David is available for hire
Hire DavidDavid Johnson
Verified Expert in Design
Designer
Location
London, United Kingdom
Toptal Member Since
August 19, 2020
David is an end-to-end product designer with over nine years of experience designing web and mobile applications for iOS and Android. He excels at leading teams through collaborative design thinking, and he has worked across diverse industries and company sizes, ranging from multinational corporations with B2B customers to rapidly growing startups in the B2C space. David has also co-hosted a design podcast and app critique video series, keeping his design knowledge fresh and up to date.
Portfolio
Work Experience
Freelance Senior Product Designer
2022 - PRESENT
The Premier League
- Helped the PFA and PremierLeague.com successfully revamp their internal game and player management tools.
- Ran several workshops to understand the pain points through the existing tool and where 'hacks'/workarounds have been made.
- Created a mini design system with typography, color palette, and components to allow them to more autonomously create new pages.
Technologies: Figma, Dashboard Design, Sports & Recreation, UX Workshops, High-fidelity Prototypes, User Journey Maps, UIKit, Web UI
Senior Product Designer
2023 - 2024
Storiboard
- Helped launch the Digital Peer Support app from scratch, achieving user growth from 0 to over 5,000.
- Re-designed dozens of screens that had initially been done on the cheap but had poor UX. The re-design resulted in a complete understanding (in further user testing) and excellent onboarding conversion.
- Designed a new feature that became their go-to-market proposition. Created marketplace designs that allow coaches to create a profile and connect their bank and calendar accounts while helping consumers find coaches and book appointments.
- Delivered other high-fidelity designs for the development of their app at pace, including group/community pages and profile settings.
Technologies: Figma, Social Media Apps, Social Networks, Mobile First, App Design, Apps, UX Wireframes, High-fidelity Prototypes, User Journey Maps, Mobile Design
Lead Product Designer
2022 - 2024
WiredScore
- Revamped a large, complex internal management system that enables operations teams to complete a complex certification process.
- Reduced error rates, reduced time to complete tasks, and improved the ability to track progress.
- Handled several streams of work at once by supporting multiple product managers and squads.
Technologies: Figma, Adobe CC, Jira, Notion, FullStory, MVP Design, Mobile, UX Research, Journey Mapping, B2B, Information Architecture (IA), Prototyping, Dashboards, Complex Web Systems, Software as a Service (SaaS), System Design, Web, Real Estate, Dashboard Design, UX Workshops, UX Wireframes, High-fidelity Prototypes, User Journey Maps, UIKit, Web UI
Product Designer via Toptal
2022 - 2022
Inflow
- Repositioned and redesigned the app home screen, introducing better gamification techniques to improve retention.
- Created a complete design style guide and design system to enable faster work for the product team going forward.
- Updated the App Store and Google Play Store marketing images to better reflect the product's key features.
Technologies: Product Design, Figma, Mobile UI, Mobile UX, Wireframing, Mobile Mockups, Health, Health IT, MVP Design, Mobile, Journey Mapping, Consumer Products, Information Architecture (IA), Prototyping, Branding, B2C, Mobile First, System Design, App Design, Apps, UX Wireframes, High-fidelity Prototypes, User Journey Maps, UIKit, Mobile Design, Data Visualization
Senior Design Systems Designer
2022 - 2022
News UK
- Developed and maintained the library of Figma UI components for several brands, including the open source site documentation.
- Supported and upskilled consumers of the design system to ensure they could unlock the full potential of the system.
- Demonstrated the value of design systems to internal and external stakeholders through presentations and collaborative workshops.
Technologies: Figma, Design Systems, Cross-functional Collaboration, Google Analytics, Design Leadership, User Journeys, Consumer Applications, UX Research, Journey Mapping, Information Architecture (IA), Prototyping, Complex Web Systems, System Design, Web, UX Workshops, UIKit, Web UI
Head of Design
2021 - 2021
Pipt
- Established a solid product design process and utilized these practices, including regular workshopping, to influence and align the company's leadership team. I was the hands-on head of design.
- Revamped an entire, under-performing onboarding journey with data-informed design decisions, subsequently uplifting projected conversion numbers and user reviews.
- Managed two designers to deliver product research, user journey mapping, wireframes, high-fidelity mockups, and prototypes.
Technologies: Figma, Adobe CC, Design Systems, Mobile UX Design, Mobile UI Design, eCommerce, Cross-functional Collaboration, Conversion Rate Optimization (CRO), Booking Systems, Design Leadership, User Journeys, Consumer Applications, Social Media Apps, MVP Design, Mobile, UX Research, Social Networking, Journey Mapping, Consumer Products, Information Architecture (IA), Prototyping, Dashboards, B2C, Social Networks, Mobile First, Software as a Service (SaaS), System Design, Web, Dashboard Design, App Design, Apps, UX Workshops, UX Wireframes, High-fidelity Prototypes, User Journey Maps, UIKit, Mobile Design, Data Visualization
Senior Product Designer
2021 - 2021
Kantan
- Completed end-to-end designs on complex multi-user journeys on two different native mobile platforms, including iOS and Android.
- Helped migrate the app UI to a new design system, with iterative changes to various app features.
- Added value in other areas like app onboarding carousels, including graphics.
Technologies: Figma, Design Systems, Mobile UX Design, Mobile UI Design, Cross-functional Collaboration, Booking Systems, SaaS Design, User Journeys, Consumer Applications, MVP Design, Mobile, Journey Mapping, Consumer Products, B2B, B2C, Mobile First, Software as a Service (SaaS), Dashboard Design, App Design, Apps, UX Wireframes, High-fidelity Prototypes, User Journey Maps, Mobile Design
Senior Product Design Consultant
2019 - 2020
Zopa
- Served as a lead product designer in the automobile industry and collaborated with a product manager, front- and back-end engineers, and QA testing.
- Facilitated multiple mini-design sprint workshops and utilized rapid prototyping to refine and relaunch a new product offering.
- Performed market research and competitor analysis and led user research and testing sessions to map an end-to-end journey.
- Promoted data-informed design success metrics by introducing apps like Hotjar and setting up fortnightly Friday afternoon user empathy sessions with the team.
- Delivered numerous high-fidelity UI mockups for all user touchpoints, including interactive prototypes still used for stakeholder and user testing sessions.
Technologies: Design Sprints, Jira, Hotjar, Marvel, Miro, Figma, UI Design, UX Design, User Research, User Testing, Product Design, Mobile App Design, Component Libraries, User Flows, Mobile UI, Mobile UX, Web App Design, Dashboard Design, Mobile Design, User Experience (UX), User Interface (UI), Visual Design, Landing Pages, Responsive Web Design (RWD), Web Design, Design Systems, Responsive UI, Mobile UX Design, Mobile UI Design, eCommerce, Cross-functional Collaboration, Conversion Rate Optimization (CRO), Booking Systems, Google Analytics, User Journeys, Consumer Applications, MVP Design, Mobile, UX Research, Journey Mapping, Consumer Products, Prototyping, B2C, Mobile First, System Design, Web, Automotive, UX Workshops, UX Wireframes, High-fidelity Prototypes, User Journey Maps, Web UI
Senior Product Designer
2018 - 2019
Treatwell
- Co-designed platforms, including a B2C app where consumers make beauty bookings, a B2B web app where salon staff manage appointments, and multiple internal tools that helped an operation with 600 employees.
- Developed a new manage-booking feature on the web app. This reduced the number of unexpected cancellations and increased the repeat bookings ratio for customers who used a manage-booking feature.
- Completed full product discovery with user research, experience maps, and problem definition sessions in order to revamp and automate the salon sign-up experience. Also updated many UI components to reflect the vibrant Treatwell brand.
- Built a product design culture by introducing design team stand-ups, a design system, and collaboration tools and by increasing the visibility of design across the company (e.g., regular design talks at engineering guild meetings).
Technologies: Design Thinking, Principle, InVision, Abstracts, Sketch, UI Design, UX Design, User Research, User Testing, B2B, Enterprise SaaS, Product Design, Mobile App Design, Component Libraries, User Flows, Mobile UI, Mobile UX, Web App Design, Mobile Design, Style Guides, SaaS, User Experience (UX), User Interface (UI), Visual Design, Landing Pages, Responsive Web Design (RWD), Web Design, Design Systems, Responsive UI, Mobile UX Design, Mobile UI Design, eCommerce, Cross-functional Collaboration, Conversion Rate Optimization (CRO), Booking Systems, Google Analytics, SaaS Design, User Journeys, Consumer Applications, MVP Design, Mobile, UX Research, Journey Mapping, Consumer Products, Information Architecture (IA), Prototyping, Point of Sale, Branding, B2C, Mobile First, Software as a Service (SaaS), Web, App Design, Apps, UX Workshops, UX Wireframes, High-fidelity Prototypes, User Journey Maps, UIKit, Web UI
Product Designer
2015 - 2018
Credit Suisse
- Applied design thinking methodologies, from research to development, to create and improve large-scale, multi-platform, and client-facing applications in domains such as research authoring, distribution, trading, and portfolio management.
- Contributed to creating a culture of constant collaboration and feedback among designers and presented proposed solutions to senior stakeholders and clients.
- Assisted front-end engineers with HTML, CSS, and JavaScript code.
Technologies: Confluence, Jira, Adobe Illustrator, Adobe Photoshop, Adobe Experience Design (XD), UI Design, UX Design, User Research, User Testing, B2B, Enterprise SaaS, Product Design, User Flows, Web App Design, Dashboard Design, SaaS, User Experience (UX), User Interface (UI), Visual Design, Landing Pages, Responsive Web Design (RWD), Web Design, Cross-functional Collaboration, Google Analytics, User Journeys, Journey Mapping, Information Architecture (IA), Dashboards, Complex Web Systems, Web, UX Workshops, UX Wireframes, User Journey Maps, Web UI, Data Visualization
User Experience Engineer
2014 - 2015
BBC and University College London (UCL)
- Conducted thorough user research on mobile news reading for BBC R&D, including user interviews, user diaries, and contextual inquiries.
- Produced UX design wireframes and user journeys based on the user research in order to create adaptive user interfaces, which I subsequently tested on the same userbase.
- Used the winning design solutions to develop an Android app to be used in a public beta test.
Technologies: Java, Android Studio, Prototyping, Wireframing, User Interviews, UX Design, User Research, User Testing, Mobile App Design, User Flows, Mobile UI, Mobile UX, Mobile Design, User Experience (UX), User Interface (UI), Visual Design, Web Design, Mobile UX Design, Mobile UI Design, Cross-functional Collaboration, User Journeys, Consumer Applications, UX Research, Journey Mapping, B2C, UX Wireframes, High-fidelity Prototypes
Education
2011 - 2015
Master's Degree (MEng) in Computer Science
University College London (UCL) - London, UK
Experience
Tools
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