Ed Orozco
Verified Expert in Design
Designer
Ferney-Voltaire, France
Toptal member since April 27, 2021
Ed is a product strategist and UX consultant with over 10 years of experience working at the intersection of business, design, and technology. His approach is a combination of business acumen and design expertise to solve problems that balance great user experience with business profitability. Ed specializes in fintech and B2B SaaS applications. He's also a regular contributor to a variety of online design publications.
Portfolio
Marketing Website for Financial Services Company
Complex Design System for 300+ Screen Platform
Information Architecture for Business Intelligence SaaS
Driver's Interface for a Self-driving Truck.
Work Experience
Senior Product Designer
Revolut
- Designed the entire web onboarding flow, which required multiple alignment sessions with key stakeholders to ensure the flow was compliant while providing a high-quality user experience.
- Redesigned the entire referral experience based on customer feedback and UX heuristics.
- Contributed to various internal initiatives around the product design process.
Senior Product Designer
Rebank
- Designed and built the entire blog from scratch using Webflow and CMS and launched the SEO strategy that brought us to several first pages on Google search results (Rebanknow.com/blog).
- Carried out multiple A/B tests to validate or refute growth hypotheses that allowed us to optimize the content based on click-through rates.
- Reworked how we structured Figma files to make them clearer and easier to read for developers.
Head of Design Strategy
WANDR
- Built a company-wide, internal design system that provided all departments with branded templates and guides, helping the company achieve important efficiency gains in its day-to-day performance.
- Interviewed and trained multiple designers on how to present work, make better use of their tools, and hone their process. Some of the designers in my team were later on hired by companies like Tesla and Nike.
- Supervised the quality of the agency's work by constantly reviewing design work and providing feedback. Conducted online and in-person events to improve the company's design best practices.
Founder and Lead UX Consultant
Blanka Design
- Designed the first app in the country for real-estate developers to provide after-sales support to buyers.
- Designed an app that helps agile team members provide much faster scrum updates, improving the speed and efficiency of the process.
- Provided consulting services on digital marketing, remote work efficiency, and multi-platform customer experience. This helped my client navigate the COVID-19 crisis, boosting their online sales amidst the economic turmoil.
UX Designer
Keepcon
- Designed and hand-coded the company's website which led to a boost in returning visitors and average time on page.
- Conducted user interviews and testing which led to a better understanding of the users' most critical pain points. We used this information to re-prioritize features from the development backlog.
- Conducted card sorting to improve the information architecture of the marketing website and some aspects of the customer-facing platform.
- Provided production-quality HTML and CSS to address issues in specific components in the front-end experience.
Education
Master's Degree in Design
Universidad de Palermo - Buenos Aires, Argentina
Bachelor's Degree in Business Administration (BBA)
Universidad Del Norte - Barranquilla, Colombia
Certifications
Online Sprint Bootcamp
John Zeratsky & Jake Knapp
Advanced Competitive Strategy
Ludwig Maximilian University of Munich
Competitive Strategy
Ludwig Maximilian University of Munich
Skills
Tools
Slack, InVision, Adobe Experience Design (XD), Airtable, Sketch, Zoom, InVision Studio, Sublime Text 3, Final Cut Pro, Logic Pro, Adobe Lightroom, Miro, Final Cut Pro X
Platforms
Figma, Webflow CMS
Languages
HTML, CSS, Visual Design Language
Other
User Experience (UX), Dashboard Design, Notion, Pricing, Remote User Testing, Design Systems, Usability Testing, Competitive Strategy, Game Theory, Strategic Planning & Execution, Design Sprints, Visual Design, Design Ops, Marketing Strategy, Positioning, Research, Writing & Editing, Wearables, Semiotic Analysis, Information Architecture (IA), Card Sorting, Branding, User Interface (UI), Landing Page Design, Website Redesign, Navigation Redesign, Responsive UI, Fintech, Marketplaces, Customer Experience, Onboarding, Web Forms, Prototyping, User Testing, Web UX, Web UI, Responsive UX Design, Responsive Design, Enterprise SaaS, SaaS Design, B2B, Annotated Wireframes, UX Audits, User Flows, Documentation, Animated Prototypes, SaaS, Software as a Service (SaaS), Web App UX, Web App UI, Web App Design, Funnel Marketing, Wireframing, UI Components, Self-driving Cars, 3D, Human-computer Interaction (HCI), Dark Mode, Skeuomorphic Design, UX Workshops, Project Management, Heuristic Review, Modular Design, Atomic Design, Complex Problem Solving, Complex Web Systems, Chrome Extensions, Card UI, Color Schemes, Dashboards, CRM Design, Reporting, Data Visualization, UX Wireflows, User Onboarding, Service Design, Interviewing, UX Research, Remote Work
Experience
- User Experience (UX) - 8 years
- HTML - 7 years
- CSS - 7 years
- Remote User Testing - 5 years
- Figma - 5 years
- Dashboard Design - 4 years
- Design Systems - 3 years
- Design Ops - 2 years
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