Fábio Alencar, Designer in São Paulo - State of São Paulo, Brazil
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Fábio Alencar

Verified Expert  in Design

Bio

Fábio is a senior product designer with over 15 years of experience. His unique blend of UX design and creative coding skills makes him great at building prototypes, design systems, and websites. Fábio's dynamic thought approach consistently leads to satisfied users and tangible business results.

Portfolio

Work Experience

UX Strategist/Leader

2021 - PRESENT
Self-employed
  • Transformed interaction design for multiple features on a Texas-based startup's real estate platform. They got a healthy runway and a clear path to $2 - $3 million in seed funding in a short period.
  • Revolutionized designs for a web3 platform's feature that introduces working timezone preferences.
  • Helped a Fortune 500 company with design and UX strategy for several features and projects, such as dashboards, version control, notification systems, and more.
  • Developed a Figma plugin to help a Fortune 500 company team with file setup and pattern reinforcements.
Technologies: Web App Design, Usability Testing, Agile, UX Design, Data Visualization, Wireframing, Journey Mapping, Responsive Web Apps, Service Design, User Flows, User Research, Figma, Web UX Design, Mobile Prototypes, Mobile UI Design, Mobile UX Design, UI Prototyping, Software as a Service (SaaS), Artificial Intelligence (AI), Customer Support, Heuristic Analysis, Web, Dashboard Design, Design Production, Design Systems, UX Prototyping, Visual Design, Design Leadership, User-centered Design (UCD), Accessibility, User Experience Strategy, React, Enterprise Design, Websites, Storybook, Product Ideation, SaaS Design, Business to Business (B2B), Information Architecture (IA), Complex Web Systems, Figma Prototyping, User Feedback, iPad, iOS, Mobile (Tablet), Mobile, Shadcn, No-code Development

Product Design Lead

2020 - 2021
Trinks
  • Redesigned the mobile app for B2C users with an experience totally dedicated to scheduling services. Achieved a high positive impact on store feedback, from 3 to 4.9 stars on the App Store.
  • Built the design system and new design operations process to increase team productivity and work consistency.
  • Conducted research and redesigned the navigation on the back-office application for B2B users advising junior designers.
  • Built prototypes to assist in user research, using low to high-fidelity techniques.
  • Supported multiple projects simultaneously while meeting tight deadlines.
Technologies: Sketch, InVision, Figma, Adobe Creative Suite, Maze, Visual Studio Code (VS Code), Web UI, Interaction Design (IxD), UI Components, UX Wireframes, Web UI Design, Layout Design, Style Guides, Minimalism, Mobile Prototypes, Mobile UI Design, Mobile UX Design, UI Prototyping, Software as a Service (SaaS), Heuristic Analysis, Web, Dashboard Design, Data Visualization, Healthcare, Design Production, Design Systems, UX Prototyping, Visual Design, Design Leadership, User-centered Design (UCD), Accessibility, User Experience Strategy, Product Ideation, SaaS, SaaS Design, Business to Business (B2B), Information Architecture (IA), PDF, Figma Prototyping, User Feedback, iPad, Android, iOS, Mobile (Tablet), Mobile, No-code Development

UI/UX Lead

2016 - 2020
Interativ
  • Designed a web app for the marketplace of health services called VidaClass, including personas, interface design, language, tone, and other assets.
  • Created the Riobike Courier brand and website. Riobike Courier is a startup focused on sustainable deliveries made by cyclists.
  • Created several websites for digital campaigns of huge brands in Brazil like BRF, McCain, Natura, AB Brasil, and others.
Technologies: Adobe Creative Suite, Figma, Microsoft PowerPoint, Visual Studio Code (VS Code), Web UI, Interaction Design (IxD), UI Components, UX Wireframes, Web UI Design, Layout Design, Style Guides, Minimalism, WordPress, Mobile Prototypes, Mobile UI Design, Mobile UX Design, UX Audits, UI Prototyping, Software as a Service (SaaS), Creative Tech, Heuristic Analysis, Web, Events, Dashboard Design, Data Visualization, Healthcare, Design Production, UX Prototyping, Shopify, WooCommerce, Visual Design, eCommerce UI, Design Leadership, User-centered Design (UCD), Accessibility, User Experience Strategy, Websites, Product Ideation, SaaS, SaaS Design, Business to Business (B2B), Tailwind UI, Information Architecture (IA), PDF, Figma Prototyping, User Feedback, iPad, Android, iOS, Mobile (Tablet), Mobile, No-code Development

Creative Technologist

2008 - 2019
Freelance
  • Designed and developed a personalized game for the launch of SureCrisp from McCain, a global leader in the frozen pre-fried potato industry. The game was awarded first place at APAS Show stand for Best Promotional Action - Medium Size - 2019.
  • Designed several websites for companies of all sizes using popular CMSs like WordPress and Drupal and no-coding tools like Webflow.
  • Created brands for startups from different markets.
Technologies: Figma, Adobe Creative Suite, Visual Studio Code (VS Code), Web UI Design, Layout Design, WordPress, Web, Design Production, WooCommerce, Visual Design, eCommerce UI, User-centered Design (UCD), Accessibility, Websites, Complex Web Systems, PDF, Figma Prototyping, User Feedback, iPad, Android, iOS, Mobile (Tablet), Mobile, No-code Development

Creative Technologist

2013 - 2015
Universidade Veiga de Almeida
  • Collaborated with the marketing and IT team to achieve project goals.
  • Coordinated website requirements with international teams.
  • Created several landing pages, the design, and the front end.
Technologies: Adobe Creative Suite, Landing Pages, Layout Design, Web, Colleges & Universities, Websites, PDF, User Feedback, Mobile (Tablet), Mobile

Education

2020 - 2021

MBA in Software Engineering

FIAP - São Paulo, Brazil

2011 - 2013

MBA in Digital Design

ESPM - Rio de Janeiro, Brazil

2007 - 2009

Bachelor's Degree in Graphic Design

UNESA - Rio de Janeiro, Brazil

Certifications

JANUARY 2023 - PRESENT

Persuasive and Emotional Design - Interaction Design

Nielsen Norman Group

DECEMBER 2020 - PRESENT

Design System & Ops

Meiuca Design

NOVEMBER 2020 - PRESENT

Hello Design Thinking

IDEO U

MARCH 2020 - MARCH 2022

Certified ScrumMaster® (CSM®)

Scrum Alliance

Skills

Tools

Adobe Creative Suite, Microsoft PowerPoint, Figma Prototyping, Sketch, InVision, Maze

Platforms

Figma, Visual Studio Code (VS Code), WordPress, Web, Android, iOS, Mobile (Tablet), Mobile, WooCommerce, Webflow, Shopify

Industry Expertise

Creative Tech, Healthcare, Consumer Products, Product Ideation, Games, Fashion & Beauty, Maternity & Baby, Food, Events

Languages

HTML, CSS, JavaScript

Other

UX Design, UI Design, User Flows, User Testing, Prototyping, Responsive Design, Color Theory, Design Systems, Design Thinking, Mobile UI, Mobile UX, App UI, App UX, Web App Design, Wireframing, Web Design, B2B, User Interviews, Product Design, Mobile Design, User Experience (UX), User Interface (UI), Responsive Web Design (RWD), SaaS Design, Dashboard Design, Web UI, Interaction Design (IxD), UI Components, UX Wireframes, Web UI Design, Layout Design, Responsive Web Apps, Mobile Prototypes, Mobile UI Design, Mobile UX Design, UX Audits, UI Prototyping, Design Leadership, Software as a Service (SaaS), Heuristic Analysis, Design Production, UX Prototyping, Visual Design, User-centered Design (UCD), User Experience Strategy, Enterprise Design, Websites, Business to Business (B2B), Information Architecture (IA), PDF, User Feedback, iPad, No-code Development, Software Engineering, UX Research, Typography, Graphic Design, Design Ops, Card Sorting, SaaS, Style Guides, Minimalism, Data Visualization, Marketing Design, Communication Design, Artificial Intelligence (AI), eCommerce UI, Accessibility, React, Storybook, Tailwind UI, Complex Web Systems, Shadcn, Cloud Computing, Scrum, Certified ScrumMaster (CSM), Scrum Master, Personas, Branding, Logotype, 2D Games, Game Design, Web App UX, Menu Design, Navigation, Mobile Navigation, Proof of Concept (POC), High-fidelity Prototypes, Design, Mobile App Design, Booking Apps, White Labeling, Marketplaces, B2C, Marketplace Design, Pitch Decks, MVP Design, Next.js, Strapi, Dashboards, Inventory, Research, Brainstorming, Front-end, Sitemaps, Semantic UI, Courier, Business Card Design, Interactive UX, Phaser.io, Illustration, Storytelling, Startups, Clean Design, Eco, Landing Pages, Leadership, High-fidelity Mockups, Web App UI, Launch Strategy, Usability Testing, Agile, Journey Mapping, Service Design, User Research, Web UX Design, Email Template Design, Customer Support, Colleges & Universities, Matching Systems

Experience

  • UI Design - 14 years
  • UX Design - 12 years
  • Prototyping - 12 years
  • WordPress - 10 years
  • Interaction Design (IxD) - 8 years
  • Responsive Design - 8 years
  • Mobile UI - 8 years
  • Figma - 2 years
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