Deborah Michaliszyn
Verified Expert in Design
Designer
Winnipeg, Canada
Toptal member since August 5, 2022
Debora is a UX strategist, interactive and web designer, and developer with 25+ years of experience, primarily interested in augmented and virtual reality and cutting-edge technologies. Her passion for UX design has led her to work in interactive product design and digital architecture for the lotteries, healthcare, finance, and insurance industries. Debora is an innovative designer, an idea generator, and a problem solver keen on creating beautiful, functional, and engaging digital products.
Portfolio
Work Experience
Lead UX IA Designer
University of Manitoba
- Led the design of an AI-powered storytelling platform, resulting in a 30% increase in user engagement by personalizing content based on user preferences and behavioral data.
- Developed detailed user personas and user flows based on extensive user research, ensuring every interaction was intuitive and aligned with user needs, significantly improving retention.
- Created a comprehensive product roadmap, outlining milestones for the platform’s AI-driven personalization features, and defined the timeline for MVP delivery and key feature rollouts.
- Expanded the platform with a two-tier tagging system, which increased content discoverability and enhanced personalization, driving a 20% increase in session duration.
- Designed an AI algorithm solution to enhance content curation through a two-tier tagging system, significantly improving content relevancy. Analytics and user feedback will be used to optimize the system for maximum relevancy and engagement.
- Created design documentation for a scalable design system, standardizing UI components across the platform to ensure consistency and efficiency in future development cycles.
- Designed user journey maps, wireframes, and prototypes to visualize and validate key user flows, leading to a streamlined user experience that improved task completion rates by 25%.
Lead UX Designer
Sanofi
- Designed interactions and interfaces for UX enhancements and prototyping for OneAI.
- Provided recommendations to align OneAI design with both user and business objectives.
- Pitched and gained buy-in from stakeholders in implementing a design system for OneAI.
- Conducted interviews with OneAI users to identify their needs and gather inputs based on their experience with the system.
- Built marketing materials for OneAI to optimize credibility and brand presence.
- Ensured optimal design plan templates, methods, and tools.
- Established criteria for evaluating, selecting, and managing potential UX/UI vendors.
Senior UX Designer
Johnston Group Inc.
- Articulated vision and led the discussion of a design system and style guide of reusable UI patterns which are accessible and promote optimal usability and accessibility standards. Handled a UX audit primarily for the my-benefits app.
- Conducted user research and customer analysis to create end-to-end user experiences for various software applications supporting Johnston's Group business functions.
- Worked closely with customer service representatives and business analysts and, as a UI/UX designer, conducted qualitative research via contextual interviews with users.
- Improved customer service app with iterative design by wireframing and prototyping, helping improve the end user's workflows in a fast-paced environment and thereby improve the service they provide.
UX Developer
Manitoba Public Insurance
- Articulated vision and led the discussion on usability and accessibility standards.
- Planned, developed, and implemented digital design and new UX wireframing, journey mapping, process flows, and rapid prototyping for user experience in a cross-functional team and software development within an Agile system at Sprint 0 and Sprint 1.
- Persuaded the team on product enhancements, awareness and reputation by presenting block frames, wireframes, and prototypes and designing for accessibility and usability, which impacted the UX strategy.
- Developed a strategy and educated the company on UX design in an Agile environment.
- Conducted user research and customer analysis to create end-to-end user experiences for the digital transformation of their legacy applications that supported business functions for brokers and partners.
Web Developer, UI Designer, Motion Graphics Designer
Western Canada Lottery Corporation
- Planned, developed, and implemented digital design and new website functionality for operational excellence in the gaming industry.
- Created and coded high-quality web graphics, design patterns for UI, wireframes, mockups, and SVG animations in HTML5 of lottery games to persuade the team on product enhancements, awareness, and reputation.
- Enabled the best possible results by testing the functionality of advertisements on the client's display unit.
- Built the prototype of a new website to upgrade CMS for better maintainability and to improve player experience.
UI/UX Designer
Conviron
- Played a crucial part in rolling out the new branding and design of the Conviron and Argus website, in accordance with usability and users, and into printed materials.
- Managed and deployed a newly branded and updated Drupal website with lead gathering tools alongside their subsidiary companies' WordPress websites to boost brand awareness, enhance profitability, and collect more leads.
- Conducted detailed research for updating and installing new plugins.
- Supported thousands of users by re-installing Drupal and WordPress templates and databases on test servers.
Web Analyst and UI/UX Project Manager
Manitoba eHealth
- Led UX/UI operations around 150 hospital websites and intranet sites with content usability and databases for Manitoba's Regional Health Authorities.
- Designed and coded several new websites with project lifecycle process and implementation.
- Went above and beyond her role to develop a website that would reach out to youth by proposing a geolocation tool that raised Manitoba eHealth over $40,000 in revenue and provided work for a team of 20 developers.
- Headed a heuristic evaluation study and PoC to test an unused company resource, SharePoint, for their new multi-site CMS for all the hospitals in Manitoba.
- Tested different aspects of user experience with both power and novice users to determine the best way for a website and elements to interact with the audience.
- Identified and implemented the best UX research methods and tools depending on project objectives and constraints.
- Designed UI layouts of each microsite replicating the facility's brand. Taught activities with screenshots, indexes, and a help section. Presented four activities for unmoderated testing and was available to answer questions.
- Led all aspects of flowcharts, wireframes, user journeys, and mockups for experiments.
- Amplified business revenue through appropriate organization of sites and branding.
Education
Diploma in Business Information Technology
Red River College Polytechnic - Winnipeg, Manitoba, Canada
Advanced Diploma in Advanced Advertising Art
Red River College Polytechnic - Winnipeg, Manitoba, Canada
Diploma in Advertising Art
Red River College Polytechnic - Winnipeg, Manitoba, Canada
Certifications
Generative AI from Google Cloud
Google Cloud
Design Principles: an Introduction
University of California, San Diego | via Coursera
Human-Centered Design: an Introduction
University of California, San Diego | via Coursera
Aboriginal Awareness Certificate
Government of Manitoba
Responsive Web Development
New Media Manitoba
French Immersion Certificate
Churchill High School
Skills
Tools
Figma, Adobe Experience Design (XD), Adobe Illustrator, Adobe, Adobe InDesign, GreenSock, Adobe Photoshop, Photoshop CC, Microsoft PowerPoint, SharePoint Designer, MURAL, Figma Prototyping, Balsamiq, Adobe After Effects, Sketch 2, Google Analytics, Adobe Creative Suite, Microsoft Dynamics CRM, InVision, GitHub, Jira, Miro, Confluence
Languages
HTML, CSS, HTML4, HTML5, Java, PHP, SQL, JavaScript, JavaScript 6
Platforms
WordPress, Webflow, Mobile, SharePoint, Webflow CMS, GreenSock Animation Platform (GSAP), Axure, Apache2, Web, Django CMS, Drupal, iOS
Industry Expertise
Healthcare, Pharmaceuticals, Real Estate, Government, Marketing
Other
jQuery, Visual Design, Web Design, Advertising Design, Motion Interaction, Interaction Design (IxD), Responsive Web Design (RWD), Human-centered Design (HCD), Adobe Acrobat Pro, Interface Design, Design Systems, Digital Solutions, Complex Problem Solving, UX Prototyping, UI Prototyping, Web UX Design, Web UX, UX Design, Ideation, Pitch Decks, Human-computer Interaction (HCI), UX Strategy, Strategic Design, Data Synthesis, App UX, Wireframing, Business, Front-end Design, User Testing, Web App UX, WordPress Themes, Information Design, Web Platforms, Information Architecture (IA), Product Discovery, User Personas, User Experience (UX), User Experience Strategy, Design Thinking, Design Principles, Rapid Prototyping, Responsive Development, Mobile UX, Mobile UI, Responsive, Mobile UX Design, Responsive Design, Responsive UX Design, Prototyping, Interactive Prototypes, UI Design, Web App UI, SaaS, Product Design, Dashboard Design, Web App Design, Mobile Design, SaaS Design, Enterprise SaaS, Enterprise, Mobile UI Design, WebApp, Web Applications, User Interface (UI), Website Optimization, User Workflows, Usability Testing, Strategy, Management Information Systems (MIS), Digital Asset Management, Data-driven Marketing, Usability, Graphic Design, Marketing Design, Branding, Content Strategy, User Flows, Dashboards, Landing Pages, B2C, Consumer-facing Product Design, Workflow, Enterprise Design, CRM Design, Content Management Systems (CMS), Product Pages, Web Template Design, Front-end, Web UI Design, Audits, Learning Management Systems (LMS), Tables, Mockups, MVP Design, Apps, App Design, Illustration, Web Portals, Mobile App Design, Mobile App UI, Assets, UX Branding, WordPress Design, Landing Page Design, Data Visualization, Web Page Mockups, Presentation Design, Presentations, Brand Guidelines, B2B, Ads, Social Media, Visual Identity, UI Animation, Web Animation, Design Strategy, Responsive Web Apps, Motion Graphics, Animation, Animated Interactive Graphs, System Design, Interactive Charts, Fintech, Early-stage Startups, Interactive UI, High-end Design, No-code Development, Landing Page Optimization, Print Design, Postcard Design, 2D Animation, Motion Design, Communication Design, Brand Design, Web UI, Sitemaps, UX Wireframes, User Interviews, Surveys, Layout Design, Animated Interactions, Proof of Concept (POC), Stakeholder Interviews, Design Workshops, Style Guides, User Experience Design, Workshops, UX Workshops, User Workshops, Ideation Workshops, Discovery Workshops, Collaboration, PowerPoint Design, Corporate Branding, Software as a Service (SaaS), Layout, Mobile First, Accessibility, Atomic Design, Customer Portals, Material UI, Adobe Creative Cloud, Research, User Journey Maps, Design Reviews, Intranets, UX Review, Metadata, Discovery, Roadmaps, Requirements, Design Guidelines, Visual Brand Guidelines, AI Design, Web Application Design, Scrum, Interactivity, Critical Thinking, Creativity, Innovation, Designing interactive, user-centered interfaces, Detail-oriented, Quantitative Research, Mobile Prototypes, Bootstrap, Web Development, IT Project Management, SharePoint UI, Cross-functional Collaboration, User Stories, Cross-functional Design, Remote User Testing, Findings & Recommendations Reports, Web Project Management, UX Audits, UX Research, eCommerce, Design Leadership, Artificial Intelligence (AI), Women's Health, Journey Mapping, Logo Design, User Research, User Journeys, UX Documentation, UX Mentoring, Mentorship & Coaching, Mentorship, Mobile Apps, Feature Prioritization, UI Audits, Nonprofits, User Behavior, Leadership, 3D Animation, Video Editing, Database Design, Oracle DBA, Coding, Mobile Computing (MC), Android App Design, AA Compliance, Microsoft SQL Server, IIS SQL Server, Healthcare Management Systems, Responsive UI, Game Sound Design, Voice User Interfaces (VUI), User-centered Design (UCD), Product Roadmaps, Storytelling, Communication, Geolocation Detection, Web Architecture, DevOps, HDR Photography, Django, Unity, Agile, Agile UX, Personas, Compliance, Lean, Qualitative Research, Heuristic Evaluation, Website Performance, Languages, Culture, Responsive Layout, Healthcare IT, Servers, Sociology, iOS App Design, iOS Animations, React, Drupal Design, Creative Problem Solving, Design Patterns, Stakeholder Engagement, Stakeholder Management, Client Relationship Management, UX Pattern Design, Competition Research, Competitive Strategy, Product Strategy, outcomes, Generative Artificial Intelligence (GenAI)
Experience
- Complex Problem Solving - 20 years
- Interface Design - 20 years
- Responsive Web Design (RWD) - 10 years
- UX Design - 10 years
- UX Prototyping - 7 years
- Human-centered Design (HCD) - 7 years
- Adobe Experience Design (XD) - 7 years
- Strategic Design - 7 years
Tools
- Adobe Experience Design (XD)
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