Portfolio
Digital Design
Derrick Sun
Designer in Buenos Aires, Argentina
Member since February 6, 2016
Derrick Sun is a freelance strategist and UX designer. Most recently, Derrick led a team of designers at eBay Inc. as a Sr. Creative Strategist. His specialties include creative strategy, web development, user experience design, digital strategy, brand development, brand management, content development, marketing and user research, and client and project management.
Derrick is now available for hire
Employment
Sr. Creative Strategist
2014 - 2016eBay Inc.- Oversaw and managed multiple eBay Enterprise web properties.
- Led a team of 12 people, plus vendors and agencies.
- Developed and oversaw strategy, messaging, creative and production for websites, campaigns, and events.
- Conducted research initiatives to inform strategic project direction and user experience design.
- Partnered with cross-functional teams to increase lead flow across the entire digital journey.
- Analyzed and optimized site performance to drive successful, revenue-generating digital experiences.
Technologies: InVision, Sketch, Adobe Creative SuiteSr. Creative Stategist
2010 - 2014Innovation Protocol- Led teams in a variety of brand strategy and research projects - market research, focus groups, brand development, portfolio architecture, and messaging development.
- Led a variety of creative and marketing projects - website development, product design, ad campaigns, video production, and direct marketing.
- Managed major client account relationships, representing 30%+ of agency’s annual revenue.
- Grew existing client revenue streams by 100%+ on average and supported new business development efforts.
- Clients included Disney, ADP, PayPal, and University of Phoenix.
Technologies: Adobe Creative Suite
Education
- Bachelor of Arts degree in Public Relations2006 - 2010University of Southern California - Los Angeles
Experience
- Adobe Photoshop12 years
- Research & Critical Thinking10 years
- Adobe Illustrator10 years
- Information Architecture (IA)6 years
- Branding6 years
- User Experience (UX)3 years
- UX Strategy3 years
- Sketch2 years
