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Debbie Levitt

Debbie Levitt

Olbia, Province of Olbia-Tempio, Italy
Member since April 17, 2018
Debbie has been a UX strategist, designer, consultant, and trainer for over 20 years. She has spent seven years in the Bay Area working for San Francisco and Silicon Valley companies and is recommended by Axure as a trainer. She's the high-empathy, creative, problem-solving, T-shaped UX specialist you need when your project calls for more tasks along the user-centered design spectrum, from research and design to prototyping and testing.
Debbie is now available for hire
  • Full UCD Process for a Financial Company
  • UCD for SaaS Portal
  • Mobile Project for Macy's
  • IA and Home Page eCommerce Project
  • High-fidelity UX Prototype for Fjord and Kohl's
  • UX Research and Personas
  • CEO, UX Strategist, Designer, Trainer, and Speaker
    1995 - PRESENT
    Ptype UX & Product Design Agency
    • Provided UX strategy, design, consulting, product design, interaction design, UX training (for UX and non-UX roles), Axure prototypes, and Axure training for clients including Sephora, Oracle, Cisco, Bank of the West, and Kohl's.
    • Implemented a user-centered design process, including auditing the current product, competitive analysis, user research, personas, scenarios, content mapping, information architecture (hierarchy, sitemaps, taxonomy), interaction design (wireframing and prototyping), user testing, visual design, and documentation.
    • Designed on a variety of platforms and for a variety of purposes, including desktop, mobile responsive web, Android, iOS, SaaS, and conversation-based products.
    • Oversaw a team that took on overflow tasks, some of the copywriting, and the visual design while I did the rest.
    • Working with companies of all sizes from Silicon Valley startups to small business to the Fortune 100, in industries including B2B, B2C, beauty, IT, Cloud, retail, eCommerce, banking, financial services, SaaS, and more.
    Technologies: Axure, Adobe Creative Suite
  • Senior UX Architect
    2016 - 2018
    • Worked on the iPhone app, a bit on Android, some desktop and mobile (responsive) web, and even a bit of email design for Macy's and, to a lesser degree, Bloomingdale's. Some of my projects have been Lean and/or Agile.
    • Contributed to projects including (but not limited to) showing filtering facets in search/browse results to help users narrow down faster, experimental iOS apps, in-store mobile checkout, conference room reservations,.
    • Provided recurring competitor analysis.
    • Taught the UX department my 16-hour "Core Skills" Axure workshop.
    • Worked remotely from Arizona and Italy from May 2017 until my contract ended in March 2018.
    • Industry: retail, eCommerce, department stores, B2C.
    Technologies: Axure, Sketch
Other Experience
  • Agile UX: How to Incorporate UX and Product Design into Agile (Publication)
    As UX strategy and design become increasingly important, the challenge of incorporating UX specialists into Agile methodologies becomes equally important. In this article, Toptal Freelance UX Designer Debbie Levitt explains how UX designers and creative teams can be effectively incorporated at all stages of Agile development.
  • Bachelor of Arts degree in Music
    1989 - 1993
    Tufts University - Medford, MA
  • User Experience (UX)20 years
  • UX Design20 years
  • User Personas10 years
  • UX Research8 years
  • Rapid Interactive Prototyping7 years
  • UX Testing7 years
  • Accessibility6 years
  • Agile UX5 years
Olbia, Province of Olbia-Tempio, Italy
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