Francesca Gilibert

Designer in Berlin, Germany

Member since March 21, 2016

Francesca has over a decade of experience building products from ideation to launch, seamlessly integrating the brand across the customer journey. A creative with a unique hybrid skill set — UX, UI, creative direction, editorial photography, and brand strategy — Francesca has worked for Fintech unicorn N26, and Berlin's leading lifestyle brands Outfittery and 8fit. She has experience leading remote creative teams.

Product Designer User Interface (UI)User Experience (UX)Product Design Creative Direction Mobile UI UX Design UI Design Branding Art Direction Web Design Wireframing Sketch WordPress Figma Show more

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Portfolio

Digital Design

Wine Discovery Platform
- eCommerce
- Wine & Wineries
- Platforms
- Social Networking
- Prototyping
- App UX
- UI
- App UI
- Branding
- Logo Design
- Pitch Presentations
- UI Design
- Product Designer
- Product Design
- Responsive Design
- UX Design
- User Interface (UI)
- Art Direction
- Web Design
- Wireframing
- Figma
- MVP Design
- Mobile UI
- Startups
Fintech N26 Premium Card
- Fintech
- Product Launch
- Product Design
- Art Direction
- Apple Pay
- App UI
- UI Design
- Product Designer
- UX Design
- User Interface (UI)
- Creative Direction
- Branding
- User Experience (UX)
- Wireframing
- Brand Identity
- Mobile UI
- User Research
- UI
- Startups
N26 Brand Campaign
- Campaign Design
- Branding
- Photography
- Art Direction
- Marketing
- Packaging
- Fintech
- Startups
- Leadership
- Design Leadership
- Ad Design
- Creative Direction
- Brand Identity
- UI
Online Magazine on Women's Lead Sustainable Businesses
- Editorials
- Digital Magazines
- Women
- Startups
- WordPress
- Responsive Design
- Copyright
- Art Direction
- UI Design
- User Interface (UI)
- Logo Design
- WordPress Design
- Creative Direction
- Design Leadership
- Brand Identity
- Health & Wellness
Oomi Smart Home System Tablet
- App UI
- Internet of Things (IoT)
- Wireframing
- Mobile UI
- Mobile UX
- Tablet UI
- Typography
- Prototyping
- User Testing
- Remote User Testing
- Smart Homes
- Responsive Design
- iOS App Design
- User Onboarding
- Sketch 4
- Product Design
- UI Design
- Product Designer
- UX Design
- User Interface (UI)
- User Experience (UX)
- UI
Brand Refresh and Brand Book for Alchemy of Breath
- Health & Wellness
- Wellness
- Art Direction
- Visual Design
- Brand Books
- Color Palettes
- Typography
- Branding
- Digital Branding
- Creative Direction
- Brand Identity
Fashion eCommerce Site
- eCommerce
- Fashion
- Photography
- Art Design
- Online Shops
- UI Design
- Product Designer
- Product Design
- Responsive Design
- UX Design
- User Interface (UI)
- Creative Direction
- Web Design
- Figma
- Mobile UI
- User Research
- UI
Savvo Digital Kiosk
- Digital Kiosks
- Food & Beverage
- eCommerce UX
- Sketch 4
- UX Prototyping
- Product Designer
- UX Design
- User Experience (UX)
- Mobile UI
- User Research
- UI
Meet Travel iOS App
- iOS App Design
- Travel & Leisure
- Profile Design
- User Profiles
- Social Networks
- Communication Design
- InVision
- App UI
- Product Design

Employment

Product and Visual Designer
2016 - PRESENT
Toptal Clients
- Designed user-friendly and mobile-first websites and applications using an end-to-end product design approach.
- Acted as an authoritative voice that provided product and design suggestions to clients as needed. This included, if appropriate, research, testing, design sprints, front-end development, product management, and product thinking.
- Designed and re-implemented corporate identities, including logos, signatures, taglines, primary and secondary colors, typography, logo packages, and brand books.
- Managed client relationships and expectations by providing solutions that benefit both the client and their users. Clients included early-stage startups, all the way to established companies.
Technologies: UI, User Research, Mobile UI, MVP Design, Wireframing, eCommerce, Web Design, User Experience (UX), WordPress Design, Fintech, User Interface (UI), UX Design, Responsive Design, Product Design, Product Designer, InVision, Sketch, Figma
Art Director and Visual Designer
2020 - 2020
Alchemy of Breath
- Set the new brand art direction (typography, color palette, photography, and graphics).
- Implemented the new brand identity, brand book, and brand guidelines.
- Created social media and communication templates for different touchpoints.
Technologies: Canva, Brand Identity, Art Direction, Branding, Sketch, Adobe Suite
Creative Director
2019 - 2020
BEAT81
- Hired and led the creative team (graphic designer, copywriter, photographer).
- Led the rebranding and the company's new brand identity.
- Led the creation of the brand guidelines (visuals and copy) and the final brand book.
- Set processes for collaboration between the marketing and the design departments.
Technologies: Health & Wellness, Startups, Sports & Recreation, Brand Identity, Design Leadership, Art Direction, Branding, Creative Direction, Adobe Suite, Sktech
Head of Creative
2019 - 2020
8fit
- Led the creative team (design, copy, photography, and motion).
- Set the design system and new visual guidelines (graphics, motion, and photography).
- Streamlined the creative processes for collaboration between marketing, design, and product.
- Established the creative and art direction of photography and videos.
- Ensured the level of excellence in all creative work produced and executed is consistent, cohesive, and stays on-brand.
Technologies: Health & Wellness, Startups, Sports & Recreation, Brand Identity, Design Leadership, Art Direction, Branding, Ad Design, Creative Direction, Adobe Suite, Sketch
Brand Team Lead
2017 - 2018
N26
- Ideated and conceptualized the 360 international campaign.
- Oversaw the creative direction of the campaign. Developed new ideas and articulated artistic rationale to support creative concepts and direction.
- Led the brand team of eight full-time employees and several freelancers (copy, design, video).
- Led the photo shoots in collaboration with studio and agency for casting and styling.
- Balanced frictions and needs within our company's business goals, market viability, and technical feasibility.
Technologies: Startups, Brand Identity, Design Leadership, Art Direction, Branding, Fintech, Logo Design, Ad Design, Creative Direction, Adobe Suite, Sketch
Senior Product Designer
2017 - 2017
N26
- Led UX and UI for a new premium app section and card product, delivering a clean and uncluttered look and feel based on research, testing, and enhancing visual design to appeal to a trendsetting user base.
- Framed the design to be in-line with our new target market; used flows, colors, and copywriting that are meaningful and appealing to the target market.
- Supervised the branding and art direction of the premium experience (from the app UI, landing pages, packaging, teaser videos, and social media).
- Led the launch strategy which resulted in the card's sold-out in one week during the beta launch.
- Worked across different teams and in an agile environment, collaborating efficiently with multiple stakeholders.
Technologies: UI, User Research, Mobile UI, MVP Design, Wireframing, Web Design, User Experience (UX), Fintech, User Interface (UI), UX Design, Responsive Design, Product Designer, iOS UI Design, Product Design, Adobe Suite, Flinto, Marvel, InVision, Sketch
Senior Product Designer
2016 - 2017
Outfittery
- Worked, as the senior product designer, on new user interfaces for mobile and web apps for Outfittery.
- Specialized in service and eCommerce experiences.
- Used human-centered design through research, user testing, wireframing, and prototyping.
Technologies: UI, User Research, Mobile UI, MVP Design, Wireframing, eCommerce, Web Design, User Experience (UX), User Interface (UI), UX Design, Responsive Design, Product Designer, iOS UI Design, Product Design, Adobe Photoshop, Marvel, InVision, Sketch
UX/UI Designer
2015 - 2016
Designation
- Performed user research for a smart home device, including heuristic evaluation, user interviews, and competitive analysis.
- Defined navigation, user workflows, and layouts focusing on usability.
- Developed wireframes, interface mockups, and a final Marvel prototype.
- Designed user interfaces for tablet and mobile devices.
Technologies: User Experience (UX), Product Designer, Product Design, Marvel, InVision, Adobe Creative Suite, Sketch
Founder | Art Director
2014 - 2016
Freja Daily
- Founded Freja, an online magazine exploring creative and sustainable business.
- Oversaw and was responsible for the branding and creative direction of Freja Daily.
- Designed the website and all marketing materials (newsletter, social media accounts, promotional brochure).
- Conducted interviews with renowned and upcoming entrepreneurs.
- Wrote weekly articles on business, creativity, and design trends.
- Collaborated with outsourced talent, such as photographers, writer, designers, and illustrators.
Technologies: Art Direction, WordPress Design, Creative Direction, Adobe Photoshop, Sketch, WordPress
Art Director | Photographer
2010 - 2015
Mey Photography
- Photographed over 60 weddings in Europe and North Africa.
- Photographed and art directed campaigns for national and international lifestyle and fashion brands.
- Directed six music videos, each reaching 300,000 views on YouTube.
- Produced a photojournalistic documentary and it was a finalist of the “Prix photo reportage étudiant de Paris Match.”.
- Gained experience in working with a wide range of technical equipment, such as cameras, different types of lenses, lighting, and software.
- Designed and published books for private clients.
- Photographed corporate events and worked for magazines.
Technologies: Art Direction, Final Cut Pro, Adobe Photoshop, Adobe Lightroom, Apple Aperture
Founder | Art Director
2010 - 2012
WeAreNext Magazine
- Founded a magazine exploring creative ventures and lifestyle.
- Art-directed the print and online design and created the editorial line.
- Built and led a remote team of 15 contributors (designers, illustrators, writers).
- Was featured in “Mags” (a book on magazine design by MONSA Barcelona).
- Art-directed all aspects of the brand (logo, magazine layout, website design, business cards, brochure, social media account deliverables, and more).
Technologies: WordPress, Adobe Creative Suite

Education

Postgraduate certificate in Lifestyle and Fashion Journalism
2013 - 2013
London College of Fashion - London, England
Master's degree in Entrepreneurship and Innovation
2008 - 2009
University of Luxembourg - Luxembourg City, Luxembourg
Bachelor's degree in Film and Broadcast Production
2001 - 2004
London Metropolitan University - London, England

Experience

Product Design10 years
UX Design8 years
UI Design8 years
Branding8 years
Digital Magazines7 years
Pitch Presentations5 years
Health & Wellness5 years
Fintech4 years

Location

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Designer in Berlin, Germany

Portfolio

Employment

Product and Visual Designer

Art Director and Visual Designer

Creative Director

Head of Creative

Brand Team Lead

Senior Product Designer

Senior Product Designer

UX/UI Designer

Founder | Art Director

Art Director | Photographer

Founder | Art Director

Education

Experience

Location