Fred Celestino, Designer in São Paulo - State of São Paulo, Brazil
Fred Celestino

Designer in São Paulo - State of São Paulo, Brazil

Member since October 6, 2020
Fred built his career around designing digital products and has worked with startups, global digital agencies, SaaS projects, mobile apps, eCommerce, and wearables. He holds a post-graduate degree in business management with an emphasis on marketing. Fred is deeply interested in how design can positively impact businesses and people and strives to deliver outstanding, intuitive, and user-friendly products.
Fred is now available for hire


Digital Design


  • Lead Product Designer

    2020 - PRESENT
    Toptal Client
    • Designed an app that finds the best charities nearby and resonates with the donor's intentions.
    • Redesigned an advertising platform where users can buy various media types for local markets.
    • Created a new product strategy based on stakeholders and user interviews as well as business requirements driven by data analysis.
    • Designed eCommerce experiences and checkout flows with better usability solutions, promoting an increase in conversion rates and sales performance.
    • Improved product design for SaaS companies, conducting the design process with a close collaborative partnership with developers and product teams from start to end.
    Technologies: Figma, Principle, ProtoPie, Sketch, User Research, Product Strategy, UX Strategy, Visual Design, Interaction Design (IxD), Advertising Design, Product Design, Lean UX, Lean Startups, Agile
  • User Experience Lead Designer

    2020 - 2021
    • Acted as lead designer for the advertising products squad. Created interactive ad formats and shopping experiences that integrated traditional TV with digital media.
    • Created interactive playable ads for the sites of Grupo Globo commercialized to advertisers and agencies.
    • Designed a chatbot ad banner in which users interact with a decision tree to explore content, offers, and products.
    • Designed a responsive marketplace website that aggregates various products from advertisers that want to take advantage of recurring special dates like Black Friday, Christmas, and Valentines’ day, for example.
    • Assisted in the planning of user testing, written test scripts with tasks, and hypothesis to investigate usability issues. Consolidated the analysis.
    • Conducted exploratory practices to prioritize design functionalities and define product vision and co-creation sessions.
    • Presented design reviews and conducted critique sessions.
    Technologies: Remote User Testing, Adobe Creative Suite, Principle, Maze, Sketch, Figma


  • Postgraduate Certificate in Business Management with Emphasis on Marketing
    2014 - 2016
    ESPM – Escola Superior de Publicidade e Marketing - São Paulo, Brazil
  • Bachelor's Degree in Graphic Design
    2005 - 2010
    Fortium Design School - Brazil



São Paulo - State of São Paulo, Brazil

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