Diego Marin-Odio, Designer in San José, San José Province, Costa Rica
Diego Marin-Odio

Designer in San José, San José Province, Costa Rica

Member since January 31, 2020
Diego is an accomplished UX and UI strategy and design expert. He has delivered high-impact projects and results in the banking, fintech, auto, telecom, academic, and arts sectors. A most notable project was the digital redesign for Toyota Costa Rica. He is currently developing the fintech user experience for the third-largest bank in the US. Diego's approach to UX and UI is based on design thinking and his focus is both strategic and practical.
Diego is now available for hire


Digital Design


  • Senior User Experience Architect

    2019 - PRESENT
    Critical Mass
    • Homogenized the profile experience for all customer segments for the third-largest bank in the world.
    • Unified the alerts system for the bank's customer segments across all possible devices.
    • Redesigned the bike commuting experience for all employees by adapting the physical space using UX principles.
    • Restructured the competitive analysis process for all of Critical Mass's new projects.
    • Redesigned the UX experience for new hires, from the first contact to onboarding.
    Technologies: Figma, Adobe Suite, InVision, Sketch
  • UX/UI Director

    2016 - 2019
    DoubleDigit and CreativeDrive (Acquired DoubleDigit in 2018)
    • Rebuilt scalable processes with a global execution focus for the UX/UI department.
    • Directed the execution of UX/UI for more than 20 coworkers.
    • Continued transforming the company's focus to a more human-centered design workflow.
    • Created an internship program to attract global talent.
    • Coordinated the development of a new business capture department with a global focus.
    Technologies: Apple Keynote, Office 365, Adobe Suite, InVision, Sketch


  • Associate degree in Business
    2013 - 2014
    The Costa Rica Institute of Technology - San José, Costa Rica
  • Bachelor's degree in Design and Visual Communication
    2009 - 2014
    Veritas University - San José, Costa Rica


  • Psychology of E-Commerce
    MAY 2020 - PRESENT
    Interaction Design Foundation (IDF)
  • Conducting Usability Testing
    MARCH 2020 - PRESENT
    Interaction Design Foundation (IDF)
  • Psychology of Interaction Design
    MARCH 2020 - PRESENT
    Interaction Design Foundation (IDF)




San José, San José Province, Costa Rica

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