Francesca Gilibert

Designer in Berlin, Germany

Member since March 21, 2016

Passionate about design and entrepreneurship, Francesca is a product designer and creative director based in Berlin. Having worked in some of the most well know start-ups in Berlin, including unicorn N26 and the US-leading fitness app, 8Fit, Francesca brings several years of experience in both product design and branding. Besides her design expertise, Francesca is well-spoken, extremely organized, and knows what's needed to make the team thrive.

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Portfolio

Digital Design

Metal Card Bank App Section
- iOS
- Android
- App UI
- App UX
- Zeplin
- Web
- Branding
- Brand Identity
- Art Direction
- Fintech
- Banking & Finance
- Landing Page Design
- Marketing Design
- Apple Pay
- User Testing
- Product Launches
- Lean Product Development
- MVP Design
- User Flows
- Lifestyle
- Product Branding
- Sketch 4
- Marvel App
- InVision
Officine 904 Website and Lookbook
- User Interviews
- Responsive Design
- eCommerce
- eCommerce Design
- Branding
- Lookbook Design
- User Experience (UX)
- UX Flows
- InVision
- Sketch 4
- Fashion
- Art Direction
- Photography
Freja Online Magazine
- Blog Design
- Editorial Design
- Photography
- Logo Design
- WordPress Design
- Social Media Content
- Content Management Systems (CMS)
- Marketing
- SEO Content
- Branding
- Art Direction
- Magazine Cover Design
- Layout Design
- Landing Page Design
- Landing Page Optimization
Oomi Smart Home System Tablet
- App UI
- Internet of Things (IoT)
- Wireframing
- Mobile UI
- Mobile UX
- Tablet UI
- Typography
- Prototyping
- User Testing
- Remote User Testing
- Smart Homes
- Responsive Design
- iOS App Design
- User Onboarding
- Sketch 4
BeFit Landing Page
- Landing Page Design
- Responsive UI
- Sport Branding
- Sports & Recreation
- Icon Sets
- Typography
- Color Selection
- Color Palettes
Savvo Digital Kiosk
- Digital Kiosks
- Food & Beverage
- eCommerce UX
- Sketch 4
- UX Prototyping
Flok Nonprofit Website
- Non-profit
- Home Pages
- Websites
- Events Calendars
- Concept Testing
- Customer Interviews
- UX Research
- User Research
- UX Testing
- Brand Development
- UIkit
Meet Travel iOS App
- iOS App Design
- Travel & Leisure
- Profile Design
- User Profiles
- Social Networks
- Communication Design
- InVision
- App UI
Y/S eShop
- eCommerce
- Food & Beverage
- UIkit
- Branding
- Typography
- Web UI
- Color Palettes

Employment

Head of Creative
2019 - PRESENT
8fit
- Led the creative team (design, copy, photography, and motion).
- Set the design system in place.
- Streamlined the creative processes.
- Established the creative and art direction of photography and videos.
- Created the company's brand book.
Technologies: Sketch, Adobe Suite
Brand Team Lead
2017 - 2018
N26
- Ideated and conceptualized the 360 International Campaign.
- Oversaw the creative direction of the campaign.
- Led the brand team of eight full-time employee and several freelancers (copy, design, video).
- Led the photo shoots in collaboration with studio and agency for casting and styling.
Technologies: Sketch, Adobe Suite
Senior Product Designer
2017 - 2017
N26
- Ideated and designed (UX/UI) the Premium N26 Metal product (iOS and Android).
- Conducted user and competitor research to define the product and marketing strategy.
- Supervised the branding and art direction of the premium experience (from the app UI, landing pages, packaging, teaser videos, and social media).
- Designed a product which was sold out after one week for the first release and again after two weeks for the second one.
Technologies: Sketch, InVision, Marvel, Flinto, Adobe Suite
Senior Product Designer
2016 - 2017
Outfittery
- Worked, as the senior product designer, on new user interfaces for mobile and web apps for Outfittery.
- Specialized in service and eCommerce experiences.
- Used human-centered design through research, user testing, wireframing, and prototyping.
Technologies: Sketch, InVision, Marvel, Photoshop, Framer
Website UI Designer
2016 - 2016
Pixellu (via Toptal)
- Created the mobile and desktop design of the pricing and FAQ pages.
- Redesigned the website while keeping within the branding guidelines.
Technologies: Sketch, InVision
UI Designer for Responsive Website Templates
2016 - 2016
Kala Digital (via Toptal)
- Designed the website template.
Technologies: Sketch, InVision
UX/UI Designer
2015 - 2016
Designation
- Performed user research for a smart home device, including heuristic evaluation, user interviews, and competitive analysis.
- Defined navigation, user workflows, and layouts focusing on usability.
- Developed wireframes, interface mockups, and a final Marvel prototype.
- Designed user interfaces for tablet and mobile devices.
Technologies: Sketch, Adobe Creative Suite, InVision, Marvel
Founder | Art Director
2014 - 2016
Freja Daily
- Founded Freja, an online magazine exploring creative and sustainable business.
- Oversaw and was responsible for the branding and creative direction of Freja Daily.
- Designed the website and all marketing materials (newsletter, social media accounts, promotional brochure).
- Conducted interviews with renowned and upcoming entrepreneurs.
- Wrote weekly articles on business, creativity, and design trends.
- Collaborated with outsourced talent, such as photographers, writer, designers, and illustrators.
Technologies: WordPress, Sketch, Adobe Photoshop
Art Director | Digital Designer
2013 - 2016
Freelance Work
- Designed and redesigned corporate identities, including logos, signatures, taglines, primary and secondary colors, typography, logo packages, and brand books.
- Dealt with communication and client relations tasks with the aim of self-branding and promotion.
- Planned, designed, and developed projects for creative entrepreneurs.
- Helped improve the experience that users have while visiting and navigating different sites and applications.
Technologies: Sketch, Adobe Creative Suite, WordPress
Art Director | Photographer
2010 - 2015
Mey Photography
- Photographed over 60 weddings in Europe and North Africa.
- Photographed and art directed campaigns for national and international lifestyle and fashion brands.
- Directed six music videos, each reaching 300,000 views on YouTube.
- Produced a photojournalistic documentary and it was a finalist of the “Prix photo reportage étudiant de Paris Match.”.
- Gained experience in working with a wide range of technical equipment, such as cameras, different types of lenses, lighting, and software.
- Designed and published books for private clients.
- Photographed corporate events and worked for magazines.
Technologies: Aperture, Lightroom, Adobe Photoshop, Final Cut PRO
Founder | Art Director
2010 - 2012
WeAreNext Magazine
- Founded a magazine exploring creative ventures and lifestyle.
- Art-directed the print and online design and created the editorial line.
- Built and led a remote team of 15 contributors (designers, illustrators, writers).
- Was featured in “Mags” (a book on magazine design by MONSA Barcelona).
- Art-directed all aspects of the brand (logo, magazine layout, website design, business cards, brochure, social media account deliverables, and more).
Technologies: Adobe Creative Suite, WordPress

Education

Postgraduate certificate in Lifestyle and Fashion Journalism
2013 - 2013
London College of Fashion - London, England
Master's degree in Entrepreneurship and Innovation
2008 - 2009
University of Luxembourg - Luxembourg City, Luxembourg
Bachelor's degree in Film and Broadcast Production
2001 - 2004
London Metropolitan University - London, England

Experience

Branding8 years
Product Design8 years
Art Direction8 years
User Experience (UX)8 years
WordPress6 years
User Interface (UI)6 years
iOS5 years
Squaresapce4 years

Location

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Designer in Berlin, Germany

Portfolio

Employment

Head of Creative

Brand Team Lead

Senior Product Designer

Senior Product Designer

Website UI Designer

UI Designer for Responsive Website Templates

UX/UI Designer

Founder | Art Director

Art Director | Digital Designer

Art Director | Photographer

Founder | Art Director

Education

Experience

Location