Dustin Morales

Designer in Los Angeles, CA, United States

Member since July 26, 2021

Dustin is an award-winning multidisciplinary designer who's endlessly driven to create intuitive products and brands that users fall in love with. Over the last 15 years, he has been delivering unique digital experiences for global companies and startups. Dustin's clients hire him for his strategic mindset, collaborative leadership, creativity, and effectiveness. He's worked for Amazon, Nestle-Purina, Petco, Nickelodeon, Redbull, NBA, KTM Motorcycles, Disney, and was co-founder of Petnet.

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Portfolio

Digital Design

Petastic — CDXP Software
- User Research
- Product Design
- User Experience (UX)
- User Interface (UI)
- User Flows
- Wireframing
- Product Branding
- Creative Direction
- Data Visualization
- Web Design
- SaaS
Petastic — CDXP Website
Petnet — Mobile App
- Research
- User Experience (UX)
- User Interface (UI)
- Branding
- Creative Direction
- Product Design
- Visual Design
- Wireframing
- User Flows
- User Personas
- Art Direction
- Illustration
- Mobile UI
- iOS UI Design
- Android UI Design
- Smart Home Technology
- UI Design
- Android Design Guidelines
Petastic — Food Search Engine Website
- Product Design
- Website UI
- User Interface (UI)
- Brand Identity
- Creative Direction
- Visual Design
- Art Direction
- Illustration
- User Experience (UX)
- Funnel Optimization
Petnet — Product eCommerce Website
- User Interface (UI)
- User Experience (UX)
- Brand Identity
- Creative Direction
- Website UI
- Visual Design
- Photography
- Video Production
- Art Direction
- Illustration
- UX Wireflows
- Wireframe to Product
- Product Management
- Adobe CC
- Sketch
- Figma
- Responsive Web Design (RWD)
- Web Design
Dreamhammer — Common Control Segment Software
- UX Research
- Product Design
- User Experience (UX)
- User Interface (UI)
- Human-machine Interface (HMI)
- Brand Identity
- Creative Direction
- Visual Design
- Art Direction
- Digital Creative Direction
- Adobe CC
- Photoshop CC
- Illustrator CC
- Design Sprints
- Product Management
Petastic — Brand Identity
Supernova — Brand Identity
- Branding
- Brand Identity
- Strategy
- Brand Guidelines
- Adobe CC
- Illustrator CC

Employment

Chief Experience Officer (CXO)
2020 - PRESENT
Petastic
- Led the data-driven development with stakeholders and the development team. Created a digital product brand, UX, and UI with early prototype deliverables going through higher-level approvals and feedback. Also delivered design handoff.
- Facilitated a human-centered design process with stakeholders to align business objectives with their user needs and define a clear pathway to desired outcomes.
- Worked on UX/UI vision and rollout a successful SaaS B2B platform and product from the ground up.
- Collaborated with engineering to ensure our implementation and user experience is of high quality.
- Created brand strategy, logo, style guides, and illustrations to guide the client's brand through the next year's transformation.
- Oversaw all the product design and user experience—achieving business and product goals.
- Drove collaboration across departments that contribute to the product value chain to ensure that product solutions have high adoption rates and maximum usage.
Technologies: Figma, Adobe CC, SaaS
Co-founder | Chief Design Officer (CDO)
2012 - 2020
Petnet
- Created brand strategy, logo, style guides, and illustrations to guide the brand experience.
- Led design and managed UI/UX for iOS and Android app that personalize your pet’s daily meal times, portions, and order pet food for delivery. Created and iterated on solutions that are inspired by a deep empathy for our users.
- Provided creative direction and design for mobile app, customer relationship management, customer support, industrial design, UI/UX, eCommerce, responsive web and mobile applications, content and brand strategy, and cross-functional team leadership.
- Directed the end-to-end design of a wide variety of commerce and marketing experiences including checkout, self-cancel, and trials.
- Solved business challenges through innovative ideas, future thinking, and creative concepts.
- Measured and tracked the impact of initiatives on the company’s key performance indicators (KPIs), including overall customer sentiment and customer satisfaction metrics.
- Received CES Innovation Award 2017 for product and app design and iF Design Award 2018 for product design - Smart Pet Feeder.
Technologies: Figma, Sketch, InVision, Zeplin, Adobe CC
Creative Director
2010 - 2013
DreamHammer
- Led design for a rebrand and future vision of the company.
- Oversaw all the product design and user experience—achieving business and product goals.
- Worked closely with aerospace engineers on the user interface (UI) and developments of human-to-machine interfaces for an unmanned control system.
- Developed campaign creative direction and brand guidelines for content creation and internal communications.
- Designed and managed marketing collateral, direct and email marketing, website, and product merchandising.
- Oversaw video production, product photography, lifestyle photography, and press checks.
Technologies: Adobe CC
Creative Director
2007 - 2010
3 Day Blinds
- Designed the rebrand, core values, and brand guidelines for the company.
- Led the redesign and development of eCommerce website with over 200 products. I increased the appointment conversion rates by redesigning the web funnel for in-home consultations and improving the core UI/UX shopping experience.
- Guided the design team to raise the bar of design thinking and execution across all our brand touchpoints.
- Worked closely with the marketing team on designing and shipping successful promotional campaigns that increased revenue, and daily active user numbers.
- Managed retail store design, marketing collateral, direct email marketing, website, and product merchandising.
- Oversaw video production, product photography, lifestyle photography, and press checks.
Technologies: Adobe CC
Creative Director
2005 - 2007
Arras Group
- Worked with the brand team to produce new ideas for client branding, promotional campaigns, and marketing communications.
- Created and implemented tailored marketing plans based on individual client requirements.
- Led brainstorming and creative sessions to generate ideas.
- Initiated creative concepts and oversaw the execution and final production of all areas of print, mobile, and online advertising.
- Worked with clients such as Advan, Yokohama, Falken, Kumho, Denso, KTM Motorcycles, S&B Filters, Puma Motorsports, and more.
Technologies: Adobe CC

Education

Associates Degree in Graphic Design
1999 - 2001
Platt College - Los Angeles, CA

Experience

Tools

Figma

Location

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Designer in Los Angeles, CA, United States

Portfolio

Employment

Chief Experience Officer (CXO)

Co-founder | Chief Design Officer (CDO)

Creative Director

Creative Director

Creative Director

Education

Experience

Tools

Location