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Diana Castaneda, Designer in Vancouver, BC, Canada
Diana Castaneda

Designer in Vancouver, BC, Canada

Member since February 23, 2022
Diana is a prolific designer, art director, and design thinker. She has art-directed award-winning projects in her previous roles through close collaboration with engineers and science communicators. Diana has an obsessively curious mind that never wants to stop producing crafted solutions for her clients.
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Portfolio

Digital Design
Digital Design
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Employment

  • Senior Graphic Designer

    2017 - PRESENT
    TRIUMF
    • Developed TRIUMF’s visual identity, producing tools to empower users (brand guide, sub-brands, visual/science communication pieces, stationery, templates, collateral.).
    • Increased user-friendliness in digital and analog products.
    • Designed original pieces, including illustrations and infographics.
    • Provided art direction and reviewed contractor designers’ work to ensure high quality.
    • Collaborated with lab members and developed designs to enhance user experience, safety, social engagement, interior design, and brand touchpoints.
    Technologies: Adobe Experience Design (XD), InDesign CC, Illustrator CC, Premiere Pro CC, Photoshop CC, Visual Design, Pitch Decks, PowerPoint Design, Pitch Deck Consultant, Brand Design, User Interviews, UX Research, Art Direction, Branding, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, WordPress, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, After Effects CC, Mobile App Design, Mobile Design, Multimedia Design, Multimedia, Webflow, Enterprise Design, Keynote Templates, Logo Design, Naming, Vector Art, Icon Design, Webflow CMS, Flowcharts, Social Media Design, Poster Design, Brochure Design, Merchandising, Figma, Landing Page Design, Print, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Instagram Ads, Paid Advertising, Advertising, Label Design, Data Visualization, Graphics, Email Templates, Design, Web UI, Web UX Design, Design Thinking, Conceptual Design, Strategic Design, Design Strategy, Adobe Suite, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Asana, Brand Strategy, Search Engine Optimization (SEO), SEO Marketing, Video Editing, YouTube, Social Media Management, Presentations, Copywriting, Content Writer, Brand Guidelines, Videos, Vector Illustration, Isometric Design, Print Design, Ad Design, Brochures, Promotional Videos, SEO Tools, Google SEO, Adobe, Ads, Digital Ad Design, Email Marketing, A/B Testing, Web App Design, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Web Marketing, Landing Pages, Pitch Presentations, Apple Keynote

  • Lead Designer

    2010 - PRESENT
    Blueridge Chamber Music Festival
    • Led a creative team that managed the festival brand, designed and produced promotional materials, and managed marketing campaigns that raised record funds each year.
    • Designed and led user experience for the festival website.
    • Designed and produced promotional materials, like but not limited to: social media strategy, promotional posters and postcards, the festival program booklet, merchandise like t-shirts, stickers, and collectibles.
    • Managed marketing campaigns that raise record funds each year.
    Technologies: Adobe Experience Design (XD), InDesign CC, Illustrator CC, Photoshop CC, Premiere Pro CC, HTML, Pitch Deck Consultant, Brand Design, UX Research, Art Direction, Branding, Visual Design, UI Design, Typography, Color Theory, Presentation Design, Microsoft PowerPoint, Web Design, Responsive Web Design (RWD), Visual Art, Marketing Design, Digital Marketing, Marketing Strategy, Event Branding, Email Design, Email Template Design, UX Design, Asset Design, Brainstorming, UX Wireflows, Narrative UX, Packaging, Image Manipulation, UI Branding, Strategy, WordPress, Design Leadership, Brand Identity, Team Mentoring, User Experience (UX), Marketing, User Interface (UI), Adobe Creative Suite, Digital Advertising, Mobile Design, Multimedia Design, Multimedia, Webflow, Enterprise Design, Keynote Templates, Logo Design, Naming, Vector Art, Icon Design, Webflow CMS, Early-stage Startups, Flowcharts, Social Media Design, Poster Design, Brochure Design, Merchandising, Figma, Landing Page Design, Print, Digital Marketing Design, Banner Ads, Google Ads, Facebook Ads, Instagram Ads, Paid Advertising, Advertising, Label Design, Graphics, Product Packaging, Email Templates, Design, Web UI, Web UX Design, Design Thinking, Conceptual Design, Strategic Design, Design Strategy, Adobe Suite, Websites, Logotype, Visual Identity, Website Redesign, Creative Direction, Social Media, Market Research, Banner Design, Color Schemes, Collateral Design, Brand Strategy, Search Engine Optimization (SEO), SEO Marketing, Video Editing, YouTube, Social Media Management, Presentations, Copywriting, Content Writer, Brand Guidelines, Videos, Vector Illustration, Isometric Design, Print Design, Ad Design, Brochures, Promotional Videos, SEO Tools, Google SEO, Adobe, Paid Media, Ads, Digital Ad Design, Email Marketing, A/B Testing, Marketplace Design, Web App Design, Design Systems, UI Components, Wireframing, Prototyping, Layout, Mood Board Design, Writing & Editing, Web Marketing, B2C, Landing Pages, Click-through Rates (CTR), Pitch Presentations, Apple Keynote
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Education

  • Executive Certificate in UX Strategy for Marketing and Business Development
    2017 - 2022
    The University of British Columbia - Vancouver BC, Canada
  • Bachelor's Degree in Graphic Design and Illustration
    2011 - 2014
    Capilano University - North Vancouver BC, Canada
  • Commercial Animation Citation in Animation
    2011 - 2011
    Capilano University - North Vancouver BC, Canada
  • Bachelor's Degree in Fine Arts
    1998 - 2001
    Universidad de los Andes - Bogotá, Colombia

Certifications

  • RGD Certified
    FEBRUARY 2021 - PRESENT
    Association of Graphic Designers of Canada

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