Diana is available for hire
Hire DianaDiana Castaneda
Verified Expert in Design
Designer
Location
Vancouver, BC, Canada
Toptal Member Since
February 23, 2022
Diana is a prolific designer, art director, and design thinker. She has art-directed award-winning projects in her previous roles through close collaboration with engineers and science communicators. Diana has an obsessively curious mind that never wants to stop producing crafted solutions for her clients.
Portfolio
Work Experience
Senior Graphic Designer
2017 - PRESENT
TRIUMF
- Developed TRIUMF’s visual identity, producing tools to empower users (brand guide, sub-brands, visual/science communication pieces, stationery, templates, collateral.).
- Increased user-friendliness in digital and analog products.
- Designed original pieces, including illustrations and infographics.
- Provided art direction and reviewed contractor designers’ work to ensure high quality.
- Collaborated with lab members and developed designs to enhance user experience, safety, social engagement, interior design, and brand touchpoints.
Technologies: Adobe Experience Design (XD), InDesign CC, Illustrator CC, Premiere Pro CC, Photoshop CC, Visual Design, Pitch Decks, PowerPoint Design, Pitch Deck Consultant, Brand Design, User Interviews, UX Research, Art Direction, Branding, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, WordPress, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, After Effects CC, Mobile App Design, Mobile Design, Multimedia Design, Multimedia, Webflow, Enterprise Design, Keynote Templates, Logo Design, Naming, Vector Art, Icon Design, Webflow CMS, Flowcharts, Social Media Design, Poster Design, Brochure Design, Merchandising, Figma, Landing Page Design, Print, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Instagram Ads, Paid Advertising, Advertising, Label Design, Data Visualization, Graphics, Email Templates, Design, Web UI, Web UX Design, Design Thinking, Conceptual Design, Strategic Design, Design Strategy, Adobe Suite, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Asana, Brand Strategy, Search Engine Optimization (SEO), SEO Marketing, Video Editing, YouTube, Social Media Management, Presentations, Copywriting, Content Writing, Brand Guidelines, Videos, Vector Illustration, Isometric Design, Print Design, Ad Design, Brochures, Promotional Videos, SEO Tools, Google SEO, Adobe, Ads, Digital Ad Design, Email Marketing, A/B Testing, Web App Design, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Web Marketing, Landing Pages, Pitch Presentations, Apple Keynote, Interaction Design (IxD), Layout Design, Marketing Materials, Posters, Landing Page Designer, Creative Design, Retro, UX Wireframes, Website Builders, Web UI Design, Social Media Content, Social Media Marketing (SMM), Digital Art, AI Design, Motion Design, Motion Logo Design, UI Motion, WiX, Squarespace, Promotional Leaflets & Flyers, Responsive Web Apps, Brand Books, Mobile UI, Sketching, Concept Sketching, User Journeys, User Flows, Service Design, Business Strategy, Catalogs, Adobe Illustrator, Adobe Photoshop, Visual Design Language, Marketing Collateral Development, Printing Materials, Competitive Analysis, Web, Mobile UX Design, Mobile UI Design, PDF Design, Social Media Advertising, Video Ads
Lead Designer
2010 - PRESENT
Blueridge Chamber Music Festival
- Led a creative team that managed the festival brand, designed and produced promotional materials, and managed marketing campaigns that raised record funds each year.
- Designed and led user experience for the festival website.
- Designed and produced promotional materials, like but not limited to: social media strategy, promotional posters and postcards, the festival program booklet, merchandise like t-shirts, stickers, and collectibles.
- Managed marketing campaigns that raise record funds each year.
Technologies: Adobe Experience Design (XD), InDesign CC, Illustrator CC, Photoshop CC, Premiere Pro CC, HTML, Pitch Deck Consultant, Brand Design, UX Research, Art Direction, Branding, Visual Design, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, WordPress, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, Mobile Design, Multimedia Design, Multimedia, Webflow, Enterprise Design, Keynote Templates, Logo Design, Naming, Vector Art, Icon Design, Webflow CMS, Early-stage Startups, Flowcharts, Social Media Design, Poster Design, Brochure Design, Merchandising, Figma, Landing Page Design, Print, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Instagram Ads, Paid Advertising, Advertising, Label Design, Graphics, Product Packaging, Email Templates, Design, Web UI, Web UX Design, Design Thinking, Conceptual Design, Strategic Design, Design Strategy, Adobe Suite, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Brand Strategy, Search Engine Optimization (SEO), SEO Marketing, Video Editing, YouTube, Social Media Management, Presentations, Copywriting, Content Writing, Brand Guidelines, Videos, Vector Illustration, Isometric Design, Print Design, Ad Design, Brochures, Promotional Videos, SEO Tools, Google SEO, Adobe, Paid Media, Ads, Digital Ad Design, Email Marketing, A/B Testing, Marketplace Design, Web App Design, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Web Marketing, B2C, Landing Pages, Click-through Rates (CTR), Pitch Presentations, Apple Keynote, Unbounce, Interaction Design (IxD), Fine Arts, Web Animation, Layout Design, Marketing Materials, Posters, Landing Page Designer, UX Wireframes, Website Builders, Digital Graphics, Web UI Design, Social Media Content, Social Media Marketing (SMM), Digital Art, Portraits, AI Design, UI Motion, WiX, Squarespace, Promotional Leaflets & Flyers, Brand Books, Mobile UI, Sketching, Concept Sketching, User Journeys, User Flows, Service Design, Business Strategy, Catalogs, Adobe Illustrator, Adobe Photoshop, Visual Design Language, Marketing Collateral Development, Printing Materials, Competitive Analysis, Web, Mobile UX Design, Mobile UI Design, PDF Design, Social Media Advertising, Video Ads
Graphic Designer
2016 - 2016
Vancouver Film School
- Developed concepts to final production files for various print and digital materials.
- Designed campaign collateral, Google display ads, social media ads, and campaigns.
- Supported internal communication collateral, presentations, digital and print advertisements, email, and video graphics.
Technologies: InDesign CC, Photoshop CC, Illustrator CC, Visual Design, Pitch Decks, PowerPoint Design, Brand Design, UX Research, Art Direction, Branding, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, After Effects CC, Mobile Design, Multimedia Design, Multimedia, Enterprise Design, Keynote Templates, Logo Design, Naming, Vector Art, Icon Design, Early-stage Startups, Flowcharts, Social Media Design, Poster Design, Brochure Design, Merchandising, Landing Page Design, Print, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Instagram Ads, Paid Advertising, Advertising, Label Design, Data Visualization, Graphics, Design, Web UI, Web UX Design, Design Thinking, Conceptual Design, Strategic Design, Design Strategy, Adobe Suite, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Asana, Brand Strategy, SEO Marketing, Video Editing, YouTube, Social Media Management, Presentations, Copywriting, Content Writing, Brand Guidelines, Videos, Vector Illustration, Ad Design, Brochures, Promotional Videos, SEO Tools, Google SEO, Adobe, Paid Media, Ads, Digital Ad Design, Email Marketing, A/B Testing, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Web Marketing, B2C, Landing Pages, Click-through Rates (CTR), Pitch Presentations, Unbounce, Interaction Design (IxD), Fine Arts, Web Animation, Layout Design, Marketing Materials, Posters, Landing Page Designer, Retro, UX Wireframes, Digital Graphics, Web UI Design, Social Media Content, Social Media Marketing (SMM), Digital Art, Portraits, AI Design, Motion Design, UI Motion, WiX, Squarespace, Promotional Leaflets & Flyers, Responsive Web Apps, Brand Books, Mobile UI, Sketching, Concept Sketching, Non-fungible Tokens (NFT), User Journeys, User Flows, Service Design, Business Strategy, Catalogs, Adobe Illustrator, Adobe Photoshop, Visual Design Language, Marketing Collateral Development, Printing Materials, Competitive Analysis, Web, Mobile UX Design, Mobile UI Design, PDF Design, Social Media Advertising, Video Ads
Product Designer and Brand Strategist
2015 - 2016
Top Music Teachers
- Supported the generation of business strategy by doing: market analysis, surveys, data analysis, persona generation, business roadmap.
- Generated brand strategy (brand blueprint, logo, and identity standards.).
- Generated the visual design (UI/UX) for the online application.
- Produced supporting marketing materials like social media images, printed booklets, and merchandise.
Technologies: Illustrator CC, InDesign CC, HTML, Unbounce, Visual Design, Pitch Decks, Pitch Deck Consultant, Brand Design, Art Direction, Branding, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Image Manipulation, UI Branding, Strategy, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, Mobile Design, Multimedia Design, Enterprise Design, Keynote Templates, Logo Design, Naming, Vector Art, Icon Design, Early-stage Startups, SaaS Design, Social Media Design, Poster Design, Brochure Design, Merchandising, Landing Page Design, Print, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Paid Advertising, Advertising, Label Design, Graphics, Product Packaging, Email Templates, Design, Web UI, Web UX Design, Conceptual Design, Strategic Design, Design Strategy, Adobe Suite, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Asana, Brand Strategy, Search Engine Optimization (SEO), SEO Marketing, Social Media Management, Presentations, Copywriting, Content Writing, Brand Guidelines, Videos, Vector Illustration, Ad Design, Brochures, SEO Tools, Google SEO, Adobe, Paid Media, Ads, Digital Ad Design, Email Marketing, A/B Testing, Marketplace Design, Web App Design, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Web Marketing, B2C, Landing Pages, Click-through Rates (CTR), Pitch Presentations, Interaction Design (IxD), Fine Arts, Layout Design, Marketing Materials, Posters, Landing Page Designer, Web UI Design, Social Media Content, Social Media Marketing (SMM), Digital Art, Promotional Leaflets & Flyers, Responsive Web Apps, Brand Books, Mobile UI, Sketching, Concept Sketching, User Journeys, User Flows, Service Design, Business Strategy, Catalogs, Adobe Illustrator, Adobe Photoshop, Visual Design Language, Marketing Collateral Development, Printing Materials, Competitive Analysis, Web, Mobile UX Design, Mobile UI Design, PDF Design, Social Media Advertising
Education
2017 - 2022
Executive Certificate in UX Strategy for Marketing and Business Development
The University of British Columbia - Vancouver BC, Canada
2011 - 2014
Bachelor's Degree in Graphic Design and Illustration
Capilano University - North Vancouver BC, Canada
2011 - 2011
Commercial Animation Citation in Animation
Capilano University - North Vancouver BC, Canada
1998 - 2001
Bachelor's Degree in Fine Arts
Universidad de los Andes - Bogotá, Colombia
Certifications
FEBRUARY 2021 - PRESENT
RGD Certified
Association of Graphic Designers of Canada