Eduardo Faraday, Designer in Miami, FL, United States
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Eduardo Faraday

Verified Expert  in Design


Miami, FL, United States
Toptal Member Since
August 23, 2021

Eduardo is a senior product system designer with a technical and growth background. He has collaborated with YC startups, enterprises, Google, and KiwiRobots, among others, to deliver brilliant user experiences, from design to UX systems, engineering, web3, and product analytics. Obsessed with product-market fit, Eduardo is customer-centric and enjoys building products that reimagine entire industries and shape new human behaviors. He has authored two whitepapers on team knowledge cognition.


Work Experience

Senior Product Advisor

2019 - PRESENT
  • Created iterations of food delivery apps for iOS and Android. Increased the number of orders booked by 40% monthly.
  • Organized dynamic product roadmaps based on multiple product lines from manufacturing to design to development.
  • Found Kiwi's target customer and niche. Developed a scalable data-driven design system based on the dashboards of the data science team.
Technologies: Adobe, Figma, Notion

Senior Product Designer for AI Communications App

2021 - 2022
  • Built a Native macOS Desktop App. Redesigned previous experiences as well.
  • Built a new brand identity, typography, colors, styles, and overall company design assets.
  • Built a highly scalable design system for macOS app and website.
  • Built and deployed the new company's website. Also built assets for external applications or third-party integrations.
Technologies: User Interface (UI), User Experience (UX), UX Design, Mobile App Design, UI Design, User Testing, User Research, Wireframing, Prototyping, Branding

CEO and Product

2020 - 2021
  • Built the website, community platform, and a cross-platform design system. Designed the multiplatform UI/UX and interactive experience.
  • Built a brand identity guide, including colors, typography, and overall UI. Built scalable components and the assets library and documentation.
  • Interviewed with more than 100 teams and conducted surveys in order to align product focus and roadmap.
  • Wrote two white papers recognized by researchers' communities about organizational cognition and team network knowledge base.
Technologies: Figma, GitHub, Google Cloud, InVision, Airtable, Business Research, Mixpanel, Product Design, Product Development, UX Design, UI Design

Senior Product Advisor

2017 - 2019
  • Created a cross-platform design system used on multiple devices and a scalable heuristic approach to help narrow the product's core value.
  • Built a brand identity with dynamic styling components based on customer experience from the online booking to the check-out.
  • Identified the most relevant consumers and their customer journey to build a scalable UX-journey-fit framework.
Technologies: Adobe Illustrator, Sketch, Framer

CEO and Product

2015 - 2019
  • Developed the design system for the platform, which went through four major versions. It led to increasing the platform's global user base to over 200,000 people.
  • Built a set of features that drove company hyper-growth with marketing agencies. Designed the first project management tool that includes live audio collaboration and a fully functional auto-time tracking fully synced with auto budgeting.
  • Expanded the initial web prototype to a multiplatform and cross-functional experience, designing mobile, desktop, and Gmail integration in addition to creating an in-app marketplace for third parties to build internal plugins.
Technologies: Figma, Airtable, Sketch, Adobe Illustrator, Framer X, Product Design, Product Development
2019 - 2019

SkyDeck Fellow in Product Design

Berkeley - Berkeley, CA

2019 - 2019

Certificate in Executives - Scaling Up Excellence

Stanford Business School - Palo Alto, California