Florença Fantinel
Verified Expert in Design
Designer
London, United Kingdom
Toptal member since April 24, 2017
Florença is a product designer with extensive international experience focused on innovation. She's an expert in creating UX designs, strategies, hands-on visuals, and UI design. Having been exposed to a wide range of industries, from digital agencies to large corporations and tech startups, she is enthusiastic about working closely with teams and advising solo entrepreneurs starting a new business.
Work Experience
Freelance Product Designer
Florfantinel Design
- Drove the UX and product strategy for Vizzy, a scale-up operating in the recruitment area.
- Led the research, strategy, and design from scratch of KLOE, an internal education platform for the Kubrick Group.
- Supported the QVC global design team on the research, strategy, and design vision of an immersive live shopping experience for the Android and iOS mobile apps.
- Conducted user research, designed an MVP, and created brand guidelines and a design system for Shiffle, an early-stage London startup supporting independent workers to thrive financially.
- Teamed with the Group of Humans organization on a transformation project conducted for Novasol in Copenhagen. Handled user research design recommendations to improve the experience of homeowners.
- Engaged with Clickerme, a digital fashion network, to prioritize features and design and test an MVP with fashion students and industry experts.
- Designed the experience and interface of Swapsy, a mobile app dedicated to the circular economy and focused on connecting peers willing to exchange fashion items.
- Created the experience and interface of Eventhive, a web app dedicated to planning and organizing large corporate events.
- Collaborated with Pollen8 and PWC on a sandbox program involving design thinking workshops and a pitch for investment in innovative ideas.
- Helped Avon's international team review user journeys and design new flows, functionalities, and visuals for an Android mobile app and a responsive website.
Senior Digital Designer
The White Company | London, UK
- Crafted creative concepts and digital designs.
- Designed seasonal features, fashion editorials, and marketing campaigns.
- Created email designs.
- Built In-store animation projectors (motion graphics).
- Mentored junior designers.
- Designed trade assets for an eCommerce website.
Interactive Lead Designer
QVC | London, UK
- Crafted digital designs for cross-channel events and online campaigns.
- Designed the UX and UI for a mobile app.
- Led the photography art direction.
- Spearheaded the global platform redesign (visual and UX design) involving user flows, information architecture, and responsive website design.
- Mentored junior designers.
Creative Digital Designer
Freelance Work | Madrid, Spain
- Managed projects.
- Developed online marketing strategy.
- Crafted digital and UX designs.
- Worked on eCommerce designs and social media strategy.
- Worked on these main projects: Vinacos! and Brunchstorming (Florfantinel.com).
Creative Digital Designer
FullSix | Madrid, Spain
- Crafted creative concepts and designs for digital campaigns.
- Created the social media strategies and designs.
- Handled the HTML and CSS production.
- Designed for such clients as Vodafone, Diesel, Coca-Cola, Diageo, L´Oreal, Alfa Romeo, Citi Bank, and Milka.
Digital Art Director
Marketing | Madrid, Spain
- Crafted creative concepts and digital designs.
- Handled HTML and Flash production.
- Designed for clients such as Peugeot and ESIC.
Art Director | Partner
Conquista Comunicação | Porto Alegre, Brazil
- Led the art direction.
- Crafted print designs.
- Created digital designs.
- Directed advertising and marketing campaigns.
Education
Certificate in UX Design
General Assembly - London, UK
Certificate in UX Research/Strategy and Interaction Design
Design Labs - Online
Certificate in Cool Hunting and Art Direction for Fashion
University of the Arts London - London, UK
Master´s Degree in Online Marketing and Advertising
Instituto Europeo de Design - Madrid, Spain
Certificates in From Drawing to Digital and From Drawing to 3D Images
Emily Carr Institute of Arts and Design - Vancouver, Canada
Bachelor´s Degree in Communications | Advertising
Universidade Federal do Rio Grande do Sul - Porto Alegre, Brazil
Certifications
UX Certified
Nielsen & Norman Group
Skills
Tools
Trello, Slack, Adobe Creative Suite, Adobe Illustrator, Adobe Photoshop, Marvel, Sketch, Figma, Jira, Adobe InDesign, Adobe After Effects, InVision
Platforms
iOS, Android
Languages
HTML, CSS
Industry Expertise
Technology, Retail & Wholesale, Travel & Leisure
Other
Mobile App Design, eCommerce, Digital Design, Visual Design, UX Design, MVP Design, Early-stage Startups, Design Thinking, Design Workshops, Rapid Prototyping, Responsive Design, UI Design, Product Design, Web App Design, Design Systems, Wireframing, Prototyping, User Flows, Modular Design, Responsive Web Design (RWD), Web Design, iOS App Design, iOS UI Design, Mobile Design, Android UI Design, UX Research, Digital Product Design, Design Sprints, User Interviews, User Testing, Branding, Web App UX, Web App UI, Agile, Android Design Guidelines, Design Leadership, Educational Portals, Recruitment, Gig Economy, Usability, Interaction Design (IxD), Brand Marketing, Startups, Print, B2C, Editorial Design, Animation, Apps, User Research, Responsive, Adaptive Design, Digital Editorials, Interior Design, Sustainability
Experience
Tools
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