With more than 12 years of experience as a UI/UX designer, Gabby is a passionate and enthusiastic designer with experience in startups and massive enterprise environments such as IBM. She specializes in user experience design with applied knowledge in design thinking, HTML/CSS, user research, and user interface design.
Designed end-to-end software that connects hardware and software for instant detection of early signs of eye-related abnormalities using artificial intelligence (AI).
Designed end-to-end software that allows eye practitioners to manage patient data from multiple hardware and devices from the clinic, bridging the gap between multiple devices.
Supported the design team in creating and implementing a design system to be implemented across multiple products within the company.
Product Design Lead
2017 - 2021
Headed the articulation of the user needs to inform and influence the group's vision and strategy, working closely with the senior leadership team and stakeholders across the business.
Owned the hiring and growing processes of a UX team in the content group from the ground up, coaching team members and stakeholders on the UX process, research practices, and cross-discipline collaborative approaches.
Managed and led a team of four UX designers across four different teams, coaching and guiding designers in their day-to-day UX activities and processes, career progression, and team collaboration.
Performed research and user experience of Envato Elements during my first year at Envato.
Technologies: MURAL, Google Analytics, Tableau, Figma
Senior UI/UX Designer
2014 - 2017
IBM Studios Dublin
Led and was responsible for designing experiences that our users love.
Handled loads of user testings, personas, paper prototypes, storytelling, beautiful interfaces, and countless pixel iterations (using the IBM Design Thinking framework).