Publication
4 Keys to Remarkable Brand Storytelling
https://www.toptal.com/designers/brand/brand-storytelling
Dayo is available for hire
Hire DayoDayo Tinkerman
Verified Expert in Design
Designer
Location
Victoria, BC, Canada
Toptal Member Since
October 27, 2021
Dayo is a senior product designer that has worked with the Government of British Columbia and the Guinness Book of Records on user experience, creative design, and product design. He has over five years of experience creating functional products with appealing user interfaces. This includes UI for mobile and web, dashboard analytics design, and sectors such as fintech, healthcare, eCommerce, and real estate. His core skills include UX design, UI design, and creative direction.
Work Experience
Product Designer
2022 - 2023
Mediflix
- Reduced user load time by 50% by redesigning specific product areas, such as the onboarding process, landing pages, and product pages.
- Increased user adoption by streamlining the user experience to include an easier and more intuitive selection process for medical products.
- Achieved 100% brand compliance by redesigning the user interface to better express the brand/product personality by implementing the brand guidelines.
Technologies: User Interface (UI), UI Design, UX Design, User Experience (UX), User Engagement, User Interface Engineering (UIE), Product Design, Web App Design, Mobile Apps, Mobile App Design, TV App Design, Web, Web Design, Web App UX, Web App UI, Mobile UI, Mobile UX, Mobile, B2C, Consumer Applications, Mobile Design, App Design
Lead UI/UX Designer
2022 - 2023
SaaS Direct
- Led the product design process from end-to-end to ensure integration with third-party software such as Intuit, Stripe, Square, Hubspot, Gusto, Mailchimp, Jirav, SurveyMonkey and Workday which led to increased user adoption.
- Designed pitch deck sections showing API integration and usage by partners and key stakeholders. This increased the product appeal and feature breakdown for users and stakeholders.
- Created user journey maps to envision the product's user experience and made adjustments to refine the overall user experience.
- Collaborated with the project team, namely engineers, a product manager, a product owner, a CEO, and other key stakeholders, to create low, mid, and high-fidelity wireframes for product development.
- Designed an entire SaaS user interface with phased updates based on user feedback on the prototypes.
- Designed a SaaS product with clean and clear data visualization in mind to allow users to interpret and use dashboard data easily.
- Researched and developed project requirements and refined project needs based on research data.
- Built a brand identity guide for a product based on the company's brand guidelines.
Technologies: Web App Design, User Interface (UI), User Experience (UX), UX Design, UI Design, Product Design, Dashboards, Data Visualization
Lead Product Designer/Consultant
2022 - 2022
Devopie Inc.
- Created a defined style guide for the dashboard redesign, improving the visual aesthetic and user experience.
- Built a new data visualization layout to better showcase relevant data to the user in an easy-to-understand method.
- Collaborated with the product owner on brand alignment and design direction in order to achieve a more coherent data-driven dashboard.
- Acted as the lead user interface designer to revamp and redesign the existing fintech dashboard.
- Implemented user feedback to improve the different design phases to be more user-friendly.
Technologies: UI Design, Data Visualization, Web Dashboards, Responsive UI, UX Design, Dashboard Design, Marketing Design, Innovation, Digital Innovation, Customer Interviews, Client Interviews, User Behavior, Digital Creative Direction, Benchmarking, Responsive UX Design, Design, User Journeys, Design Thinking, User Experience Strategy, Persona Design, Personas, Buyer Personas, Journey Mapping, User Journey Maps, Shopper Journeys, UI Motion, Adobe Photoshop, Print Marketing Design, Digital Marketing Design, Marketing Campaign Design, Advertising Design, Social Media Design, WordPress, Landing Pages, Websites, Workflow, CRM Design, Human Resources (HR), User Interface (UI), UX Documentation, UX Research, Generative Design, Design Strategy, Communication Design
Product Designer/Analyst
2021 - 2022
Asset and Resource Holding Company
- Led month-on-month product performance analysis using Firebase and Google Analytics which increased product data insight usage by 50%.
- Collaborated with cross-functional teams such as designers, developers, digital marketers, and scrum masters to improve the performance of digital products by leveraging tools such as Figma, Jira, and Slack.
- Created digital designs for email marketing and digital communications which led to a 30% increase in user/audience engagement with the communication materials.
- Optimized the performance of digital products on a monthly bases in collaboration with digital strategists and product managers. Used the A/B test method to analyze and improve digital products by 20%.
- Designed new layouts (UI/UX) to improve user experience and product performance in line with business objectives and specifications.
- Created new UI designs for mobile and web digital products and applications (mobile apps and web apps).
- Improved the user experience of the organization's fintech products through interface design review, which increased product optimization and performance.
- Improved the corporate website usability score by 30% by creating new user journey process flows.
- Conducted competitive analysis to identify product strengths and weaknesses.
- Reviewed user test scripts, which expanded the product scope and features. This led to a more robust digital solution for the business.
Technologies: Adobe Photoshop, Advertising Design, B2B, B2C, Benchmarking, Brand Design, Buyer Personas, Brand Guidelines, Brand Identity, Digital Advertising, Creative Direction, Digital Marketing Design, Social Media Design, Ad Campaigns, User Interface (UI), UX Documentation, UX Research, Generative Design, Design Strategy, Communication Design
Product Designer | Consultant
2019 - 2022
Brandie Communications
- Worked as a lead product designer for an app that helps users track their health and exercise habits in order to improve their lifestyle.
- Created user interface designs for a hotel management startup which included both the website and mobile application.
- Increased product performance by redesigning the existing user interface to improve the UI design for a fintech web application dashboard.
- Redesigned the user interface for a banking app that allowed users to perform financial transactions on the merchant website, thereby increasing access to other services the bank offered.
- Worked as a user interface designer for a room management application for a hotel startup.
Technologies: Adobe Photoshop, Figma, App Design, B2B, B2C, Brand Design, Creative Direction, CRM Design, Dashboard Design, Customer Journeys, User Interface (UI), Web UI Design, Mobile UI, WebApp, Website Redesign, Mobile Web Design, Website CMS, Desktop Web Design, Social Impact, Interaction Design (IxD), Digital Banking, Mobile UX, Venture Capital, PowerPoint Design, Mobile UX Design, Graphic Presentations, Microsoft PowerPoint, Pitch Presentations, Brand Guidelines, Logo Design, Brand Identity, Branding, Prototyping, UX Prototyping, Mobile App UI, Web App Design, Usability Testing, Conversion, Responsive Design, Email Design, Email Templates, Email Template Design, Product Benchmarking, Workshop Facilitation, Interactive Prototypes, Responsive UI, Marketing Design, Innovation, Digital Innovation, Customer Interviews, Client Interviews, User Behavior, Digital Creative Direction, Benchmarking, Responsive UX Design, Design, User Journeys, Design Thinking, User Experience Strategy, Persona Design, Personas, Buyer Personas, Journey Mapping, User Journey Maps, Shopper Journeys, UI Motion, Print Marketing Design, Digital Marketing Design, Marketing Campaign Design, Advertising Design, Social Media Design, Print Design, Social Media Covers, WordPress, Landing Pages, Websites, Workflow, Human Resources (HR), UX Documentation, UX Research, Generative Design, Design Strategy, Communication Design
Design Lead | Product Designer
2019 - 2021
Lagos Business School
- Enhanced month-to-month social media engagement by 10% by creating different types of social media content.
- Increased brand awareness and visibility by producing designs and layout illustrations for digital marketing engagements monthly.
- Conducted brand research, which led to the implementation of campaigns that increased the brand equity and course subscriptions by more than 50%.
- Created pitch presentation designs for an executive new course which led to oversubscription and received revenue of more than $436,000 in three months.
- Achieved 100% brand compliance from key organizational stakeholders through the redesign and coordinated use of the brand style guide.
Technologies: Adobe Photoshop, Figma, WordPress, Mobile Design, MVP Design, Email Template Design, B2B, B2C, Dashboards, Web Dashboards, High-fidelity Mockups, SaaS Design, SaaS, Dashboard Design, Web App UI, Web App UX, Data Visualization, Responsive Web Design (RWD), Websites, Wireframing, App Design, Enterprise SaaS, Email Design, Website Redesign, WebApp, Software as a Service (SaaS), Fintech, Dashboard Development, SaaS Product Management, Web UX Design, Website CMS, Design Systems, Web App Design, Information Architecture (IA), CRM Design, User Research, User Personas, UX Research, Customer Journeys, User Flows, User Interface (UI), Web UI Design, Mobile UI, Mobile Web Design, Desktop Web Design, Social Impact, Interaction Design (IxD), Digital Banking, Mobile UX, Venture Capital, PowerPoint Design, Mobile UX Design, Graphic Presentations, Microsoft PowerPoint, Pitch Presentations, Brand Guidelines, Logo Design, Brand Identity, Branding, Prototyping, UX Prototyping, Mobile App UI, Usability Testing, Conversion, Responsive Design, Email Templates, Product Benchmarking, Workshop Facilitation, Interactive Prototypes, Responsive UI, Marketing Design, Innovation, Digital Innovation, Customer Interviews, Client Interviews, User Behavior, Digital Creative Direction, Benchmarking, Responsive UX Design, Design, User Journeys, Design Thinking, User Experience Strategy, Persona Design, Personas, Buyer Personas, Journey Mapping, User Journey Maps, Shopper Journeys, UI Motion, Print Marketing Design, Digital Marketing Design, Marketing Campaign Design, Advertising Design, Social Media Design, Print Design, Social Media Covers, Landing Pages, Workflow, Human Resources (HR), UX Documentation, Generative Design, Design Strategy, Communication Design
Creative Design Specialist | Digital Strategist
2019 - 2019
Strategic Outcomes
- Led creative direction and digital strategy for a news website that created a 300% increase in brand visibility across digital channels and led to a feature in a BBC report.
- Worked as a lead designer for a national tax campaign for all digital and print channels, which led to an increase in business tax registrations by 30%.
- Increased the regional media conglomerate's subscriptions by leading the launch of their digital product as a brand designer.
- Worked as a lead researcher on user behavior for digital products and platforms. Created user journeys and experience maps to simplify user journeys and increase product flow and use.
- Led user research for a public relations product that had a successful execution within eight weeks and a 60% customer subscription rate when launched.
- Worked in cross-functional teams as a lead designer on different projects and collaborated with copywriters, video editors, and graphic designers.
- Created design concepts, layouts, and wireframes for product designs, digital adverts for digital marketing, and print communication materials, such as brochures, flyers, invites, billboard ads, and product packing designs.
- Redesigned and rebranded a media promotion company's website, which reduced their bounce rate by 60% and increased their website visits to a monthly average of 10,000 users.
Technologies: Adobe Photoshop, Figma, Mobile Design, MVP Design, Email Template Design, B2B, B2C, Dashboards, Web Dashboards, High-fidelity Mockups, SaaS Design, SaaS, Dashboard Design, Web App UI, Web App UX, Data Visualization, Responsive Web Design (RWD), Websites, Wireframing, App Design, Enterprise SaaS, Email Design, Website Redesign, WebApp, Software as a Service (SaaS), Fintech, Dashboard Development, SaaS Product Management, Web UX Design, Website CMS, Design Systems, Web App Design, Information Architecture (IA), CRM Design, User Research, User Personas, UX Research, Customer Journeys, User Flows, User Interface (UI), Web UI Design, Mobile UI, Mobile Web Design, Desktop Web Design, Social Impact, Interaction Design (IxD), Digital Banking, Mobile UX, Venture Capital, PowerPoint Design, Mobile UX Design, Graphic Presentations, Microsoft PowerPoint, Pitch Presentations, Brand Guidelines, Logo Design, Brand Identity, Branding, Prototyping, UX Prototyping, Mobile App UI, Usability Testing, Conversion, Responsive Design, Email Templates, Product Benchmarking, Workshop Facilitation, Interactive Prototypes, Responsive UI, Marketing Design, Innovation, Digital Innovation, Customer Interviews, Client Interviews, User Behavior, Digital Creative Direction, Benchmarking, Responsive UX Design, Design, User Journeys, Design Thinking, User Experience Strategy, Persona Design, Personas, Buyer Personas, Journey Mapping, User Journey Maps, Shopper Journeys, UI Motion, Print Marketing Design, Digital Marketing Design, Marketing Campaign Design, Advertising Design, Social Media Design, Print Design, Social Media Covers, WordPress, Landing Pages, Workflow, Human Resources (HR), UX Documentation, Communication Design
Art Director | Product Designer
2016 - 2019
Identita Brand Concepts
- Increased the client's brand visibility by 20% within three months by leading their website's redesign.
- Helped clients improve their brand visibility, sales, and product market performance by leading their digital marketing designs, such as email banners, social media designs, website banners, advertorial designs, and outdoor designs for billboards.
- Worked as a lead designer for clients' websites and user interface designs, including WordPress website designs and the development of digital products, which led to project success and repeat sales.
- Designed pitches for clients using PowerPoint, Adobe Illustrator, CorelDRAW, Adobe After Effects, and Premiere Pro, resulting in a production time reduction of 50% and a productivity increase.
- Worked as a user interface designer for a fintech web app, Finanace.io, which simplified the transaction process for customers and led to faster completion of transactions.
- Conducted user research for product development, such as user interviews, qualitative research, and user product testing. This led to an increased product adoption by the target audience.
- Created design solutions for several prints and online projects, such as flyer designs, brochure designs, booklet designs, banner designs, event invite designs, invitations, social media banners, product packaging, product design, etc.
- Worked as a UX/UI designer for a healthcare consultation mobile app that involved user research, persona development, and product testing. Developed more user-tailored features that allowed greater app adoption when it was launched.
- Created a new brand story and identity design for digital and traditional media and packing designs as a lead brand and creative designer. Increased product sales and brand visibility by more than 90% in six months.
Technologies: Adobe Photoshop, Figma, Mobile Design, MVP Design, Email Template Design, B2B, B2C, Dashboards, Web Dashboards, High-fidelity Mockups, SaaS Design, SaaS, Dashboard Design, Web App UI, Web App UX, Data Visualization, Responsive Web Design (RWD), Websites, Wireframing, App Design, Enterprise SaaS, Email Design, Website Redesign, WebApp, Software as a Service (SaaS), Fintech, Dashboard Development, SaaS Product Management, Web UX Design, Website CMS, Design Systems, Web App Design, Information Architecture (IA), CRM Design, User Research, User Personas, UX Research, Customer Journeys, User Flows, User Interface (UI), Web UI Design, Mobile UI, Mobile Web Design, Desktop Web Design, Social Impact, Interaction Design (IxD), Digital Banking, Mobile UX, Venture Capital, PowerPoint Design, Mobile UX Design, Graphic Presentations, Microsoft PowerPoint, Pitch Presentations, Brand Guidelines, Logo Design, Brand Identity, Branding, Prototyping, UX Prototyping, Mobile App UI, Usability Testing, Conversion, Responsive Design, Email Templates, Product Benchmarking, Workshop Facilitation, Interactive Prototypes, Responsive UI, Marketing Design, Innovation, Digital Innovation, Customer Interviews, Client Interviews, User Behavior, Digital Creative Direction, Benchmarking, Responsive UX Design, Design, User Journeys, Design Thinking, User Experience Strategy, Persona Design, Personas, Buyer Personas, Journey Mapping, User Journey Maps, Shopper Journeys, UI Motion, Print Marketing Design, Digital Marketing Design, Marketing Campaign Design, Advertising Design, Social Media Design, Print Design, Social Media Covers, WordPress, Landing Pages, Human Resources (HR), UX Documentation, Communication Design
Graphic Designer
2014 - 2015
Reitigh Group
- Led the digital communication design for a Nigerian comedian Gandoki's Guinness World Records' longest standup comedy feat.
- Developed brand identity for clients and created vital elements such as logos, brochures, booklets, event invites, magazines, product package designs, and other marketing and advertising materials.
- Designed user interfaces for web and mobile applications to be implemented by web developers.
- Led product design for enterprise user interfaces to allow small stores to manage sales and transactions.
Technologies: Adobe Photoshop, Mobile Design, MVP Design, Email Template Design, B2B, B2C, Dashboards, Web Dashboards, High-fidelity Mockups, SaaS Design, SaaS, Dashboard Design, Web App UI, Web App UX, Data Visualization, Responsive Web Design (RWD), Websites, Wireframing, App Design, Enterprise SaaS, Email Design, Website Redesign, WebApp, Software as a Service (SaaS), Fintech, Dashboard Development, SaaS Product Management, Web UX Design, Website CMS, Design Systems, Web App Design, Information Architecture (IA), CRM Design, User Research, UX Research, User Interface (UI), Web UI Design, Mobile UI, Mobile Web Design, Desktop Web Design, Social Impact, Interaction Design (IxD), Digital Banking, Mobile UX, Venture Capital, PowerPoint Design, Mobile UX Design, Graphic Presentations, Microsoft PowerPoint, Pitch Presentations, Brand Guidelines, Logo Design, Brand Identity, Branding, Prototyping, UX Prototyping, Mobile App UI, Usability Testing, Responsive Design, Workshop Facilitation, Interactive Prototypes, Responsive UI, Innovation, Customer Interviews, Client Interviews, User Behavior, Digital Creative Direction, Benchmarking, Responsive UX Design, Design, User Journeys, Design Thinking, User Experience Strategy, Persona Design, Personas, Buyer Personas, Journey Mapping, User Journey Maps, Shopper Journeys, UI Motion, Print Marketing Design, Digital Marketing Design, Marketing Campaign Design, Advertising Design, Social Media Design, Print Design, Social Media Covers, WordPress, Landing Pages, Human Resources (HR), UX Documentation, Communication Design
Graphic Designer
2013 - 2014
Crayatif Brand Consult
- Built a website user interface for a leading oil and gas company.
- Created website landing pages for clients' product conversion. This involved making different variations to measure the website performance before launch.
- Handled all the firm print design needs and print management. Worked as a lead liaison person with the press and managed all design and print-related projects.
- Created promotional leaflets and flyers for client needs, including creating designs for both online and print needs.
- Created presentation designs for the firm using various software like PowerPoint, CorelDRAW, Adobe Illustrator, and Adobe After Effects. Worked as a design lead on the presentations.
- Created 2D animations for the firm to be used for online and digital campaigns on social media and email marketing.
- Handled all the firm's printing needs. Ensured that design colors matched with the press colors, correct paper sizes, and textures.
Technologies: Adobe Photoshop, Mobile Design, MVP Design, Email Template Design, B2B, B2C, Dashboards, Web Dashboards, High-fidelity Mockups, SaaS Design, Dashboard Design, Web App UI, Web App UX, Data Visualization, Responsive Web Design (RWD), Websites, Wireframing, App Design, Enterprise SaaS, Email Design, Website Redesign, WebApp, Software as a Service (SaaS), Fintech, Dashboard Development, SaaS Product Management, Web UX Design, Website CMS, Design Systems, Information Architecture (IA), Interaction Design (IxD), Digital Banking, Mobile UX, Venture Capital, PowerPoint Design, Mobile UX Design, Graphic Presentations, Microsoft PowerPoint, Pitch Presentations, Brand Guidelines, Logo Design, Brand Identity, Branding, Prototyping, UX Prototyping, Mobile App UI, Responsive Design, Innovation, Customer Interviews, Client Interviews, Digital Creative Direction, Benchmarking, Responsive UX Design, Design, User Journeys, Design Thinking, User Experience Strategy, UI Motion, Digital Marketing Design, Marketing Campaign Design, Advertising Design, Social Media Design, Print Design, Social Media Covers, WordPress, Landing Pages, User Interface (UI), UX Documentation, UX Research, Communication Design
Other Experience
Education
2011 - 2016
Bachelor's Degree in Legal Studies
University of Lagos - Lagos, Nigeria
Certifications
DECEMBER 2022 - PRESENT
User Experience Micro-credential
Southern Alberta Institute of Technology
JULY 2022 - PRESENT
Innovation Through Design: Think, Make, Break, Repeat
University of Sydney | via Coursera
AUGUST 2021 - PRESENT
Membership Certificate
Interaction Design Foundation
DECEMBER 2019 - PRESENT
Brand Marketing and Communications
Orange Academy
OCTOBER 2010 - PRESENT
Graphic Design Certificate
WorldLink Computer Institute