Dustin Morales, Designer in Los Angeles, CA, United States
Dustin Morales

Designer in Los Angeles, CA, United States

Member since July 26, 2021
Dustin is an award-winning multidisciplinary designer who's endlessly driven to create intuitive products and brands that users fall in love with. Over the last 15 years, he has been delivering unique digital experiences for global companies and startups. Dustin's clients hire him for his strategic mindset, collaborative leadership, creativity, and effectiveness. He's worked for Amazon, Nestle-Purina, Petco, Nickelodeon, Redbull, NBA, KTM Motorcycles, Disney, and was co-founder of Petnet.
Dustin is now available for hire

Portfolio

Digital Design

Employment

  • Chief Experience Officer (CXO)

    2020 - PRESENT
    Petastic
    • Led the data-driven development with stakeholders and the development team. Created a digital product brand, UX, and UI with early prototype deliverables going through higher-level approvals and feedback. Also delivered design handoff.
    • Facilitated a human-centered design process with stakeholders to align business objectives with their user needs and define a clear pathway to desired outcomes.
    • Worked on UX/UI vision and rollout a successful SaaS B2B platform and product from the ground up.
    • Collaborated with engineering to ensure our implementation and user experience is of high quality.
    • Created brand strategy, logo, style guides, and illustrations to guide the client's brand through the next year's transformation.
    • Oversaw all the product design and user experience—achieving business and product goals.
    • Drove collaboration across departments that contribute to the product value chain to ensure that product solutions have high adoption rates and maximum usage.
    Technologies: Figma, Adobe CC, SaaS
  • Co-founder | Chief Design Officer (CDO)

    2012 - 2020
    Petnet
    • Created brand strategy, logo, style guides, and illustrations to guide the brand experience.
    • Led design and managed UI/UX for iOS and Android app that personalize your pet’s daily meal times, portions, and order pet food for delivery. Created and iterated on solutions that are inspired by a deep empathy for our users.
    • Provided creative direction and design for mobile app, customer relationship management, customer support, industrial design, UI/UX, eCommerce, responsive web and mobile applications, content and brand strategy, and cross-functional team leadership.
    • Directed the end-to-end design of a wide variety of commerce and marketing experiences including checkout, self-cancel, and trials.
    • Solved business challenges through innovative ideas, future thinking, and creative concepts.
    • Measured and tracked the impact of initiatives on the company’s key performance indicators (KPIs), including overall customer sentiment and customer satisfaction metrics.
    • Received CES Innovation Award 2017 for product and app design and iF Design Award 2018 for product design - Smart Pet Feeder.
    Technologies: Figma, Sketch, InVision, Zeplin, Adobe CC

Education

  • Associates Degree in Graphic Design
    1999 - 2001
    Platt College - Los Angeles, CA

Experience

Tools

Location

Los Angeles, CA, United States

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