
Falguni Nair
Verified Expert in Design
Designer
Bengaluru, Karnataka, India
Toptal member since September 28, 2022
Falguni is an expert in design thinking with experience in creating user-friendly mobile and web applications. She prioritizes the end user and delivers user-centric solutions that drive business results. Falguni is a confident facilitator and excels in creating user flows, sketches, wireframes, and mockups to bring her designs to life effectively. She always puts the user's perspective first in every project.
Portfolio
Work Experience
UX Specialist
Lenovo
- Ideated and improved product user experience by designing extremely simple, effective, and elegant flows and interfaces.
- Conducted competitive analyses and worked closely with UX researchers and designers to ideate and create a better solution.
- Used qualitative and quantitative data to make design decisions and suggest new research.
- Led the entire design process, from problem exploration, framing, ideation, and iterative development to delivery and maintenance.
Lead UX Consultant
Spice Money (Worxwide)
- Led user research activities and facilitated user and stakeholder interviews.
- Researched and developed technical prototypes, integrating new features and product design technologies.
- Spearheaded the redesign of the main website and applications based on user research and user personas.
- Designed and optimized reusable design language systems and modules to ensure scalability.
- Provided guidance on UX design to a team of six to eight junior and senior designers and researchers.
Senior Product Designer
PixiNest consultant Pvt. Ltd.
- Prepared and conducted user research to validate user-centered design decisions.
- Created sketches, wireframes, and interactive prototypes.
- Worked on empathy mapping, user journeys, information architectures, and task flow creation.
- Performed audits on artifacts once they were built.
- Built a UX team with 5+ members to meet the business requirements.
Project Manager
Gateway TechnoLabs
- Handled requirements gathering and communication with stakeholders.
- Planned strategies and communicated them to the team leaders.
- Mentored designers' work and took part in ideation sessions and workshops.
- Worked on project planning and rate estimates for proposal submissions.
- Managed resources based on project requirements. Led, mentored, and motivated a team of 30+ elements.
Creative Mentor
AffinityX
- Worked closely with the creative department to develop offshore newspaper advertising.
- Handled communication, planning, and delivery of several projects for web and print media and digital design for social media marketing.
- Mentored a graphic design team of 35+ elements on work, targets, and deadlines.
Team Leader
Gateway TechnoLabs
- Managed the entire offshore graphic design work, stakeholder communication, and requirement gathering.
- Created the business management software graphics and flow for the YEMO partner.
- Managed resources and made project estimations and planning.
- Conducted all quality checks and managed the work processing.
Graphic Designer
Consumer Education and Research Centre
- Developed illustrations, photography, and photo editing concepts and created layout designs.
- Designed and maintained the website and worked on its branding.
- Created presentations for national and international conferences.
- Designed and created artwork for social media marketing.
Visual Designer
Sphinx Advertising & Communications Pvt. Ltd
- Conceptualized and designed campaigns, brochures, literature, flipcharts, posters, greeting cards, newspaper ads, and designer panels for exhibitions.
- Edited photos, worked with negatives, and checked the positives' quality and color separation.
- Worked on branding, illustrations, and campaigns for well-known pharma companies.
Education
Bachelor of Fine Arts Degree in Interactive and Visual Design
Gujarat University - Ahmedabad, Gujarat, India
Certifications
Managing User Experience Strategy
Nielsen Norman Group
Diploma of Multimedia Design
APTECH
Skills
Tools
Adobe CC, Miro, CorelDRAW, Adobe Photoshop, InVision, Sketch, After Effects CC
Platforms
Figma, WordPress, iOS, Android
Industry Expertise
Architecture
Other
Visual Design, Wireframing, User Research, Information Architecture (IA), UX Prototyping, User Flows, User Paths, User Personas, Empathy Mapping, UX Analysis, Ideation Workshops, Ideation, User Experience Design, UX Strategy, Animated Prototypes, Mentorship & Coaching, UX Research, Animation, UX Design, UI Design, Web Design, eCommerce, Branding, Brand Identity, Logo Design, Product Design, Mobile UX, Mobile UI, Web UI, Web UX, Prototyping, Dashboard Design, Mobile App Design, Rebranding, Brand Strategy, Dashboards, Web Dashboards, User Journeys, Web App Design, UX Flows, B2B, Web App UX, Web App UI, Design Leadership, Design Systems, User Interviews, Product Discovery, User Interface (UI), User Experience (UX), Data Visualization, Mobile UI Design, Mobile UX Design, Leadership, Design Strategy, Design Thinking, UX Leadership, Workshops, Strategic Design, Heuristic Review, Heuristic Analysis, MVP Design, Mockups, UX Wireframes, B2C, Web Animation, UI Components, White Labeling, Responsive Web Apps, Admin Panels, Landing Page Design, Brand Design, eCommerce UI, User Testing, Rapid Prototyping, User Validation, Content Management Systems (CMS), Customer Relationship Management (CRM), Complex Application User Interfaces (UI), Data Architecture, iOS App Design, Mobile Design, Usability, Graphic Design, Interactive Prototypes, Data-driven Design, Software as a Service (SaaS), Stakeholder Mapping, User Journey Maps, User-centered Development (UCD), Decentralized Applications, Enterprise Design, Marketing Design, Presentation Design, App Design, Conversion Rate Optimization (CRO), Loyalty Programs, Rewards Programs, Visual Workflow, Human-computer Interaction (HCI), Google Material Design, User Experience Strategy, Management, UX Mentoring, Responsive Web Design (RWD), Fintech, Material Design, Feature Prioritization, Startups, Monetization, A/B Testing, Complex Web Systems, Multimedia Design, Annotated Wireframes, Team Mentoring, Mobile Banking, Artificial Intelligence (AI)
Experience
- Adobe CC - 20 years
- Wireframing - 20 years
- Adobe Photoshop - 20 years
- Web App Design - 10 years
- Mobile App Design - 10 years
- User Research - 9 years
- Figma - 3 years
- Sketch - 2 years
Tools
- Adobe CC
- Adobe Photoshop
- Sketch
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