Diego Marin-Odio, Designer in San José, San José Province, Costa Rica
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Diego Marin-Odio

Verified Expert  in Design

Designer

Location
San José, San José Province, Costa Rica
Toptal Member Since
June 29, 2020

Diego is an accomplished UI/UX strategy and design expert. He has delivered high-impact projects and results in the banking, fintech, auto, telecom, academic, and arts sectors. A most notable project was the digital redesign for Toyota Costa Rica. Diego is currently leading the user experience for the 2nd largest e-learning company in the US. His approach to UX and UI is based on design thinking, and his focus is both strategic and practical.

Mood BoardsUX DesignResponsive Web Design (RWD)User Experience (UX)Web DesignSitemapsUser Journey MapsUI DesignMobile UI DesignMobile UX DesignWebsitesUX StrategyWireframingUX AnalysisHigh-fidelity Prototypes

Portfolio

Work Experience

Design Manager

2023 - PRESENT
Wink
  • Created the biggest human experience design department in Costa Rica.
  • Implemented scalable tools and methodologies to lead the top fintech company in Costa Rica.
  • Led design workshops and stakeholder discussions and implemented user testing methodologies to evaluate and validate design solutions, improving usability and satisfaction.
Technologies: Figma, Jira, React

UX/UI Designer

2022 - 2023
Welcome Technologies
  • Worked on a new wallet/fintech solution for immigrants. Created, from 0 to 1, the user experience (UX) and user interface (UI) for migrant remittances, with only a requirement sheet as a reference.
  • Remapped the design process for a more prototype-based approach.
  • Restructured the app to accommodate a vast array of new products.
Technologies: Mobile UI Design, Mobile UX Design, Product Design, Figma, Mobile UI, User Interface (UI), User Experience (UX), UI Design, Visual Design, Responsive Web Design (RWD), Web Design, Websites, UX Strategy, Strategy, UX Wireframes, Layout Design, Landing Page Design, Apple Keynote, Office 365, Charts, Wireframing, Design Systems, App Design, App UX, UX Analysis, High-fidelity Prototypes, Rapid Prototyping, Interactive Prototypes, Mobile Design, Collaboration, User Research, User Journeys, Feature Prioritization, WCAG 2, Mobile Apps, Mobile App Design, Mobile App UI, Native Mobile Apps, Agile, Design Sprints, iOS, Android, Stakeholder Interviews, Motion Design, Interactive UI, UX Research, Usability Testing, User Interviews, A/B Testing, Mobile Prototypes, MVP Design, Startups, Interaction Design (IxD), B2C, Dashboards, Journey Mapping, Complex Data Analysis, Annotated Wireframes, Lean Startups, Workshops, Mockups, UX Review, Brand Guidelines, Responsive Web Apps, Web UX Design, System Design, eCommerce UX, Complex Application User Interfaces (UI), Component Libraries, Complex Problem Solving, User Experience Design, Motion Graphics, User Onboarding, UX Branding, User Experience Strategy, Onboarding, User Stories, Best Practices in Design, HTM, Website Redesign, Design Libraries, Design Production, Material Design, UI Prototyping, Design Strategy, Presentations, Mobile-first Design, Cross-functional Collaboration, User Validation, Mobile Web Design, Web Layout, Human-computer Interaction (HCI), Discovery, Qualitative Research, Quantitative Research, Digital Product Design, Atomic Design, Landing Pages, Web UI Design, UI Audits, Design Documentation, UX Audits, WebApp, Web UX, Pitch Presentations, UI Components, Scenarios, Product Ownership, Admin Panels, Web UI

UX Creative Director

2021 - 2023
SweetRush
  • Built the user experience for an upcoming project for Harvard Medical School.
  • Restructured the design process based on a solid human-centered design philosophy.
  • Created the process for new project launches and UX tools for better end-user understanding.
Technologies: Figma, Adobe Suite, Jira, Miro, UX Design, User Experience (UX), User Interface (UI), Prototyping, User Flows, User Personas, B2B, SaaS Design, SaaS, User Testing, Sitemaps, User Journey Maps, Web App Design, Web App UX, UI Design, Visual Design, Responsive Web Design (RWD), Web Design, Websites, UX Strategy, Strategy, UX Wireframes, Layout Design, Landing Page Design, Apple Keynote, Office 365, Wireframing, Mobile UI Design, Mobile UX Design, App Design, App UX, UX Analysis, Consulting, High-fidelity Prototypes, Rapid Prototyping, Interactive Prototypes, Mobile Design, Leadership, Collaboration, User Research, User Journeys, Feature Prioritization, WCAG 2, Mobile Apps, Mobile App Design, Mobile App UI, Native Mobile Apps, Design Sprints, iOS, Android, Creative Direction, Art Direction, Storytelling, Stakeholder Interviews, Motion Design, Interactive UI, UX Research, User Interviews, A/B Testing, Design Leadership, Mobile Prototypes, MVP Design, Interaction Design (IxD), B2C, Animated Interactions, Gamification, Dashboards, Journey Mapping, Tableau, Annotated Wireframes, Workshops, UX Workshops, Design Workshops, User Workshops, Ideation Workshops, Discovery Workshops, Mockups, UX Review, Responsive Web Apps, Web UX Design, System Design, Complex Problem Solving, User Experience Design, Investor Presentations, Motion Graphics, User Onboarding, User Experience Strategy, Onboarding, Artificial Intelligence (AI), User Stories, Communication Design, Best Practices in Design, HTM, Web Animation, Framer Prototyping, Website Redesign, Design Production, Material Design, Mood Boards, UI Prototyping, Design Strategy, Presentations, Mobile-first Design, Cross-functional Collaboration, User Validation, Instructional Design, Mobile Web Design, Web Layout, Interviews, UX Leadership, Human-computer Interaction (HCI), Discovery, Qualitative Research, Quantitative Research, Digital Product Design, Landing Pages, Web UI Design, UI Audits, Design Documentation, UX Audits, WebApp, Web UX, Pitch Presentations, Product Design, UI Components, Web UI

Fintech UX Lead

2020 - 2021
OMNi
  • Upscaled the UI/UX team from two to eighteen members.
  • Directed and implemented a UX-optimized workflow based on the Git methodology.
  • Spearheaded and implemented the Scrum methodology for UX workflows.
Technologies: Miro, Overflow, Abstracts, UX Design, User Experience (UX), User Interface (UI), Figma, Prototyping, User Flows, User Personas, B2B, SaaS Design, SaaS, User Testing, Sitemaps, User Journey Maps, Web App Design, Web App UI, Fintech, UI Design, Data Visualization, Dashboard Design, Visual Design, Product Design, Responsive Web Design (RWD), Web Design, Websites, UX Strategy, Strategy, UX Wireframes, Layout Design, Landing Page Design, Apple Keynote, Zeplin, Office 365, Charts, Wireframing, Design Systems, Mobile UI Design, Mobile UX Design, App Design, App UX, UX Analysis, High-fidelity Prototypes, Rapid Prototyping, Interactive Prototypes, Mobile Design, Leadership, Collaboration, User Research, User Journeys, Feature Prioritization, Mobile Apps, Mobile App Design, Mobile App UI, Native Mobile Apps, Agile, Design Sprints, iOS, Android, Stakeholder Interviews, Motion Design, Interactive UI, UX Research, Usability Testing, User Interviews, A/B Testing, Design Leadership, Mobile Prototypes, MVP Design, Startups, Interaction Design (IxD), B2C, Animated Interactions, Dashboards, Microsoft Power BI, Journey Mapping, Tableau, Complex Data Analysis, Annotated Wireframes, Conversion Rate Optimization (CRO), Lean Startups, Workshops, UX Workshops, Design Workshops, User Workshops, Ideation Workshops, Discovery Workshops, Mockups, Adobe Experience Design (XD), UX Review, Brand Guidelines, Responsive Web Apps, Web UX Design, Marketplaces, System Design, eCommerce UX, Complex Application User Interfaces (UI), Component Libraries, Complex Problem Solving, User Experience Design, WordPress, Pitch Decks, Presentation Design, Motion Graphics, UX Branding, User Experience Strategy, Recruitment, Onboarding, User Stories, Communication Design, Best Practices in Design, HTM, Loyalty Programs, eCommerce, Web Animation, Website Redesign, Design Libraries, Design Production, Material Design, Mood Boards, UI Prototyping, B2B2C, Design Strategy, Presentations, Mobile-first Design, Cross-functional Collaboration, Competitor Analysis & Profiling, User Validation, Mobile Web Design, Web Layout, Interviews, Landing Page Optimization, UX Leadership, Human-computer Interaction (HCI), Discovery, Qualitative Research, Quantitative Research, Digital Product Design, Atomic Design, Landing Pages, Web UI Design, UI Audits, Design Documentation, UX Audits, WebApp, Web UX, Pitch Presentations, Icon Design, UI Components, Product Ownership, Admin Panels, Web UI

Senior User Experience Architect

2019 - 2020
Hangar
  • Homogenized the profile experience for all customer segments for the third largest bank in the world.
  • Unified the alerts system for the bank's customer segments across all possible devices.
  • Redesigned the bike commuting experience for all employees by adapting the physical space using UX principles.
  • Restructured the competitive analysis process for all of Critical Mass's new projects.
  • Redesigned the UX experience for new hires, from the first contact to onboarding.
Technologies: Figma, Adobe Suite, InVision, Sketch, UX Design, User Experience (UX), User Interface (UI), Prototyping, User Flows, User Personas, B2B, SaaS Design, SaaS, User Testing, Sitemaps, User Journey Maps, Web App Design, Web App UX, Web App UI, Fintech, UI Design, Data Visualization, Dashboard Design, Visual Design, Product Design, Responsive Web Design (RWD), Web Design, Websites, UX Strategy, Strategy, UX Wireframes, Layout Design, Landing Page Design, Apple Keynote, Zeplin, Office 365, Charts, Wireframing, Design Systems, Mobile UI Design, Mobile UX Design, App Design, App UX, UX Analysis, High-fidelity Prototypes, Rapid Prototyping, Interactive Prototypes, Mobile Design, Leadership, Collaboration, User Research, User Journeys, Remote User Testing, Feature Prioritization, WCAG 2, Mobile Apps, Mobile App Design, Mobile App UI, Native Mobile Apps, Agile, Design Sprints, iOS, Android, Stakeholder Interviews, Motion Design, Interactive UI, UX Research, Usability Testing, User Interviews, A/B Testing, Design Leadership, Mobile Prototypes, MVP Design, Interaction Design (IxD), B2C, Animated Interactions, Dashboards, Journey Mapping, Complex Data Analysis, Annotated Wireframes, Conversion Rate Optimization (CRO), Workshops, Mockups, UX Review, Graphic Design, Responsive Web Apps, Web UX Design, System Design, Complex Application User Interfaces (UI), Component Libraries, Complex Problem Solving, User Experience Design, Information Architecture (IA), Investor Presentations, Motion Graphics, User Onboarding, UX Branding, User Experience Strategy, Chatbots, Onboarding, User Stories, Best Practices in Design, HTM, Web Animation, Website Redesign, Design Libraries, Design Production, Material Design, Mood Boards, UI Prototyping, B2B2C, Design Strategy, Presentations, Mobile-first Design, User Validation, Mobile Web Design, Web Layout, Interviews, Landing Page Optimization, UX Leadership, Human-computer Interaction (HCI), Discovery, Qualitative Research, Quantitative Research, Digital Product Design, Atomic Design, Landing Pages, Web UI Design, UI Audits, Design Documentation, UX Audits, WebApp, Web UX, Pitch Presentations, Wearables, UI Components, Product Ownership, Admin Panels, Web UI

UX/UI Director

2016 - 2019
DoubleDigit and CreativeDrive (Acquired DoubleDigit in 2018)
  • Rebuilt scalable processes with a global execution focus for the UX/UI department.
  • Directed the execution of UX/UI for more than 20 coworkers.
  • Continued transforming the company's focus to a more human-centered design workflow.
  • Created an internship program to attract global talent.
  • Coordinated the development of a new business capture department with a global focus.
Technologies: Apple Keynote, Office 365, Adobe Suite, InVision, Sketch, UX Design, User Experience (UX), User Interface (UI), Figma, Prototyping, User Flows, User Personas, B2B, SaaS Design, SaaS, User Testing, Sitemaps, User Journey Maps, Web App Design, Web App UX, Web App UI, Fintech, UI Design, Data Visualization, Dashboard Design, Visual Design, Product Design, Responsive Web Design (RWD), Web Design, Websites, UX Strategy, Strategy, Branding, UX Wireframes, Layout Design, Landing Page Design, Zeplin, Charts, Wireframing, Design Systems, Mobile UI Design, Mobile UX Design, App Design, App UX, UX Analysis, Consulting, High-fidelity Prototypes, Rapid Prototyping, Interactive Prototypes, Mobile Design, Leadership, Collaboration, User Research, User Journeys, Feature Prioritization, Mobile Apps, Mobile App Design, Mobile App UI, Native Mobile Apps, Agile, Design Sprints, iOS, Android, Creative Direction, Art Direction, Storytelling, Stakeholder Interviews, Museums & Exhibits, Motion Design, Interactive UI, UX Research, Usability Testing, User Interviews, A/B Testing, Design Leadership, Mobile Prototypes, MVP Design, Interaction Design (IxD), B2C, Animated Interactions, Gamification, Dashboards, Microsoft Power BI, Journey Mapping, Complex Data Analysis, Annotated Wireframes, Conversion Rate Optimization (CRO), Workshops, UX Workshops, Design Workshops, User Workshops, Ideation Workshops, Discovery Workshops, Mockups, Adobe Experience Design (XD), UX Review, Brand Guidelines, Responsive Web Apps, Web UX Design, Marketplaces, System Design, eCommerce UX, Complex Application User Interfaces (UI), Component Libraries, Complex Problem Solving, User Experience Design, WordPress, Pitch Decks, Presentation Design, Investor Presentations, Motion Graphics, User Onboarding, UX Branding, User Experience Strategy, Recruitment, Chatbots, Onboarding, User Stories, Communication Design, Best Practices in Design, HTM, Logo Design, Loyalty Programs, eCommerce, Loyalty Applications, Web Animation, Website Redesign, Marketplace Design, Design Libraries, Design Production, Material Design, Mood Boards, UI Prototyping, B2B2C, Design Strategy, Presentations, Mobile-first Design, Cross-functional Collaboration, Competitor Analysis & Profiling, User Validation, Mobile Web Design, Web Layout, Interviews, Landing Page Optimization, UX Leadership, Human-computer Interaction (HCI), Discovery, Qualitative Research, Quantitative Research, Digital Product Design, Atomic Design, Landing Pages, Web UI Design, UI Audits, Design Documentation, UX Audits, WebApp, Web UX, Pitch Presentations, Wearables, Icon Design, UI Components, Admin Panels, Web UI

UX Designer

2014 - 2016
LumenUP (Acquired by DoubleDigit in 2016)
  • Created the UX strategy process from the ground up.
  • Led hundreds of UX discovery workshops with stakeholders.
  • Created the user testing process from the ground up.
  • Directed the development of the requirements capture process.
  • Developed and applied Agile methodologies for UX design.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, InVision, Sketch, UX Design, User Experience (UX), User Interface (UI), Prototyping, User Flows, User Personas, B2B, SaaS Design, SaaS, User Testing, Sitemaps, User Journey Maps, Web App Design, UI Design, Dashboard Design, Visual Design, Responsive Web Design (RWD), Web Design, Websites, Branding, UX Wireframes, Landing Page Design, Zeplin, Office 365, Charts, Design Systems, Mobile UX Design, UX Analysis, High-fidelity Prototypes, Rapid Prototyping, Interactive Prototypes, Mobile Design, Collaboration, User Research, User Journeys, Feature Prioritization, Mobile Apps, Mobile App Design, Mobile App UI, Native Mobile Apps, Design Sprints, HTML, CSS, Front-end, Stakeholder Interviews, Motion Design, Interactive UI, UX Research, Usability Testing, User Interviews, A/B Testing, Mobile Prototypes, MVP Design, Interaction Design (IxD), B2C, Dashboards, Journey Mapping, Complex Data Analysis, Annotated Wireframes, Conversion Rate Optimization (CRO), Workshops, Mockups, Graphic Design, Brand Guidelines, Responsive Web Apps, Web UX Design, Marketplaces, System Design, eCommerce UX, Complex Application User Interfaces (UI), Component Libraries, Complex Problem Solving, User Experience Design, Pitch Decks, Presentation Design, Investor Presentations, User Experience Strategy, Onboarding, User Stories, Communication Design, Best Practices in Design, HTM, Logo Design, Website Redesign, Design Production, Material Design, Mood Boards, UI Prototyping, B2B2C, Design Strategy, Presentations, Mobile-first Design, User Validation, Squarespace, Mobile Web Design, Web Layout, Interviews, Landing Page Optimization, Human-computer Interaction (HCI), Discovery, Qualitative Research, Quantitative Research, Digital Product Design, Landing Pages, Web UI Design, UI Audits, Design Documentation, UX Audits, WebApp, Web UX, Pitch Presentations, UI Components, Admin Panels, Web UI
2013 - 2014

Associate Degree in Business

The Costa Rica Institute of Technology - San José, Costa Rica

2009 - 2014

Bachelor's Degree in Design and Visual Communication

Veritas University - San José, Costa Rica

MAY 2020 - PRESENT

Psychology of E-Commerce

Interaction Design Foundation (IDF)

MARCH 2020 - PRESENT

Conducting Usability Testing

Interaction Design Foundation (IDF)

MARCH 2020 - PRESENT

Psychology of Interaction Design

Interaction Design Foundation (IDF)

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