Derrick Sun, Designer in Buenos Aires, Argentina
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Derrick Sun

Verified Expert  in Design

Designer

Location
Buenos Aires, Argentina
Toptal Member Since
March 2, 2016

Derrick Sun is a freelance strategist and UX designer. Most recently, Derrick led a team of designers at eBay Inc. as a Sr. Creative Strategist. His specialties include creative strategy, web development, user experience design, digital strategy, brand development, brand management, content development, marketing and user research, and client and project management.

Information Architecture (IA)BrandingUser Experience (UX)UX ResearchUX StrategyAdobe InDesignAdobe PhotoshopAdobe IllustratorSketchAdobe Creative Suite

Portfolio

Work Experience

Sr. Creative Strategist

2014 - 2016
eBay Inc.
  • Oversaw and managed multiple eBay Enterprise web properties.
  • Led a team of 12 people, plus vendors and agencies.
  • Developed and oversaw strategy, messaging, creative and production for websites, campaigns, and events.
  • Conducted research initiatives to inform strategic project direction and user experience design.
  • Partnered with cross-functional teams to increase lead flow across the entire digital journey.
  • Analyzed and optimized site performance to drive successful, revenue-generating digital experiences.
Technologies: InVision, Sketch, Adobe Creative Suite

Sr. Creative Stategist

2010 - 2014
Innovation Protocol
  • Led teams in a variety of brand strategy and research projects - market research, focus groups, brand development, portfolio architecture, and messaging development.
  • Led a variety of creative and marketing projects - website development, product design, ad campaigns, video production, and direct marketing.
  • Managed major client account relationships, representing 30%+ of agency’s annual revenue.
  • Grew existing client revenue streams by 100%+ on average and supported new business development efforts.
  • Clients included Disney, ADP, PayPal, and University of Phoenix.
Technologies: Adobe Creative Suite
2006 - 2010

Bachelor of Arts Degree in Public Relations

University of Southern California - Los Angeles

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