Fred built his career around designing digital products and has worked with startups, global digital agencies, SaaS projects, mobile apps, eCommerce, and wearables. He holds a post-graduate degree in business management with an emphasis on marketing. Fred is deeply interested in how design can positively impact businesses and people and strives to deliver outstanding, intuitive, and user-friendly products.
Acted as lead designer for the advertising products squad. Created interactive ad formats and shopping experiences that integrated traditional TV with digital media.
Created interactive playable ads for the sites of Grupo Globo commercialized to advertisers and agencies.
Designed a chatbot ad banner in which users interact with a decision tree to explore content, offers, and products.
Designed a responsive marketplace website that aggregates various products from advertisers that want to take advantage of recurring special dates like Black Friday, Christmas, and Valentines’ day, for example.
Assisted in the planning of user testing, written test scripts with tasks, and hypothesis to investigate usability issues. Consolidated the analysis.
Conducted exploratory practices to prioritize design functionalities and define product vision and co-creation sessions.
Presented design reviews and conducted critique sessions.
Designed a conversion-oriented responsive online store to improve the company’s omni-channel operation.
Designed mobile native apps for the company's eCommerce for both Android and iOS.
Conducted user and stakeholder interviews as an exploratory practice to define their needs, expectations, and related those to company's goals.
Identified personas to ensure design decisions were aligned with user needs.
Design an online POS mobile app to replace physical cashiers enabling sales assistants to respond to costumer's inquiries about products and payment. Guided the design of the company products system.
Designed a mobile app that connected to a smart pillow through Bluetooth technology to measure the amount of sleep one gets per night and to suggest changes in lifestyle.
Technologies: User Testing, Mobile UX, Mobile App UI, Product Design, Omnichannel, Adobe Creative Suite, Principle, Sketch, InVision
2016 - 2017
Designed a SaaS native app (iOS, Android) and web dashboard for companies to keep track of their employees' time and attendance.
Specified user flows and user journeys, sitemaps to explore how workers punched in and out, consumed information from generated reports, reported absences, and other use cases related to working hours.
Created the visual identity for the public website and art directed a supplier to illustrate scenarios to compose with the content.
Designed the interactive animated prototypes using Principle for Mac to explore how the interface should behave.