Fred Celestino, Designer in São Paulo - State of São Paulo, Brazil
Fred Celestino

Designer in São Paulo - State of São Paulo, Brazil

Member since February 9, 2020
Fred built his career around designing digital products and has worked with start-ups, global digital agencies, SaaS projects, mobile apps, eCommerce, and wearables. He holds a post-graduation degree in business management with an emphasis on marketing. Fred is deeply interested in how design can positively impact businesses and people, and strives to deliver outstanding, intuitive, and user-friendly products
Fred is now available for hire

Portfolio

Digital Design

Employment

  • User Experience Lead Designer

    2020 - PRESENT
    Globo
    • Acted as lead designer for the advertising products squad. Created interactive ad formats and shopping experiences that integrated traditional TV with digital media.
    • Created interactive playable ads for the sites of Grupo Globo commercialized to advertisers and agencies.
    • Designed a chatbot ad banner in which users interact with a decision tree to explore content, offers, and products.
    • Designed a responsive marketplace website that aggregates various products from advertisers that want to take advantage of recurring special dates like Black Friday, Christmas, and Valentines’ day, for example.
    • Assisted in the planning of user testing, written test scripts with tasks, and hypothesis to investigate usability issues. Consolidated the analysis.
    • Conducted exploratory practices to prioritize design functionalities and define product vision and co-creation sessions.
    • Presented design reviews and conducted critique sessions.
    Technologies: Remote User Testing, Adobe Creative Suite, Principle, Maze, Sketch, Figma
  • Senior Experience Designer

    2019 - 2020
    R/GA
    • Designed the website for an insurance company to quote and sell online products such as home, car, health, civil liabilities, and business insurance.
    • Designed low-fidelity prototypes, user flows, sitemaps, user personas, interactive prototypes, and presentations for clients.
    • Guided the team to ensure an ideal design process, data analysis, content organizing, and taxonomy, adopting Figma as a design tool.
    Technologies: Adobe Creative Suite, Principle, Sketch, Figma

Education

  • Postgraduate Certificate in Business Management with Emphasis on Marketing
    2014 - 2016
    ESPM – Escola Superior de Publicidade e Marketing - São Paulo, Brazil
  • Bachelor's degree in Graphic Design
    2005 - 2010
    Fortium Design School - Brazil

Experience

Location

São Paulo - State of São Paulo, Brazil

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