With more than ten years of experience as a UI/UX designer, Gabriela is a passionate and enthusiastic designer with experience in startups and massive enterprise environments such as IBM. She specializes in user experience design with applied knowledge in design thinking, HTML/CSS, user research, and user interface design.
Headed the articulation of the user needs to inform and influence the group’s vision and strategy, working closely together with the senior leadership team and stakeholders across the business.
Owned the hiring and growing processes of a UX team in the content group from the ground up, coaching team members and stakeholders on the UX process, research practices and cross-discipline collaborative approaches.
Managed and led a team of four UX designers across four different teams, coaching and guiding designers in their day to day UX activities and processes, career progression, and team collaboration.
Performed research and user experience of Envato Elements during my first year at Envato.
Technologies: Mural.co, Google Analytics, Tableau, Figma
Senior UI/UX Designer
2014 - 2017
IBM Studios Dublin
Led and was responsible for designing experiences that our users love.
Handled loads of user testings, personas, paper prototypes, storytelling, beautiful interfaces, and countless pixel iterations (using the IBM Design Thinking framework).