Diego Marin-Odio

Designer in San José, San José Province, Costa Rica

Member since January 31, 2020

Diego is an accomplished UX and UI strategy and design expert. He has delivered high-impact projects and results in the banking, fintech, auto, telecom, academic, and arts sectors. A most notable project was the digital redesign for Toyota Costa Rica. He is currently developing the fintech user experience for the third-largest bank in the US. Diego's approach to UX and UI is based on design thinking and his focus is both strategic and practical.

Diego is now available for hire

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Portfolio

Digital Design

Mobile NFC Payments
- Fintech
- Banking & Finance
- Mobile Payments
- Transactions
- Near-field Communication (NFC)
- Credit Cards
- Card Payments
UCreativa Website
- Learning
- University
- Education
- Colleges & Universities
- Active Learning
- School
Toyota Costa Rica Website
- Mobile UX
- Redesign
- Workshops
- Cars
- Heatmaps
- Car Dealerships
- Retail & Wholesale
International Festival of Arts (FIA) Digital Schedule
- Music
- Art
- Culture
- Scheduling
- Festivals
- Trade Fair Design
- Live Entertainment
- Entertainment & Leisure
SUTEL Comparator
- Telecommunications
- Charts
- Decision Analysis
- UX Testing
- Government
- Internet
Beto Website
- Fintech
- Banking & Finance
- UX Testing
- Finance
- Mapping
- Personal Loans
- Loans

Employment

Senior User Experience Architect
2019 - PRESENT
Critical Mass
- Homogenized the profile experience for all customer segments for the third-largest bank in the world.
- Unified the alerts system for the bank's customer segments across all possible devices.
- Redesigned the bike commuting experience for all employees by adapting the physical space using UX principles.
- Restructured the competitive analysis process for all of Critical Mass's new projects.
- Redesigned the UX experience for new hires, from the first contact to onboarding.
Technologies: Figma, Adobe Suite, InVision, Sketch
UX/UI Director
2016 - 2019
DoubleDigit and CreativeDrive (Acquired DoubleDigit in 2018)
- Rebuilt scalable processes with a global execution focus for the UX/UI department.
- Directed the execution of UX/UI for more than 20 coworkers.
- Continued transforming the company's focus to a more human-centered design workflow.
- Created an internship program to attract global talent.
- Coordinated the development of a new business capture department with a global focus.
Technologies: Apple Keynote, Office 365, Adobe Suite, InVision, Sketch
UX Designer
2014 - 2016
LumenUP (Acquired by DoubleDigit in 2016)
- Created the UX strategy process from the ground up.
- Led hundreds of UX discovery workshops with stakeholders.
- Created the user testing process from the ground up.
- Directed the development of the requirements capture process.
- Developed and applied Agile methodologies for UX design.
Technologies: Adobe Photoshop, Adobe Illustrator, Adobe After Effects, InVision, Sketch

Education

Associate degree in Business
2013 - 2014
The Costa Rica Institute of Technology - San José, Costa Rica
Bachelor's degree in Design and Visual Communication
2009 - 2014
Veritas University - San José, Costa Rica

Certifications

Psychology of E-Commerce
MAY 2020 - PRESENT
Interaction Design Foundation (IDF)
Conducting Usability Testing
MARCH 2020 - PRESENT
Interaction Design Foundation (IDF)
Psychology of Interaction Design
MARCH 2020 - PRESENT
Interaction Design Foundation (IDF)

Experience

Adobe Illustrator5 years
Apple Keynote5 years
Sketch4 years
InVision4 years
Zeplin3 years
Premiere Pro CC3 years
Figma1 year
SketchUp Pro1 year

Tools

Sketch
Apple Keynote
Adobe Illustrator
Zeplin
InVision
Figma
Premiere Pro CC
SketchUp Pro

Location

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