Erwin Sala, Designer in Yakum, Israel
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Erwin Sala

Verified Expert  in Design

Designer

Location
Yakum, Israel
Toptal Member Since
July 18, 2022

Erwin is a brand expert and designer with around 20 years of experience in visual communication. Equally capable of leading teams and delivering directly, he can fulfill the most complicated jobs in advertising, publishing, and graphic and web design. Erwin's specialties are branding and identity, web design, and typography, and he has extensive web programming knowledge. He is communicative, flexible, and loves consistency and turning people's ideas and dreams into reality.

Portfolio

Work Experience

Chairman of the Board

2019 - PRESENT
Dutch School Israel
  • Had a board function for an institution aiming to educate the Dutch language to children and adults living in Israel.
  • Helped guide the school through a very tough time during the COVID-19 pandemic.
  • Conducted board meetings where all relevant issues for the institution were discussed and handled.
Technologies: Office 365, Leadership, Adobe Photoshop, Photoshop CC, Illustrator CC, Social Media Design, Paid Advertising, Facebook Ads, InDesign CC, Digital Ad Design, Google Advertising, Mobile Advertising, Advertising, Banner Ads, Microsoft PowerPoint, Adobe InDesign, Ad Design, Banner Design, Layout Design, Photo Editors, Stakeholder Management, PDF, Printing Materials, Content Creation, Email Design, PowerPoint Design, Booklet Design, Web Layout, Mobile Web Design, ChatGPT, Midjourney, Natural Language Processing (NLP), Management, Canva, Wix

Chief Brand Officer

2011 - PRESENT
Dutch Lions FC
  • Designed a core brand design that had to hold against many different stakeholders such as franchise takers.
  • Instructed and controlled the marketing teams of the different clubs within the Dutch Lions FC organization.
  • Helped the organization grow from a single club in Dayton to an organization with multiple clubs all around the United States.
Technologies: Adobe CC, Office 365, Google, Web Design, Brand Guidelines, Strategy, Leadership, Design Leadership, Logotype, Brand Identity, Brand Building, UX Design, Branding, Creative Direction, Brand Development, Digital Creative Direction, Art Direction, Identity Design, User Experience (UX), Mobile App Design, Wireframing, eCommerce, Concepting, Visual Identity, Adobe Photoshop, UI Branding, Digital Marketing Design, Illustration, Websites, Photoshop CC, Illustrator CC, Social Media Design, Paid Advertising, Typography, Instagram Ads, InDesign CC, Digital Ad Design, Mobile Advertising, Advertising, Banner Ads, Design Management, Microsoft PowerPoint, Photography, Design Consultation, Collateral Design, Color Palettes, Pitch Presentations, Adobe InDesign, Color Schemes, Naming, Ad Design, Banner Design, Layout Design, Photo Editors, Stakeholder Management, Presentations, PDF, Printing Materials, Elementor, MVP Design, Front-end Development, Content Creation, Email Design, PowerPoint Design, Booklet Design, Web Layout, Mobile Web Design, Management, Sportswear, WordPress Design, Tailwind CSS, Brand Logos

Creative Managing Director

2010 - PRESENT
Studio Erwin Sala
  • Managed a digitally oriented brand design agency for various clients from around the world.
  • Helped companies develop their business ideas, placement, and concept. Contributed to the success of many startups.
  • Designed many brand-related materials, including websites, apps, brochures, vehicles, events, and more.
Technologies: Adobe CC, Sketch, Visual Studio Code (VS Code), Web Design, Brand Guidelines, Strategy, Leadership, Design Leadership, Marketing, Web Marketing, Logotype, Brand Books, Brand Identity, Brand Building, UX Design, Web App Design, UX Flows, Branding, Creative Direction, Brand Development, Digital Creative Direction, Art Direction, Identity Design, User Experience (UX), Product Design, Mobile App Design, Wireframing, Minimum Viable Product (MVP), eCommerce, Concepting, Google Ads, Google Analytics, Nuxt.js, Digital Advertising, Visual Identity, Animation, Social Networks, Adobe Photoshop, UI Branding, Figma, Fintech, Packaging, Adobe Illustrator, Startups, Ideation Workshops, Digital Marketing Design, Package Design, Illustration, Label Design, Websites, B2B, Mobile First, Photoshop CC, Illustrator CC, Social Media Design, Paid Advertising, Typography, Facebook Ads, Instagram Ads, InDesign CC, Digital Ad Design, Google Advertising, Mobile Advertising, Advertising, Banner Ads, Business to Business (B2B), Design Management, Microsoft PowerPoint, Photography, Design Consultation, Collateral Design, Color Palettes, Interactive Prototypes, Pitch Presentations, Social Media Apps, User Flows, Feature Prioritization, Style Guides, Stationery Design, Stationery Packages, CSS, HTML, Adobe InDesign, Color Schemes, Naming, Ad Design, Webflow, Banner Design, Layout Design, Photo Editors, Stakeholder Management, Presentations, PDF, Printing Materials, Elementor, MVP Design, User Experience Design, User Journey Maps, Artificial Intelligence (AI), Front-end Development, Content Creation, Email Design, PowerPoint Design, Booklet Design, Framer, Web Layout, Mobile Web Design, Google SEO, Squarespace, Digital Art, Aerospace & Defense, UI Components, ChatGPT, Midjourney, Stable Diffusion, Natural Language Processing (NLP), Management, Automotive, WordPress Design, Public Health, Book Cover Design, Books, GitHub, Healthcare, Marketplaces, Tailwind CSS, Web Development, Brand Logos

Brand Designer

2023 - 2023
Gerisana Healthcare Solutions AG
  • Designed a brand identity based on the needs of the client, including colors and typography, and leveraging Corel Painter and other related tools.
  • Designed and put together a pitch deck showcasing the client's pitch for investors.
  • Re-designed the website based on the information from the pitch deck.
Technologies: Branding, Landing Page Design, Presentation Design, Patient Services, Healthcare, Corel Painter, Wix, Web Development, Brand Logos

UX/UI Designer

2023 - 2023
The LAOE MAOM Group, LLC
  • Improved the UX design for the onboarding process of a membership website.
  • Designed the UI for the onboarding process of a membership website.
  • Designed a dashboard for the member section of the user account of a membership website.
Technologies: Web Design, Web UX Design, Web UI Design, WordPress Design

Brand Designer

2022 - 2023
Kite Magnetics PTY LTD
  • Defined the brand strategy and positioning for an aerospace startup.
  • Designed the logo and brand identity, including instructions for using colors and typography.
  • Audited the company website and suggested improvements for the user experience and the stakeholder's perception.
Technologies: Branding, Logo Design, Color Theory, Figma, Website Redesign, Mockups, Startups, Adobe InDesign, Color Schemes, Photo Editors, Aerospace & Defense, Brand Logos

Creative Managing Director

2006 - 2022
AARGH! design & photography
  • Managed a design agency with two other designers and various interns.
  • Finished many design projects for many happy clients, including magazines, brochures, design books, and more.
  • Kept the company profitable for more than 15 years.
Technologies: Adobe CC, Brand Design, UX Branding, Graphic Design, Strategy, Leadership, Design Leadership, Marketing, Logotype, Brand Books, Brand Identity, Brand Building, UX Design, Web App Design, Branding, Creative Direction, Brand Development, Digital Creative Direction, Art Direction, Identity Design, Venture Capital, User Experience (UX), Product Design, Mobile App Design, Wireframing, Concepting, Google Analytics, Visual Identity, Animation, Adobe Photoshop, UI Branding, Fintech, Adobe Illustrator, Startups, Ideation Workshops, Digital Marketing Design, Package Design, Illustration, Label Design, Websites, B2B, Photoshop CC, Illustrator CC, Social Media Design, Paid Advertising, Typography, Facebook Ads, Instagram Ads, InDesign CC, Digital Ad Design, Mobile Advertising, Advertising, Banner Ads, Business to Business (B2B), Design Management, Photography, Design Consultation, Collateral Design, Color Palettes, Style Guides, Stationery Design, Stationery Packages, CSS, HTML, Adobe InDesign, Color Schemes, Naming, Ad Design, Banner Design, Layout Design, Photo Editors, Presentations, PDF, Printing Materials, Front-end Development, Email Design, PowerPoint Design, Booklet Design, Web Layout, Mobile Web Design, Digital Art, ChatGPT, Stable Diffusion, Natural Language Processing (NLP), Management, WordPress Design, Skincare, Public Health, Patient Services, Hair & Skin Care, Book Cover Design, Books, Web Development, Brand Logos

Art Director

2004 - 2004
The HKU University of the Arts Utrecht
  • Employed by my education institution to design the brand material for the faculty's graduation festival.
  • Worked with different stakeholders to maintain a consistent line for the festival.
  • Guided other professionals, such as photographers and animators, to create materials in line with the festival's brand design.
Technologies: Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Illustration, Photoshop CC, Illustrator CC, Typography, InDesign CC, Advertising, Banner Ads, Design Management, Photography, Design Consultation, Collateral Design, Color Palettes, Stationery Design, Stationery Packages, Adobe InDesign, Color Schemes, Ad Design, Banner Design, Layout Design, Photo Editors, Stakeholder Management, Presentations, PDF, Printing Materials, Booklet Design, Brand Logos

Publishing Coordinator's Assistent

2000 - 2001
Netherlands Institute for Care and Welfare
  • Designed and DTP for books, covers, magazines, newsletters, and folders.
  • Coordinated the realization of the aforementioned products.
  • Took care of the financial administration of the publishing department.
Technologies: QuarkXpress, Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Illustration, Photoshop CC, Illustrator CC, InDesign CC, Advertising, Design Management, Collateral Design, Color Palettes, Stationery Design, Stationery Packages, CSS, HTML, Adobe InDesign, Color Schemes, Photo Editors, Newsletter Design, Stakeholder Management, Presentations, PDF, Printing Materials, PowerPoint Design, Booklet Design, Public Health, Patient Services, Book Cover Design, Books
2001 - 2006

Bachelor's Degree in Graphic Design

The HKU University of the Arts Utrecht - Utrecht, Netherlands

1998 - 2000

Propaedeutic Year in Architecture

Technical University Eindhoven - Eindhoven, Netherlands

Tools

Adobe CC, Adobe Photoshop, Adobe Illustrator, Photoshop CC, Illustrator CC, InDesign CC, Adobe InDesign, Sketch, Adobe Experience Design (XD), Figma, Sketch 4, WP eCommerce, Microsoft PowerPoint, Photo Editors, GitHub, Canva, Wix, QuarkXpress, Adobe Creative Suite, Cinema 4D, Google Web Designer, Google Analytics, Corel Painter

Platforms

WordPress, Web, WooCommerce, Webflow, Visual Studio Code (VS Code)

Industry Expertise

Marketing, Advertising, Automotive, Aircraft & Airlines, Healthcare, Professional Services, Architecture

Languages

HTML, CSS, PHP, JavaScript

Other

Branding, Graphic Design, UX Design, Brand Design, Logo Design, Print, Concepting, Ideation, Web Design, Brand Positioning, Business Positioning, Brand Guidelines, Visual Design, Mobile Design, Mobile UX, Mobile UI, Print Design, Design Leadership, Design Strategy, Logotype, Creative Design, UI Design, Brand Books, Brand Identity, Brand Building, Web App Design, UX Flows, Creative Direction, Brand Development, Digital Creative Direction, Art Direction, Identity Design, Landing Pages, User Interface (UI), Responsive Web Design (RWD), User Experience (UX), Product Design, Mobile App Design, Minimum Viable Product (MVP), Mobile UI Design, Mobile UX Design, Responsive UI, Digital Advertising, Visual Identity, UI Branding, Color Theory, Website Redesign, Design, Startups, Ideation Workshops, Digital Marketing Design, Business Card Design, Websites, B2B, High-fidelity Mockups, Web UI Design, Typography, Brand Strategy, Rebranding, Design Consultation, Collateral Design, Color Palettes, Color Schemes, PDF, Printing Materials, Booklet Design, Digital Art, Tone of Voice, Web Development, Brand Logos, Design Books, Management, Web UX, Nuxt.js, Social Media, Animation, Skincare, Landing Page Design, Progressive Web Applications (PWA), Strategy, Leadership, Marketing Design, Storytelling, Investor Presentations, Copywriting, Presentation Design, Pitch Decks, Web Marketing, Advertising Design, B2C, Pitch Deck Consultant, Venture Capital, Wireframing, eCommerce, Mobile Apps, Marketplace Design, UX Wireframes, Social Networks, Fintech, Packaging, Design Systems, Package Design, Illustration, Label Design, eCommerce UI, Web App UI, Material UI, React, Web UI, Mobile First, User Journeys, Social Media Platforms, Front-end, Social Media Design, Paid Advertising, Facebook Ads, Instagram Ads, Digital Ad Design, Google Advertising, Mobile Advertising, Banner Ads, Business to Business (B2B), Design Management, Photography, Interactive Prototypes, Pitch Presentations, Social Media Apps, Mockups, User Flows, Feature Prioritization, Style Guides, Stationery Design, Stationery Packages, Naming, Prototyping, Ad Design, Banner Design, Layout Design, Newsletter Design, Stakeholder Management, Presentations, Elementor, App Design, MVP Design, UX Research, UX Strategy, User Experience Design, User Journey Maps, Artificial Intelligence (AI), Front-end Development, Content Creation, Email Design, PowerPoint Design, Board Presentations, Web Layout, Mobile Web Design, Aerospace & Defense, UI Components, UI Prototyping, Interaction Design (IxD), Product Strategy, ChatGPT, Midjourney, Stable Diffusion, Natural Language Processing (NLP), Sportswear, Web UX Design, Market Research, WordPress Design, Journey Mapping, User Personas, SaaS, Hair & Skin Care, Book Cover Design, Books, Marketplaces, Tailwind CSS, UX Branding, Office 365, Google, Magazines, Magazine Cover Design, Magazine Layout Design, Social Impact, Human Factors, Planning, Netherlands, Interactive Help Systems, Soccer, United States, Type Design, Brochure Design, Poster Design, Campaign Design, Brainstorming, Business Ideas, Sport Branding, Marketplace Platforms, Font Design, B2C Marketing, Retro, Signage, Marketing Campaign Design, Blog Design, Coding, Social Sciences, Problem Management, Public Health, Patient Services, Online Help, Digital, Collateral, Google Ads, Apps, Video Editing, AI Design, Framer, Google SEO, Squarespace

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