
Gabriel Rosado Jeffrey
Verified Expert in Design
Designer
Madrid, Spain
Toptal member since March 25, 2024
Gabriel is an experienced designer with a rich background in product design, specializing in evolving, scaling, and maintaining design systems. With a deep understanding of the design process from concept to completion, he excels in transforming user needs and business goals into compelling products. Gabriel's strategic, data-informed approach ensures alignment with objectives, whether enhancing existing products or creating new ones.
Portfolio
Work Experience
Senior Product Designer
Personio
- Steered design decisions for the company's design system team of 11 people, comprising one project manager, seven engineers, and three designers.
- Crafted and evolved a design system that served 20+ other multidisciplinary teams with around 60+ designers.
- Led strategy and planning sessions within the design system team to ensure the roadmap was most impactful and aligned with company goals.
- Drove the introduction of the very first set of design tokens, which later became the driver for scaling up the design system's maturity level.
- Introduced processes that helped evolve Personio's design system and collaboration culture.
- Ran sessions for onboarding and educating on the design system, acting as the company's ambassador for best design practices.
- Conducted research, interviews, and usability tests to help inform the design system's evolution and the collaborating product team's domain.
- Collaborated with product teams to aid them in redesigning their product areas during a global company overhaul.
- Evolved the documentation site to help product teams become self-sufficient when using the design system.
- Hosted office hours and supported designers daily across the organization to produce better and more cohesive experiences.
Senior Product Designer
TomTom
- Defined the design strategy that guided the creation of two new apps from the ground up, ensuring that the online presence of both products across multiple devices remained consistent with TomTom's global brand and its affiliates.
- Led and supported the research team through usability testing and user interviews throughout the entire product cycle.
- Developed the design system for both products and led its alignment with the design systems of other products, guaranteeing cohesion and consistency throughout the company's product range.
- Engaged as a gatekeeper and contributor of TomTom's 1st unified, cross-domain icon library.
- Enhanced the product's experience by integrating motion and bespoke illustrations, adding depth and engagement to the user interaction.
- Improved the company's ways of working by introducing and establishing Figma as a more advanced design tool.
Senior UX/UI Designer
Valtech
- Led the delivery of an Adobe Experience Manager agile program of work for Danone globally in collaboration with UX and engineering teams.
- Improved the company's communication and client relations by becoming the embedded designer at Danone.
- Evolved and expanded the CMS library, introducing extended customization options of components, enhancing client satisfaction as it more effectively addressed customer needs and pain points.
- Pitched and educated clients regularly on the CMS's capabilities and best design practices, enabling a smoother and more satisfactory client–agency relationship.
Senior UX/UI Designer
Dept Agency
- Led the visual work for the agency's biggest clients and became the embedded designer for adidas.
- Steered the creation of the adidas campaign framework, a foundational component library that enabled the launch of 20+ different adidas campaigns during my tenure.
- Co-created an official methodology to define the company's ways of working with the head of UX. It became the official pitch for client acquisition and an onboarding tool and helped establish collaboration between companies within the Dept group.
- Drove user research and interviews to improve the agency's clients' understanding of their customer base.
Education
Bachelor of Arts Degree in Illustration and Graphic Design
University of Portsmouth - Portsmouth, UK
Certifications
Web Design and Programming, Advanced Course
Comunidad de Madrid
Web Design Course
Discovery Formacion
Skills
Tools
Sketch, Adobe Illustrator, Adobe Photoshop, Principle, Adobe After Effects, Jira, Confluence, Adobe Fireworks
Platforms
Figma, Web, Mobile
Languages
CSS, HTML, JavaScript
Other
Design Systems, User Interface (UI), User Experience (UX), Illustration, Icon Design, Product Design, Websites, Website CMS, Component Libraries, UI Branding, Visual Design, Branding, Logotype, UI Design, UX Design, Token Design, UX Audits, Design Documentation, Design Guidelines, Prototyping, Mobile Apps, Research, Framer, Mobility, Maps, Animation, Travel
Experience
- Visual Design - 10 years
- Prototyping - 8 years
- Icon Design - 8 years
- User Interface (UI) - 8 years
- User Experience (UX) - 8 years
- Figma - 5 years
- Design Systems - 5 years
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