrum Master

Scrum Alliance

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