Diego Dalia
Verified Expert in Design
Designer
Barcelona, Spain
Toptal member since August 19, 2020
Diego is a skilled designer with a background in service and interaction. He has three degrees in design, and a professional doctorate in engineering, bringing clients a unique blend of skills. He has worked with notable companies such as Fjord, IBM, and Philips, and collaborated with clients in Europe, Asia, and America. Diego has in-depth knowledge of the automotive, finance, eCommerce, and healthcare sectors, and prioritizes solutions that are usable, accessible, and that deliver value.
Portfolio
IBM Kenexa Lead Manager
SAS Airlines—A New Flying Experience
eCommerce for an Online Spanish Business
UI for a European Car Manifacturer
Work Experience
Design Senior Manager
PepsiCo
- Helped the product owner in the definition of the high-level concepts and customer value proposition, inspiring innovative approaches to design. Led client-facing meetings and workshops, explaining the rationale for design decisions.
- Created, defined, and demonstrated the interactions for the user flows for a service or product task. Designed the frameworks to organize information and help users understand how the product or service will work and behave over time.
- Collaborated with other design disciplines to integrate and address user needs and balance them against business, brand, and technical goals and needs. Visualized solutions, usually in the form of models, wireframes, documentation, or prototypes.
Design Manager
PepsiCo
- Participated in the entire design process of our digital products and services, from initial research, ideation, conceptualization, and design to testing and validation.
- Planned and conducted primary and secondary research. Synthesize research, build insights, reframe problems, and provide recommendations that enable our teams to generate and iterate on new solutions.
- Created project deliverables, such as low- and high-fidelity UI prototypes, design using a design system, discussion guides for research, insights reports, and presentations, among other materials relevant to the client challenge.
Service and Interaction Design Consultant
Freelance
- Collaborated with a client operating in the financial sector to help shape an ecosystem of products and services, conducting desk and user research to define their strategy.
- Designed financial apps and responsive web products, developing the design system and user flow. Worked with the development team on product implementation.
- Facilitated workshops for product discovery and innovation.
Senior Service and Interaction Designer
Fjord - Design & Innovation from Accenture Interactive
- Designed and delivered digital products for clients based in Europe, USA, and Latin America.
- Conducted user and desk research and applied service design methodology to shape the digital strategy.
- Facilitated several service design thinking workshops and spoke at international conferences as a keynote speaker.
Service and Interaction Design Lead
IBM Design
- Assisted clients in creating and delivering digital products and services, conducting user research, concept exploration, and ideation.
- Facilitated several design thinking workshops to shape design strategy and help align the design team with the development and business team.
- Shaped a design framework based on service design methods and tools. Participated at several design conferences in Europe, Asia, and Africa as a keynote speaker.
Senior Product Designer
IBM Design
- Conducted primary user research, usability, and accessibility testing both in-person and remotely.
- Designed digital products from user research to product development, creating a design system and working in an agile environment with developers and business professionals.
- Conducted and participated in several design thinking workshops for product co-creation and development.
Visual Interaction Design Consultant
Icon Incar
- Oversaw the UI design and validation with users of an HMI for a future vehicle series.
- Created interaction models and UI specifications for product implementation.
- Managed visual exploration and interactive prototypes of a head up screen.
Interaction Design Consultant
Philips
- Designed a medical device made to detect pneumonia in rural areas of Africa, Eastern Asia, and Latin America.
- Conducted workshops for product co-creation with a multi-disciplinary team and stakeholders. Designed a UI made for users with low familiarity with technology.
- Ran user testing with both experts and users in the healthcare sector. Collected, analyzed, and synthesized quantitative and quantitative data.
Interaction Designer and Researcher
Stan Ackermans Institute
- Conducted user research with various methods and tools (in-depth interviews, focus groups, observational studies, and user testing).
- Designed apps, and developed brand identity and design of the interactions and user flow.
- Designed and implemented several websites using HTML and CSS. Tested with users.
Visual and Interaction Designer
Tektao | Urban Design
- Conducted ethnographic research in the field to discover how to connect people living in Shanghai's urban and rural areas. Wrote and published the findings in an academic paper.
- Designed an eco-system of products and services to meet user's needs and requirements.
- Designed a physical product, a digital web platform, and an app, defining the interactions and user's flow. Defined the look and feel of the app and the brand identity of the service.
Education
Professional Doctorate in Engineering (P.D.Eng) in User-System Interaction
University of Technology of Eindhoven - Eindhoven, The Netherlands
Master's Degree in Design & Innovation
TongJi University - Shanghai, China
Master's Degree in Service Design
Politecnico di Milano - Milan, Italy
Bachelor's Degree in Industrial Design
Seconda Universitá degli Studi di Nappoli - Naples, Italya
Certifications
IBM Design Thinking Coach
IBM Design
IBM Design Thinking Practitioner
IBM Design
Skills
Tools
Illustrator CC, Sketch, Adobe Photoshop, Adobe Illustrator, InVision, Principle, Adobe Creative Suite, Miro, Adobe
Industry Expertise
Banking & Finance, Healthcare, Automotive, Transportation & Shipping, Entertainment & Leisure
Platforms
Axure, iOS, Adobe Suite, Figma
Languages
HTML, CSS
Other
User Research, Digital Product Design, Interaction Design (IxD), Service Design, Design Thinking, Wireframing, User Testing, UX Strategy, SaaS Design, User Experience (UX), MVP Design, Information Architecture (IA), UX Analysis, iOS App Design, Web Design, Mobile Apps, Responsive Web Design (RWD), UX Design, UX Thinking, UX Process, UX Prototyping, UX Research, User Interviews, Qualitative Research, Data Analysis, User Personas, User Flows, User Journeys, Service Journey Maps, Scenario Mapping, eCommerce UX, Financials, Recruiting, Travel, Rapid Prototyping, UX Patterns, Financing, Usability, Human-machine Interface (HMI), Patterns, Visual Design, eCommerce, Microinteractions, UI Design, Creative Direction, Data Visualization, Android App Design, UI Style Guides, UI Pattern Library, Quantitative Research, Cars, Interface Design, Cognitive Psychology, Business Design, Design Strategy, Design Research, Information Visualization, Concept Development, Usability Testing, Interactive Prototypes, Models, Task Flows, User Interface (UI), Product Design, Business Model Canvas, Accessible Design, Accessibility, Validated User Research, Physical Design, Industrial Design, Finance, Mobility
Experience
- User Research - 9 years
- Digital Product Design - 9 years
- UX Strategy - 9 years
- SaaS Design - 9 years
- Interaction Design (IxD) - 9 years
- Service Design - 9 years
- Design Thinking - 9 years
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