Passionate about design and entrepreneurship, Francesca is a UX/UI designer and photographer based in Chicago. For the last five years, she has run a print and online magazine on creative business and the makers behind them. She aims to create simple, functional, and aesthetically appealing designs.
Founded Freja, an online magazine exploring creative and sustainable business.
Was responsible for the branding and creative direction of Freja Daily.
Designed the website and all marketing materials (newsletter, social media accounts, promotional brochure).
Conducted interviews with renowned and upcoming entrepreneurs.
Wrote weekly articles on business, creativity, and design trends.
Collaborated with outsourced talent, such as photographers, writer, designers, and illustrators.
Technologies: WordPress, Sketch, Adobe Photoshop
Art Director and Digital Designer
Freelance Work
2013 - PRESENT
Designed and redesigned corporate identities, including logos, signatures, taglines, primary and secondary colors, typography, logo packages, and brand books.
Dealt with communication and client relations tasks with the aim of self-branding and promotion.
Planned, designed, and developed projects for creative entrepreneurs.
Helped improve the experience that users have while visiting and navigating different sites and applications.
