Dorothy is available for hire
Hire DorothyDorothy Monares
Verified Expert in Design
Designer
Location
General Trias, Calabarzon, Philippines
Toptal Member Since
May 11, 2021
Dorothy is a creative professional with over a decade of experience in the advertising, marketing, eCommerce, IT consulting, and finance industries. Dorothy has worked on projects for Accenture, GlaxoSmithKline, Emergency Design Collective, FansFirst, Marina Bay Sands, and the Kazakhstan Ministry of Education, to name a few. She also specializes in brand and marketing design, UI/UX design, user research, and illustration.
Work Experience
Brand and Web Designer
2022 - 2023
TrustRelay
- Helped develop the company's brand identity, including the design of the brand mark (logomark and logotype), typography curation, color theme creation, image curation and treatment, and illustrations and icons creation.
- Conducted a design workshop with key stakeholders to craft the brand personality and tone of voice. This helped with the brand definition.
- Consolidated the brand definition, identity, and execution into the company brand guidelines.
- Designed wireframes, mockups, prototypes, and assets for desktop and mobile, with consideration of the MUI design system.
Technologies: Branding, Web Design, Visual Design, Logo Design, Brand Design, Logotype, Websites, Material UI, Responsive Web Design (RWD), User Interface (UI), User Experience (UX), Brand Guidelines, Color Theory, Typography, Icon Sets, Web Illustration, Wireframing, Mockups, Animated Prototypes, Adobe Experience Design (XD), Illustrator CC, UX Design, UI Design, Creative Design, Illustration, Adobe Illustrator, Microcopy, Prototyping, Adobe Photoshop, Interaction Design (IxD), UX Writing, UI Branding, Iconography, Accessibility, Design Workshops, Mobile UI, Brand Books, SVG, Design Systems, Style Guides, Ideation, Line Art
Brand, Marketing and Web Designer
2021 - 2023
Venture Capital Firm
- Led the brand overhaul for the venture capital firm. I was responsible for brand strategy and execution.
- Conducted a design workshop with the GP, global chairman, and deal screening chair to craft the brand personality and tone of voice.
- Redesigned the company's logo and applied it to different collaterals such as stationary, presentation, and website.
- Created the company's brand guidelines, including logomark and logotype construction and variations, color, accessible color combinations, typography, imagery, iconography, and application in print and digital.
- Redesigned the company's website and created mockups and prototypes for mobile and desktop (responsive web design). The work also included an information architecture audit and redesign.
- Designed marketing collateral such as presentations, direct mail, and social media posts. Ensured that templates were well-designed so that the company could reuse them.
- Designed the company's funding pitch deck for investors.
Technologies: Adobe CC, Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Branding, Brand Design, UI Design, Logo Design, Presentation Design, Brand Guidelines, Brand Development, Color Schemes, PowerPoint Design, Design Systems, Vector Art, Creative Design, Web Design, Line Drawing, Mockups, Ideation, User Interface (UI), UX Design, Marketing, Adobe Creative Suite, Composite, Typography, Layout, Visual Storytelling, UX Workshops, Brand Books, UI Branding, Strategy, Illustrator CC, Illustration, Prototyping, Interactive Prototypes, Interaction Design (IxD), Animated Prototypes, Responsive Web Design (RWD), Color Theory, Logotype, UX Writing, Design Workshops, UX Strategy, SVG, Style Guides, Marketing Design, Wireframing, Line Art
Icons Set Designer
2022 - 2022
Furniture company
- Helped build out the company's illustrations library, based on their existing brand guidelines.
- Illustrated more than a hundred items of website illustrations, including furniture, decor icons, interface icons, and aerial illustrations of furniture to scale (vector illustrations).
- Illustrated scenes such as living room, bedroom, and office area to fill out different pages on their website.
Technologies: Iconography, Illustration, Visual Design, Icon Design, Illustrator CC, Line Icons, Vector Art
Multidisciplinary Designer - Social Media and Web
2022 - 2022
HealthTech
- Helped with key visual development, social media strategy (LinkedIn), design, and copywriting, to get more users onboard the platform through a free trial. Worked closely with key stakeholders during brainstorming and ideation.
- Designed social media posts and direct mail imagery. Created editable social media templates (for "hub" and "hygiene" posts) that may be used by multiple stakeholders.
- Audited several web pages, suggested usability recommendations, and designed wireframes and mock-ups.
Technologies: Web Design, Branding, Social Media, Graphic Design, Digital Marketing Design, Illustrator CC, Adobe Photoshop, WordPress, Organic Social Media, Infographics, Art Direction, Image Search, Copywriting, Direct Mail
Illustrator
2021 - 2022
Real Estate
- Designed and illustrated pixel-perfect icons set for a real estate app (Android and iOS). These were also used for marketing.
- Created several illustration styles for approval. Finalized one style used to create flat and gradient versions of the 32px and 48px SVG icons.
- Ensured that all SVGs were rendered correctly in different browsers by doing QA of each.
Technologies: Illustration, Icon Sets, Iconography, Illustrator CC, Creative Design, Adobe Illustrator, Color Theory, Ideation, Line Art
Branding Designer
2021 - 2021
Fintech/Insurance
- Conducted a brand workshop with the clients to surface the brand personality and tone of voice for fintech brand redesign.
- Conceptualized and designed several brand identities for approval based on research, the brand workshop, and available stakeholder information. Finalized the approved logo and created variations. Determined the color scheme and typography.
- Created a brand book detailing logo construction, white space, correct use and misuse, colors, and typography.
Technologies: Branding, Logo Design, Typography, Design Workshops, Illustrator CC, Creative Design, Adobe Illustrator, Color Theory, Logotype, Brand Books, Brand Guidelines, Style Guides, Ideation, Line Art
UI/UX Designer
2021 - 2021
Microsoft Technology E-learning
- Helped the e-learning company improve gamification strategies by auditing the current e-learning structure and proposing tactics based on the Octalysis Framework (gamification framework).
- Developed UX strategy and performed a UI audit on the e-learning platform and website, entry point to the Storyline e-learning platform.
- Made interaction design interpreting the script and visualizing the e-learning experience through a storyboard. Created two types of storyboards—lectures and quizzes.
- Created visual design—proposed two concepts and visual identities the client can review and choose from. This included visual design explorations, sample applications on components, typography, imagery, and overall execution.
Technologies: Adobe CC, Adobe Experience Design (XD), Adobe Illustrator, Adobe Photoshop, Articulate Storyline, Visual Design, Interaction Design (IxD), Gamification, Octalysis, UX Strategy, UI Design, Brand Development, Storyboarding, Color Schemes, PowerPoint Design, Design Systems, Vector Art, Creative Design, Product Design, Prototyping, Education, Web Design, Line Drawing, Information Architecture (IA), Web App Design, Mockups, Ideation, User Experience (UX), Usability, UX Design, Adobe Creative Suite, Composite, Typography, Layout, Visual Storytelling, Web App UX, User Interface (UI), UX Workshops, User Personas, Strategy, Illustrator CC, Education Technology (Edtech), Learning, Color Theory, UX Writing, Design Workshops, Wireframing, Edtech Design
Illustrator
2021 - 2021
Foodtech
- Created the concept and illustration style for the Social food marketplace brand (social app for food). This is used across the app and other communications.
- Designed scenes, spot illustrations, and iconography for the app. This included onboarding screens for buyers and sellers, major screens such as scheduling and setting up the store, and utility screens such as account information and error.
- Created fun and thought-provoking illustrations for the onboarding screens to support the copy/introductory text.
Technologies: Adobe CC, Illustration, Adobe Illustrator, Color Schemes, Vector Art, Line Drawing, Ideation, Adobe Creative Suite, Visual Storytelling, Adobe Experience Design (XD), Illustrator CC, Creative Design, Foodtech, Food & Beverage, Color Theory, Line Art
Illustrator | UI Designer
2021 - 2021
Meetings Software
- Created and set the brand's illustration style. Used this style to create SVG illustrations for the new responsive website.
- Built the hero image for their homepage banner and spot illustrations of their products.
- Designed wireframes and mockups of the website homepage for desktop and mobile.
Technologies: Illustration, Illustrator CC, Web Illustration, Vector Art, SVG, Web Design, Responsive Layout, Adobe Experience Design (XD), Adobe CC, Graphic Design, Color Schemes, Food Illustration, Line Drawing, Ideation, Usability, UI Design, UX Design, Adobe Creative Suite, Typography, Layout, Visual Storytelling, User Interface (UI), UX Workshops, Iconography, Creative Design, Adobe Illustrator, Mockups, Interaction Design (IxD), Color Theory, Icon Sets, Design Workshops, Wireframing, Line Art
UI/UX Designer | Lead Associate | Systems Development
2021 - 2021
Willis Towers Watson
- Helped improve the user experience of pension and retirement web apps for various clients.
- Spearheaded content design. Proofread and did copy edits on web apps and marketing materials. Applied UK Government Digital Service content design best practices where applicable.
- Proposed the UI design process and design handover within the team.
- Produced design systems, style guides, wireframes, mockups, prototypes, and visual assets. Designed POCs of financial apps for marketing for different companies per the brand platform and UX strategy.
- Conducted usability reviews of different finance web apps and recommended usability improvements.
- Worked with Tech teams and stakeholders to translate business requirements into working products.
- Did QA for some of the new and legacy apps we developed.
Technologies: Figma, Photoshop CC, Microsoft PowerPoint, Presentation Design, UI Prototyping, Fintech, Pensions, Enterprise Design, Design Systems, Graphic Design, UX Strategy, Color Schemes, PowerPoint Design, Vector Art, Responsive Layout, Creative Design, Product Design, Prototyping, Interaction Design (IxD), Web Design, Information Architecture (IA), Web App Design, Adobe Photoshop, Mockups, Tablet UI, Health, Ideation, User Experience (UX), Web Portals, System Usability, Usability, UI Design, UX Design, Adobe Creative Suite, Design Thinking, Layout, Typography, Sales Presentations, Mobile UI, UX Review, Web App UX, User Interface (UI), Rapid Prototyping, System Design, Design Workshops, UX Workshops, User Personas, Strategy, Microcopy, Interactive Prototypes, Animated Prototypes, Responsive Web Design (RWD), Color Theory, UX Writing, UI Branding, Accessibility, Web App UI, Flowcharts, Style Guides, Wireframing, Documentation, Digital Product Design
Digital Art Director (Consultant)
2021 - 2021
Strategic DigitaLab
- Collaborated with the marketing and tech teams to produce effective digital solutions.
- Created the UI/UX designs for responsive web applications for various clients. This included usability audits and interaction design.
- Produced style guides, wireframes, mockups, prototypes, and assets.
- Facilitated seamless handover to development by creating handover documentation that had details needed by developers—from states, interaction, and accessibility with emphasis on edge cases.
Technologies: Adobe CC, Adobe Experience Design (XD), After Effects CC, Adobe Illustrator, Photoshop CC, Line Drawing, Web Illustration, Information Architecture (IA), System Usability, User Flows, Microcopy, Composite, Visual Design, Jira, Design Thinking, Prototyping, Usability, Human Factors, Illustration, Product Design, Marketing, Vector Illustration, Web App Design, User-centered Design (UCD), Human Interface Design, Adobe Photoshop, Sketching, Mockups, Documentation, Wireframing, Branding, Marketing Design, Production, Typography, Layout, Style Guides, Presentation Design, PowerPoint Design, Social Media, Social Media Design, Graphic Design, Brand Development, Storyboarding, Brand Guidelines, Color Schemes, Design Systems, Vector Art, Responsive Layout, Brand Design, Premiere Pro CC, Creative Design, Interaction Design (IxD), Web Design, Tablet UI, Ideation, User Experience (UX), UX Branding, UI Design, UX Design, Adobe Creative Suite, Sales Presentations, Advertising Design, Marketing Strategy, Mobile UI, Visual Storytelling, UX Review, Web App UX, User Interface (UI), Design Workshops, UX Workshops, User Personas, Brand Books, UI Branding, Strategy, Iconography, Illustrator CC, Interactive Prototypes, Asia, Animated Prototypes, Responsive Web Design (RWD), Color Theory, UX Writing, Accessibility, Web App UI, Flowcharts, Fun & Lifestyle, Line Art, Digital Product Design
UI/UX Designer | Creative Director (Consultant)
2020 - 2020
Restoplus
- Led all creative initiatives in marketing. This included hands-on work on brand strategy and identity development, marketing strategy, project management, creative direction, video production, and visual design for print and digital collaterals.
- Designed usable and responsive products for SaaS, including a customer admin portal, an online ordering platform, and a restaurant website. I also worked on usability reviews, information architecture, user flows, and customer journey maps.
- Collaborated with the CEO, CTO, the sales team, and the content creator to produce marketing collaterals for opportunity-centered and client marketing.
- Worked with the developer's team and QA using the Scrum methodology while integrating user-centered design principles.
Technologies: Adobe CC, Adobe Experience Design (XD), User Experience (UX), Websites, Online Ordering, Jira, Slack, Branding, Marketing Design, Production, Typography, Layout, Photoshop CC, Style Guides, Presentation Design, Social Media, Social Media Design, Graphic Design, Brand Development, Brand Guidelines, Color Schemes, PowerPoint Design, Design Systems, Vector Art, Responsive Layout, Brand Design, Premiere Pro CC, After Effects CC, Creative Design, Product Design, Interaction Design (IxD), Web Design, Line Drawing, Information Architecture (IA), Web App Design, Restaurants & Dining, Food Ordering Platforms, Adobe Photoshop, Mockups, Food & Beverage, eCommerce, Foodtech, Menus, Checkout, Stripe Checkout, Food Illustration, Tablet UI, Ideation, UX Branding, System Usability, UI Design, UX Design, Adobe Creative Suite, Marketing Strategy, Mobile UI, Visual Storytelling, UX Review, Web App UX, User Interface (UI), Rapid Prototyping, User Personas, Brand Books, UI Branding, Strategy, Illustrator CC, Illustration, Adobe Illustrator, Microcopy, Interactive Prototypes, Animated Prototypes, Responsive Web Design (RWD), Color Theory, Logotype, UX Writing, Iconography, Web App UI, UX Strategy, Wireframing, Digital Product Design
UX Designer (Consultant)
2019 - 2020
Barhead Solutions
- Conducted usability review of power apps, websites, and portals; performed usability testing with users for clients.
- Collaborated with solution architects, business analysts, and project managers to understand business requirements and propose functional and usable solutions in consideration of usability best practices.
- Designed interfaces from wireframes to prototypes.
- Worked on a Hybrid Waterfall and Agile environment with cross-functional teams.
- Helped up-skill resources regarding usability and UX.
Technologies: Microsoft Dynamics CRM, Microsoft Power Apps, Adobe CC, Adobe Experience Design (XD), Photoshop CC, Product Design, User Research, Creative Design, Illustrator CC, Line Drawing, Web Illustration, Information Architecture (IA), Web Portals, Management Systems, Remote Usability Testing, Remote User Testing, System Usability, User Flows, Microcopy, Visual Design, Jira, Prototyping, Usability, Human Factors, Illustration, Vector Illustration, Web App Design, User-centered Design (UCD), Human Interface Design, Adobe Photoshop, Sketching, Mockups, Documentation, Wireframing, Employee Engagement, Recruitment, Rewards, Production, Typography, Layout, Style Guides, Microsoft PowerPoint, Graphic Design, Color Schemes, Enterprise Design, Design Systems, Vector Art, Responsive Layout, Interaction Design (IxD), Web Design, User Testing, Admin Panels, Tablet UI, Ideation, Construction, User Experience (UX), UI Design, UX Design, Adobe Creative Suite, Mobile UI, UX Review, Web App UX, User Interface (UI), Rapid Prototyping, Flowcharts, System Design, User Personas, Interactive Prototypes, Animated Prototypes, Responsive Web Design (RWD), Color Theory, Material UI, UX Writing, UI Branding, Web App UI, UX Strategy, Presentation Design, PowerPoint Design, Line Art, Digital Product Design
Design Senior Analyst (Full-time)
2015 - 2019
Accenture
- Created insightful campaigns and designed marketing collaterals for recruitment marketing, internal communications, corporate citizenship, client marketing, opportunity-centric marketing, products, and utility clients.
- Designed websites and apps with a focus on usability and marketing. Consulted with cross-functional teams regarding UI/UX with a focus on usability.
- Helped position Accenture as the best place to work and supported recruitment marketing for three straight years.
- Established marketing services as a partner more than an ad hoc service provider.
Technologies: Adobe CC, Adobe Experience Design (XD), Photoshop CC, Branding, Marketing, Product Design, User Research, Creative Design, InDesign CC, Illustrator CC, Line Drawing, Web Illustration, Information Architecture (IA), Web Portals, System Usability, User Flows, Microcopy, Composite, Visual Design, Design Thinking, Prototyping, Usability, Human Factors, Illustration, Advertising, Vector Illustration, Web App Design, User-centered Design (UCD), Human Interface Design, Adobe Photoshop, Sketching, Mockups, Documentation, Wireframing, Marketing Design, Production, Typography, Layout, Style Guides, Microsoft PowerPoint, Presentation Design, Social Media, Social Media Design, Graphic Design, Brand Development, Storyboarding, Brand Guidelines, Color Schemes, Packaging, PowerPoint Design, Design Systems, Vector Art, Responsive Layout, Brand Design, Interaction Design (IxD), Web Design, Gamification, Tablet UI, Health, Ideation, Employee Engagement, UX Branding, UI Design, UX Design, Adobe Creative Suite, User Experience (UX), Sales Presentations, Advertising Design, Marketing Strategy, Mobile UI, Visual Storytelling, User Interface (UI), Design Workshops, User Personas, Brand Books, UI Branding, Strategy, Iconography, Adobe Illustrator, Augmented Reality (AR), Interactive Prototypes, Asia, Responsive Web Design (RWD), Color Theory, UX Writing, Icon Sets, Web App UI, Enterprise Design, Line Art, Digital Product Design
Art Director | Visual Designer | Illustrator (Consultant)
2015 - 2017
Freelance
- Designed modules for e-learning and illustrated and designed the UIs for various educational game apps for the Singapore market.
- Created the logos, branding, and visual identities for several startups.
- Designed merchandise such as shirts and mugs for different clients.
Technologies: Adobe CC, Branding, Marketing Design, Production, Typography, Layout, Style Guides, Nonprofits, Social Media, Social Media Design, Graphic Design, Brand Development, Storyboarding, Brand Guidelines, Color Schemes, Packaging, Design Systems, Vector Art, Brand Design, Premiere Pro CC, After Effects CC, Creative Design, Food Illustration, Education, Learning, Web Design, Line Drawing, Adobe Photoshop, Tablet UI, Ideation, Game Art, UX Branding, UI Design, UX Design, Marketing, Adobe Creative Suite, Character Illustration, Composite, Visual Storytelling, User Interface (UI), Brand Books, UI Branding, Strategy, Iconography, Illustrator CC, Illustration, Adobe Illustrator, Color Theory, Logotype, Material UI, Icon Sets, Line Art, Edtech Design
Art Director | UI Designer (Consultant)
2013 - 2016
Alfafusion Web Technology Corp
- Designed the UIs for websites and collaborated with development, marketing, and content teams.
- Designed social media posts for various clients across different industries, including real estate, eCommerce, online businesses, and retail.
- Created the logos, branding, and visual identities for several startups.
Technologies: Adobe Creative Suite, Branding, Marketing Design, Production, Typography, Layout, Social Media, Social Media Design, Graphic Design, Brand Development, Storyboarding, Brand Guidelines, Color Schemes, Packaging, Vector Art, Brand Design, Product Design, Interaction Design (IxD), Web Design, Line Drawing, Adobe Photoshop, Ideation, UX Branding, UI Design, UX Design, Marketing, Composite, Advertising Design, Visual Storytelling, User Interface (UI), Brand Books, Illustrator CC, Creative Design, Illustration, Adobe Illustrator, Color Theory, Logotype, Web App UI, Line Art
Assistant Art Director (Full-time)
2012 - 2015
360 DigitalWorks Ltd.
- Strategized and art-directed content for interactive and multimedia learning materials, marketing collaterals, including articulate storyline, videos, and branding, and apps and websites such as mobile and AR apps and marketing websites.
- Led the creative production team in Manila—ensuring that 2D and 3D animators, motion designers, storyboard artists and illustrators, and writers were well-coordinated. The project is delivered with quality and on time.
- Collaborated locally and remotely with instructional designers, project managers, developers, and writers for seamless and noiseless delivery.
- Illustrated for apps, videos, websites, and e-learning materials.
Technologies: Adobe Creative Suite, Branding, Marketing, Product Design, Creative Design, Illustrator CC, Line Drawing, Web Illustration, Character Illustration, User Flows, Microcopy, Composite, Visual Design, Prototyping, Illustration, Advertising, Vector Illustration, Human Interface Design, Adobe Photoshop, Sketching, Mockups, Wireframing, Marketing Design, Production, Typography, Layout, Graphic Design, Brand Development, Storyboarding, Brand Guidelines, Color Schemes, PowerPoint Design, Vector Art, Brand Design, Articulate Storyline, Augmented Reality (AR), Education, Interaction Design (IxD), Learning, Web Design, Tablet UI, Ideation, UX Branding, UI Design, UX Design, Sales Presentations, Advertising Design, Visual Storytelling, User Interface (UI), Brand Books, UI Branding, Strategy, Adobe Illustrator, Education Technology (Edtech), Asia, Responsive Web Design (RWD), Color Theory, Logotype, Iconography, Icon Sets, Web App UI, Presentation Design, Entertainment & Leisure, Fun & Lifestyle, Line Art, History, Edtech Design, Digital Product Design
Senior Art Director (Full-time)
2010 - 2012
Guerrilla Advertising Design
- Art directed, designed, and illustrated for different brands across different media, both above-the-line and below-the-line.
- Co-created campaigns with creative directors, copywriters, and account managers and supervised vendors to execute concepts exactly or as close as possible to how it was envisioned.
- Supervised photo and commercial shoots and art directed on set.
Technologies: Adobe Creative Suite, Branding, Marketing, Creative Design, Premiere Pro CC, InDesign CC, Illustrator CC, Line Drawing, Character Illustration, Microcopy, Composite, Visual Design, Prototyping, Illustration, Advertising, Vector Illustration, Human Interface Design, Adobe Photoshop, Sketching, Mockups, Marketing Design, Production, Typography, Layout, Microsoft PowerPoint, Presentation Design, Graphic Design, Brand Development, Storyboarding, Brand Guidelines, Color Schemes, Packaging, PowerPoint Design, Vector Art, Brand Design, Web Design, Ideation, UX Branding, Sales Presentations, Advertising Design, Visual Storytelling, Brand Books, UI Branding, Strategy, Adobe Illustrator, Asia, Healthcare, Color Theory, Logotype, Line Art
Art Director | Visual Designer | Illustrator (Consultant)
2006 - 2012
Freelance
- Led the art direction for projects in advertising, digital marketing, publishing, gaming, and entertainment.
- Designed the print, merchandise, music album cover, packaging, social media marketing collaterals, fabric print, branding, and website.
- Illustrated for games, publications for educational books, a music album cover, presentations, videos, and multimedia.
Technologies: Adobe Creative Suite, Line Drawing, Character Design, Character Illustration, Composite, Visual Design, Prototyping, Illustration, Branding, Advertising, Art & Painting, Vector Illustration, Human Interface Design, Adobe Photoshop, Sketching, Mockups, Games, Game Art, Logo Design, News, Wireframing, 2D Games, Avatars, Emblem, Marketing Design, Production, Typography, Layout, Nonprofits, Microsoft PowerPoint, Presentation Design, Graphic Design, Storyboarding, Brand Guidelines, Color Schemes, Packaging, Vector Art, Brand Design, Creative Design, Food Illustration, Ideation, UI Design, Marketing, User Interface (UI), Visual Storytelling, Brand Books, Adobe Illustrator, Color Theory, Logotype, Line Art
Education
2005 - 2010
Bachelor of Fine Arts Degree in Advertising
Technological University of the Philippines - Manila, Philippines
Certifications
JANUARY 2023 - PRESENT
Gamification & Behavioral Design: The Octalysis Framework
Udemy
JANUARY 2023 - PRESENT
Introduction to UX Writing
Udemy
DECEMBER 2020 - PRESENT
Human-centered Design 201: Prototyping
Ideo and Acumen Academy
AUGUST 2020 - PRESENT
Introduction to Human-centered Design
Ideo and Acumen Academy
JUNE 2020 - PRESENT
Enterprise Design Thinking Practitioner
IBM
AUGUST 2018 - PRESENT
Certified Usability Analyst
Human Factors International (HFI)
Experience
Tools
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