Diana Anghel
Verified Expert in Design
Designer
Bucharest, Romania
Toptal member since December 4, 2020
Diana is a UX designer with over 10 years of experience helping small startups and large-scale enterprise fintech companies achieve their success metrics. Her primary goal has always been understanding both the business and user needs. Diana believes that constant communication and a drive to deliver quality over quantity are what will eventually transform into customer retention and company growth.
Portfolio
Viam | An App for Investment Bankers
Work Experience
Principal UX Designer
Intralinks
- Designed an AI-powered analytics-and-reporting platform for senior managing directors in investment banks and advisory companies from scratch; ran a fully remote design sprint with customer usability testing.
- Conducted a full Information architecture redesign study complete with content indexing, card sorting, and a results analysis from a dendrogram graph.
- Fully redesigned a new application entered into the ecosystem; this meant aligning to the current style guide in terms of components and patterns.
- Moderated usability tests, created surveys, and analyzed the resulting data.
- Collaborated with development teams from concept to final UI elements delivery.
- Managed and mentored a team of four fully remote designers.
UX Designer
Green Horse Games
- Designed a Facebook game predictor simulator which uses real life score results sourced from third-party apps.
- Built full game identity and corresponding marketing materials; collaborated with the project owner to create the UI and design pattern for the product (including menus, pop-ups).
- Created the full game flows and coordinated the project from wireframes to the full UI implementation.
- Set up A/B testing options to understand interface usability and achieve the targeted KPIs.
UX/UI Designer
MavenHut
- Worked on three leading solitaire games on multiple platforms (web and mobile); designed the IA, wireframes and page transitions for the first mobile game; conducted usability testing and iterative improvements based on user feedback.
- Led the art direction for the Solitaire Championship mobile game including menus, icons, buttons, popups as well as a main game board; created illustrations for main characters.
- Designed the animations, screen transitions as well as all the micro-interactions in Unity2D.
- Created map progression illustrations based on existing game mechanics.
Art Director
OneTouch Advertising
- Created concepts and visuals for the biggest gambling and slots halls in Romania; worked on marketing and advertising campaigns and delivered marketing materials such as posters, billboards, and banners.
- Crafted the branding material for both small boutique firms but also large financial companies.
- Delivered materials such as website design, logos, presentation brochures, and business cards.
Education
Master's Degree in Architecture
University of Architecture and Urbanism Ion Mincu - Bucharest, Romania
Certifications
Professional Scrum Product Owner
Scrum.org
Skills
Tools
Photoshop CC, Balsamiq, Sketch, UXPin, InVision, Adobe Illustrator
Industry Expertise
Automotive, Travel & Leisure, Health & Wellness, Banking & Finance, Hotels & Lodging
Platforms
Figma, Mobile, Shopify, Android, iOS
Other
Visual Design, Feature Prioritization, UX Design, Workshops, Wireframing, UI Design, Graphic Design, Project Management, Web App UX, UX Analysis, Product Design, User Interface (UI), Dashboard Design, Data Visualization, Web UI, Web UX, Task Flows, Mobile Apps, Enterprise SaaS, Investment Banking, Due Diligence, Mergers & Acquisitions (M&A), Dashboards, App UX, Travel, Web UI Design, Web Dashboards, Mobile App UI, Prototyping, User Experience (UX), Mobile Design, User Flows, Web App Design, SaaS, B2B, User Journeys, Web Design, UX Audits, UI Audits, Cross-platform UX, UX Flows, Design, Web App UI, Mobile UI Design, Mobile UX Design, Mobile UX, Web UX Design, B2C, B2B Lead Generation, Responsive Web Design (RWD), Finance, Web & Mobile Applications, Data Analytics, Software Design, High-fidelity Mockups, Design Systems, A/B Testing, Usability, eCommerce, User Research, Customer Journeys, Search Engine Optimization (SEO), Mockups, Interactive Prototypes, Desktop Web Design, Web Platforms, Responsive Web Apps, Backlog Management, Minimum Viable Product (MVP), Design Workshops, Mobile UI, UX Research, Usability Testing, User Interviews, Fintech, Information Architecture (IA), Personas, User Stories, Ideation Workshops, Mobile App Design, Branding, Logo Design, Enterprise, Mobile Device Management (MDM), Design Thinking, UX Leadership, Team Leadership, Leadership, Communities, SaaS Design, User Surveys, User Testing, Storyboarding, MVP Design, Skincare, Card Sorting, Design for Manufacture & Assembly (DFMA), Reports, QR Codes, Analytics, Hair & Skin Care, Push Notifications, App UI, AI Design, Task Management, Task Scheduling, Booking, Ratings, Reviews, DataViz, Pets, Pet Adoption, Animals, Veterinary Medicine, Electronic Medical Records (EMR), Live Chat, Location-aware Technology, Adoption & Family, Unity2D, High-fidelity Prototypes, Blockchain, iOS UX Design
Experience
- Web App UX - 8 years
- Product Design - 8 years
- UX Design - 8 years
- Wireframing - 8 years
- UI Design - 7 years
- UX Research - 5 years
- Fintech - 3 years
- Data Visualization - 3 years
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