Ellie Dobbie
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since June 26, 2020
Ellie is a designer with over 20 years of experience, having shaped iconic brands like Hugo Boss and Hims. She excels at translating brand values into captivating visual stories through her distinctive visual language, which blends minimalist design with a playful edge. Her expertise encompasses brand identities, UI design, illustration, and graphic design.
Portfolio
Muffin Chops
Work Experience
Senior Brand Designer
Dagny HR
- Worked on the visual identity, including logo, colors, typography, visual system, and other assets.
- Researched and positioned the brand to help it stand out from competitors.
- Created a new, on-brand, simplified app allowing employees to manage shifts, payments, and timesheets.
- Designed a brand new website using a Webflow template.
Senior Designer
Hims
- Developed engaging social media ad campaigns by collaborating closely with social media analytics, directing product photo shoots, sketching and presenting storyboards, and creating animated GIFs, resulting in a significant boost in brand awareness.
- Created intricate packaging featuring complex die-cuts and print inserts by collaborating closely with printers and meticulously proofing the prints.
- Developed user journeys and wireframes in Figma, resulting in an exceptional customer experience that boosted subscriptions and sales.
Senior Graphic Designer
Rumble Boxing
- Designed and continuously expanded the website with eCommerce, animation, and new services.
- Spearheaded the design for the launch of the At-Home service, creating the dashboard and animated graphics for video overlays.
- Designed the iOS and Android app experience from scratch.
- Designed and put together a pitch deck showcasing the client's pitch for investors.
Graphic Design Teacher
Shillington School
- Delivered lectures on design history, design principles, and tutorials in design software.
- Guided individual students with their projects, encouraging them to explore new techniques and ideas.
- Evaluated and graded student projects, giving constructive feedback.
Midweight Graphic Designer
Freelance Clients
- Freelanced at various ad agencies, including McCann Erickson, Saatchi & Saatchi London, and BBH London.
- Designed a series of seasonal ads for a successful Hugo Boss pitch, which was then printed in a number of popular editorials.
- Designed a range of print materials for the release of a new Land Rover product.
- Collaborated with copywriters and art directors to create successful social media posts for clients, including Flora, Airwick, and Lynx.
Graphic Designer
T.M Lewins
- Art directed photo shoots, managed illustrators, designed editorial spreads, collaborated with copywriters, and verified print proofs, as head of catalogue design.
- Built retail campaigns and presented them to management, including window displays, POS, and advertising.
- Worked on the visual identity, including logo, colors, typography, visual system, and brand book.
Education
Bachelor of Arts Degree in Graphic Design
Plymouth University - Plymouth, UK
Higher National Diploma in Graphic Design
Plymouth University - Plymouth, UK
Skills
Tools
Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Adobe, InDesign CC, Adobe Creative Suite, Sketch, Photo Editors, Figma, Apple Keynote, Slack
Industry Expertise
Fitness, Health, Hospitality, Advertising, Food, Fashion, Retail & Wholesale, Technology
Platforms
MacOS, Android, iOS, Mobile, Webflow
Other
Logo Design, Brochure Design, Web Design, Social Media Design, Infographics, Promotional Leaflets & Flyers, Branding, Mobile Web Design, Digital Design, Print Design, Graphic Design, Website Redesign, Infographs, Digital Branding, Digital Brand Identity, Exercise & Gyms, Mobile Apps, Online Banking, Web UI Design, Investment Banking, Organic, POS, UI Design, Advertisement Design, Social Media Kits, Mobile UI, Annotated Wireframes, Landing Page Design, Social Media, Print, Pitch Decks, Board Decks, Visual Design, Typography, Presentation Design, Data Visualization, Process Flow Design, UX Design, Requirements Analysis, User Requirements, Dashboard Design, Travel, Web App Design, Apps, Websites, Printing, Print Ads, Print Advertising, Social Media Advertising, Print Publications, Digital Advertising, Vector Illustration, Email Design, App Design, Presentations, Finance, Packaging, eCommerce, eCommerce UI, Mobile App Design, Wireframing, Animated GIFs, Package Design, PowerPoint Templates, PowerPoint Design, Catalog Design, Email, Dashboards, Icon Design, Icon Sets, Mobile UI Design, Web UI, Illustration, Logotype, UI Branding, Brand Books, Mobile Web, Brand Guidelines, Web Illustration, Brand Logos, Iconography, Art Direction
Experience
- Print Design - 20 years
- Web Design - 20 years
- Mobile Web Design - 20 years
- Branding - 20 years
- Digital Design - 20 years
- Graphic Design - 19 years
- Presentations - 16 years
- App Design - 10 years
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