Ellie Dobbie, Designer in London, United Kingdom
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Ellie Dobbie

Verified Expert  in Design


London, United Kingdom
Toptal Member Since
June 26, 2020

Ellie is a designer with over 20 years of experience, having shaped iconic brands like Hugo Boss and Hims. She excels at translating brand values into captivating visual stories through her distinctive visual language, which blends minimalist design with a playful edge. Her expertise encompasses brand identities, UI design, illustration, and graphic design.


Work Experience

Senior Brand Designer

2022 - PRESENT
Dagny HR
  • Worked on the visual identity, including logo, colors, typography, visual system, and other assets.
  • Researched and positioned the brand to help it stand out from competitors.
  • Created a new, on-brand, simplified app allowing employees to manage shifts, payments, and timesheets.
  • Designed a brand new website using a Webflow template.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, Presentation Design, Data Visualization, Web Design, UX Design, Requirements Analysis, User Requirements, Web App Design, Social Media, Branding, Logo Design, Dashboard Design, Webflow, Apps

Senior Designer

2019 - 2022
  • Developed engaging social media ad campaigns by collaborating closely with social media analytics, directing product photo shoots, sketching and presenting storyboards, and creating animated GIFs, resulting in a significant boost in brand awareness.
  • Created intricate packaging featuring complex die-cuts and print inserts by collaborating closely with printers and meticulously proofing the prints.
  • Developed user journeys and wireframes in Figma, resulting in an exceptional customer experience that boosted subscriptions and sales.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Figma, Branding, Social Media, Advertisement Design, Packaging, Print, Promotional Leaflets & Flyers, Wireframing, Websites, Apps, Web UI, UI Branding, Animated GIFs, Icon Sets, Printing, Presentations, Presentation Design, Photo Editors

Senior Graphic Designer

2017 - 2021
Rumble Boxing
  • Designed and continuously expanded the website with eCommerce, animation, and new services.
  • Spearheaded the design for the launch of the At-Home service, creating the dashboard and animated graphics for video overlays.
  • Designed the iOS and Android app experience from scratch.
  • Designed and put together a pitch deck showcasing the client's pitch for investors.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma, PowerPoint Design, Apple Keynote

Graphic Design Teacher

2018 - 2019
Shillington School
  • Delivered lectures on design history, design principles, and tutorials in design software.
  • Guided individual students with their projects, encouraging them to explore new techniques and ideas.
  • Evaluated and graded student projects, giving constructive feedback.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, UX Design, Sketch, Figma

Midweight Graphic Designer

2010 - 2016
Freelance Clients
  • Freelanced at various ad agencies, including McCann Erickson, Saatchi & Saatchi London, and BBH London.
  • Designed a series of seasonal ads for a successful Hugo Boss pitch, which was then printed in a number of popular editorials.
  • Designed a range of print materials for the release of a new Land Rover product.
  • Collaborated with copywriters and art directors to create successful social media posts for clients, including Flora, Airwick, and Lynx.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Infographics, Technology, Travel, Hospitality

Graphic Designer

2009 - 2011
T.M Lewins
  • Art directed photo shoots, managed illustrators, designed editorial spreads, collaborated with copywriters, and verified print proofs, as head of catalogue design.
  • Built retail campaigns and presented them to management, including window displays, POS, and advertising.
  • Worked on the visual identity, including logo, colors, typography, visual system, and brand book.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Animated GIFs, Catalog Design, Email Design, POS, Advertisement Design, Print, Websites, Retail & Wholesale, Fashion, eCommerce, eCommerce UI
2003 - 2004

Bachelor of Arts Degree in Graphic Design

Plymouth University - Plymouth, UK

2001 - 2003

Higher National Diploma in Graphic Design

Plymouth University - Plymouth, UK


Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe, InDesign CC, Adobe Creative Suite, Sketch, Photo Editors, Figma, Apple Keynote, Slack

Industry Expertise

Fitness, Health, Hospitality, Advertising, Food, Fashion, Retail & Wholesale, Technology


MacOS, Android, iOS, Mobile, Webflow


Logo Design, Brochure Design, Web Design, Social Media Design, Infographics, Promotional Leaflets & Flyers, Branding, Mobile Web Design, Digital Design, Print Design, Graphic Design, Website Redesign, Infographs, Digital Branding, Digital Brand Identity, Exercise & Gyms, Mobile Apps, Online Banking, Web UI Design, Investment Banking, Organic, POS, UI Design, Advertisement Design, Social Media Kits, Mobile UI, Annotated Wireframes, Landing Page Design, Social Media, Print, Pitch Decks, Board Decks, Visual Design, Typography, Presentation Design, Data Visualization, Process Flow Design, UX Design, Requirements Analysis, User Requirements, Dashboard Design, Travel, Web App Design, Apps, Websites, Printing, Print Ads, Print Advertising, Social Media Advertising, Print Publications, Digital Advertising, Vector Illustration, Email Design, App Design, Presentations, Finance, Packaging, eCommerce, eCommerce UI, Mobile App Design, Wireframing, Animated GIFs, Package Design, PowerPoint Templates, PowerPoint Design, Catalog Design, Email, Dashboards, Icon Design, Icon Sets, Mobile UI Design, Web UI, Illustration, Logotype, UI Branding, Brand Books, Mobile Web, Brand Guidelines, Web Illustration, Brand Logos, Iconography, Art Direction

Collaboration That Works

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