Gabriela is available for hire
Hire GabrielaGabriela M. Braga
Verified Expert in Design
Designer
Location
Melbourne, Victoria, Australia
Toptal Member Since
January 30, 2017
With more than 12 years of experience as a UI/UX designer, Gabby is a passionate and enthusiastic designer with experience in startups and massive enterprise environments such as IBM. She specializes in user experience design with applied knowledge in design thinking, HTML/CSS, user research, and user interface design.
Portfolio
Work Experience
Product Design Consultant
2022 - PRESENT
iCare World
- Designed end-to-end software that connects hardware and software for instant detection of early signs of eye-related abnormalities using artificial intelligence (AI).
- Designed end-to-end software that allows eye practitioners to manage patient data from multiple hardware and devices from the clinic, bridging the gap between multiple devices.
- Supported the design team in creating and implementing a design system to be implemented across multiple products within the company.
Technologies: Figma, Visual Design, UX Design, Wireframing, MVP Design, User Flows, UI Design, Typography, Style Guides, Product Design, User Experience (UX)
Product Design Lead
2017 - 2021
Envato
- Headed the articulation of the user needs to inform and influence the group's vision and strategy, working closely with the senior leadership team and stakeholders across the business.
- Owned the hiring and growing processes of a UX team in the content group from the ground up, coaching team members and stakeholders on the UX process, research practices, and cross-discipline collaborative approaches.
- Managed and led a team of four UX designers across four different teams, coaching and guiding designers in their day-to-day UX activities and processes, career progression, and team collaboration.
- Performed research and user experience of Envato Elements during my first year at Envato.
Technologies: MURAL, Google Analytics, Tableau, Figma, Visual Design, UX Design, Wireframing, MVP Design, User Flows, UI Design, Typography, Style Guides, Product Design, User Experience (UX), eCommerce
Senior UI/UX Designer
2014 - 2017
IBM Studios Dublin
- Led and was responsible for designing experiences that our users love.
- Handled loads of user testings, personas, paper prototypes, storytelling, beautiful interfaces, and countless pixel iterations (using the IBM Design Thinking framework).
Technologies: CSS, Sketch, Adobe CC, HTML, InVision, Visual Design, UX Design, Wireframing, MVP Design, User Flows, UI Design, Typography, Style Guides, Product Design, User Experience (UX)
Designer
2011 - 2013
Mega Corporate Systems
- Supported several areas, such as planning, sales, and events.
- Created sales campaigns and a guided customer tour.
- Made institutional presentations for events.
- Designed for events, magazine, and product branding.
- Managed projects and briefing of concepts with advertising agency.
- Developed the customer portal.
Technologies: CSS, Adobe CC, HTML, Typography, Style Guides, Product Design, User Experience (UX)
Marketing Analyst | Designer
2009 - 2011
Ateliê Workwears
- Worked also as a marketing analyst at Ateliê Uniforms.
- Managed projects focused on eCommerce such as the software management implementation and the eCommerce platform.
- Handled and was responsible for the management of the shares of sales, customer relations, AdWords, conversion tracking, and more.
Technologies: Adobe CC
Web Designer Apprentice
2006 - 2011
Digital Altavix
- Gained in-depth knowledge of free software and the Linux operating system.
- Developed my skills as a web designer code-wise on CSS, HTML, and Flash animations.
- Worked on retail marketing and the creation of institutional campaigns for digital signage.
Technologies: CSS, HTML
Education
2016 - 2017
Master's Degree in Human Computer Interaction
Dún Laoghaire Institute of Art, Design and Technology | IADT - Dún Laoghaire, Ireland
2008 - 2013
Bachelor's Degree in Communications and Marketing with emphasis in Advertising and Marketing
ESAMC Sorocaba - School of Management, Marketing and Communication - Sorocaba, Brazil
Experience
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