Ed Orozco

Designer in Ferney-Voltaire, France

Member since April 27, 2021

Ed is a product strategist and UX consultant with over 10 years of experience working at the intersection of business, design, and technology. His approach is a combination of business acumen and design expertise to solve problems that balance great user experience with business profitability. Ed specializes in fintech and B2B SaaS applications. He's also a regular contributor to a variety of online design publications.

User Experience (UX)Dashboard Design Figma Usability Testing Visual Design Sketch Adobe Experience Design (XD)Information Architecture (IA)Branding User Interface (UI)Website Redesign Responsive UI Web Forms Prototyping Web UX Show more

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Portfolio

Digital Design

Marketing Website for Financial Services Company
- Information Architecture (IA)
- Card Sorting
- Branding
- Landing Page Design
- Website Redesign
- Navigation Redesign
- Responsive UI
- Design Systems
- UX Workshops
- Project Management
- Heuristic Review
- Wireframing
- Miro
- User Flows
- Visual Design
- Fintech
Complex Design System for 300+ Screen Platform
- Design Systems
- User Interface (UI)
- User Experience (UX)
- Enterprise SaaS
- B2B
- Annotated Wireframes
- UX Audits
- User Flows
- Documentation
- Modular Design
- Atomic Design
- Complex Problem Solving
- Complex Web Systems
- Chrome Extensions
- Card UI
- Color Schemes
- Dashboards
- CRM Design
Customer Onboarding Experience for Financial Services Company
- User Experience (UX)
- Fintech
- Marketplaces
- Customer Experience
- Onboarding
- Web Forms
- Prototyping
- User Testing
- Remote User Testing
- Design Systems
- Responsive Design
- User Onboarding
- Figma
- Service Design
- Interviewing
- UX Workshops
Information Architecture for Business Intelligence SaaS
- B2B
- Navigation Redesign
- Enterprise SaaS
- Information Architecture (IA)
- User Experience (UX)
- Annotated Wireframes
- Animated Prototypes
- Visual Design
- Modular Design
- Atomic Design
- Design Systems
Marketing Analyst Tool for B2B SaaS
- Enterprise SaaS
- Web App Design
- Funnel Marketing
- B2B
- Design Systems
- User Interface (UI)
- Wireframing
- Figma
- UI Components
- Reporting
- Dashboards
- Modular Design
- Data Visualization
- User Flows
- UX Wireflows
Driver's Interface for a Self-driving Truck.
- Self-driving Cars
- 3D
- Human-computer Interaction (HCI)
- Dark Mode
- Visual Design
- Skeuomorphic Design
- Visual Design Language
- Dashboard Design
- UX Research
- Project Management
- User Experience (UX)

Employment

Senior Product Designer
2022 - PRESENT
Revolut
- Designed the entire web onboarding flow, which required multiple alignment sessions with key stakeholders to ensure the flow was compliant while providing a high-quality user experience.
- Redesigned the entire referral experience based on customer feedback and UX heuristics.
- Contributed to various internal initiatives around the product design process.
Technologies: Figma
Senior Product Designer
2021 - 2021
Rebank
- Designed and built the entire blog from scratch using Webflow and CMS and launched the SEO strategy that brought us to several first pages on Google search results (Rebanknow.com/blog).
- Carried out multiple A/B tests to validate or refute growth hypotheses that allowed us to optimize the content based on click-through rates.
- Reworked how we structured Figma files to make them clearer and easier to read for developers.
Technologies: Webflow CMS, Figma, Final Cut Pro X
Head of Design Strategy
2017 - 2020
WANDR
- Built a company-wide, internal design system that provided all departments with branded templates and guides, helping the company achieve important efficiency gains in its day-to-day performance.
- Interviewed and trained multiple designers on how to present work, make better use of their tools, and hone their process. Some of the designers in my team were later on hired by companies like Tesla and Nike.
- Supervised the quality of the agency's work by constantly reviewing design work and providing feedback. Conducted online and in-person events to improve the company's design best practices.
Technologies: Figma, Sketch, Slack, Zoom, InVision, Design Ops
Founder and Lead UX Consultant
2016 - 2020
Blanka Design
- Designed the first app in the country for real-estate developers to provide after-sales support to buyers.
- Designed an app that helps agile team members provide much faster scrum updates, improving the speed and efficiency of the process.
- Provided consulting services on digital marketing, remote work efficiency, and multi-platform customer experience. This helped my client navigate the COVID-19 crisis, boosting their online sales amidst the economic turmoil.
Technologies: Sketch, InVision Studio, Figma, Slack
UX Designer
2015 - 2016
Keepcon
- Designed and hand-coded the company's website which led to a boost in returning visitors and average time on page.
- Conducted user interviews and testing which led to a better understanding of the users' most critical pain points. We used this information to re-prioritize features from the development backlog.
- Conducted card sorting to improve the information architecture of the marketing website and some aspects of the customer-facing platform.
- Provided production-quality HTML and CSS to address issues in specific components in the front-end experience.
Technologies: Sketch, Sublime Text 3, HTML, CSS

Education

Master's Degree in Design
2012 - 2014
Universidad de Palermo - Buenos Aires, Argentina
Bachelor's Degree in Business Administration (BBA)
2006 - 2012
Universidad Del Norte - Barranquilla, Colombia

Certifications

Online Sprint Bootcamp
JULY 2020 - PRESENT
John Zeratsky & Jake Knapp
Advanced Competitive Strategy
SEPTEMBER 2014 - PRESENT
Ludwig Maximilian University of Munich
Competitive Strategy
AUGUST 2013 - PRESENT
Ludwig Maximilian University of Munich

Experience

User Experience (UX)8 years
CSS7 years
HTML7 years
Figma5 years
Remote User Testing5 years
Dashboard Design4 years
Design Systems3 years
Design Ops2 years

Tools

Figma

Location

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Designer in Ferney-Voltaire, France

Portfolio

Employment

Senior Product Designer

Senior Product Designer

Head of Design Strategy

Founder and Lead UX Consultant

UX Designer

Education

Certifications

Experience

Tools

Location