Francisco Valdez, Designer in Buenos Aires, Argentina
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Francisco Valdez

Verified Expert  in Design

Designer

Location
Buenos Aires, Argentina
Toptal Member Since
April 28, 2016

Fran has been involved with design and development since his teenage years. Coming from a branding and graphic design background, he specializes in UX/UI. He also teaches printing technology at a university. Fran also has some knowledge of front-end and iOS development gathered through different projects. He likes to have a holistic approach to design; understanding the entirety of a challenge to better focus on his tasks.

BrandingUser Experience (UX)PrototypingUser Interface (UI)Adobe IllustratoriOSInVisionSVGRapid PrototypingAdobe PhotoshopSketchVideo EditingMarketing

Portfolio

Work Experience

UX Designer

2015 - PRESENT
GlobalLogic
  • Assigned to a major soft-drink account, and was responsible for the creation of the user experience and interface design.
  • Designed the look and feel for several campaign web-apps.
  • Conducted different user research studies.
  • Worked in close coordination with the front-end development team, often receiving technical validation and feedback that streamlined the workflow of both parts.
  • Worked on different up sale and RFP pitches, both developing and validating creative ideas.
Technologies: InVision, Adobe Illustrator, Adobe Photoshop

UX Designer

2014 - 2015
Latin3
  • Reviewed and redesigned the user experience of a social platform for cruise passengers.
  • Redesigned the website for an important rum company from Panama, focusing on improved art and responsive mobile-first design.
  • Designed part of a marketing campaign website for a big technology company and its gaming console.
Technologies: Adobe Illustrator, Adobe Photoshop

Graphic Designer / UX Designer

2010 - 2014
The Brandbean
  • Worked on the development and design of a 5 year-branding and marketing strategy for an international entertainment and sports network. Project included graphic guidelines, on and off-air graphics, logo design among others.
  • Designed the logo and packaging for an England-based flavored popcorn startup. Tasks also included remote communication and follow-ups with print shops.
  • Redesigned the branding and website for a medium software company.
  • Worked on the design and illustrations for the 110th anniversary of the Argentinian Auto Club.
  • Worked on the redesigned website for a major pharmaceutical company in Latin America.
Technologies: Adobe InDesign, Adobe Illustrator, Adobe Photoshop
2011 - 2013

Specialized Teaching Certificate in Teaching

Facultad de Arquitectura, Diseño y Urbanismo (FADU) - Buenos Aires, Argentina

2005 - 2011

Bachelor's Degree in Graphic Design

Facultad de Arquitectura, Diseño y Urbanismo (FADU) - Buenos Aires, Argentina

2000 - 2004

High School Diploma in Computer Science

Escuela de Educación Técnica Nº 6 (EET Nº 6) - Buenos Aires, Argentina

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