Gabriela Onu
Verified Expert in Design
Designer
Amsterdam, Netherlands
Toptal member since January 15, 2021
Gabriela is a UX and product designer who embraces a philosophy of designing with people, for people. For the past few years, she has worked within multidisciplinary teams for Vanmoof, Philips, Nike, and Adidas. Gabriela excels at being user-focused, pixel-perfect, and a fast learner.
Portfolio
Nike Teams eCommerce
Nominow • Customer Data Platform
Carpio • Amazon Marketplace SaaS Platform
Adidas • Customer Experience
Work Experience
Product Designer
ASICS
- Led the global redesign of ASICS' eCommerce experience, creating new flows that aim to improve user engagement and conversion rates.
- Collaborated with cross-regional stakeholders (AU, US, EU, JP) to ensure regional needs were met, resulting in a unified and locally relevant user experience.
- Conducted A/B testing across global markets to optimize key eCommerce flows, driving improvements in user satisfaction and conversion performance.
- Developed and presented design solutions backed by user research, analytics, and stakeholder feedback, influencing major product decisions and iterations.
Product Designer
Vanmoof
- Designed the new flows to launch a new series of products.
- Improved current eCommerce funnels based on data and user testing.
- Created user stories for multiple parts of the website, such as a cart, checkout, and product configurator.
User Experience Designer
ING Group
- Designed the process of adopting the main ING app in a new ING Group country.
- Created alignment workshops for UX designers and other teams.
- Prototyped for and prepared an A/B user testing session.
UX Designer
The Valley
- Designed a B2B and B2C platform for Nike Teams, including research, user flows, wireframes, and high-fidelity prototypes.
- Redesigned the website for a tech startup, considering the business positioning and the new branding.
- Designed a SaaS platform for Amazon marketeers, from user and desk research to competitor analysis, UX, and UI.
Product Designer
Politie
- Digitalized the administrative work of the traffic accidents department by designing interfaces for mobile, tablet, and desktop.
- Discovered user insights through multiple types of research, such as observations, interviews, business origami, and on-site testing.
- Wrote usability test scripts, designed the style guide, and iterated on the user interface.
Product Designer
Philips
- Designed an app for children to reduce their anxiety levels before undergoing an MRI scan.
- Built a tablet interface suitable for children, including visual elements.
- Created multiple concepts, user stories, and educational points of information for the target user group.
User Experience Designer
Re-store Urban Technologies
- Collaborated with academic researchers and co-designed a waste management platform.
- Designed the UX for a lifecycle analysis platform that included functionalities such as collecting, calculating, and comparing waste management scenarios.
- Conducted research, interviews, and card sorting sessions.
Education
Master's Degree in Digital Design
Amsterdam University of Applied Sciences - Amsterdam, the Netherlands
Bachelor's Degree in Security
Babes Bolyai University - Cluj-Napoca, Romania
Bachelor's Degree in Digital Media, Information Science
Groningen University - Groningen, the Netherlands
Skills
Tools
Sketch, Miro, ProtoPie, ShopBot, InVision, Visualizer, Hotjar, Google Analytics, Asana, Jira
Platforms
Figma, iOS, Android, Webflow, WordPress, Shopify
Other
UX Design, UX Research, User Testing, Device Interaction, Digital Communication, Communication, Platform Design, Wireframing, Product Design, Feature Prioritization, User Journeys, Web UX Design, Startups, Landing Page Design, Responsive Web Design (RWD), UI Design, Web App Design, Conversion, eCommerce Design, Prototyping, User Flows, User Personas, User Stories, Web UX, Mobile Apps, Collaboration, User Experience (UX), Digital Transformation, Mobile Design, Tablet Design, Web Design, User Interface (UI), SaaS Design, SaaS, Interaction Design (IxD), Design Systems, Email Design, Content Management Systems (CMS), Branding, Marketplaces, Design Leadership, Abstracts, Visual Design, Customer Data Platform (CDP), Website Redesign, Digital Shelf, Amazon Marketplace, Share of Shelf (SoS), Software as a Service (SaaS), User Research, Data Research, Analysis, Waste Management, Environmental Design, Customer Experience, Conversational UX, eCommerce, Interactive Tools, Interactive Media Design, Communities, Office Administration, Institutional Administration, Brand Design, eCommerce UX, eCommerce UI, Mobile UX
Experience
- Product Design - 4 years
- UX Design - 4 years
- Wireframing - 4 years
- UX Research - 4 years
- Interaction Design (IxD) - 3 years
- User Interface (UI) - 3 years
- Platform Design - 3 years
- User Testing - 3 years
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