Diana Castaneda

Designer in Vancouver, BC, Canada

Member since February 23, 2022

Diana is a prolific designer, art director, and design thinker. She has art-directed award-winning projects in her previous roles through close collaboration with engineers and science communicators. Diana has an obsessively curious mind that never wants to stop producing crafted solutions for her clients.

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Portfolio

Digital Design

Discover Our Lab App - Product Design, Design Direction
- Interaction Design (IxD)
- Product Design
- UI
- UX
- Animation
- Virtual Reality (VR)
- UX Research
- User Flows
- Research Methods
- Mobile UI
- Virtual Tours
- Art Direction
- UI Design
- UX Design
- Image Manipulation
- UI Branding
- Strategy
- WordPress
- Design Leadership
- Brand Identity
- Team Mentoring
- User Experience (UX)
- User Interface (UI)
- Adobe Creative Suite
- After Effects CC
- Mobile App Design
- Mobile Design
ThinkRobots - Brand & Product Design
- Product Design
- Interaction Design (IxD)
- Branding
- UX Branding
- UX
- UI
- Logo Design
- Graphic Design
- Brand Guidelines
- Brand Standards
- Business Analysis
- Artificial Intelligence (AI)
- SAS
- B2B2C
- B2C
- B2B
- Art Direction
- UI Design
- Color Theory
- Microsoft PowerPoint
- Responsive Web Design (RWD)
- Brand Design
- Marketing Design
- Marketing Strategy
- UX Design
- Image Manipulation
- UI Branding
- Brand Identity
- User Experience (UX)
- User Interface (UI)
- Adobe Creative Suite
- Digital Advertising
- Mobile Design
Physical Sciences - Office Interior Design
- Illustration
- Interior Design
- Murals
- Wall Art
- Environmental Design
- Environmental Graphics
- Graphic Design
- Art Direction
- Color Theory
- Design Leadership
- Team Mentoring
- Adobe Creative Suite
Blueridge Festival Brand, Marketing & Website
- Product Design
- Interaction Design (IxD)
- UX Branding
- Branding
- Advertising Design
- POS
- Illustration
- Graphic Design
- Web Design
- Merchandise
- Logo Design
- Art Direction
- UI Design
- Typography
- Color Theory
- Brand Design
- Marketing Design
- Marketing Strategy
- Event Branding
- UX Design
- Packaging
- Image Manipulation
- UI Branding
- Strategy
- WordPress
- Design Leadership
- Brand Identity
- Team Mentoring
- User Experience (UX)
- Marketing
- User Interface (UI)
- Adobe Creative Suite
- Digital Advertising
- Mobile Design
Operational Plan - Book Design
- Graphic Design
- Design Books
- Booklet Design
- Book Design & Illustration
- Art Direction
- Typography
- Packaging
- Image Manipulation
- Strategy
- Design Leadership
- Brand Identity
- Team Mentoring
- Marketing
- Adobe Creative Suite
TRIUMF Interactive Timeline - Product Design, Design Direction
- Product Design
- Interaction Design (IxD)
- Digital Illustration
- Motion Graphics
- Museums & Exhibits
- Environmental Design
- Infographics
- Art Direction
- UI Design
- Typography
- Responsive Web Design (RWD)
- UX Design
- UI Branding
- Design Leadership
- Team Mentoring
- User Experience (UX)
- User Interface (UI)
- Adobe Creative Suite
- After Effects CC
- Mobile Design
Top Music Teachers Marketplace - Brand & Product Design
- Product Design
- Brand Design UX
- UI
- Marketplace Design
- B2C
- Iconography
- Illustration
- Photography
- SEO Content
- Business Strategy
- Startups
- Lean Startups
- Branding
- Logo Design
- B2C Marketing
Unveiling the Universe - Presentation Visuals & Event Campaign
- Slideshows
- Presentations
- Lecturing
- Public Speaking
- Branding
- Eventbrite
- Event Kit
- Event Design
- Illustration
- Science
- 2D Animation
"Disabled, Not Different." Campaign
- Product Design
- Advertising Design
- Art Direction

Employment

Senior Graphic Designer
2017 - PRESENT
TRIUMF
- Developed TRIUMF’s visual identity, producing tools to empower users (brand guide, sub-brands, visual/science communication pieces, stationery, templates, collateral.).
- Increased user-friendliness in digital and analog products.
- Designed original pieces, including illustrations and infographics.
- Provided art direction and reviewed contractor designers’ work to ensure high quality.
- Collaborated with lab members and developed designs to enhance user experience, safety, social engagement, interior design, and brand touchpoints.
Technologies: Adobe Experience Design (XD), InDesign CC, Illustrator CC, Premiere Pro CC, Photoshop CC, Visual Design, Pitch Decks, PowerPoint Design, Pitch Deck Consultant, Brand Design, User Interviews, UX Research, Art Direction, Branding, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, WordPress, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, After Effects CC, Mobile App Design, Mobile Design
Lead Designer
2010 - PRESENT
Blueridge Chamber Music Festival
- Led a creative team that managed the festival brand, designed and produced promotional materials, and managed marketing campaigns that raised record funds each year.
- Designed and led user experience for the festival website.
- Designed and produced promotional materials, like but not limited to: social media strategy, promotional posters and postcards, the festival program booklet, merchandise like t-shirts, stickers, and collectibles.
- Managed marketing campaigns that raise record funds each year.
Technologies: Adobe Experience Design (XD), InDesign CC, Illustrator CC, Photoshop CC, Premiere Pro CC, HTML, Pitch Deck Consultant, Brand Design, UX Research, Art Direction, Branding, Visual Design, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, WordPress, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, Mobile Design
Graphic Designer
2016 - 2016
Vancouver Film School
- Developed concepts to final production files for various print and digital materials.
- Designed campaign collateral, Google display ads, social media ads, and campaigns.
- Supported internal communication collateral, presentations, digital and print advertisements, email, and video graphics.
Technologies: InDesign CC, Photoshop CC, Illustrator CC, Visual Design, Pitch Decks, PowerPoint Design, Brand Design, UX Research, Art Direction, Branding, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, After Effects CC, Mobile Design
Product Designer and Brand Strategist
2015 - 2016
Top Music Teachers
- Supported the generation of business strategy by doing: market analysis, surveys, data analysis, persona generation, business roadmap.
- Generated brand strategy (brand blueprint, logo, and identity standards.).
- Generated the visual design (UI/UX) for the online application.
- Produced supporting marketing materials like social media images, printed booklets, and merchandise.
Technologies: Illustrator CC, InDesign CC, HTML, Unbounce, Visual Design, Pitch Decks, Pitch Deck Consultant, Brand Design, Art Direction, Branding, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Image Manipulation, UI Branding, Strategy, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, Mobile Design

Education

Executive Certificate in UX Strategy for Marketing and Business Development
2017 - 2022
The University of British Columbia - Vancouver BC, Canada
Bachelor's Degree in Graphic Design and Illustration
2011 - 2014
Capilano University - North Vancouver BC, Canada
Commercial Animation Citation in Animation
2011 - 2011
Capilano University - North Vancouver BC, Canada
Bachelor's Degree in Fine Arts
1998 - 2001
Universidad de los Andes - Bogotá, Colombia

Certifications

RGD Certified
FEBRUARY 2021 - PRESENT
Association of Graphic Designers of Canada

Experience

Graphic Design12 years
Adobe Illustrator12 years
Product Design8 years
Branding8 years
UX Strategy8 years
Presentation Design8 years
UX Branding8 years
Adobe Experience Design (XD)5 years

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Location

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Designer in Vancouver, BC, Canada

Portfolio

Employment

Senior Graphic Designer

Lead Designer

Graphic Designer

Product Designer and Brand Strategist

Education

Certifications

Experience

Tools

Location