
Diana Nguyen
Verified Expert in Design
Designer
Vancouver, Canada
Toptal member since July 7, 2022
Diana is a UI/UX designer passionate about people, places, food, and culture. She loves diving into why and how people use things and furthering those experiences to make them more accessible and memorable. Diana is dedicated to providing an excellent user experience to everyone.
Portfolio
Work Experience
UX/UI Designer
Giftly Inc
- Conducted UX/UI reviews and developed user interfaces that contributed to a 15% increase in user engagement through improved usability and consistency.
- Created and organized the existing designs while supporting developers in accessing and navigating files and assets efficiently.
- Established a cohesive design system, streamlining workflows and ensuring consistent design across projects.
- Designed visual assets for greeting cards and other creative projects, blending aesthetics with functional UI/UX elements to support brand growth.
Graphic Designer
The University of Tulsa - Communications & Marketing
- Supported the team tackling the backlog of design projects and reported directly to the creative director.
- Worked on various print assets for multiple departments at TU using Xara Designer Pro, including stickers, flyers, fact sheets, etc.
- Designed social media material for Instagram, Twitter, Facebook, YouTube, Snapchat, and LinkedIn.
Senior UX/UI Designer
Summit Health
- Collaborated with healthcare professionals, product managers, developers, and other stakeholders to create new user-friendly and accessible interfaces for healthcare applications, including a patient portal, a patient app, and telemedicine platforms.
- Developed and maintained design systems and component libraries.
- Contributed to the company's brand and marketing efforts through rebranding work and designing promo assets like social media, email campaigns, etc.
- Managed multiple design projects simultaneously and handed them off to the development team earlier than expected, helping the timeline progress smoothly.
- Assisted product managers and developers with QA testing to ensure designs were implemented accurately and efficiently.
- Designed wireframes, prototypes, and high-fidelity mockups using Figma, Miro, Aha, and Notability.
UI/UX Designer
Freelance
- Conducted research and competitive analysis about the services other companies offer.
- Produced wireframes, prototypes, and mockups with testing.
- Designed the visual identity, including branding color, UI components, imagery, and tone of voice.
- Collaborated closely with the developers and project lead from ideation to final product testing and delivery.
UI/UX Designer
Chotot
- Researched user behavior, collected feedback, and translated it into better experiences.
- Designed user flows and journey maps based on findings to reduce bounce rate and intuitively facilitate user searching.
- Produced wireframes, prototypes, and high-fidelity mockups.
- Updated and maintained the UI style guide. Supported the graphic team with social media graphics.
- Collaborated with team members and stakeholders to develop new features and maintain existing ones.
Education
Bachelor's Degree in Public Relations and Communications
Van Lang University - Ho Chi Minh City, Vietnam
Certifications
UI/UX Design
CareerFoundry
Skills
Tools
Adobe Photoshop, Adobe Illustrator, Balsamiq, Miro, Adobe Experience Design (XD), Adobe InDesign, InDesign CC, InVision, Draw.io, UsabilityHub, Marvel App, Photoshop CC, Illustrator CC, Sketch, Jira, Aha!, Xara Designer Pro
Platforms
Figma, Mobile, Web, iOS
Industry Expertise
Consumer Products, Marketing, Healthcare, Education Technology (Edtech)
Languages
HTML
Other
Wireframing, Prototyping, Branding, Graphic Design, Brand Design, Design Systems, Web Design, Mobile Design, User Interface (UI), User Experience (UX), UX Design, Web App Design, Web App UX, Web App UI, High-fidelity Mockups, Product Design, UI Design, Visual Design, Logo Design, Mobile App Design, Responsive Web Design (RWD), Responsive Web Apps, App Design, Presentation Design, User-centered Design (UCD), Design Thinking, Innovation, Journey Mapping, Customer Experience, B2B, Mobile UI Design, Brand Guidelines, Brochures, Brochure Design, Pitch Decks, Digital Product Design, Human-computer Interaction (HCI), Component Libraries, Mobile Apps, Color Palettes, Packaging, B2C, Typography, Brand Strategy, Print Design, Print Marketing Design, Design, Rebranding, Consumer Behavior, Layout, Marketing Design, Conversion Rate, Direct to Consumer (D2C), Product Discovery, Landing Page Design, Landing Pages, Product Pages, Customer Journeys, Dashboard Design, Mobile UX Design, Social Media Design, Commerce, App UI, Community Platforms, Product Ownership, Customer Portals, User Research, User Flows, Information Architecture (IA), Usability Testing, Competitive Analysis, Scrum, Agile, Marketplace Design, Data Visualization, Mobile UI, eCommerce Design, Illustration, Art, T-shirt Design, Mobile App UI, Product Strategy, eCommerce, Printing Materials, Presentations, Layout Design, UX Wireframes, Web UX Design, Marketplaces, eCommerce UX, System Design, Iconography, Market Research, User Journeys, Growth, Interaction Design (IxD), Artificial Intelligence (AI), Personas, Card Sorting, Psychology, Sociology, Aesthetics, Press Releases, Optimal Workshop, Typeform.io, Online Shopping, Package Design, Affinity Mapping, User Personas, Testing, Material Design, Color Theory, A/B Testing, Conversion Rate Optimization (CRO), QA Testing, Redesign, Design Leadership, Wallpapers
Experience
- Adobe Photoshop - 7 years
- Adobe Illustrator - 7 years
- Mobile Design - 6 years
- Figma - 6 years
- User Interface (UI) - 6 years
- Graphic Design - 5 years
- Brand Design - 4 years
- Adobe Experience Design (XD) - 3 years
Tools
- Adobe Photoshop
- Adobe Illustrator
- Adobe Experience Design (XD)
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