Dorota Kacejko, Designer in London, United Kingdom
Dorota Kacejko

Designer in London, United Kingdom

Member since July 17, 2018
Dorota is a UX and research lead who has been creating intuitive and easy to use digital products since 2010. She has worked with various clients, from small startups to corporations such as IBM, Unilever, and News Corporation. She loves implementing industry best practices, involving users early in the process, and analyzing data to create a delightful user experience.
Dorota is now available for hire


Digital Design


  • UX and Research Lead

    2018 - PRESENT
    News Corp UK
    • Joined the project to lead the UX, research and design efforts related to improving a product used daily by 700,000 customers.
    • Led the development of the product vision across an omnichannel experience that includes a mobile application, responsive website, and a browser plugin.
    • Performed an expert review of the existing product which led to major re-design efforts.
    • Kicked off the research phase of the project successfully with a Google Ventures Design Sprint, including various stakeholders from across the business.
    • Worked on a product roadmap ideation.
    • Composed a research, UX, and design strategy for the next six months.
    • Led regular usability testing sessions with participants and iterates the designs based on the feedback.
    Technologies: Trello, User Interviews, User Research, Usability Testing, Workshops, Presentations, Pitch, InVision, Sketch
  • Lead UX Designer and Researcher

    2017 - 2018
    Saga, Ltd.
    • Worked in an agile team on releasing a new membership programme, from defining the project to execution and release.
    • Facilitated stakeholder interviews, workshops, pitching ideas, and sharing progress updates.
    • Captured project requirements, balancing stakeholder requests with customer needs.
    • First-planned and later executed the entire research strategy. It involved writing testing scripts, designing interactive prototypes, and testing them with users.
    • Analyzed customer feedback and regularly presented insights back to senior stakeholder, gaining their buy-in for major product changes.
    • Briefed and supervised visual designers and front-end developers.
    Technologies: Jira, User Interviews, User Research, Usability Testing, Workshops, Presentations, Pitch, InVision, Frontify, Sketch


  • Immersive Study in UX Design
    2015 - 2015
    General Assembly - London, United Kingdom
  • Masters of Science (MSc) Degree in International Business and Entrepreneurship
    2012 - 2013
    University of Glasgow - Glasgow, Scotland
  • Bachelor of Accountancy Degree in Accounting and Finance
    2008 - 2012
    University of Glasgow - Glasgow, Scotland


London, United Kingdom

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