Donal Martin, Designer in Dublin, Ireland
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Donal Martin

Verified Expert  in Design

Bio

Donal has 15 years of experience in UI/UX design and user research, having recently led a team at Dell in designing software management journeys on Dell.com. He won awards for a greenfield risk intelligence product that leverages human-centered data visualization for Aylien, an Irish startup recently acquired by Quantexa due to this new product's success. Donal has led teams on payment journeys for Lloyds Banking Group with Wipro Digital and also in Accenture's global R&D center.

Portfolio

Work Experience

Principal Product Designer

2021 - PRESENT
Freelance Clients
  • Worked as a contractor for a range of Fortune 500 household technology brands.
  • Engaged recently with Dell and led a team of UI/UX designers in improving their global design system and launching software management experiences.
  • Handled all product design, from early design strategy to product design for delivery and all stages in between and beyond.
  • Designed for enterprises and startups, gaining experience across different industries.
Technologies: Figma, Usertesting.com, Sketch, Miro, Design Systems, Visual Design Language, UI Prototyping, Prototyping, Unmoderated Remote Usability Testing, Remote Usability Testing, Data-driven Design, Interaction Design (IxD), User Interviews, Brand Identity, Branding, Enterprise SaaS, SaaS, Mobile UX, Accessibility, Workshops, UX Strategy, Artificial Intelligence (AI), Design Strategy, UX Research, User Testing, Service Design

UI Designer

2023 - 2023
Patternag, Inc.
  • Designed multiple B2B2C smart farming flows such as field mapping, soil sampling, results analysis (data viz), and multiple others. Overall, we saw an over 56% uptake in active monthly users, with some flows achieving an over 35% uplift.
  • Designed new UI language based on minimalism. Redesigned legacy flows and original new flows leveraging the new design system, which allowed the pattern to release software quickly from cycles that took between two and three months to weekly releases.
  • Contributed to rapid prototyping at speed with the CEO and founding team for the harvest season.
Technologies: UI Design, Dashboard Design, UX Design, B2B

Lead UX Designer

2022 - 2023
Crowdstrike
  • Designed the custom dashboards experience for Crowdstrike's Falcon platform, enabling users to build their data viz dashboards quickly. The project was a major success, where we saw an uplift in traffic by 86%.
  • Designed new data visualization components that fed into Falcon's Toucan design system.
  • Educated the team on design best practices, such as User Research 101, Designing with Data, and human-centered data visualization.
Technologies: UX Design, SaaS Design, User Research, Information Architecture (IA), User Flows, SaaS, Task Flows, Ideation Workshops, Wireframing, Accessibility, Prototyping

Principal Product Designer

2022 - 2023
Dell
  • Led a team of five designers and worked toward delivering software management experiences on Dell.com.
  • Improved Dell's global design system through multiple new components, redesigns, and leadership consulting.
  • Provided strategic leadership planning on holistic service design across multiple product streams.
Technologies: Figma, Miro, Productboard, Loom, Jira, Design Systems, Visual Design Language, UI Prototyping, Prototyping, Unmoderated Remote Usability Testing, Remote Usability Testing, Data-driven Design, Interaction Design (IxD), Notion, User Interviews, Brand Identity, Branding, Enterprise SaaS, SaaS, Information Architecture (IA), Accessibility, Workshops, UX Strategy, Artificial Intelligence (AI), Design Strategy, UX Research, User Testing, Service Design

Product Design | Research Lead

2019 - 2021
AYLIEN
  • Managed the design on Aylien, which involved forming our user research and product design practices and creating a multi-product design system and entire UI design language and aesthetics.
  • Helped to define the product strategy closely with our CEO and VP of product for our news intelligence product in risk, a new market for Aylien.
  • Delivered product strategy at every stage of our process and launched our product, Radar, with 10,000 users now signed up.
  • Contributed to the recent winnings of the Deloitte Financial Services Innovation awards with Radar and the supporting research.
  • Mentored our product, science, marketing, sales, and engineering team members and shared design research findings with the company regularly to encourage and enable Aylien to respond rapidly to user needs and growth.
Technologies: Figma, Sketch, Miro, InVision, Adobe, Framer, Design Systems, Visual Design Language, UI Prototyping, Prototyping, Unmoderated Remote Usability Testing, Remote Usability Testing, Data-driven Design, Interaction Design (IxD), UserZoom, Notion, User Interviews, Brand Identity, Branding, Enterprise SaaS, SaaS, Information Architecture (IA), Accessibility, Workshops, UX Strategy, Artificial Intelligence (AI), Design Strategy, UX Research, User Testing, Service Design

UX Design Lead

2018 - 2020
Wipro Digital
  • Delivered their first online pension payments journey and measured the improved user engagement on their platform, with monthly usage growing almost 25% on the product.
  • Released the payments experience to a customer reach of approximately 1.5 million users when our team was promoted to Lloyds' online banking platform.
  • Audited the entire platform out of our scope remit and consulted on best design and development practices to improve the holistic customer experience and influence product teams and the culture.
Technologies: Figma, InVision, Sketch, Murals, Design Systems, Visual Design Language, UI Prototyping, Prototyping, Unmoderated Remote Usability Testing, Remote Usability Testing, Data-driven Design, Interaction Design (IxD), User Interviews, Brand Identity, Branding, Enterprise SaaS, SaaS, Mobile UX, Information Architecture (IA), Accessibility, Workshops, UX Strategy, Artificial Intelligence (AI), Design Strategy, UX Research, User Testing, Service Design

Interaction Designer

2016 - 2018
Accenture
  • Designed an app that aided medical coders in annotating medical charts with the help of AI and machine learning. It was a flagship product for Accenture's global R&D center, generating lots of revenue, success, and thought leadership.
  • Led a unique user research project in crime search on a UK police headquarters.
  • Contributed to a global Accenture research project on automation replacing jobs in the low-income workforce. Traveled to India on ethnographic studies and communicated our findings to thousands in Accenture.
Technologies: Sketch, MURAL, Adobe, Design Systems, Visual Design Language, UI Prototyping, Prototyping, Unmoderated Remote Usability Testing, Remote Usability Testing, Data-driven Design, Interaction Design (IxD), User Interviews, Brand Identity, Branding, Enterprise SaaS, SaaS, Mobile UX, Information Architecture (IA), Accessibility, Workshops, UX Strategy, Artificial Intelligence (AI), Design Strategy, UX Research, User Testing, Service Design

Designer

2014 - 2015
Maximum Media
  • Designed and delivered the parent website, maximummedia.ie, that was in operation for seven years.
  • Created social content, including motion graphics, to drive growth on all social channels.
  • Branded new programs, competitions, and initiatives to promote the trademark on all social channels.
Technologies: Adobe After Effects, Adobe Illustrator, Design Systems, Visual Design Language, UI Prototyping, Prototyping, Unmoderated Remote Usability Testing, Remote Usability Testing, Data-driven Design, Interaction Design (IxD), User Interviews, Brand Identity, Branding, Mobile UX, Information Architecture (IA), Accessibility, Workshops, UX Strategy, Design Strategy, UX Research, User Testing, Service Design

Designer

2011 - 2014
Freelance
  • Directed and produced a technology documentary for a group called Connecting Women in Technology, which was co-commissioned by Google, Facebook, Dell, Vodafone, HP, Accenture, and Ericsson. This was an educational video for school students.
  • Supplied branding, visual design, and motion graphics for a short series of video stings for Ireland's national TV broadcaster, RTE. I directed and designed the motion graphics videos, which were a huge success and shared on social media TV channels.
  • Designed and delivered a nightlife app for Dublin along with promotional marketing material, branding, video teasers, and UX and UI.
Technologies: Adobe, Adobe After Effects, Photoshop 7, Sketch, Adobe Experience Design (XD), Adobe Muse, Adobe Illustrator, Final Cut Pro, Adobe Premiere Pro, Design Systems, Visual Design Language, UI Prototyping, Prototyping, Unmoderated Remote Usability Testing, Remote Usability Testing, Interaction Design (IxD), User Interviews, Brand Identity, Mobile UX, Information Architecture (IA), Workshops, Design Strategy, UX Research, User Testing, Service Design
2011 - 2014

Bachelor's Degree in Interaction and Multimedia Design

Dublin City University - Dublin, Ireland

JANUARY 2020 - PRESENT

Product Adoption and Appropriation

Interaction Design Foundation

Tools

Miro, Figma, Sketch, InVision, Usertesting.com, Jira, Trello, Adobe, MURAL, Adobe After Effects, Photoshop 7, Adobe Experience Design (XD), Adobe Muse, Adobe Illustrator, Final Cut Pro, Adobe Premiere Pro

Languages

Visual Design Language

Industry Expertise

Real Estate

Platforms

Productboard, UserZoom

Other

User Experience (UX), User Interface (UI), Product Design, User Research, Information Architecture (IA), Artificial Intelligence (AI), Data Visualization, Design Strategy, Minimum Viable Product (MVP), UI Design, UX Design, MVP Design, Web App Design, SaaS, Enterprise SaaS, Mobile Design, Web UX Design, Branding, Brand Identity, User Interviews, Presentation Design, Dashboards, Usability Testing, Interaction Design (IxD), Data-driven Design, Remote Usability Testing, Unmoderated Remote Usability Testing, Prototyping, UI Prototyping, Design Systems, Workshops, UX Strategy, UX Research, User Testing, Service Design, Responsive Web Apps, Accessibility, Framer, Visual Design, Motion Design, Web Design, UI Branding, Murals, Risk Management, Environmental, Social, and Governance (ESG), Risk, News, UI Maps, Mobile UI, Pensions, Mobile Banking, Mobile UX, Workforce Management (WFM), Automation, Leadership, WebApp, Design Leadership, Residential Real Estate, Fintech, Environment, Governance, Notion, Loom, Redesign, UX Branding, Minimalism, SaaS Design, User Flows, Task Flows, Ideation Workshops, Wireframing, DataViz, Dashboard Design, B2B

Experience

  • Design Strategy - 12 years
  • Product Design - 10 years
  • Information Architecture (IA) - 10 years
  • Mobile UX - 10 years
  • Visual Design - 10 years
  • User Experience (UX) - 10 years
  • User Interface (UI) - 10 years
  • Data Visualization - 5 years
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