Diana is available for hire
Hire DianaDiana García
Verified Expert in Design
Designer
Location
Madrid, Spain
Toptal Member Since
November 26, 2015
Diana is a skilled product designer with over 12 years of experience. She thrives in tech startups, guiding products from ideation to delivery. Her skills span user research, prototyping, visual design, data analysis, and strategic planning, striking a balance between agile testing and thoughtful long-term solutions.
Portfolio
Work Experience
Product Designer
2019 - 2021
Yumpingo
- Redesigned Yumpingo Everywhere resulting in a significant increase in guest reviews during the first two weeks.
- Designed several solutions for restaurants when the pandemic started, for them to be able to track and trace their guests and offer a safe experience.
- Increased user engagement designing daily emails with insights useful for each actor.
- Designed and launched a menu management tool that increased engagement and opened another route of monetization.
- Researched user needs and designed a completely new experience turning raw data into structured and easy to digest insights for restaurants.
Technologies: Figma, UserZoom, Hotjar, Adobe, Mobile App UI, Web App UI, Product Design
Lead Product Designer
2018 - 2019
Rekki
- Established a user-centric culture in the company by constantly communicating all findings from user research to the team and stakeholders.
- Designed an onboarding experience that replaced the sales-led process to acquire and activate new users, and reduced CAC by approximately 80%, allowing the company to scale.
- Launched several features, experiments, and lead-generation campaigns, growing from 300 beta users in January 2018 to +10,000 active users with a consistent ~75% monthly retention.
Technologies: Zeplin, Principle, InVision, Figma, Mobile App UI, Web App UI, Product Design
Lead Product Designer
2017 - 2018
Songkick
- Ran several experiments that informed the redesign of the onboarding and check-out flows.
- Increased user activation by 16% (the goal for the quarter was 10%).
- Increased new sign-ups conversion rate by 8%. Improved check-out flow conversion by 21% (estimated increase of ~2 million revenue).
- Analyzed over 2,000 user responses to uncover jobs to be done and identify competitive advantages with similar products.
- Defined behavioral personas to drive innovation within the company.
Technologies: Principle, InVision, Mobile App UI, Web App UI, Product Design
Product Designer (Innovation)
2016 - 2017
Find My Past
- Interviewed 15 genealogists and their family members, and ran co-creation workshops with them.
- Prototyped and tested more than 20 product concepts.
- Mapped out family history services, Findmypast’s strengths, and needs found during research to evaluate opportunities.
Technologies: Axure, InVision, Mobile App UI, Web App UI, Product Design
Product Designer
2014 - 2015
Upclose.me
- Designed the entire UX and UI of an interactive video streaming platform for iOS, Android, and the web.
- Conducted market research and several user interviews to understand the best direction for the product.
- Launched the first version of the app and several iterations that were always increasing the number of active users.
Technologies: InVision, Axure, Mobile App UI, Web App UI, Product Design
UX Designer
2011 - 2014
Telefonica Digital
- Created wireframes, storyboards, and final designs for different video services (TV, mobile, tablet, and desktop.).
- Created prototypes and videos showing the interaction of different products and helping visualize user journeys.
- Defined UX guidelines to be used in different business areas and teams at Telefonica Digital.
- Contributed to build and maintain a library of UI components.
Technologies: Flash, Apple Keynote, Mobile App UI, Web App UI
Education
2013 - 2013
Masterclass in Design, Filmmaking, and Animation
Van Arts Masterclass by Pixar Artists in Storytelling, Design and Animation - New York
2013 - 2013
Course in Building Products That People Love
General Assembly - New York
2008 - 2013
Bachelor's Degree in Media and Communication
King Juan Carlos University - Madrid
2010 - 2011
One-year Course in Filmmaking and Animation
Metropolis CE - Madrid
Experience
Collaboration That Works
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