Francesca Gilibert

Designer

Berlin, Germany

Member since March 21, 2016

Passionate about design and entrepreneurship, Francesca is a product designer and creative director based in Berlin. Having worked in some of the most well know start-ups in Berlin, including unicorn N26 and the US-leading fitness app, 8Fit, Francesca brings several years of experience in both product design and branding. Besides her design expertise, Francesca is well-spoken, extremely organized, and knows what's needed to make the team thrive.

Branding Art Direction User Experience (UX)Product Design iOS UI Design User Interface (UI)Wireframing Sketch User Interviews Prototyping iOS Android Web Design Visual Design Creative Direction Show more

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Portfolio

Digital Design

Oomi Smart Home System Tablet
- App UI
- Internet of Things (IoT)
- Wireframing
- Mobile UI
- Mobile UX
- Tablet UI
- Typography
- Prototyping
- User Testing
- Remote User Testing
- Smart Homes
- Responsive Design
- iOS App Design
- User Onboarding
- Sketch 4
Metal Card Bank App Section
- iOS
- Android
- App UI
- App UX
- Zeplin
- Web
- Branding
- Brand Identity
- Art Direction
- Fintech
- Banking & Finance
- Landing Page Design
- Marketing Design
- Apple Pay
- User Testing
- Product Launches
- Lean Product Development
- MVP Design
- User Flows
- Lifestyle
- Product Branding
- Sketch 4
- Marvel App
- InVision
BeFit Landing Page
- Landing Page Design
- Responsive UI
- Sport Branding
- Sports & Recreation
- Icon Sets
- Typography
- Color Selection
- Color Palettes
Officine 904 Website and Lookbook
- User Interviews
- Responsive Design
- eCommerce
- eCommerce Design
- Branding
- Lookbook Design
- User Experience (UX)
- UX Flows
- InVision
- Sketch 4
- Fashion
- Art Direction
- Photography
Savvo Digital Kiosk
- Digital Kiosks
- Food & Beverage
- eCommerce UX
- Sketch 4
- UX Prototyping
Freja Online Magazine
- Blog Design
- Editorial Design
- Photography
- Logo Design
- WordPress Design
- Social Media Content
- Content Management Systems (CMS)
- Marketing
- SEO Content
- Branding
- Art Direction
- Magazine Cover Design
- Layout Design
- Landing Page Design
- Landing Page Optimization
Flok Nonprofit Website
- Non-profit
- Home Pages
- Websites
- Events Calendars
- Concept Testing
- Customer Interviews
- UX Research
- User Research
- UX Testing
- Brand Development
- UIkit
Meet Travel iOS App
- iOS App Design
- Travel & Leisure
- Profile Design
- User Profiles
- Social Networks
- Communication Design
- InVision
- App UI
Y/S eShop
- eCommerce
- Food & Beverage
- UIkit
- Branding
- Typography
- Web UI
- Color Palettes

Employment

Head of Creative
2019 - PRESENT
8fit
- Led the creative team (design, copy, photography, and motion).
- Set the design system in place.
- Streamlined the creative processes.
- Established the creative and art direction of photography and videos.
- Created the company's brand book.
Technologies: Sketch, Adobe Suite
Brand Team Lead
2017 - 2018
N26
- Ideated and conceptualized the 360 International Campaign.
- Oversaw the creative direction of the campaign.
- Led the brand team of eight full-time employee and several freelancers (copy, design, video).
- Led the photo shoots in collaboration with studio and agency for casting and styling.
Technologies: Sketch, Adobe Suite
Senior Product Designer
2017 - 2017
N26
- Ideated and designed (UX/UI) the Premium N26 Metal product (iOS and Android).
- Conducted user and competitor research to define the product and marketing strategy.
- Supervised the branding and art direction of the premium experience (from the app UI, landing pages, packaging, teaser videos, and social media).
- Designed a product which was sold out after one week for the first release and again after two weeks for the second one.
Technologies: Sketch, InVision, Marvel, Flinto, Adobe Suite
Senior Product Designer
2016 - 2017
Outfittery
- Worked, as the senior product designer, on new user interfaces for mobile and web apps for Outfittery.
- Specialized in service and eCommerce experiences.
- Used human-centered design through research, user testing, wireframing, and prototyping.
Technologies: Sketch, InVision, Marvel, Photoshop, Framer
Website UI Designer
2016 - 2016
Pixellu (via Toptal)
- Created the mobile and desktop design of the pricing and FAQ pages.
- Redesigned the website while keeping within the branding guidelines.
Technologies: Sketch, InVision
UI Designer for Responsive Website Templates
2016 - 2016
Kala Digital (via Toptal)
- Designed the website template.
Technologies: Sketch, InVision
UX/UI Designer
2015 - 2016
Designation
- Performed user research for a smart home device, including heuristic evaluation, user interviews, and competitive analysis.
- Defined navigation, user workflows, and layouts focusing on usability.
- Developed wireframes, interface mockups, and a final Marvel prototype.
- Designed user interfaces for tablet and mobile devices.
Technologies: Sketch, Adobe Creative Suite, InVision, Marvel
Founder | Art Director
2014 - 2016
Freja Daily
- Founded Freja, an online magazine exploring creative and sustainable business.
- Oversaw and was responsible for the branding and creative direction of Freja Daily.
- Designed the website and all marketing materials (newsletter, social media accounts, promotional brochure).
- Conducted interviews with renowned and upcoming entrepreneurs.
- Wrote weekly articles on business, creativity, and design trends.
- Collaborated with outsourced talent, such as photographers, writer, designers, and illustrators.
Technologies: WordPress, Sketch, Adobe Photoshop
Art Director | Digital Designer
2013 - 2016
Freelance Work
- Designed and redesigned corporate identities, including logos, signatures, taglines, primary and secondary colors, typography, logo packages, and brand books.
- Dealt with communication and client relations tasks with the aim of self-branding and promotion.
- Planned, designed, and developed projects for creative entrepreneurs.
- Helped improve the experience that users have while visiting and navigating different sites and applications.
Technologies: Sketch, Adobe Creative Suite, WordPress
Art Director | Photographer
2010 - 2015
Mey Photography
- Photographed over 60 weddings in Europe and North Africa.
- Photographed and art directed campaigns for national and international lifestyle and fashion brands.
- Directed six music videos, each reaching 300,000 views on YouTube.
- Produced a photojournalistic documentary and it was a finalist of the “Prix photo reportage étudiant de Paris Match.”.
- Gained experience in working with a wide range of technical equipment, such as cameras, different types of lenses, lighting, and software.
- Designed and published books for private clients.
- Photographed corporate events and worked for magazines.
Technologies: Aperture, Lightroom, Adobe Photoshop, Final Cut PRO
Founder | Art Director
2010 - 2012
WeAreNext Magazine
- Founded a magazine exploring creative ventures and lifestyle.
- Art-directed the print and online design and created the editorial line.
- Built and led a remote team of 15 contributors (designers, illustrators, writers).
- Was featured in “Mags” (a book on magazine design by MONSA Barcelona).
- Art-directed all aspects of the brand (logo, magazine layout, website design, business cards, brochure, social media account deliverables, and more).
Technologies: Adobe Creative Suite, WordPress

Other Experience

Please Your Readers With These Blog Layout Inspirations (Publication)
https://www.toptal.com/designers/web/please-readers-with-these-blog-layout-inspirations
Blogs are all about one thing: Readers. With that in mind, we've curated a group of inspiring blog layouts that are designed to provide users with an easy and engaging redaing experience.

Education

Postgraduate certificate in Lifestyle and Fashion Journalism
2013 - 2013
London College of Fashion - London, England
Master's degree in Entrepreneurship and Innovation
2008 - 2009
University of Luxembourg - Luxembourg City, Luxembourg
Bachelor's degree in Film and Broadcast Production
2001 - 2004
London Metropolitan University - London, England

Experience

Branding8 years
Product Design8 years
Art Direction8 years
User Experience (UX)8 years
Sketch6 years
iOS5 years
Zeplin4 years
InVision4 years

Tools

InVision
Zeplin
Sketch

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