Derrick Sun is a freelance strategist and UX designer. Most recently, Derrick led a team of designers at eBay Inc. as a Sr. Creative Strategist. His specialties include creative strategy, web development, user experience design, digital strategy, brand development, brand management, content development, marketing and user research, and client and project management.
Oversaw and managed multiple eBay Enterprise web properties.
Led a team of 12 people, plus vendors and agencies.
Developed and oversaw strategy, messaging, creative and production for websites, campaigns, and events.
Conducted research initiatives to inform strategic project direction and user experience design.
Partnered with cross-functional teams to increase lead flow across the entire digital journey.
Analyzed and optimized site performance to drive successful, revenue-generating digital experiences.
Technologies: InVision, Sketch, Adobe Creative Suite
Sr. Creative Stategist
2010 - 2014
Innovation Protocol
Led teams in a variety of brand strategy and research projects - market research, focus groups, brand development, portfolio architecture, and messaging development.
Led a variety of creative and marketing projects - website development, product design, ad campaigns, video production, and direct marketing.
Managed major client account relationships, representing 30%+ of agency’s annual revenue.
Grew existing client revenue streams by 100%+ on average and supported new business development efforts.
Clients included Disney, ADP, PayPal, and University of Phoenix.