Dustin Morales, Designer in Los Angeles, CA, United States
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Dustin Morales

Verified Expert  in Design

Designer

Location
Los Angeles, CA, United States
Toptal Member Since
October 7, 2021

Dustin is an award-winning multidisciplinary designer who's endlessly driven to create intuitive products and brands that users fall in love with. Over the last 15 years, he has been delivering unique digital experiences for global companies and startups. Dustin's clients hire him for his strategic mindset, collaborative leadership, creativity, and effectiveness. He's worked for Amazon, Nestle-Purina, Petco, Nickelodeon, Redbull, NBA, KTM Motorcycles, Disney, and was co-founder of Petnet.

Portfolio

Work Experience

Chief Design Officer

2021 - PRESENT
Ozone Technologies
  • Designed a brand identity and created a common language across the organization.
  • Led the user experience and product design efforts for the team.
  • Improved customer experience by ensuring high-quality design, including ownership of all front-end interaction points.
  • Collaborated with other leaders to ensure the successful development, release, and launch of world-class products.
Technologies: Figma, Adobe CC, Product Design, User Research, Design Leadership, Design Workshops, Wireframing, High-fidelity Prototypes, Prototyping, B2C, UX Design, UI Design, SaaS Design, User Journeys, User Workflows, Design Systems, Stakeholder Interviews, Branding, Brand Design, Brand Identity, Low-fidelity Prototypes, User Experience (UX), User Interface (UI), Startups, Zeplin, Product Discovery, Presentations

Chief Experience Officer (CXO)

2020 - PRESENT
Petastic
  • Led the data-driven development with stakeholders and the development team. Created a digital product brand, UX, and UI with early prototype deliverables going through higher-level approvals and feedback. Also delivered design handoff.
  • Facilitated a human-centered design process with stakeholders to align business objectives with their user needs and define a clear pathway to desired outcomes.
  • Worked on UX/UI vision and rollout a successful SaaS B2B platform and product from the ground up.
  • Collaborated with engineering to ensure our implementation and user experience is of high quality.
  • Created brand strategy, logo, style guides, and illustrations to guide the client's brand through the next year's transformation.
  • Oversaw all the product design and user experience—achieving business and product goals.
  • Drove collaboration across departments that contribute to the product value chain to ensure that product solutions have high adoption rates and maximum usage.
Technologies: Figma, Adobe CC, SaaS, AI Design, Machine Learning, B2B, UI Design

Co-founder | Chief Design Officer (CDO)

2012 - 2020
Petnet
  • Created a brand strategy, logo, style guides, and illustrations for the brand experience.
  • Led design and managed UI/UX for iOS and Android apps that personalize pets' daily meal times and portion sizes and order pet food for delivery. Created and iterated on solutions inspired by a deep empathy for our users.
  • Provided creative direction and design for mobile apps, customer relationship management, customer support, industrial design, UI/UX, eCommerce, responsive web and mobile applications, content and brand strategy, and cross-functional team leadership.
  • Directed the end-to-end design of various commerce and marketing experiences, including checkout, self-cancel, and trials.
  • Solved business challenges through innovative ideas, future thinking, and creative concepts.
  • Measured and tracked the impact of initiatives on the company's key performance indicators (KPIs), including overall customer sentiment and customer satisfaction metrics.
  • Received CES Innovation Award 2017 for product and app design and iF Design Award 2018 for product design – SmartFeeder.
Technologies: Figma, Sketch, InVision, Zeplin, Adobe CC, AI Design, Machine Learning, Social Media Design, eCommerce, UX Design, Print Design, Advertising Design, Brochure Design, Package Design, Adobe Creative Suite, Design Systems, UI Design, iOS App Design, Android App Design, Presentation Design, Investor Presentations, Style Guides, Conversion Rate, Best Practices in Design, Layout, Presentations

Creative Director

2010 - 2013
DreamHammer
  • Led design for a rebrand and future vision of the company.
  • Oversaw all the product design and user experience—achieving business and product goals.
  • Worked closely with aerospace engineers on the user interface (UI) and developments of human-to-machine interfaces for an unmanned control system.
  • Developed campaign creative direction and brand guidelines for content creation and internal communications.
  • Designed and managed marketing collateral, direct and email marketing, website, and product merchandising.
  • Oversaw video production, product photography, lifestyle photography, and press checks.
Technologies: Adobe CC, UI Design, Presentations

Creative Director

2007 - 2010
3 Day Blinds
  • Designed the rebrand, core values, and brand guidelines for the company.
  • Led the redesign and development of eCommerce website with over 200 products. I increased the appointment conversion rates by redesigning the web funnel for in-home consultations and improving the core UI/UX shopping experience.
  • Worked closely with the marketing team on designing and shipping successful promotional campaigns that increased revenue and daily active user numbers.
  • Managed retail store design, marketing collateral, direct email marketing, website, and product merchandising.
  • Oversaw video production, product photography, lifestyle photography, and press checks.
Technologies: Adobe CC, Adobe Creative Suite, Ad Design, Packaging, Collateral, Marketing Design, Advertising Design, Brochure Design, Web UI Design, Responsive Web Design (RWD), Presentation Design, Google SEO

Creative Director

2005 - 2007
Arras Group
  • Worked with the brand team to produce new ideas for client branding, promotional campaigns, and marketing communications.
  • Created and implemented tailored marketing plans based on individual client requirements.
  • Led brainstorming and creative sessions to generate ideas.
  • Initiated creative concepts and oversaw the execution and final production of all areas of print, mobile, and online advertising.
  • Worked with clients such as Advan, Yokohama, Falken, Kumho, Denso, KTM Motorcycles, S&B Filters, Puma Motorsports, and more.
Technologies: Adobe CC
1999 - 2001

Associate Degree in Graphic Design

Platt College - Los Angeles, CA, USA

Tools

Figma, Sketch, Adobe CC, InVision, Zeplin, Adobe, Photoshop 7, Microsoft PowerPoint, Photoshop CC, Illustrator CC, InDesign CC, Google Slides, Adobe InDesign, Adobe Creative Suite

Platforms

iOS, Adobe Suite, Android, Web

Other

Graphic Design, User Interface (UI), Mobile UI, Visual Design, Branding, Identity Design, Illustration, Web Design, User Experience (UX), Creative Direction, Digital Design, Brand Identity, Strategy, Brand Guidelines, Brand Development, UX Research, Product Design, Human-machine Interface (HMI), Art Direction, Digital Creative Direction, Web UI, Photography, Video Production, UX Wireflows, Wireframe to Product, Funnel Optimization, Research, Wireframing, User Flows, User Personas, iOS UI Design, Android UI Design, Smart Home Technology, Web Illustration, User Research, Product Branding, Data Visualization, SaaS, Logo Design, UI Design, Pitch Decks, Mobile UI Design, Mobile UX Design, Presentation Design, Mockups, Web App Design, Web UI Design, Design, UX Design, Android Design Guidelines, Typography, Open Innovation, Prototyping, User Journeys, Design Leadership, Design Reviews, Print Design, Marketing Materials, Advertisement Design, Collaboration, Best Practices in Design, Conversion Rate, Style Guides, Layout, Design Libraries, UI Libraries, B2B, Social Media Design, SaaS Design, Responsive Web Apps, Dashboards, User Interviews, Management, Mobile App Design, Brochure Design, Presentations, Design Sprints, Product Management, Responsive Web Design (RWD), AI Design, Machine Learning, iOS App Design, Ad Design, Facebook, Advertising Campaigns, Social Advertising, Social Media, Company Naming, Landing Page Design, Ads, Brand Design, On-demand, B2B Lead Generation, Design Systems, Web Dashboards, Information Architecture (IA), eCommerce UI, Workflow, Apps, Brand Strategy, Color Schemes, Personas, Software as a Service (SaaS), Blockchain, Dashboard Design, User Onboarding, Smart Devices, Customer Experience, Competitive Analysis, Landing Pages, Startups, Advertising Design, Print Marketing Design, Print, eCommerce, Package Design, Android App Design, Investor Presentations, Packaging, Collateral, Marketing Design, Google SEO, Design Workshops, High-fidelity Prototypes, B2C, User Workflows, Stakeholder Interviews, Low-fidelity Prototypes, Product Discovery, Mood Boards, Design Thinking, Innovative UX, Layout Design, Mobile Design

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