Frederik Goossens, Designer in London, United Kingdom
Frederik is available for hire
Hire Frederik

Frederik Goossens

Verified Expert  in Design

Creative Director and Designer

London, United Kingdom

Toptal member since August 7, 2017

Bio

Frederik is a senior product manager, experienced designer, business analyst, researcher, and data scientist with years of experience in AI and blockchain technology. He holds an MBA from Cambridge and has over 13 years of experience managing teams for most of his career. Frederik has worked in more than 10 countries and regions for MNCs, agencies, and startups and founded his own agency.

Portfolio

Work Experience

Product Owner, Artificial Intelligence

2024 - 2024
BNP Paribas
  • Owned product development for an LLM-powered smart coding assistant.
  • Collaborated with the tech team to define the roadmap and set KPIs.
  • Led workshops and planned user research sessions with engineers.
  • Facilitated Agile ceremonies following the Scrum methodology.
Technologies: Rally, Certified Scrum Product Owner (CSPO), Excel 365, ChatGPT, Large Language Models (LLMs), AI Tools, Python

Director, Product

2022 - 2024
Merlaz
  • Started the company based on the pillars of creativity, business, and technology with a core focus on AI.
  • Created a new product using generative AI to optimize and convert voice recordings.
  • Designed and managed the development of product features around voice manipulation and consistent image creation.
  • Worked on the product management and strategy for Real Messenger as well as the music for their advertising.
  • Contracted as an AI product owner for a smart coding assistant at BNP Paribas (2024).
Technologies: Artificial Intelligence (AI), Research, Mixed Reality (MR), Marketing, Data Science, Blockchain & Cryptocurrency, User Interface (UI), Product Management

Associate Director, Product

2022 - 2023
Real Messenger
  • Managed a team of user researchers, product designers, developers, and AI experts.
  • Defined the product vision and roadmap for Real Messenger.
  • Collaborated with the tech team to make decisions on machine learning implementation for optimizing user experience.
  • Conducted market research and competitive analysis to strengthen our positioning and USPs.
  • Managed and co-delivered the branding and design guidelines.
Technologies: Artificial Intelligence (AI), Mixed Reality (MR), Data Analysis, Data Analytics, Jira, Confluence

Academic Consulting Project Member, Research and Data Analysis

2022 - 2022
UFC
  • Consulted on a project for UFC as part of my MBA studies at the University of Cambridge.
  • Pitched various ideas to expand their business, where the concept of expanding to certain locations in Africa (in terms of training) was chosen as the project.
  • Analyzed relevant data from African countries to support the decision about where to open the next performance institute.
Technologies: Research, Data Science, User Interface (UI), Product Management

Head, User Experience and Research

2021 - 2022
CoinFLEX
  • Hired and directly managed a team of seven employees, with responsibilities ranging from business analysis to user research, design, and coaching.
  • Covered the APAC, US, and EMEA regions as an agile team and revamped the entire cryptocurrency platform.
  • Contributed to problem framing, customer journeys, personas, affinity maps, interviews, focus groups, observations/insights, workshops, wireframes, and prototypes.
  • Worked on AMM+ and created the profile dashboard, design system, wallet, and history.
Technologies: User Experience (UX), Research, Management, Data Science, Blockchain & Cryptocurrency, User Interface (UI), Product Management

Manager, User Experience and Research

2017 - 2021
HSBC
  • Line-managed 13 designers, overseeing projects, providing coaching, and enhancing the team's performance.
  • Produced strategic solutions and creative concepts to improve the financial management customer experience in Hong Kong and the UK.
  • Drafted and governed the initial Global Voice guidelines and led the design of chatbots for customer queries regionally (the UK, HK, the US, Mexico, India, and the UAE) through working with NLP vendors and data engineers.
  • Designed the go-to-market strategy targeting Malaysian millennials through market analysis, customer research, running workshops, personas, prototyping, and pitching.
  • Managed content, defined acceptance criteria, and supported user acceptance testing through behavior-driven development (BDD).
  • Worked as a technical business analyst at HSBC in 2017 before transitioning to digital product designer and manager in 2018.
Technologies: User Experience (UX), Research, Artificial Intelligence (AI), Management, Data Science, User Interface (UI), Product Management

Lead, User Experience and Business Analysis

2017 - 2018
Toptal Client
  • Provided business analysis and content management services.
  • Defined requirements for a voice user interface (VUI) and produced an example dialog flow for the AI assistant.
  • Created UI/UX designs and graphical data representation for an Internet of Things (IoT) security platform.
Technologies: User Experience (UX), Research, Data Science, User Interface (UI), Product Management

Senior Consultant, User Experience

2016 - 2017
WPP
  • Served as a consultant with a focus on business analysis and UX.
  • Captured and analyzed the client's business requirements.
  • Visualized, defined, and presented research results, concepts, and solutions.
  • Planned, managed, and coordinated the UX delivery process across the project lifecycle.
  • Collaborated with clients and stakeholders to ensure activities, deliverables, and timelines aligned with expectations.
  • Worked on several digital transformation projects for multinational clients in the Hong Kong (CN) and Sydney (AU) finance industry.
Technologies: User Experience (UX), Research, Management, User Interface (UI), Product Management

Senior Specialist, Business Analysis

2015 - 2016
BT
  • Served in a UX and business analysis management role within the BT consumer team, which is part of the largest digital transformation program ever undertaken by BT.
  • Translated business goals into feasible digital solutions through business analysis, defining and prioritizing requirements, and specifying process flows.
  • Managed the definition of the technical requirements and followed up on the UX and design team for some of the core modules of My BT (customer-facing) and a completely new customer support system (back-office).
  • Identified product ideas and improvements through user research and stakeholder meetings.
  • Collaborated with tech teams throughout the software development process to ensure delivery of a usable, feasible, and viable product.
Technologies: User Experience (UX), Research, Management, Data Science, User Interface (UI), Product Management

Consultant, UX, Research, and Business Analysis

2014 - 2015
Springbok
  • Worked on user experience design and research with a core focus on banks and financial institutions.
  • Defined and prioritized the product backlog. Worked on wireframing and prototyping.
  • Identified ideas and UX improvements through user research and stakeholder interviews.
Technologies: User Experience (UX), Research, Artificial Intelligence (AI), User Interface (UI), Product Management

Startup Lead, Strategy and Operations

2012 - 2014
Noovigo
  • Created a web service to collect premium used clothing from consumers and a web shop where we sold high-quality 2nd-hand clothing.
  • Developed and defined the product concept, strategy, and vision.
  • Analyzed customers, products, markets, and competitors.
  • Produced the user experience and product requirements documents.
  • Analyzed and assessed vendors, including eCommerce systems, CMS modules, and payment solutions.
  • Provided technical support during the product's development process.
  • Oversaw the CMS and content management (OpenCart and WordPress).
Technologies: User Experience (UX), Research, Management, User Interface (UI), Product Management
2020 - 2023

Executive Master of Business Administration (MBA) in Finance and Technology

University of Cambridge - Cambridge, United Kingdom

2011 - 2012

Master of Innovation and Entrepreneurship Degree in Design and Management

Antwerp Management School - Antwerp, Belgium

2007 - 2011

Bachelor of Science Degree in Commercial Science

Ghent University - Ghent, Belgium

AUGUST 2019 - PRESENT

Human Centered Design

Hyper Island

APRIL 2018 - PRESENT

Foundations in Design Thinking

IDEO U - Online

JANUARY 2016 - PRESENT

Certificate in Business Analysis Practice

BCS, The Chartered Institute for IT - UK

DECEMBER 2015 - PRESENT

UX Certified

Nielsen Normal Group - UK

OCTOBER 2015 - PRESENT

Certified Scrum Product Owner

Scrum Alliance - UK

Tools

Rally, AI Tools, Jira, Confluence

Industry Expertise

Marketing

Languages

Python

Other

User Experience (UX), Research, Artificial Intelligence (AI), Management, User Interface (UI), Product Management, Data Science, Blockchain & Cryptocurrency, Mixed Reality (MR), Certified Scrum Product Owner (CSPO), Excel 365, ChatGPT, Large Language Models (LLMs), Data Analysis, Data Analytics

Experience

  • User Experience (UX) - 10 years
  • Blockchain & Cryptocurrency - 10 years
  • User Interface (UI) - 10 years
  • Product Management - 10 years
  • Data Science - 10 years
  • Research - 10 years
  • Artificial Intelligence (AI) - 10 years
  • Mixed Reality (MR) - 10 years
Collaboration That Works

How to Work with Toptal

Toptal matches you directly with global industry experts from our network in hours—not weeks or months.

1

Share your needs

Discuss your requirements and refine your scope in a call with a Toptal domain expert.
2

Choose your talent

Get a short list of expertly matched talent within 24 hours to review, interview, and choose from.
3

Start your risk-free talent trial

Work with your chosen talent on a trial basis for up to two weeks. Pay only if you decide to hire them.

Top talent is in high demand.

Start hiring